DUBAI LIVE AUCTION N O W A C C E P T I N G P R O P E RT I E S FEBRUARY 2020 | REACH GLOBAL BUYERS.
dubai-auction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
Concierge Auctions | Dubai Global Sale | February 2020
MAKE 2020 YOUR BEST YEAR. YOUR SALE. YOUR TERMS. In partnership with The Wall Street Journal, we will showcase a handpicked selection of properties in Dubai in February.
J A N U A RY 1 7 Deadline for Signing
Launched on the heels of our auctions in Hong Kong and New York City, properties will receive the same exposure via our proven platform including additional advertising in The Wall Street Journal and outreach to Asia-Pacific and the Middle East via Mansion Global and Juwai.
2 WEEKS Marketing & Sales Preparation
Our recent Asia auctions generated over $190 million in sales. This is your opportunity to reach some of the fastest-growing, highnet-worth cities in the world, with buyers who are actively looking to establish international presence. Benefit from selling quickly as real estate markets continue soften due to political uncertainty, rising interest rates, and tax code changes. The properties auctioned in this sale are highly vetted, and space is limited. The final deadline to sign is January 17. Email inquiries@conciergeauctions.com or call +1 212.729.6056 to discuss your property.
J A N U A RY 1 4 – 2 8 Properties Launch 4–6 WEEKS Exposure Cycle F E B R U A RY 1 2 Mansion Global Kick Off Event in Dubai F E B R U A RY 2 4 Bidding Opens Online FEBRUARY 27 Bidding Ends Live in Dubai
P E R C E N T O F U LT R A - H I G H - N E T- W O RT H I N D I V I D U A L S P L A N N I N G TO B U Y A H O M E O U T S I D E O F T H E I R C O U N T RY O F R E S I D E N C E I N 2 0 1 9 / 2 0 2 0 . *
EUROPE
21%
NORTH AMERICA
ASIA
11%
25% MIDDLE EAST
27%
LATIN AMERICA
56%
*Knight Frank
THE LARGEST GLOBAL MARKETPLACE FOR THE WORLD’S FINEST PROPERTIES Concierge Auctions is the largest luxury real estate marketplace in the world. We curate the most prestigious properties globally, match them with qualified buyers, and facilitate transparent, market-driven transactions in an expedited timeframe. We own arguably the most comprehensive and intelligent database of high-net-worth real estate buyers and sellers in the world. To date, we have auctioned properties in 28 countries and generated over USD $2 billion in sales worldwide.
INTRODUCE YOUR PROPERTY TO A WORLD OF QUALIFIED BUYERS There are more than 212,000 ultra-high-net-worth (UHNW) households in the world, with assets of over USD $30M. 1 Cross-border investment in real estate has continued its climb, reaching $8.6 billion in the first six months of 2019—a 59% increase over the prior year. Although 50% of this capital was invested in the US and 21% in the UK, buyers are increasingly diversifying their portfolios with highend properties across the globe. 2
THE RESULT? SELLER SATISFACTION WA K AYA I S L A N D, F I J I R A I K I WA I SOLD $7.17M PRE-AUCTION OFFER The marketing effort was the best I’ve ever seen. We needed people to come to look at the property, and previously that was difficult. Unfortunately, the fact that it hadn’t sold made everyone think it was the price, but it wasn’t. No one had even offered anything before I hired Concierge Auctions. In an unbelievably short period of time, they made the whole nation know about the opportunity and created interest. And people came and experienced it. That’s how the property sold.” John Farrand, Seller In cooperation with Laura Kalb of Hilton & Hyland, an exclusive affiliate of Christie’s International Real Estate
dubai-auction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
Concierge Auctions | Dubai Global Sale | February 2020
G LO B A L R E AC H : P L AT F O R M H I G H L I G H T S Properties will receive direct reach to targeted members of our global database of more than 600,000 individuals, including our Private Client Group of buyers, agents, and industry experts. We also reach high-net-worth buyers in key feeder markets for your property’s location. Only the finest properties are selected for our platform—just one of every 20. Our process typically results in 300 prospects, 25+ showings, and multiple buyers competing for your property. Campaign highlights include:
P U B L I C R E L AT I O N S
SALES
+ Inclusion in monthly “lineup” release, distributed via U.S., Europe, Asia, and Middle East wires
+ Daily showings
EMAIL MARKETING
+ Market, key influencer, and broker/agent outreach
+ Inclusion in “Auction Alert ®” email, distributed to 87,000+ weekly subscribers + Drip email campaign + “Preview Invite” sent to key market agents
+ Preview event + Dedicated, onsite Project Sales Manager
C O L L AT E R A L + High-quality photography + Custom messaging
A DV E RT I S I N G
+ High-quality print collateral and signage
+ Custom key market print advertising plan
+ Radius or key market mailing
+ Google Display Network display and retargeting banner ads; The entire Google Display Network reaches over 90% of internet users worldwide (Sample sites include WSJ.com, Entrepreneur. com, Forbes.com, NYTimes.com)
+ Inclusion in monthly catalogue, direct mailed to members of our Private Client Group and high-net-worth property owners
+ Google AdWords property location/ location keyword campaign
+ Mansion Global kick-off event and live auction in Dubai
+ Facebook advertising campaign, targeting new potential buyers, agents, and executives in target markets
+ Print advertising in The Wall Street Journal
+ Facebook retargeter campaign, reaching visitors of your property’s page on ConciergeAuctions.com + Property listings on LuxuryRealEstate.com, Realtor.com, Zillow.com, and Trulia.com (based on MLS feed)
ADDITIONAL EXPOSURE
+ Digital advertising on Mansion Global, geo-targeted to greater Asia-Pacific and the Middle East + Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese + Translated marketing
dubai-auction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
BUYER PROFILES: ASIA AND THE MIDDLE EAST + 74% of UHNW individuals in the Middle East, and 35% of those in Asia own second homes in foreign countries. 3 + The Middle East controls, per capita, the highest absolute wealth—$168 million per UHNW individual. 4 + Investments from the Middle East currently account for 8% of cross-regional investments in the US.
5
+ Qatar owns an estimated 23 million square feet of space in London—valued at more than USD $48B. 6 The State has begun to focus further on New York, Washington DC and Los Angeles. + 71% of Middle East buyers plan to buy real estate in the next three years, and 63% plan to sell—indicating 3 a desire for buyers from Dubai, Saudi Arabia, and Kuwait to invest and divest holdings quickly.
LONDON
$1.68B
NEW YORK CITY
$820M
WASHINGTON D.C.
$469M
TO P T H R E E C I T I E S FOR MIDDLE EAST I N V E S T M E N T AC T I V I TY (US D) 5
D E S I R E D P R O P E RT Y F E AT U R E S 7 + Middle Eastern Buyers seek the most bedrooms of all international buyers—4.6 on average. +
31% of Middle Eastern Buyers were looking for properties $5M+.
+ Contemporary and modern architecture in an urban setting are highly sought after. + Buyers are seeking properties that they can pass down to future generations.
THE TOP 40 FASTEST-GROWING, HIGH-NET-WORTH CITIES IN THE WORLD ARE IN ASIA 1
40
CHINA INDIA SAUDI ARABIA PHILIPPINES M A L AY S I A U N I T E D A R A B E M I R AT E S
$3.2M AVERAGE BUDGET OF MIDDLE EAST REAL ESTATE BUYER 7
23% REAL ESTATE MAKES UP 23% OF UHNW PORTFOLIOS IN ASIA
1 WealthX; 2 Real Capital Analytics; 3 Knight Frank; 4 Forbes; 5 Bison National; 6 Cornell; 7 Luxury Portfolio International
1
Concierge Auctions | Dubai Global Sale | February 2020
THE RESULT? RECORD BREAKING AUCTIONS
In cooperation with Guive Emami of Naef Prestige
G E N E VA , S W I T Z E R L A N D | C H ÂT E A U D E P R O M E N T H O U X SOLD | LISTED FOR CHF50M
Concierge Auctions are without doubt the premier auction providers in the international market today. Their marketing capabilities were simply fantastic, exposing the opportunity to an incredibly wide global audience while their attentive and highly personal service ensured that our client was fully informed throughout the process.” Alex Koch de Gooreynd, Listing Agent
PROSPECTS
1,700+
SHOWINGS
44
BIDDERS
10
WORLD RECORD FOR THE HIGHEST PRICE EVER ACHIEVED AT A U C T I O N I N E U R O P E
OV E R U S D $ 2 B IN WORLDWIDE SALES LAKE COMO, ITALY VILLA PASSALACQUA SOLD | Listed for €100M PROSPECTS 2,100+ SHOWINGS 23 “I am delighted we have successfully identified a new steward for this iconic property. The Concierge Auctions team, in conjunction with listing agents Alessia Bagni, Como Relocation Services, and John Bracco, delivered more than I ever could have expected on multiple fronts. And, most importantly, they positioned the property directly in front of many of the most affluent buyers in the world, resulting in one lucky new owner.” Jim Cantwell, Seller In cooperation with John Bracco of Immobilsarda Christie’s International Real Estate
RANCHO SANTA FE, CALIFORNIA 6885 LA VALLE PLATEADA SOLD $4.653M SHOWINGS 31 BIDDERS 10 “The global exposure generated by the Concierge Auctions team throughout this process has been pivotal to attracting highnet-worth individuals around the world; the luckiest of whom will carry out the legacy of my family home.” Wendy Walker, Seller
In cooperation with Deborah Greenspan of Pacific Sotheby’s International Realty
dubai-auction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
Concierge Auctions | Dubai Global Sale | February 2020
M ATC H I N G T H E R I G H T B U Y E R W I T H T H E R I G H T P R O P E RT Y DALLAS, TEXAS WALNUT PLACE SOLD $38.9M PROSPECTS 2,800+ BIDDERS 12 “Walnut Place is a one-of-a-kind historic estate that required an equally unique owner who could appreciate the rarity of the offering and its future potential. Through its tremendous global outreach, Concierge Auctions has the ability to find that one perfect buyer, which is what happened here this week at Walnut Place. It’s a successful working relationship we hope to continue for years to come.” Allie Beth Allman, Listing Agent In cooperation with Allie Beth Allman, CEO and founder of Allie Beth Allman & Associates
LOS CABOS, MEXICO CASA KAREN SOLD $2.6M OPEN HOUSE VISITORS 259 BIDDERS 7 “I firmly believe working with Concierge Auctions is the best way to sell a home, not only just here in Mexico, but worldwide. Their recipe for success works—period.” Karen Redekop, Seller
In cooperation with Debra Dodson of Cabo Gold Realty in Cabo San Lucas
dubai-auction.com | +1 212.729.6056 | inquiries@conciergeauctions.com Concierge Auctions, LLC is a provider of auction marketing services, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneers, and Sellers do not warrant or guaranty the accuracy or completeness of any information contained herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate. Concierge Auctions. Equal Housing Opportunity. All rights reserved.