Hong Kong Live Auction: Now Accepting Properties by Concierge Auctions

IN PARTNERSHIP WITH

MARCH 2020

LIVE AUCTION

HONG KONG NOW ACCEPTING PROPERTIES

HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai

Concierge Auctions | Hong Kong Live Auction | March 2020

A WORLD OF

QUALIFIED BUYERS This March, we will feature a hand-picked selection of global properties to international buyers—including a special showcase of coastal market properties. Outreach includes direct reach to targeted members of our database of over 615,000—plus, additional exposure to greater Asia and the Middle East. Bidding will open digitally and culminate at a live auction in Hong Kong. Launched on the heels of our auction in Dubai, properties will receive the same exposure via our proven platform including additional advertising in The Wall Street Journal and outreach to Asia-Pacific and the Middle East via Mansion Global and Juwai. This is your opportunity to reach some of the fastest-growing, high-net-worth cities in the world, with buyers who are actively looking to establish international presence. Benefit from selling quickly as real estate markets continue soften due to political uncertainty, rising interest rates, and tax code changes. Our recent Asia auctions generated over $190 million in sales. The properties auctioned in this sale are highly vetted, and space is limited. The final deadline to sign is 19 February. Email inquiries@conciergeauctions.com or call +1 212-729-4576 to discuss your property.

THE LARGEST GLOBAL MARKETPLACE FOR THE WORLD’S FINEST PROPERTIES Concierge Auctions is the largest luxury real estate marketplace in the world. We curate the most prestigious properties globally, match them with qualified buyers, and facilitate transparent, market-driven transactions in an expedited timeframe. Concierge Auctions owns the most comprehensive and intelligent database of high-net-worth real estate buyers and sellers in the industry. To date, we have been active in 28 countries and generated over USD $2 billion in sales worldwide. Concierge Auctions has contributed more than 200 homes to-date as part of our Key For Key ® giving program in partnership with Giveback Homes™, which guarantees that for every property we sell, a home will be built for a family in need. IN PARTNERSHIP WITH

TIMING 1 9 F E B R U A RY Deadline for Signing 2 WEEKS Marketing & Sales Preparation 1 4 – 2 8 F E B R U A RY Properties Launch 4–6 WEEKS Exposure Cycle 27 MARCH Bidding Opens Online 31 MARCH EDT/1 APRIL HKT Bidding Ends Live in Hong Kong with an Exclusive Event with Juwai.

HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai

Concierge Auctions | Hong Kong Live Auction | March 2020

In cooperation with Premier Estate Properties

GLOBAL REACH—

PLATFORM HIGHLIGHTS Properties will receive direct reach to targeted members of our global database of more than 615,000 individuals, including our Private Client Group of buyers, agents, and industry experts. We also reach high-net-worth buyers in key feeder markets for your property’s location. Only the finest properties are selected for our platform—just one of every 20. Our process typically results in 300 prospects, 25+ showings, and multiple buyers competing for your property.

We were referred to Concierge Auctions by our friends who sold their property with the firm earlier this year. We were absolutely thrilled with the global exposure our property received through the efforts of the whole team, both on-site and behind the scenes.” Hugh Bancroft, Seller | Rancho Santa Fe, California

PUBLIC RELATIONS +

SALES

Inclusion in sale “lineup” release, distributed over global wire

EMAIL MARKETING +

Inclusion in Auction Alert email, distributed to 89,000+ weekly subscribers

Drip email campaign

“Preview Invite” sent to key market agents

Custom key market print advertising plan

Google Display Network display and retargeting banner ads; The entire Google Display Network reaches over 90% of internet users worldwide (Sample sites include WSJ.com, Entrepreneur.com, Forbes.com, NYTimes.com)

Google AdWords property location/ location keyword campaign

+ +

Daily showings

Preview event

Dedicated, onsite Project Sales Manager

Market, key influencer, and broker/agent outreach

ADVERTISING

Facebook advertising campaign, targeting new potential buyers, agents, and executives in target markets Facebook retargeter campaign, reaching visitors of your property’s page on ConciergeAuctions.com Property listings on LuxuryRealEstate.com, Realtor.com, Zillow.com, and Trulia.com (based on MLS feed)

COLLATERAL +

High-quality photography*

Custom messaging

High-quality print collateral and signage

Radius or key market mailing

Inclusion in monthly catalogue, direct mailed to members of our Private Client Group, billionaires, and high-net-worth property owners across the U.S.

ADDITIONAL EXPOSURE +

Juwai.com kick-off event and live auction in Hong Kong

Exposure on Juwai, the largest and most authoritative source for global property in Chinese

Print advertising in The Wall Street Journal

Digital advertising on Mansion Global, geo-targeted to greater Asia-Pacific and the Middle East

Translated marketing

* If applicable

HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai

Concierge Auctions | Hong Kong Live Auction | March 2020

ASIA

BUYER PROFILES There are more than 212,000 ultra-high-net-worth (UHNW) households in the world, with assets of over USD $30M. 1 Cross-border investment in real estate has continued its climb, reaching $8.6 billion in the first six months of 2019â&#x20AC;&#x201D;a 59% increase over the prior year. Although 50% of this capital was invested in the US and 21% in the UK, buyers are increasingly diversifying their portfolios with high-end properties across the globe. 1

CONSIDERATIONS Chinese overseas property transactions are predicted to hit US$220 2 billion by 2020 as Asian buyers look for a safe place to invest their money. The buyers are often prefer turnkey residences for convenience, security, and luxury. Primary property qualities Chinese buyers are looking for are: + Education: Proximity to top-notch high schools and universities + Financial Security: A safe investment for future generations + Cachet: Expression of wealth through a well-known location + Amenities: Features not readily available in China, such as pools, garages, storage, and sports facilities + Yield: Investment return through rental income + Visas: Regulations benefiting Chinese and Singaporean tourists, investors, or migrants + Value: Compared with China, Hong Kong, and Singapore real estate + Connections: Easy, direct flight access to Asia

Not only did Concierge quickly reach an audience of potential buyers at a global level, but the platform also gave our client a level of comfort knowing multiple bidders were qualified and ready on auction day.â&#x20AC;? Jeff Dyment, Listing Agent

P E R C E N T O F U LT R A - H I G H - N E T- W O RT H I N D I V I D U A L S P L A N N I N G TO B U Y A H O M E O U T S I D E O F T H E I R C O U N T RY O F R E S I D E N C E I N 2 0 1 9 / 2 0 2 0 .3

EUROPE

21%

NORTH AMERICA

ASIA

11%

25% MIDDLE EAST

27%

LATIN AMERICA

56%

T H E TO P 4 0 FA S T E S T- G R O W I N G , H I G H - N E T- W O RT H C I T I E S I N 4 THE WORLD ARE IN ASIA

CHINA INDIA SAUDI ARABIA PHILIPPINES M A L AY S I A U N I T E D A R A B E M I R AT E S

1 Real Capital Analytics; 2 Juwai.com; 3 Knight Frank; 4 WealthX

HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai

Concierge Auctions | Hong Kong Live Auction | March 2020

THE RESULT—

SELLER SATISFACTION Concierge Auctions are without doubt the premier auction providers in the international market today. Their marketing capabilities were simply fantastic, exposing the opportunity to an incredibly wide global audience while their attentive and highly personal service ensured that our client was fully informed throughout the process.” Alex Koch de Gooreynd, Listing Agent, Chateâu de Promenthoux E U R O P E A N R E C O R D : H I G H E S T P R I C E E V E R F O R A H O M E S O L D AT A U C T I O N

In cooperation with Naef Prestige

S A N TA B A R B A R A , C A D E E R LO D G E SOLD LISTED FOR USD $14M PROSPECTS 630+ OPEN HOUSE 40+ SHOWINGS 28 BIDDERS 5 In cooperation with Santa Ynez Land Sotheby’s International Realty

WA K AYA I S L A N D, F I J I R A I K I WA I SOLD USD $7.17M PRE-AUCTION OFFER In cooperation with Hilton & Hyland, an exclusive affiliate of Christie’s International Real Estate

HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai

Concierge Auctions | Hong Kong Live Auction | March 2020

FREQUENTLY ASKED QUESTIONS SELLER W H Y S H O U L D I C H O O S E TO A U C T I O N I N S T E A D O F S E L L I N G T R A D I T I O N A L LY ? We see auction as an additional tool rather than an alternative. However, we know that the traditional model has limitations—especially in the luxury realm where the buyer pool is limited and properties are not very liquid even in healthy market conditions. With Concierge Auctions, because start to closing is typically just 60 days, you can avoid the carrying costs and opportunity cost associated with long days on market. It is intense, effective, and lets you control the timing of your sale. In short, we accomplish in 60 days what far too often takes years.

WHAT DOES IT COST? HOW DO YOU GET PAID? There are no upfront costs to sellers, and we pay all marketing costs associated with auctioning the property. Our fee comes from a premium paid by the buyer in addition to the high bid. Sellers pay agent commissions as outlined in their listing agreement.

HOW DOES THE AUCTION PROCESS WORK? In conjunction with your agent, we showcase your property to targeted members of our global database of more than 615,000 individuals, including our Private Client Group of high-networth buyers, agents, and industry experts. The process typically results in 300 prospects, 25+ showings, and 3–5 qualified buyers competing for your property. For a No Reserve auction, before the auction opens, you can decide whether to move forward after reviewing the field of bidders and their opening bids.

W H AT A U C T I O N F O R M AT S D O YO U U S E ? We use two auction formats. 1) No Reserve: There is no minimum bid to purchase. 2) Reserve: Will sell at or above a pre-determined price threshold.

Learn more at: ConciergeAuctions.com/faq

A R E N ’ T A U C T I O N S O N LY F O R D I S T R E S S E D P R O P E RT I E S ? No. Our typical seller is well capitalized. They choose auction to control the timing of their sale.

I A M R E A DY TO A U C T I O N M Y P R O P E RT Y. N O W W H AT ? We are solely focused on luxury properties and only one in 20 is chosen for our platform. Call us, or have your agent call us, to discuss your property.

I hired Concierge Auctions because their reach to the most elite buyers across the globe is unsurpassed, and I’ve been equally impressed by the attention to detail and business acumen of their entire organization. If I had the chance to sell this property again, Concierge Auctions would be my first call. They are the best organization in the world to produce the highest price for one-of-a-kind properties in an efficient manner.” Robert Pereira, Seller | Hillsboro Beach, FL W O R L D R E C O R D F O R H I G H E S T H O M E S A L E P R I C E I N U N I T E D S TAT E S AT A U C T I O N

AGENT WHAT HAPPENS TO THE LISTING AGREEMENT I F M Y C L I E N T C H O O S E S TO A U C T I O N ? Your listing agreement remains 100% intact. We have never conducted an auction without a listing agent involved and a commission offered to a buyer’s agent. Agents on both sides of the transaction earn their full commissions as paid by the seller. C A N I S P E A K W I T H OT H E R A G E N T S W H O H AV E PA RT I C I PAT E D I N YO U R A U C T I O N S ? Certainly. Visit ConciergeAuctions.com/agents to see a list of agents with whom we have worked.

HOW CAN AGENTS EARN MONEY WITH CONCIERGE AUCTIONS? There are five ways: Represent a seller. Represent a winning bidder. Refer a new listing agent. Receive seller or buyer referrals from Concierge Auctions. For more information visit ConciergeAuctionsReferral.com. CAN I REPRESENT A BIDDER FOR AN A U C T I O N I N A LO C AT I O N I N W H I C H I A M N OT L I C E N S E D ? Yes. If you bidder wins the auction you will be paid the co-brokerage commission as a referral fee.

HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai

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HongKongLiveAuction.com | +1 212-729-4576 | inquiries@conciergeauctions.com | In Partnership With Juwai Concierge Auctions, LLC is a provider of auction marketing services, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneers, and Sellers do not warrant or guaranty the accuracy or completeness of any information contained herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate. Concierge Auctions. Equal Housing Opportunity. All rights reserved.