Meet Me November - December 2018

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

NOV/DEC 2018 — www.meetmiddleeast.com

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS LICENSED BY INTERNATIONAL MEDIA PRODUCTION ZONE

2020 VISION

WITH THE ARAB WORLD'S LARGEST SHOWCASE FAST APPROACHING, EXPO DUBAI SETS ITS SIGHTS ON A MEGA-EVENT MASTERCLASS

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Innovative Innovative spaces. spaces.

Inspired Inspired experiences. experiences.

Comprising Comprising two iconic twotowers, iconic towers, the JW the Marriott JW Marriott MarquisMarquis Dubai isDubai centrally is centrally locatedlocated beside the beside the Dubai Water DubaiCanal, Wateroffering Canal, offering a spectrum a spectrum of facilities of facilities and services and services for a seamless for a seamless meetingmeeting experience. experience.

The hotel The features: hotel features: 1,608 Luxurious 1,608 Luxurious Guest Rooms Guest Rooms and Suites, and 8,000 Suites,sqm 8,000 of spectacular sqm of spectacular indoor indoor and outdoor and outdoor event space, event2space, cutting-edge 2 cutting-edge audiovisual audiovisual equipped equipped ballrooms ballrooms and 32 Modern and 32 Modern multi-use multi-use meetingmeeting rooms. rooms.

Guests Guests can alsocan discover also discover over 15 over award-winning 15 award-winning restaurants, restaurants, bars and bars lounges, and lounges, as well as well as enjoyas the enjoy Saray theSpa Saray featuring Spa featuring traditional traditional hammams, hammams, a dead sea a dead floatation sea floatation pool and pool a health and aclub. health club.

JW Marriott速 JW Marriott速 Marquis速 Marquis速 Hotel Dubai Hotel Dubai jwmarriott.com/DXBJW jwmarriott.com/DXBJW Sheikh Zayed Sheikh Road, Zayed Business Road, Business Bay, PO Box Bay,121000, PO BoxDubai, 121000, UAE Dubai, | T +971.4.414.2000 UAE | T +971.4.414.2000 | jwmarquis.dubai@marriott.com | jwmarquis.dubai@marriott.com

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WELCOME PUBLISHING Publisher Rob Nicholas EDITORIAL Group Editor Jacqueline Castelluccia Editor Adrian Back

STUDIO Art Director Maria Al Daoudi Designer Tony Santiago Photographer Adham Sneeh ADVERTISING Senior Relationship Manager Kirat Sabharwal Relationship Manager Rose D’Souza Marketing & Sales Support Carol Milan, Nicole Feng Distribution & Sales Support Mary Grace

As the countdown to Expo 2020 Dubai gathers pace and the emirate prepares to host the largest event of its kind in the Arab world, a clearer understanding of the enormity of the task ahead is emerging. It’s a golden opportunity to showcase all Dubai has to offer as a host destination, from state-of-the-art venues equipped with the latest tech to a stellar educational and networking proposition – all in a sensational setting. Our cover story on page 44 goes behind the scenes as the expo team co-ordinates massive efforts for the ultimate event hosting masterclass.

Another testament to the strength of Dubai’s proposition, November’s 57th ICCA Congress saw hundreds of event industry professionals from all over the world descend on Dubai World Trade Centre for a packed programme. Hosted by Dubai Business Events, the forum also saw the destination shine with a fantastic programme of activities and excursions to take in all the emirate has to offer. Turn to page 40 for our review of the landmark gathering.

In this issue, our regional focus on page 58 takes us to Bahrain where the events industry and business travel landscape is taking off as the kingdom transforms into a dynamic destination.

We also tap into the latest industry trends on page 52 as we delve into the event tech revolution and ask the experts for their take on the important innovations that future-focused planners should have in their toolkit.

We hope you enjoy the issue.

Adrian Back Editor

npimedia FZ LLC PO. Box 500573, Executive Heights (Damac Building), Barsha Heights, Dubai, UAE t: +971 4 4243600 f: +971 4 4327505 e: meet@npimedia.com w: meetmiddleeast.com Although every effort is made to ensure the accuracy of information contained in this publication, npimedia cannot be held responsible for any errors or inaccuracies contained within it. All information contained in this publication is under copyright to npimedia and cannot be reproduced or transmitted in any form, without first obtaining written permission from the publisher.

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Š2018 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, St. Regis and their logos are the trademarks of Marriott International, Inc., or its affiliates.

The St. Regis Abu Dhabi Abu Dhabi, United Arab Emirates t. +971 2 694 4444 stregisabudhabi.com

Stay exquisite at more than 40 St. Regis hotels and resorts worldwide. @stregishotels

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CONTENTS THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

NOV/DEC 2018 — www.meetmiddleeast.com

NOV/ DEC 2018

AGENDA 8 Chatbot set to power Abu Dhabi events ADNEC innovates with Artificial Intelligence for events in the capital

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

10 Close ties between Dubai and China reaffirmed Dubai Tourism hosted hundreds of Chinese partners at a major event 12 New OMRAN chief to elevate MICE in Oman Appointment comes as sultanate’s meeting and events scene takes off

LICENSED BY INTERNATIONAL MEDIA PRODUCTION ZONE

2020 VISION

WITH THE ARAB WORLD'S LARGEST SHOWCASE FAST APPROACHING, EXPO DUBAI SETS ITS SIGHTS ON A MEGA-EVENT MASTERCLASS

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14 Standout new venue for Sharjah Revamped Africa Hall poised to add to growing roster of venues 15

Dubai World Trade Centre unveils new industry-leading digital platform Event Plus platform poised to streamline processes for planners

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‘Venue of the future’ is ready to open in Abu Dhabi State-of-the-art new venue to offer a creative edge in the capital

17 Spectacular new option for business guests in Dubai coming soon Caesar’s Palace makes its mark 18 Abu Dhabi’s smart new business approach A range of innovative solutions set to further raise the capital’s profile 19 Stage is set for events at Al Habtoor Theatre Impressive space now open for venue hire in the heart of Dubai 20 Diary date Formula 1 2018 Etihad Airways Abu Dhabi Grand Prix is one event not to be missed 22 International view Industry happenings and leading events around the world 24 View finder The region’s picture-perfect venues

COMMENT 30 Public and private sector collaboration key to convention success Marc Rodriguez, GM, CCIB - Centre de Convencions Internacional de Barcelona 32 Incentive travel is in good health Didier Scaillet, CIS, CITP, CEO for the Society for Incentive Travel Excellence 34 The continuous challenge of fundraising for associations Ahmed El Shal, Chairman, ICOM Group

MY PITCH 36 An inspiring space The sky is the limit for air show venue, E2 Dubai South Event & Exhibition Center

SHOW PREVIEW 38 Knowledge sharing IBTM Arabia gearing up for another successful edition

SHOW REVIEW 40 Meeting of minds The 57th ICCA Congress comes to Dubai COVER STORY 44 Welcoming the world

With two years until Expo 2020, Dubai is preparing for the ultimate event showcase 52 Decoding the event tech revolution

An expert view on tech tools for planners DESTINATION REPORT 58 Building bridges

Bahrain’s business tourism proposition is going from strength to strength VENUE PROFILE 68 A robust offering for planners at plush capital property The St.Regis Abu Dhabi MEET THE GM 72 Tareq Derbas, General Manager,

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AGENDA NEWS / TRENDS / INSIGHT / DIARY DATE / COMMENT

MY SPACE

Hilton Dubai Al Habtoor City This chic property on the banks of Dubai Water Canal has the ability to cater for everything from an intimate board meeting to a grandiose gala thanks to its 15 well-equipped meeting rooms and impressive ballroom. Perfect for large gatherings, the Al Joud Ballroom comes with a private entrance, pre-function hall and can accommodate up to 1,100 guests. Meanwhile planners wishing to make use of the picturesque location can choose the Firefly Event lawn, which can host a cocktail reception for up to 600 people. hilton.com /7

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Agenda _ News

Chatbot set to power Abu Dhabi events ADNEC first in MENA region to use artificial intelligence in this way Making the most of the latest event tech solutions, Abu Dhabi National Exhibitions Company (ADNEC) has launched a state-ofthe-art online chatbot to respond automatically to enquiries from exhibitors, organisers and visitors on a wide range of event queries, as well as fielding questions on the range of services provided by ADNEC. Trials of ‘Jawab’ took place during the Middle East Games Con 2018, which ran from October 25 to 27 at Abu Dhabi National Exhibition Centre. Services have been tested in English, with Arabic to follow.

Humaid Matar Al Dhaheri, Group CEO of ADNEC said: “It is our constant endeavour to integrate the latest technological advancements into our products and service offerings. This is part of our mission to foster a culture of innovation and excellence, which effectively contributes to enhancing our competitiveness and capabilities to emphasise Abu Dhabi’s position as the regional capital for business tourism.”

He added: “In line with our commitment to innovation, we launched ‘Jawab,’ a chatbot

platform based on Artificial Intelligence, aimed at enhancing customer experience and providing accurate and timely information about our centres, services and the events that we organise or host, which falls in line with the UAE’s policy to enhance the field of science, technology and innovation.”

‘Jawab’ operates through three platforms, the ADNEC website, Al Ain Convention Centre (AACC) website, and soon the Facebook Messenger application. Features include voice command and text communication, while the interactive chatbot is capable of learning over time by analysing customer queries and updating future information as it adapts.

The next stage of ‘Jawab’ is due to be launched during the International Defence Exhibition (IDEX) 2019 in February, and will provide more features, functions and improvements, including bilingual interaction.

This new initiative comes after ADNEC launched its Innovation Lab last year, encouraging its staff to develop innovative ideas and solutions.

Ras Al Khaimah

Tourism summits bound for R as Al K haimah As part of a strategy to raise the emirate’s profile in Europe, Ras Al Khaimah will play host to the inaugural Belgian Travel Summit from December 4 to 9.

The gathering will be the first joint congress of the Belgian trade unions of travel agencies at a national level.

This comes after Ras Al Khaimah To u r i s m D eve l o p m e n t Aut h o rity (RAKTDA) reported a 28 percent increase in European visitor numbers since the beginning of 2018, with Belgium, the Netherlands and Luxembourg continuing to be key growing source markets for the emirate.

Haitham Mattar, Chief Executive officer of RAKTDA said: “As we look towards our goal of one million visitors by the end of 2018, and three million by 2025, it is important that we are able to maintain this momentum.”

This comes after it was announced that Ras Al Khaimah will host the PATA Annual Summit 2020 from May 15 to 18 next year. The four-day event, organised by the Pacific Asia Travel Association (PATA), it will bring together leaders and experts from across the industry.

Mattar added: “Strengthening the emirate’s MICE offering will form an integral part of our destination strategy moving forward.”

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Extraordinary Lifestyle Events Rixos Premium Dubai opens up new doors of sophisticated banquets and events offering a choice of 8 spacious conference and banquet venues with a seating capacity of 8-150 guests and an additional ballroom which can comfortably cater to a large scale event of up to 700 guests. All these venues have been carefully designed with the fast paced business entrepreneurs in mind and are fitted with ultra-modern, tech-savvy audio-visual equipment.

The Walk, Jumeirah Beach Residence, P.O. Box 643660, Dubai, UAE Tel: +971 4 520 0000 PREMIUMDUBAI.RIXOS.COM

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Agenda _ News

Al Ain Convention Centre spearheading tourism to the city

Dubai China Conference

Close ties between Dubai and China reaffirmed Hundreds of Chinese partners attend major Dubai conference The debut of the Dubai China Conference marked a significant success for Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) as 900 local dignitaries, stakeholders and Chinese partners attended the two-day conference at Atlantis, The Palm, Dubai.

The goal of the September event was to connect key industry figures to share insights from the Chinese tourism landscape, whilst highlighting Dubai Tourism’s focus on this important source market.

Helal Saeed Almarri

His Excellency, Helal Saeed Almarri, Director General of Dubai Tourism, said: “China remains one of our fastest growing source markets and we expect this to continue over the coming year.

“Our strategic agreements have not only increased market penetration with native language content and complemented our marketing across our four in-market offices, but also advanced the China-ready commitment of Dubai Tourism for visitors.”

China is one of Dubai’s rapidly rising source markets and the first six months of 2018 brought a record 453,000 visitors – a growth of nine percent over the same period in 2017. Contributing factors for the increase include the introduction of visa-on-arrival for Chinese citizens.

At the conference delegates were able to choose the session most relevant for their sector and heard from experts on a broad range of subjects during informative presentations and workshops.

Almarri added: “As Dubai continues to gain traction as a preferred destination of choice for Chinese travellers, we are actively working with our partners and stakeholders to facilitate a city-wide conversation to continue to tap the potential of this market.”

Al Ain Convention Centre is drawing thousands of visitors to the oasis city as the venue continues to go from strength to strength.

According to Abu Dhabi National Exhibitions Company (ADNEC), Al Ain Convention Centre hosted several exhibitions in September attracting more than 40,000 local, regional and international visitors. Among the key events at the venue were Al Ain SME Exhibition and the Education and Future Job Expo.

The events are in line with ADNEC’s efforts to enhance Al Ain’s competitiveness as a business tourism hub. Central to that goal is Al Ain Convention Centre, which is equipped with the latest event infrastructure. Spanning an area of 20,000 square metres, the centre provides a range of customisable facilities including a range of creative indoor and al fresco event spaces. The Al Khabisi Hall 1 covers an area of 6,600 square metres and can be divided into two sections to fit a variety of purposes. Al Khabisi Hall 2 covers an area of 5,400 square metres and can also be divided in two, while The Link is a great mixed-use option for networking receptions, lunches and buffets, as well as breakout sessions.

Organised by Abu Dhabi Chamber of Commerce and Industry, Al Ain SME Exhibition was a networking platform for entrepreneurs, while Education and Future Job Expo saw hundreds attend for details about degree and job options.

Al Ain Convention Centre

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Agenda _ News

New OMRAN chief set to elevate Oman's MICE proposition

Saudi Build event marks another successful edition

Appointment comes as the destination aims to become a major hub for conferences and events in the coming years A new CEO has taken the reins at Oman Tourism Development Company (OMRAN), as the sultanate focuses efforts on becoming one of the region’s top business hubs.

Said Salim Said Al-Shanfari brings a wealth of experience to the role, gleaned at leading telecommunications companies.

HE Mohsin Bin Khamis Al Balushi, Adviser at the Ministry of Commerce and Industry and Chairman of OCEC company, a subsidiary of Omran, welcomed the appointment. He said: “Oman is now on the world map as one of the top tourism destinations and we are confident in appointing Said Al Shanfari to lead OCEC towards its vision of introducing Oman as a world-class destination for business events.

“We strive to continue our success in bringing international conventions whilst simultaneously ensuring we remain focused on delivering the very best service to our customers, delegates and stakeholders.”

OMRAN is the developer of the Oman Convention & Exhibition Centre (OCEC) project, the sultanate’s landmark venue and business hub. The centre, which opened its first phase in 2016, has already established

Said Al-Shanfari

Riyadh

itself as a major events space and has won 22 international and regional congresses.

Boasting 55 meeting rooms and 22,000 square-metres of exhibition space, the venue has been awarded LEED Certification for its sustainable initiatives. Just four kilometres from Muscat International Airport, OCEC is surrounded by the infrastructure needed for large events, including a JW Marriott Hotel that is linked to the convention centre.

Oman Convention & Exhibition Centre

This year’s edition of Saudi Build came to a successful close after bringing together leading construction industry figures and unveiling hundreds of new projects across the kingdom.

More than 500 exhibitors turned out for the top construction exhibition, representing some of the largest international and regional brands from 31 countries. Thousands of visitors descended on Riyadh International Conference and Exhibition Center to see the latest innovations in the sector. Ahead of the show, 700 new projects were announced, set to be launched in the coming months with completion dates in 2022.

Mohammed Bin Suleiman Al Al-Sheikh, Head of Marketing, Riyadh Exhibitions Company, said: “Saudi Build 2018 is a result of our efforts to create a world-class platform for local, regional and international building and construction industry leaders, backed with 38 years of experience in organising a series of leading exhibitions and conferences.”

The event, from October 22 to 25, comes as the Saudi building market shows steady growth, expected to achieve a compound annual growth rate of 3.1 percent between 2017 and 2022.

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Agenda _ News

Top tech exhibition slated for Dubai

Standout new venue for Sharjah Historic Africa Hall has been given a new lease of life Marking a fresh chapter for Sharjah’s expanding events offering, Africa Hall has added an exciting new option to the emirate’s roster of venues. Inaugurated in September, the storied space has been built on the same site as the original hall, which first opened in 1976.

As well as a range of conferences, symposia, lectures, film screenings and performances, Africa Hall will also serve as a venue for the activities of the newly-established Africa Institute.

Hoor Al Qasimi, President of The Africa Institute, said: “Sharjah has always been at the crossroads of various cultures, with great influence from Africa due to geographic proximity and economic exchange. The establishment of The Africa Institute, the first research and archival institution of its kind in the region, pays tribute to this rich history.

“We are also pleased to re-launch Africa Hall which, since its founding in Sharjah in 1976, created a lasting legacy of crosscultural connection and artistic expression.”

Dr. Salah Hassan, Goldwin Smith Professor and Director, Institute for Comparative Modernities, Cornell University and academic advisor to The Africa Institute, added: “The newly rebuilt Africa Hall is hoped to revive the golden era of the building in the 1970s and 1980s when it served as the hub of cultural events that included literary events, theatrical and musical performances, and poetry readings, in addition to conferences and symposia on a range of topics.”

An additional building, which will later permanently house The Africa Institute, will be constructed adjacent to Africa Hall, designed by top Ghanaian British architect Sir David Adjaye.

The world’s leading tech providers are set to descend on the city for HITEC Dubai 2018, a two-day event bringing together billion-dollar buyers and the cream of the industry.

HITEC Dubai 2018, the world’s largest hospitality technology exhibition and conference brand, will come to Madinat Jumeirah from December 5 to 6, with Dubai’s Department of Tourism and Commerce Marketing (DTCM) the destination partner.

Co-produced by Hospitality Financial and Technology Professionals (HFTP) and local specialists Naseba, the annual business-to-business exhibition will give Middle East buyers, currently worth over USD75 billion (AED275 billion), access to top technology solution providers.

Frank Wolfe, CEO of HFTP, said: “Dubai has emerged as one of the fastest growing smart cities in the world.

With Expo 2020 and such a huge influx of tourists, the hospitality industry will take centre stage in positioning Dubai as the smartest city. HITEC Dubai gives an opportunity to introduce the latest technologies to organisations.”

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Dubai World Trade Centre unveils new industry-leading digital platform Event Plus boasts a host of smart features set to benefit event organisers Dubai World Trade Centre (DWTC) has debuted an innovative new digital asset to streamline processes for planners, exhibitors and contractors.

The smart system will give ease of access to DWTC’s suite of products and services such as stand design, branding, signage, power, digital walls, Wi-Fi and catering concepts.

Mahir Abdulkarim Julfar, Senior Vice President at Dubai World Trade Centre, said: “The Event Plus platform aligns with our shared visions of innovation and technology-led customer service and unlocks value for our exhibitors, contractors and clients, who now benefit from a seamless ordering process for all their requests.

“We look forward to more of our exhibitors and stakeholders taking advantage of this powerful new offering for an even more

rewarding experience in the months and years to come.”

Features of the platform include simplified registration, stand identification and a seamless cart function. A range of filters also makes searching for products and services fast and easy, while it also enables users to select catering options.

Event Plus is available for all events hosted within DWTC, and also DWTChosted events in other venues across the United Arab Emirates. To further enhance the customer experience, a multi-channel contact centre offers 24/7 access to a dedicated support team.

The platform takes design cues from contemporary e-commerce sites and also offers a mobile version for commerce on the go, while powerful back-end technology delivers safety and security.

Arabian Travel Market sets its sights on the future As an important barometer of the latest industry developments, Arabian Travel Market (ATM) 2019 is delving into the most important tech advances poised to transform travel and hospitality.

According to the latest research conducted by Colliers International,

Artificial Intelligence (AI) could increase hotel revenues by more than 10 percent and reduce costs by in excess of 15 percent. This comes as hotel operators expect voice and facial recognition, virtual reality and biometrics to be mainstream by 2025. The research also estimates that 73 percent of manual

activities in the hospitality industry have the potential for automation, with many global hotel operators including Marriott, Hilton and Accor already investing in automating elements of human resources.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “It is important to highlight that the GCC is one of the fastest growing regional hospitality markets on a global scale and an innovative technologyreliant industry.

“Throughout ATM 2019, the spotlight theme will be launched as a platform to create awareness and inspire the travel and hospitality industry about the next generation of technology, while bringing together senior travel executives to meet and conduct business with innovative tech providers.”

The Travel Tech Show will return to ATM 2019 with dedicated international exhibitors and plenty of discussion and debate in the Travel Tech Theatre. Seminar sessions will focus on digital disruptions set to alter the hospitality industry in the region.

ATM 2018 welcomed more than 39,000 people, the next edition will take place at Dubai World Trade Centre from April 28 to May 1, 2019.

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Agenda _ News

ÔVenue of the futureÕ poised to open in Abu Dhabi State-of-the-art ADNEC facility blends creative concepts with dynamic designs Abu Dhabi National Exhibitions Company (ADNEC) has unveiled a creative new venue for the capital.

Due to open by the end of the year, The Hive combines contemporary meeting rooms equipped with the latest tech, and a boutique auditorium designed on the same principle as an amphitheatre.

Multiple modular and flexible seating arrangements are intended to allow event attendees to work in smaller collaborative groups, while the venue boasts a variety of fully equipped offices, boardrooms, desks, pods and breakout areas.

Responding to the latest international industry trends towards experiential venues that offer unique options, The Hive has been carefully designed to ensure business event organisers have an unlimited set of options, covering everything from energising spaces to the latest technology.

Humaid Matar Al Dhaheri, Group CEO of ADNEC, said: “The idea of collaborative meeting spaces is fast gaining traction as being crucial to the success of an event or a conference.

“Given Abu Dhabi’s growing reputation as a hub for leading international conferences and the diverse global nature of the events that ADNEC hosts and organises, we decided that the time is right to adapt to the requirements of the international event community and create meeting spaces of the future.

DubaiÕs latest out-of-the box venue set to shine

“ADNEC believes the meeting room of the future is not just a place where people come to be told something, rather a place to come together to make personal connections. We also believe people are at their creative best when in comfortable, flexible settings, and so we decided to embrace The Hive as a significant step in this direction.”

With the MICE industry focused firmly on offering stand-out experiences for event attendees, the recently opened Museum of Illusions is perfect for planners looking for a space with the wow factor.

Located in Al Seef, on the edge of Dubai Creek, the museum boasts a treasure trove of optical illusions, with more than 80 interactive exhibits spanning science, maths, biology and psychology. It’s perfect for team building activities and incentive groups, while innovative exhibit rooms can be hired for a wide range of events, and the entire 450 square-metre space can be booked for a show stopping private gathering.

Dr Mohammed Al Wahaibi, Owner, Museum of Illusions Dubai, said: “The museum is an interactive and visual concept unlike anything else in Dubai.”

Museum of Illusions Dubai is the ninth branch to open internationally, with the first opening its doors in Zagreb in 2015.

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Medical tourism on the ascent in Abu Dhabi

Spectacular new option for business guests in Dubai Opening of iconic Caesar’s Palace also brings first-class business facilities

After a landmark agreement, the UAE capital’s medical tourism credentials are set for a major boost, with a top global event in the sector coming to Abu Dhabi.

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has signed a Memorandum of Understanding with the Medical Tourism Association (MTA) to position the city as a leading medical tourism destination.

As part of that agreement, the MTA’s annual World Medical Tourism & Global Healthcare Congress will now be hosted in the capital. A globally recognised event, it brings together experts from more than 100 countries, as well as in excess of 10,000 visitors, around 200 exhibitors and up to 100 hosted VIP buyers.

The MoU agreement, signed by HE Saif Saeed Ghobash, Undersecretary of DCT Abu Dhabi, and Jonathan Edelheit, CEO of Medical Tourism Association and the Chairman & Co-Founder of Global Healthcare Resources, focuses on joint efforts in specific markets including Russia, China, India and across the GCC. The deal also includes the opening of a new MTA office in Abu Dhabi, as well as the production of a new Abu Dhabi Destination Guide to further promote the benefits of the destination.

The plan to enhance the emirate’s profile will see DCT Abu Dhabi and MTA conduct an assessment of Abu Dhabi’s current medical tourism strategy.

Known the world over for its statement hotel in Las Vegas, Caesar’s Palace is opening its doors in Dubai where standout features include a next-level event offering.

Located at the much-anticipated new neighbourhood Bluewaters Island, the property boasts a state-of-the-art event space, Caesars Forum, which is home to a business centre, three meeting rooms and the 750 square-metre Forum Ballroom, which can cater to up to 800 guests in its lavish surroundings. With plush rooms, impressive dining concepts and first-rate entertainment,

the luxurious hotel is also perfect for incentives, networking and business stays.

The property is made up of two beachfront resorts Caesars Palace Bluewaters Dubai and Caesars Resort Bluewaters Dubai.

The 194-room Caesars Palace Bluewaters Dubai is connected to The Beach at JBR and also boasts Cove Beach – a stunning seafront locale that comprises 2.0 restaurant by Cove Beach, the Rosé Bar and Sea Lounge. Celebrity chef Gordon Ramsay will also helm his second HELL’S KITCHEN here.

Meanwhile, Caesars Resort Bluewaters Dubai is the home of business and event venue Caesar’s Forum. The 301-room resort is also ideal for larger groups with two outdoor pools, a private beach and six restaurants and bars.

Bob Morse, President of Hospitality for Caesars Entertainment, said: “These resorts will offer guests an iconic luxury experience featuring celebrity chef restaurants like Gordon Ramsay HELL’S KITCHEN, aweinspiring live entertainment, a private beach club and the award-winning Qua Spa.”

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Agenda _ News

Abu Dhabi's smart new business approach Business visitors in the capital set to benefit from the latest tech

A new address for business guests in Dubai The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) has announced a series of interactive new channels intended to further elevate Abu Dhabi’s appeal for business and leisure visitors.

A range of smart initiatives includes the launch of new administrative services via portals that simplify processes for businesses based in the emirate. The Inspection App, dedicated to hotels in Abu Dhabi, allows businesses to manage inspection and classification processes, while the Event Licensing App provides capability for relevant entities to streamline, facilitate and collate event registration and licensing procedures online.

Meanwhile the Culture Portal and Mobile App have been designed to promote Abu Dhabi’s cultural heritage, making it even easier for visitors to navigate the city.

The app features comprehensive details on heritage sites, visual and performing arts programmes and museum activities, aimed at visitors keen on discovering Abu Dhabi’s culture. DCT Abu Dhabi has also introduced Murshed, a DCT smart assistant, as well as Hive 16, a holistic platform for a host of useful statistical data relating to the emirate.

HE Saif Saeed Ghobash, Undersecretary at DCT Abu Dhabi, said: “The application

of technology continues to foster a change in every field, including the tourism and culture sectors. By adopting new technologies, DCT Abu Dhabi continues to maintain its commitment to extending unparalleled services to Abu Dhabi’s residents and visitors, immersing and inspiring them to even more fulfilling experiences in the emirate.”

Adding to the city’s impressive offering for both business and leisure visitors, the five-star Grand Millennium Business Bay has opened its doors.

Located on the edge of Dubai Water Canal, the plush property is perfectly placed for business guests, just minutes from the city’s trading hub, Dubai International Financial Centre.

Offering plenty of choice for planners, the 251-room hotel boasts 11 fully equipped meeting rooms filled with natural daylight and a 455 square-metre ballroom for large-scale events. Seven F&B venues are in the process of opening at the property while those looking to unwind after a busy day of meetings can head for the spa, health club and swimming pool.

Ziad El Hawi, General Manager of Grand Millennium Business Bay, said: “We are thrilled to have opened our doors and welcomed our first guests into the property.

“Grand Millennium Business Bay offers all the modern comforts and state of the art facilities to please any type of traveller; whether it’s tourists thanks to our proximity to the airport and iconic attractions, or residents who seek out F&B outlets, MICE and leisure facilities.”

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11/14/18 11:11 AM

The stage is set for events at Al Habtoor Theatre Impressive space now open for venue hire in the heart of Dubai

Dubai’s impressive roster of event options is now even more dynamic following the addition of Al Habtoor Theatre.

The state-of-the-art auditorium is the home of hit resident show La Perle by Dragone and boasts a host of industry-leading features that make it perfect for planners.

Capable of hosting everything from award ceremonies to product launches, the theatre has a dedicated pre-function area

that can cater for up to 1,000 guests, while the main auditorium has 1,288 premium seats and a 860 square-metre stage.

The location, in the heart of Business Bay and on the banks of Dubai Water Canal, is set to be a major draw. Top accommodation is also close by with the venue surrounded by a trio of five-star hotels, Habtoor Palace, LXR Hotels & Resorts, V Hotel, Curio Collection

by Hilton and Hilton Dubai Al Habtoor City.

Mohammed Al Habtoor, Vice-Chairman & CEO of Al Habtoor Group, said: “Al Habtoor Theatre is not only versatile, but visually stunning. As one of the most hi-tech theatres in the world, we can offer customers a venue that will fit a wide range of needs. Every guest who has entered the theatre so far has been enthralled and we look forward to showing just what else the space can do.”

DINING FOCUS Network in style at these top restaurants with a luxurious Mediterranean feel Epicure Meliá Desert Palm Dubai Tucked away in a plush polo estate on the edge of the city, you’d be forgiven for thinking you’ve traded Dubai’s buzz for the European countryside. It’s the perfect place to meet or unwind after a busy day in the city, with a menu filled with popular global flavours, a highlight of which is of course Mediterranean.

Contact: +971 4 3238888 / melia.com

Plantation Sofitel Dubai Jumeirah Beach Enjoy French and Mediterranean cuisine in a chic setting overlooking the Arabian Gulf. As well as the à la carte menu, theme nights are perfect for a networking dinner. Seafood night on Thursdays offers everything from shrimp bisque to tasty grills.

Contact: +971 4 4484733 / sofitel-dubai-jumeirahbeach.com

Verso Grand Hyatt Abu Dhabi Hotel & Residences Emirates Pearl From the moment you step inside this stylish trattoria, you’ll feel as though you’ve been transported to the Italian countryside. Aromas of freshly baked bread, herbs and sauces fill the air while the bright and airy space sets the scene for a fantastic meal.

Contact: +971 2 5101234 / verso.ae

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11/15/18 11:47 AM

DIARY DATE FORMULA 1 2018 ETIHAD AIRWAYS ABU DHABI GRAND PRIX NOVEMBER 22 TO 25, 2018

DINE Cipriani Make race weekend even more memorable with a meal at one of the capital's top restaurants.

Cipriani is sure to impress with exquisite Italian cuisine, front-row views of the race and a soundtrack courtesy of top DJs. Rub shoulders with international A-listers and the Grand Prix fraternity as you network in style.

Visit: ciprianiyasisland.com

STAY Yas Hotel Abu Dhabi Check into this sleek trackside hotel for a stay right in the heart of all the F1 action. As you would expect, the views are sensational, while five restaurants and 15 event rooms mean there are plenty of options to combine business and leisure.

Visit: marriott.com

PLAY Warner Bros. World Abu Dhabi

The ultimate showcase of the UAE capital's event hosting credentials sees this premier fixture return to Abu Dhabi's Yas Marina Circuit. Thousands of spectators are set to pack into the state-of-the-art venue to catch all the racing action, as well as top acts including Guns N' Roses and Sam Smith. An array of corporate options for the weekend includes the Marsa Suites package which offers a two-day ticket and first-rate hospitality experience. Visit: yasmarinacircuit.com

For some down-time with a difference head to the latest big-name attraction to open in the capital. Warner Bros. World Abu Dhabi on Yas Island brings rides, retail and restaurants themed around DC Comics heroes Superman and Batman, among other Warner Bros. favourites.

Visit: wbworldabudhabi.com

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11/14/18 11:10 AM

SPOTLIGHT LOSBERGER DE BOER MIDDLE EAST

BR EAKING NEW GROUND Jim Muldoon, Managing Director, Losberger De Boer Middle East, Central Asia and Russia, on the growing demand for sophisticated temporary structures What are the origins of Losberger De Boer Middle East and how has the company evolved over time?

Losberger was founded in 1919 and has almost a century of experience in delivering turnkey temporary structures for events and commercial usage across Europe. The Middle East office has been operational since 2000 and has provided award-winning event solutions for exhibitions, trade shows, conferences and major international sporting events. Last year we agreed terms to acquire De Boer Structures with the merged company operating under the name Losberger De Boer Group. This was an important step in our bid to grow in the region and was crucial to us becoming a leading provider in temporary space solutions in the event market. We now have a range of more than 70 different designs that can be used for a variety of purposes.

Arabia. At 6,500 square metres of usable space, it is one of the largest temporary structures to be built in the region. Most recently we provided the temporary event structures for the Crown Prince Camel Festival in Riyadh, which saw more than 11,000 camels participating in 787 rounds of competition. The event won a Guinness World Record as the largest ever event of its type, and this reflects just how much the events organisers put their trust in Losberger De Boer.

How has the events industry changed in recent years?

Sustainability is a key consideration for all MICE stakeholders these days. The use of temporary structures is becoming a requirement for many mega-event organising committees, and ultimately it just makes good financial sense. This way the structure can be reused in another location in the future making it an environmentally friendly option. Ultimately, if MICE organisers need an event venue quickly or in any location, then our solutions are ideal.

Finally, what are the company's future goals and how do you plan to expand?

We are seeing significant growth in demand for our services in Saudi Arabia, Bahrain and the UAE. That is due to there being only a limited number of temporary structure companies that are ISO certified and can genuinely build an impressive, architecturally significant venue that delivers that ‘wow’ factor. We are committed to building temporary structures that equal their permanent counterparts, and probably for less money too. Therefore, we are expecting continued growth and look forward to exceeding the expectations of not only MICE organisers, but most importantly their visitors and event goers.

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What are some of the biggest events the company has been involved in?

Each year Losberger De Boer has more than 500 projects and we have provided event overlay for the London Olympics and the Baku Racing Circuit. We also deliver the world’s largest temporary exhibition hall for the bi-annual Farnborough Airshow in the UK. On a regional basis, last year Losberger De Boer Middle East won the contract to build a high-specification semi-permanent exhibition hall called Bay X at King Abdullah Economic City in Saudi

Have you noticed a growing demand for your services in the MICE industry?

We have seen that MICE organisers and visitors rarely want to see standard A-frame tents these days. Instead, inspirational semipermanent buildings are expected, with floor-to-ceiling glazing, clear roof sails, mezzanine floors and even double or triple storey buildings with balconies. There is an ever-increasing demand for high specification and design-led temporary event overlay and this trend is expected to grow as Expo 2020 Dubai nears. Especially as some of the most innovative and unique temporary structures the world has to offer will be unveiled.

sourcemiddleeast.com

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8/6/18 6:46 PM

The ultimate guide for event organisers in the Middle East links leading buyers and suppliers in one easy reference book.

Visit sourcemiddleeast.com

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11/14/18 11:09 AM

News _Global

International view

3

Industry happenings from around the globe

1 / Switzerland

2 / England

Accorhotels’ Global Meeting Twickenham Stadium wins major Exchange set to be biggest edition yet sports summit

More than 160 attendees are set to take part in hundreds of prearranged meetings across three days as the Global Meeting Exchange (GME) goes from strength to strength. The eighth annual edition will take place from March 26 to 30, 2019 in Switzerland, and will offer panel sessions and networking opportunities. Hosted by global hospitality giant Accorhotels, the event will also offer educational seminars delivered by external industry experts and senior AccorHotels’ representatives. While the 2019 venue is still to be announced, the last edition of GME was held at The Fairmont Queen Elizabeth in Montreal.

The Sport Business Summit, which brings together more than 1,800 top industry figures from all over the world, will be held at England rugby’s London home from next year. Previously held at Chelsea FC’s Stamford Bridge, the fixture is on the move as part of its expansion. The summit, which attracts sport business executives from more than 50 countries, takes place in October each year as part of Leaders Week London – a series of events gathering 3,000 senior sports world business executives. This comes as Twickenham has revealed the results of an £81 million (AED390 million) revamp.

3 / USA

St. Louis convention centre to receive multi-million dollar facelift

Currently generating US$265 million (AED973 million) of annual revenue, the America’s Center Convention Complex in St. Louis is poised to become even more profitable with the AC Next Gen Project.

The ambitious plan includes the addition of 92,000 square feet of exhibition space, a 65,000-square-foot ballroom and meeting area, a new outdoor pavilion and 26 new loading docks – all at a cost of around US$175 million (AED643 million). Currently the complex hosts roughly 100 events annually, bringing in more than 600,000 attendees, booking 300,000 hotel room nights.

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11/14/18 12:02 PM

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4 / New Zealand

5 / Australia

6 / France

Christchurch Town Hall is now back in business

New convention venue for Melbourne on the cards

Top Cannes conference celebrates a record edition

Eight years on from the devastating earthquake that forced its closure, Christchurch Town Hall is set to reopen in March 2019.

With extensive restoration work almost complete, the enhanced venue will offer a variety of event options including the Douglas Lilburn Auditorium for 2,250 guests and the James Hay Theatre for up to 1,000 people. With heritage elements of the building still in tact, additions include improved accessibility and retractable theatre seating. The first event will see the Christchurch Symphony Orchestra return to the Douglas Lilburn Auditorium on March 1, 2019.

A plan for a brand new convention centre, with a capacity for more than 1,000 guests, is in the works for Melbourne suburb, Frankston. One potential location discussed for the venue, which would be linked with a five-star hotel, could be at the former site of the sand sculptures at the Frankston Foreshore. The hope is that the centre would attract a raft of national and international conferences, as well as thousands of visitors.

Local MP Chris Crewther said: “My vision is that this would in turn invigorate local businesses and further Frankston’s positive image on both the national and international stage.”

The Tax Free World Association (TFWA) World Exhibition & Conference enjoyed a landmark year after a record 7,015 visitors attended the October event, an increase of three percent from 2017. An impressive 3,088 companies were represented, up two percent from last year, while an extension of the Beach Village saw exhibition floor space increase to 22,759 square metres. Highlights at the Palais des Festivals waterfront venue included the Digital Focus Workshop and the Inflight Focus Workshop. The annual conference brings together top players in the duty free and travel retail industry.

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11/14/18 11:09 AM

Agenda _Leading venues

VIEW FINDER Break out of the boardroom at these stunning venues where show-stopping event spaces frame some of the region’s most spectacular views

SALALAH ROTANA RESORT Packing plenty of punch when it comes to dramatic scenery, Salalah Rotana Resort has no shortage of stand-out options for planners. Nestled between the majestic Hajar Mountains and the shimmering waters of the Indian Ocean, the resort offers a series of venues quite unlike any other in a five-star setting that’s sure to impress. The conference area has a choice of four contemporary

meeting rooms kitted out with top-of-the-line audio-visual equipment, while the jewel in the crown is the grand Al Hajar Ballroom, a sprawling space able to accommodate up to 400 people, with a variety of flexible configuration options. There is also a dedicated in-house team of event planners on hand to take care of all the details and make sure everything

runs like clockwork. When it comes to exciting activities, the surrounding area is an incentive planner’s dream with everything from diving and snorkelling in the crystal clear waters, to hiking through the striking mountain landscape.

Just 35 kilometres from Salalah Airport, the property offers all the benefits of a hidden oasis, yet is still easy to reach. And for

downtime in between meetings, there is no better setting than the resort with a pristine arc of private white sand beach, water features, lagoons, sparkling swimming pools, four excellent dining options, a spa, wellness centre and creatively designed guest rooms for the ultimate relaxing end to a busy day.

For more information, visit rotana.com

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11/14/18 11:07 AM

INTERCONTINENTAL DUBAI FESTIVAL CITY The unique feature of this plush property is that it's one of the few places where it’s possible to take in spectacular views of both old and new Dubai.

InterContinental Dubai Festival City is perched on the edge of the city’s historic creek, yet the hotel also offers panoramas out towards the city's futuristic skyline. The setting makes for the perfect backdrop to complement

the impressive venues at the property’s Event Centre. Planners can choose from 19 dynamic meeting and event spaces, each complete with creative decorative touches and able to welcome a maximum capacity of 1,300 guests. The stand out is the hotel’s Festival Arena, a grand venue spanning 5,000 square metres which is ideal for larger events. The property’s in-house

events team are also on hand to lend their expertise on all aspects of event preparation for occasions to remember. The executive floors and business centre add an extra element for business guests and there are plenty of networking opportunities to be had at a choice of four excellent restaurants. For incentives, the property is of course perfectly placed to make the most of

Dubai's modern and historic attractions with activity options including tours of nearby Dubai Creek, a visit to the city’s famous souks, a spot of retail therapy during a shopping trip to Dubai Festival City Mall, an afternoon at Zabeel Park or a trip out to the desert dunes for a true taste of Arabia.

For more information, visit ihg.com

THE SETTING MAKES FOR THE PERFECT BACKDROP TO COMPLEMENT THE IMPRESSIVE VENUES AT THE PROPERTY’S EVENT CENTRE

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11/15/18 11:48 AM

Agenda _Leading venues

THE GROVE HOTEL & CONFERENCE CENTRE Gaze out over crystal blue waters from an event space with a difference at this pictureperfect property. Testament to the dynamic options for business travel that are springing up all over Manama, The Grove takes full advantage of Bahrain’s island appeal from its location in the heart of plush archipelago Amwaj Islands. Just a 10-minute drive from Bahrain International

Airport, yet losing none of its paradise isle charm, the hotel is ideal as a corporate retreat and there's an excellent choice of venue options to complete the package. There are seven meeting rooms to choose from, with capacities ranging from 20 to 350 guests. Each contemporary space offers fantastic views of the super yachts of Amwaj Marina and on out to the

Arabian Gulf. Butler service for each meeting room is a nice additional touch. The Al Marasim Ballroom is an impressive space capable of welcoming up to 650 guests, while the property’s Al Majlis is another asset also overlooking the marina, and able to accommodate up to 60 guests for intimate receptions or VIP gatherings. Elsewhere, an executive lounge and business

centre comes complete with complimentary food and drinks throughout the day, high-speed internet access and of course, sweeping ocean views. There are also five brand-new corporate suites at the property which are the last word in high-end accommodation for those visiting the kingdom on business.

For more information, visit thegrovehotelbahrain.com

THE GROVE IS IDEAL AS A CORPORATE RETREAT AND THERE'S AN EXCELLENT CHOICE OF VENUE OPTIONS TO COMPLETE THE PACKAGE

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11/14/18 11:08 AM

SET AGAINST THIS STELLAR BACKDROP IS MORE THAN 28,000 SQUARE FEET OF MEETING AND EVENT SPACE

THE RITZ-CARLTON DUBAI INTERNATIONAL FINANCIAL CENTRE For planners looking for a venue complete with remarkable views of Dubai’s fast-paced business district and the very latest industry innovations, this city property has it all. From its enviable position in the heart of Downtown Dubai, The RitzCarlton Dubai International Financial Centre (DIFC) affords excellent vistas of the city’s famous skyline, including mega

skyscraper Burj Khalifa and the futuristic architecture of business district DIFC. Set against this stellar backdrop is more than 28,000 square feet of meeting and event space, including eight salon-style venues for business meetings of anywhere between 10 and 80 guests.

Elsewhere, the five-star property’s flagship 15,000-square foot Samaya Ballroom won’t fail to

impress, with more than 1,000 antique mirrors and a ceiling embedded with 10,000 crystals.

As you might expect, the in-house events team are skilled operators able to ensure everything runs smoothly, while the creative catering concepts and lavish decoration options available here ensure the property truly has the full events package.

For business guests, the property

caters to every requirement during a stay, whether that be superior connectivity, state-ofthe-art audiovisual equipment or exceptional rooms. There’s also a lavish spa, first-class roster of restaurants and pristine indoor and outdoor pools to make the most of your downtime right in the heart of the city.

For more information, visit ritzcarlton.com

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11/14/18 11:08 AM

Agenda _Leading venues

SWEEPING ALONG SIX KILOMETRES OF THE DRAMATIC OMANI COASTLINE, THIS IS A TRULY PALATIAL PROPERTY

KEMPINSKI HOTEL MUSCAT It’s hard to imagine a meeting or event in a more spectacular setting than this lavish fivestar coastal resort. Sweeping along six kilometres of the dramatic Omani coastline, this truly palatial property is home to 11 contemporary meeting rooms, break-out spaces and pre-function rooms. The views are outstanding, looking out across the glittering Gulf of

Oman, making it hard to believe this property is in the heart of the Omani capital and offering the perfect option for business guests, with easy access to the centre of town. For events, the magnificent Muscat Ballroom is a sensational option, boasting both flexibility and space. Divisible into three smaller function areas, the ballroom is able to welcome up to 2,000 guests for

a grand occasion like no other complete with the latest event tech and an array of creative menu choices. A business centre and executive lounge add to the offering while there are 10 worldclass restaurants and bars for a spot of post-event networking.

Unwind in two swimming pools, the plush spa or state-of-theart gym. Just 20 minutes from Muscat International Airport, the

hotel is also within easy reach of Oman’s only PGA-standard, 18-hole links golf course, which was designed by Greg Norman.

The central location also means the property is perfectly placed for a range of incentive outings, with Sultan Qaboos Grand Mosque and Muttrah Souk just some of the attractions closeby.

For more information, visit kempinski.com

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11/14/18 11:08 AM

INTERCONTINENTAL RIYADH One of the Middle East’s most exciting capitals, Riyadh is on a major upwards trajectory when it comes to business tourism. A host of new facilities, developments and venues have opened up all across the city and at the heart of it all is InterContinental Riyadh.

Just five minutes from the city's thriving business quarter, King Abdullah Financial District, the meeting spaces here offer

fantastic views out towards the dynamic city, or of the stunning landscaped gardens for the best of both worlds. Planners can choose from 13 meeting and event rooms, while the impressive Buraidah Hall is conference ready and can welcome up to 1,500 delegates. For networking, there are five restaurants, cafes and lounges to choose from or why not make the most of the

setting with a session on the hotel’s very own nine-hole golf course. Other options for some down time after a busy day in the city include a tennis court, two large pools, gym and spa. For an extra special element, take advantage of InterContinental's Insider Collection, a special range of delegate experiences rooted in the destination. Drawing on the wealth of knowledge of

the property's staff, planners can choose from options that include interactive off-site teambuilding activities, fascinating local speakers or the chance for delegates to contribute to projects that benefit the community. Catering options also offer the opportunity to add local flavour with menus inspired by Arabian cuisine.

For more information, visit ihg.com

PLANNERS CAN CHOOSE FROM 13 MEETING AND EVENT ROOMS, WHILE THE IMPRESSIVE BURAIDAH HALL IS CONFERENCE READY

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11/14/18 11:09 AM

Comment

Public and private sector collaboration key to convention success By working closely with the government and numerous enterprises, Barcelona has emerged as a leading international model for conventions

by Marc Rodriguez

According to a report by the ICCA (International Congress and Convention Association), Barcelona topped the world rankings of cities that hosted the most international congresses and conventions throughout 2017. This important statistic, reflecting joint efforts and plenty of dedication, served to confirm Barcelona’s need to maintain its highly fruitful collaborative model, based on public and private sector cooperation.

It has proved to be a successful formula, and it is one that is being observed by cities around the world.

Through the private management of public facilities, major examples of public infrastructure can look to the strategy in order to be run more efficiently by optimising the use of taxes, social input and suppliers. That’s where Centre de Convencions Internacional de Barcelona (CCIB), one of the biggest convention centres in southern Europe, shines as a clear example of the model working successfully. For every euro invested in the centre’s construction and maintenance, Barcelona’s population has recovered 1.39 euros (AED.5.89) in direct form and another 8.50 euros (AED36) in indirect ways, according to a 2017 study by Barcelona University.

The CCIB helps to decentralise the city’s tourism by promoting a new business area of Barcelona that has undergone spectacular urban change. This new area, which features the Torre Glòries skyscraper, is a magnet for start-ups and companies from the technological sector. For example, Facebook has just announced that it plans to open an operational centre in Torre Glòries to

Marc Rodriguez is General Manager, CCIB-Centre de Convencions Internacional de Barcelona

combat fake news on its pages. The success in attracting companies from this industry has led to Barcelona now ranking fifth in importance as a European technological hub, behind London, Berlin, Paris and Amsterdam, according to the Start-up Ecosystem Overview, drawn up by Mobile World Capital Barcelona.

Congresses also play a key role in combatting the seasonality of tourism, helping to ensure more even use of hotel facilities and city services. Knowledge-based tourism and bleisure (which combines business with pleasure) are good ways of complementing holiday tourism, helping to redistribute visitor arrivals across the year. Most visitors and delegates attending congresses also seek out quality leisure, cultural and gastronomic activities, in turn helping to generate more skilled employment within the city.

It is important to remember that congress and convention centres operate within a

“CONVENTION CENTRES OPERATE WITHIN A FRAMEWORK OF SECTORS AFFECTED BY MEDIUM AND LONG-TERM BUSINESS CYCLES. THIS MAKES THEM GENUINE BAROMETERS WHEN IT COMES TO PREDICTING FUTURE ECONOMIC ACTIVITY”

framework of sectors affected by medium and long-term business cycles. This makes them genuine barometers when it comes to predicting future economic activity. This invaluable information is fundamental for public policymakers, because it can be used to anticipate and assess the need to introduce measures to combat such cycles.

BECOME A STRATEGIC AND SOCIAL PARTNER Aside from hosting 122 events and attracting an impressive 476,910 delegates to Barcelona over the course of 2017, the CCIB also became one of the city’s strategic partners. Through this association, the centre helped foster interaction within the healthcare and biotechnological sectors, as well as the university community and the cultural sphere – all important aspects of the city. In addition, networking has played a vital role in building loyalty during the organisation of corporative and scientific events, thus in turn helping to attract talent to the city.

The social component is also important and the CCIB has incorporated social policies in its road map. Through the Barcelona Forum District Association (of which the CCIB is a co-founder member, together with local hotels and businesses), more than 421 people at risk of social exclusion have been able to find employment since 2011.

In addition, in its capacity as the CCIB’s partner, the public administration receives income in the form of dividends that can be reinvested in improving the quality of life of citizens living and working in Barelona. In short, this is a valid model that truly benefits everyone.

AIPC represents a global network of over 185 leading centres in 60 countries with the active involvement of more than 900 management-level professionals worldwide. It is committed to encouraging and recognizing excellence in convention centre management, based on the diverse experience and expertise of its international representation, and maintains a variety of educational, research, networking and standards programs to achieve this. AIPC also celebrates and promotes the essential role of the international meetings industry in supporting economic, academic and professional development and enhancing global relations amongst highly diverse business and cultural interests.

For further information, please contact marianne.de.raay@aipc.org or visit www.aipc.org

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11/14/18 11:06 AM

ARABIA

ABU DHABI, UAE 25-27 MARCH 2019

The leading event for the meetings and events industry in the Middle East and North Africa No.1 event

for high value business & connections

A 1-to-1 ratio of global buyers to

suppliers from the MENA region

A full networking day to help you make memorable business connections

5-star luxury setting for three days of business, education & discovery

Enquire to exhibit or register your interest as a Hosted Buyer at www.ibtmarabia.com

ibtm and the ibtm events symbol are trade marks of RELX Intellectual Properties SA, used under license. Hosted Buyer is a trademark of Reed Exhibitions Limited.

Reed Travel Exhibitions is a registered trade mark of RELX Group plc.

MEETME_NOV-DEC18_AD_FP___.indd 4

Organised by

11/12/18 12:16 PM

Comment

Incentive travel is in good health Major new study finds that budgets are set to increase in 2019 and that wellness is now a top inclusion for planners around the globe

by Didier Scaillet

At IMEX America, we launched the latest research into the state of the incentive travel industry. Partnering up with Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP) – two organisations with a huge focus on incentive travel – we produced the largest research study ever conducted on this topic, both in terms of volume and geographical spread. And the results were hugely positive as they unequivocally showed that the industry is continuing to thrive and grow.

Conducted in association with J.D. Power, the Incentive Travel Industry Index was a wide-ranging analysis of business conditions, attitudes and expectations impacting the incentive travel and motivational events industry worldwide. There were more than 1,000 respondents from in excess of 80 countries, making it the largest survey ever conducted of senior players in this field. More than half of the responses came from outside the United States, with just under 30 percent coming from the EMEA (Europe, the Middle East and Africa) region.

The survey was balanced between incentive travel buyers and suppliers, with buyers representing incentive agencies and

“THE FINDINGS OF THE SURVEY WERE LARGELY POSITIVE AND SHOWED THAT INCENTIVE TRAVEL IS ON THE RISE”

Author: Didier Scaillet, CIS, CITP is the CEO for the Society for Incentive Travel Excellence (SITE)

corporate users, while more than half of the sellers were destination management companies. We also increased the number of corporate end-user respondents by a staggering 80 percent and of those, 40 percent were from the financial and insurance industry, traditionally a big user of incentive travel.

While the findings of the survey were largely positive and showed that incentive travel is on the rise, it also proved that growth isn’t happening unchecked. For instance, costs to operate incentive travel programmes are rising and more than twothirds of planners are being forced to take serious steps to contain costs such as less expensive destinations or using all-inclusive resorts. That is forcing sellers to add value through creativity, innovation and partnerships. As you might expect from such an exhaustive survey there was a great deal to digest. But here are the main takeaways from our findings.

Budgets are on the rise with more than half (54 percent) of the buyers reporting an increase in budget year on year, and the median per person spend remaining stable at US$4,000 (AED14,690). Corporate users also reported a higher median spend of US$4,550 (AED16,709) in comparison to incentive agencies who averaged US$3,500 (AED12,853). The higher corporate spend is attributed to the large number of corporate buyers representing the financial and insurance industries, which are big users of incentive travel.

The research also shows more qualifiers than ever before. An impressive 65 percent of buyers are increasing the number of

qualifiers for their incentive programmes.

There are many reasons for this growth, from healthy economies to internal factors such as mergers and acquisitions. Many companies are now realising how much their service and support teams contribute to the organisation’s overall value and are looking for new ways to deepen their relationships with employees.

Incentives also emerged as a builder of workplace culture. While sales and profitability remain the top reasons to run an incentive scheme, findings show that companies are increasing these programmes to improve engagement and strengthen employees’ emotional commitment to the company. Almost 70 percent of buyers say their programmes are effective at achieving their business objectives as they help companies drive behaviour to reach their business goals, and have a positive impact on future economic investment.

There has also been an increase in the use of all-inclusive destinations. For the fourth year, buyers continue to seek cost reductions and all-inclusive properties are offering unique experiences and often partner with DMCs to design a destination experience. It’s not just about the resort anymore, but how much groups can interact with locals in the destination.

Finally it emerged that wellness is the new golf. Wellness is now a top inclusion for incentive planners as CSR initiatives drop slightly in popularity. However, across all regions, CSR and sustainability are second only to the national economy in terms of impact on planning and implementation of incentive travel programmes.

SITE, the Society for Incentive Travel Excellence, is the only global organisation dedicated to strengthening and supporting the incentive travel industry. Over the last 40 years, SITE has grown to more than 2,000 members in 90 countries with 29 local and regional chapters. Incentive travel is not a luxury – it’s a necessity.

For further information, visit siteglobal.com.

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9/5/18 3:35 PM

Comment

The continuous challenge of fundraising for associations Out-of-the-box thinking is needed for organisations to meet their financial needs

by Ahmed El Shal

For many associations around the world, fundraising will play an important role in their survival as numerous organisations depend on the generosity of the public to best serve their constituents. However, what do these foundations do when the economy is not conductive to raising money?

How can one alter strategies to continue to promote the cause and create the capital that is badly needed to survive? What more can be done to gain public support?

The International Centre for Organisation, Marketing and Research (ICOM) conducted a study with the aim of answering these questions by focusing on the strategies and experiences that have proved successful in recent years. Throughout the study there was a particular focus on the events industry and its involvement in the area of fundraising. The aim of the research was to understand how events hosted by nongovernmental organisations have been altered in order to deal with the ever-changing tide of the economy.

The sample for the study was drawn solely from countries in the Middle East and were differentiated into three main categories. These were organisations and associations; experience and previous work

by ICOM Group; and success stories from a variety of sources. The research was conducted through a series of interviews and meetings, as well as data collection.

For a non-profit to remain operating it must be both effective and efficient in its ability to raise funds. For these organisations the most prominent goal is to invest existing capital into the fundraising strategies that will provide the greatest return on that investment. But with associations encountering greater competition amid a growing number of organisations, all of which are competing to raise funds from the same group of donors, it’s time to implement outof- the-box fundraising ideas.

There are a number of principles that non-profit organisations must understand and apply well in order to grow. They first need to position themselves as organisations that meet needs, rather than as organisations that have needs, and it is also important to keep in mind that a gift to them is actually a gift through them, which in turn goes back into the community.

In terms of strategy, it’s important to focus on programme results, not just on the end financial goals, in order to achieve a quality initiative. It’s also key to remember that the process of asking and giving is based on shared values. View your organisation as the vital addition to the community that it is, and encourage others to perceive it in the same way.

A change in the thinking around donors is also beneficial, seeing them instead as donor-investors who are committed to

“THERE ARE A NUMBER OF PRINCIPLES THAT NON-PROFIT ORGANISATIONS MUST UNDERSTAND IN ORDER TO GROW”

Ahmed El Shal, Chairman, ICOM Group

a long-term relationship based on those shared values.

It’s also important to see the process of revenue generation and constituency involvement as a much larger, inclusive and energising process under the umbrella of your organisation’s wider development.

Of course innovation also requires a willingness to set aside old ideas so that a new entrepreneurial spirit can prevail and the team must be eager to take a risk. This could be through promoting the knowledge and skills you already have within the organisation that others might want to purchase from you. For example, a group focused on helping people of determination could offer advice for architects, businesses and governments on how to make buildings accessible. Alternatively, they could provide a directory of services from health professionals or consult with schools on curriculum design to teach children how to respect people of determination and the challenges they face.

It is also important to understand that each idea for a fundraising event will attract a different demographic and that successful non-profit fundraising events are those that encourage engagement. In order to make these initiatives more engaging, we have to try innovative ideas that will immediately grasp the audience’s attention.

In conclusion, there are numerous ideas that can be implemented that move away from the old-fashioned fundraising methods, breaking new ground when it comes to a modern approach. And it is these new ideas that can help develop a stronger connection between the associations and donors, as well as the public and other organisations.

This article was provided by the International Association of Professional Congress Organisers, author Ahmed El Shal, Chairman, ICOM Group. ICOM - The International Center for Organization, Marketing and Research - has over 16 years of experience in organising and marketing conferences, exhibitions, corporate and special events, workshops and symposia. IAPCO represents today 130 companies comprised of over 7500 professional congress organisers, meeting planners and managers of international and national congresses, conventions and special events from 41 countries. www.iapco.org

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My pitch _ E2 Dubai South Event & Exhibition Center

AN INSPIRING SPACE A hugely versatile venue, E2 Dubai South Event & Exhibition Center is equipped to host everything from product launches and conferences to concerts and air shows 01

With planners around the world looking to host a wide range of events in Dubai, there is a growing need for venues in the emirate to be both flexible and impactful. Therefore, it is vital that a facility delivers a lasting impression and has an array of spaces capable of hosting exhibitions, conferences, conventions and much more.

One venue that can deliver on all of these fronts is E2 Dubai South Event & Exhibition Center. Formerly known as the Dubai Airshow Site, the sprawling state-of-the-art complex features a striking design and offers 100,000 square metres of versatile event space. Set within the emerging Dubai South neighbourhood, it is also just a 10-minute drive from Al Maktoum Airport, which is set to become the largest airport in the world once completed.

“E2 Dubai South is a stunning venue that has been developed with the motivation of allowing businesses in the GCC region to grow. An international hub for trade and commerce, we have a nuanced understanding of the requirements of international business travellers,” explains Daniele Villa, Venue Manager, E2 Dubai South.

“We truly believe we have an inspiring event facility, and with more than 40,000 square metres of indoor space we can cater to large-scale exhibitions, conventions, weddings and a wide range of special events.

“The centre also has 60,000 square metres of outdoor event space which was purposefully created to handle large equipment such as machinery, helicopters and aircraft pads. This area allows us to host huge air shows and comes with 103 spacious

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01, 02 & 03 E2 Dubai South Event & Exhibition Center 04 Daniele Villa, Venue Manager, E2 Dubai South

chalets. We also have the largest parking area in the region with a dedicated zone for 6,550 vehicles, meaning visitors and organisers will not waste time hunting for spaces.”

In line with attracting a diverse range of events, E2 Dubai South offers nine break-out rooms and 18 offices with seating capacities ranging from 20 to 180 seats. These meeting rooms also have the flexibility to connect with a variety of configurations, ensuring that planners can divide the spaces to their specific requirements.

“It was important to have these options as we want to welcome a variety of events.

That is why we also created the Royal Pavilion which acts as a unique addition to the embellished space,” says Villa.

“This lavish concourse has been designed to fulfil all the needs of a delegate, with private meeting rooms and dedicated restrooms. Spread across 3,000 square metres, this cutting-edge pavilion can accommodate 2,400 people for a cocktail reception or up to 2,900 guests when arranged as a theatre.”

Planners who choose to hold an event at E2 Dubai South also have the added benefit of working alongside the venue’s vastly experienced in-house events team. In fact, the centre is managed by GL Events Middle East, a world-class management group that has extensive experience in the field of conventions and hospitality. A factor that

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Villa believes will prove vital as the facility looks to attract the biggest events and exhibitions in the coming years.

He adds: “The GL events team has developed an unrivalled service offer, ranging from the design right through to the production of the event. As such, we can support organisers through every stage of their project.

“With GL Events managing numerous venues, we are benefitting from their experience and expertise. Thanks to their global network, we have already been made aware that clients from offices in Europe, Asia and across Europe are interested to explore all E2 Dubai South has to offer.”

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IN LINE WITH ATTRACTING A DIVERSE RANGE OF EVENTS, E2 DUBAI SOUTH OFFERS 18 OFFICES WITH SEATING CAPACITIES RANGING FROM 20 TO 180 SEATS

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11/15/18 11:50 AM

Preview_ IBTM World

KNOWLEDGE SHARING The 13th edition of IBTM Arabia will feature a full programme of pre-planned business meetings and an insightful series of sessions by MICE industry experts Jumeirah at Etihad Towers, Abu Dhabi

Following on from a hugely successful 12th edition earlier this year, IBTM Arabia will return next March with even more to offer. As well as a full programme of preplanned business meetings, there will be an insightful series of Knowledge Programme sessions presented by experts and educators on the latest industry developments.

Taking place from March 25-27, 2019, the three-day event at Jumeirah at Etihad Towers in Abu Dhabi will be a must-attend show for meeting and event planners from

across the globe thanks to the exclusive one-to-one pod format and IBTM’s bespoke matchmaking software. There will also be invaluable networking opportunities and a host of carefully selected educational sessions delivered by industry experts.

Last year more than 2,700 meetings took place at the event and Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, believes that attending the show is the best way to present a brand to thousands and make hundreds of new contacts.

“At IBTM, we’ve spent the last 30 years as the events industry’s trusted ‘right-hand’, helping conference and event organisers from around the globe make connections, discover new technologies and learn about the cutting-edge innovations they need to create world class events,” says Curtis.

“During that time, we have developed considerable expertise in pairing our suppliers with businesses they can help. And the recent rapid advances in technology have enabled a step change in our capabilities. For

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All images: IBTM Arabia

Danielle Curtis

example, our matchmaking system ensures that you’ll only meet with people at our events with whom there’s a great chance you will do business.”

With the Middle Eastern & North African (MENA) meetings and events market emerging as one of the most exciting and dynamic in the world, IBTM Arabia has become a must-attend event thanks to its exclusive pod format and one-to-one ratio of global hosted buyers and regional suppliers.

This year the show will dedicate its entire opening day to educational sessions delivered by industry experts to provide valuable insight and the latest industry trends.

There will also be a host of networking activities, team building tasks and cultural tours around Abu Dhabi during the show.

“IBTM Arabia is a proven way of sharing collective knowledge amongst a bespoke MICE community, helping produce practical solutions and strategies inspired by

“IBTM ARABIA IS A PROVEN WAY OF SHARING COLLECTIVE KNOWLEDGE AMONGST A BESPOKE MICE COMMUNITY, HELPING PRODUCE PRACTICAL SOLUTIONS AND STRATEGIES”

speaker sessions and panel discussions, and engaging content to attract a high calibre buying audience,” says Curtis.

“With demand for greater ROI, we’ve worked hard to make exhibiting at IBTM Arabia a cost-effective way to showcase products, generate international sales leads, develop relationships, gain valuable exposure to the industry, discover new business opportunities and stay ahead of the competition.”

With the MICE market in the MENA region thriving, Curtis also stresses the importance of having a bespoke event that is centred around face-to-face connections.

“Those in the Middle East that have embraced the oldest form of business communication, face-to-face, are increasingly achieving some of their biggest successes at trade events. Indeed, people come to trade events with open minds and are ready to discover new ideas, new venues and destinations, as well as cutting-edge technology, equipment and software.”

She adds: “With so many industry professionals from different sectors and backgrounds gathering together, trade events are abuzz with thoughts and opinions on hot topics, trends, opportunities and challenges. Therefore, it is the ideal place to showcase products and services.”

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Dubai skyline

Feature _ ICCA

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MEETING OF MINDS The 57th ICCA Congress proved a stellar showcase of Dubai’s impressive events proposition

As more than 1,150 delegates packed into Dubai World Trade Centre for the recordbreaking Middle East debut of the International Congress and Convention Association (ICCA) Congress, the major gathering of meetings industry professionals presented a true test of the emirate’s strengths as a host city. And it was a challenge the emirate’s events bureau, Dubai Business Events, and Dubai World Trade Centre rose to with ease.

The 2018 edition of ICCA’s annual flagship event achieved record attendance figures for any ICCA Congress held outside of Europe, as from November 11 to 14, ICCA members from more than 75 countries were treated to a packed itinerary that brought together top international speakers and innovative education sessions spotlighting the very latest industry developments. Networking opportunities and a lively social programme capitalised on all Dubai has to offer.

Welcoming delegates to the congress, His Excellency Helal Saeed Almarri, Director General of Dubai Tourism said: “Business events are a crucial part of not only our tourism strategy, but our wider economic development. Whether through the year-round calendar of home-grown trade shows – or major congresses like the ICCA Congress

that we successfully bid for – we understand and use the power of meetings and conferences to facilitate the rapid transition to a knowledge economy, and to grow scientific advancement and key industry sectors in Dubai and the UAE. “I would like to once again thank ICCA for selecting Dubai to host this congress, and to the Local Host Committee and all stakeholders involved for their role in planning.

Our thanks also go to all the sponsors and supporting organisations of this event.”

Nina Freysen-Pretorius, President of the International Congress and Convention

01 Helal Saeed Almarri 02 ICCA Congress 2018 01

“BUSINESS EVENTS ARE A CRUCIAL PART OF NOT ONLY OUR TOURISM STRATEGY, BUT OUR WIDER ECONOMIC DEVELOPMENT”

Association (ICCA), said: “The number of international association meetings has doubled every 10 years since the establishment of ICCA 55 years ago, and we have identified the Middle East as an important growth area. In fact, we now have a dedicated seat for the region on our board, a permanent regional director, and this is our first annual congress in the Middle East.

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Feature _ ICCA

“AS WELL AS KEY ICCA REPRESENTATIVES, TOP INTERNATIONAL SPEAKERS WERE FLOWN IN FOR THE EVENT”

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03, 04 & 05 ICCA Congress 2018

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“We have also noted that the Dubai Association Centre is playing a significant role in growing global associations. In addition, we look forward to Expo 2020 Dubai, because when new ideas and people connect, our industry grows.”

The congress kicked off with a glittering welcome reception at the Armani Pavilion, a stunning al fresco events space overlooked

by Burj Khalifa, introducing delegates to some of the city’s biggest attractions in Downtown Dubai.

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A carefully curated programme of speaker sessions, networking events and educational content then got underway over the course of the next three days. As well as key ICCA representatives, top international speakers were flown in for the event including TEDx talk coach David Beckett, whose Amsterdam-based company Best 3 Minutes specialises in corporate coaching and MICE industry training to prepare cities and locations to pitch conferences, events and new business. Another speaker highlight was British entrepreneur Belinda Parmar, a specialist in getting the best out of technology for business, drawing on her impressive resume which includes Lexus, Aston Martin and Barclays.

Joining the impressive speaker line-up was Martijn Timmermans, Co-Founder of Event StoryBoard, an innovative design tool that brings storyboarding to event planning.

With a background in marketing over 25 years at the likes of Disneyland Paris, Marriott and Singapore Airlines, Timmermans’ session shared his insights into creative design approaches for the event industry. While Terri Breining, author of ‘Measuring ROI in Meetings & Events’ delved into consulting, facilitation and training in the meeting industry during a lively session.

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06 Dubai skyline 07 ICCA Congress 2018

Turning the spotlight on best practice within Dubai’s business scene were sessions from a host of the UAE’s top companies including Emirates, Dubai Opera and Dubai Future Foundation. Delegates were also offered the chance to experience some of the exciting build-up to Expo 2020 Dubai with a tour of the site, while the Expo 2020 Dubai team also presented a packed session at the congress on hosting an event of this scale.

The impact of the latest tech advances on the event industry was a main focus throughout the congress, with innovative elements including the Tech Kiosk which offered exhibitors the chance to showcase their tech solutions at a dedicated booth in the ICCA Congress Tech Pavilion. The lively pavilion proved popular and was the place to go for displays of the latest gadgets, a Tech Bar for the latest advice on innovations and a professional head shot station. The team at tech specialists DAHLIA+ was also on hand to review social media profiles to help delegates get the most out of them.

Throughout the congress, Dubai was firmly in the spotlight with a fantastic series of social events and city tours on offer. Lively dinners took place at Jumeirah Beach Hotel and the stunning Al Lisaili Desert Camp, while city tours included trips to Jumeirah Mosque, Al Fahidi Historical Neighbourhood, Dubai Museum, Dubai Creek and the city’s souks. Also showing the strength of the UAE’s wider incentives proposition, additional guest experiences available throughout the congress included an aerial tour of Dubai, a falcon encounter in the desert and visits to Louvre Abu Dhabi and the capital’s stunning Sheikh Zayed Grand Mosque, topping off a successful showcase for the emirates.

Established 50 years ago, ICCA represents the world’s leading international meetings and events organisers, comprising 1,100-member companies and organisations in almost 100 countries around the world.

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THROUGHOUT THE CONGRESS, DUBAI WAS FIRMLY IN THE SPOTLIGHT WITH A FANTASTIC SERIES OF SOCIAL EVENTS AND CITY TOURS ON OFFER 07

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EXPO 2020

Cover story_ Expo 2020 Dubai

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WELCOMING THE WORLD With less than two years until millions of visitors descend on Dubai for Expo 2020, the pressure is building on organisers to deliver a memorable event and leave behind a lasting legacy

It was on November 27, 2013 that Dubai learned it had won the right to host Expo 2020. Across the emirate there were huge celebrations, with fireworks erupting from Burj Khalifa and HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Ruler of Dubai, proudly declaring that the emirate would “astonish the world”. It was the culmination of a two-year dream for the successful bid team, but the hard work was only just beginning. Now with just two years to go until the curtain rises on the mega-event, Dubai stands ready to offer an international audience the ultimate showcase of its event hosting capabilities.

From the historic debut of The Great Exhibition of 1851 in London until now, organising a world expo has always been a monumental task requiring meticulous planning. Taking place across a six-month period and welcoming millions of visitors from across the globe, an event of this magnitude requires the combined efforts of thousands of individuals. And when it comes to Expo 2020 Dubai, it is not just the exhibition itself that needs to be considered, but also its legacy. Adding value to the UAE long after the expo has closed its doors has been a key consideration from the very moment the emirate was victorious with its bid.

So just where did the team start when tasked with carrying out an event of this scale? “In the early stages of the programme, the event operations team focused on understanding who Expo 2020’s expected guests were – from international and domestic visitors to media and international participants,” explains a spokesperson for Expo 2020 Dubai.

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Cover story_ Expo 2020 Dubai

“By understanding the wants, needs and Expo touch points of guests, we developed a ‘Concept of Operations’ to define the services that need to be delivered. We are currently working on detailed operational planning of these services, and are beginning to bring on board partners and contractors to assist.

Once this is complete we will move to the readiness phase, which will involve testing to ensure we are ready to provide seamless operations on site at Expo 2020.”

This readiness phase is fast approaching, with all of the project-managed construction needing to be completed a full year ahead of the grand opening on October 20, 2020 in order to allow plenty of time for testing.

Already there has been more than 44 million work hours completed on the 4.38 square kilometre site, while each week 6,100 cubic metres of concrete is poured and 500 tonnes of steel is brought in as work continues on the various structures.

A hive of activity, this once barren site in Dubai South has been transformed, with the

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01 How Al Wasl Plaza will look when completed 02 The striking Al Wasl Plaza dome 03 & 04 A current view of the Expo 2020 Dubai site

“BY DIGITALLY CONNECTING PEOPLE WITH THEIR SURROUNDING ENVIRONMENT, WE CAN ENRICH THEIR INTERACTIONS ON THE EXPO JOURNEY”

framework of numerous buildings now clearly visible and construction well underway on the three Theme Districts that form the core of the Expo site. The central Al Wasl Plaza, which is set to become one of the most striking developments thanks to its 65-metre high and 150-metre wide dome, is also taking shape.

EMBRACING TECHNOLOGY With construction of the site continuing apace, much of the event management team’s 03

attention is on the planning and execution of the expo. One area that has been given a great deal of consideration is how to ensure that every single visitor has a positive experience. A huge task considering there could be as many as 25 million visits over the course of six months.

When assessing ways to develop a superior event experience, organisers quickly established that utilising the latest technology was vital. However, they had to ensure that the right innovations were selected and that they would genuinely benefit attendees.

“We are designing a ‘smart site’ that will set the stage for one of the most engaging events in the world,” explains Mohammed Alhashmi, Senior Vice President – Innovation and Future Technologies, Expo 2020 Dubai.

“We are working closely with our partners to implement pioneering technologies that offer a personalised, unique and memorable experience for each of our visitors. At the same time, we want to empower SMEs and help realise expo’s goal of ‘Creating Minds, Creating the Future’.

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“We have already become the first major commercial customer in the Middle East, Africa and South Asia region to access 5G services through our partnership with Etisalat. This network is expected to be 20 times faster than 4G, have minimal latency and ultra-low energy requirements, while it will also enable a world-class digital experience for visitors, participants and delegates.

“Etisalat’s 5G technology is planned to support a wide range of ‘smart’ services, including e-ticketing, tech-enabled volunteers, smart food ordering, dynamic crowd management, real-time wayfinding information and 4K content. By digitally connecting people with their surrounding environment, we can enrich their interactions on the expo journey and

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05 The UAE Pavilion features a unique design 06 & 07 Renders of the Sustainability Pavilion and the expo site

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shows a day

use technology to positively influence moods, create immersive experiences and ensure a safe and secure environment.”

In addition to working with Etisalat, Expo 2020 Dubai has partnered with Accenture, Cisco, Siemens, SAP and MasterCard in order to develop a range of technologies that improve the overall visitor experience. This includes everything from payment processes to virtual reality and even biometric systems.

“Expo 2020 will embrace innovation in all its forms to enhance every aspect of our visitor experience,” adds Alhashmi.

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Cover story_ Expo 2020 Dubai

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08, 09 & 10 The Expo 2020 Dubai site starts to take shape 11 Render of the Opportunity Pavilion

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THERE HAS BEEN MORE THAN 44 MILLION WORK HOURS COMPLETED ON THE 4.38 SQUARE KILOMETRE SITE “We will use the latest technology to provide seamless ticketing and entry to the site, and smooth movement around it to pavilions and events. With the help of technology from our partners we aim to minimise queueing times for pavilions, food and beverage outlets, and other expo destinations.

“We know that in today’s world, expectations from technology at an event of this calibre are high, which is why we are working to ‘wow’ our visitors and participants with the next-level of digital innovation. At the

same time, we recognise the importance of unobtrusive systems that subtly enhance the visitor’s experience without intruding on it.

Striking the right balance is what the visitor will remember.”

THE PERSONAL TOUCH While technology will have a vital role to play, the event itself requires a huge amount of manpower. Close to 15,000 people have already expressed an interest in volunteering at the expo and many are taking advantage of

170+ countries confirmed

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opportunities to participate in brainstorming sessions on the road to 2020.

“The world is coming to the UAE in 2020 and volunteers will play an integral role in delivering an exceptional visitor experience for millions of people,” says Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Dubai Expo 2020 Bureau. “They will be the face of this momentous global celebration.”

Marjan Faraidooni, Senior Vice President – Legacy Development and Impact, Expo 2020 Dubai, added: “The expo will be powered by more than 30,000 volunteers, both UAE nationals and expats, who will help welcome the world to the UAE in 2020.

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This is common for events of this scale, but Expo 2020 is keen to ensure that the experience is mutually beneficial by ensuring volunteers benefit from this once-in-ageneration opportunity to gain new skills, experiences and connections.”

Given the magnitude of the event, it is not just the number of volunteers that astounds.

The Expo 2020 Dubai management team is 600-strong and is structured across several functional areas, covering everything from accreditation and site management to venue operations and guest services.

The group’s wealth of combined experience will prove crucial in the planning and execution of the expo, while the knowledge they gain throughout the process will help the next generation to deliver mega events in the UAE. “Knowledge sharing takes place on a daily basis within the team and the expo provides a rare opportunity for future leaders of tomorrow,” says an Expo 2020 Dubai spokesperson. “Around one-third of the staff are aged 32 or under, while 12 recent university graduates have joined our apprenticeship programme.

“Ultimately, hundreds of current Emirati university students will benefit from a new internship programme and these young people will learn skills that I’m sure will prove invaluable in the future.”

12 Renders of CoEx 13 Mobility Pavilion

“OUR AIM HAS ALWAYS BEEN TO DELIVER AN EXCEPTIONAL EXPO WITH A MEANINGFUL AND SUSTAINABLE LEGACY”

25m

visits expected

BUILDING A LEGACY Promoting collaboration and exchanging ideas is one of the key pillars of Expo 2020 Dubai, while delivering a sustainable legacy has been an objective from the earliest stages of the event preparations.

Having joined the expo team in 2014, Marjan Faraidooni was immediately tasked with ensuring the positive economic, social and educational effects of Expo 2020 Dubai are sustainable and extend long beyond April 10, 2021 when the event comes to an end.

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Cover story_ Expo 2020 Dubai

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“WE ALSO RECOGNISE THAT THE SUCCESS OF THIS WORLD EXPO IS NOT JUST ABOUT THE NUMBER OF PEOPLE WHO VISIT, BUT ALSO THE IMPACT MADE ON THOSE PEOPLE, THE UAE AND THE FUTURE” “From the beginning, our aim has been to deliver an exceptional Expo with a meaningful and sustainable legacy, extending its impact and benefits beyond the UAE to the wider region and the rest of the world.

This is based on four pillars: physical, economic, social and reputational,” reveals Faraidooni, Senior Vice President – Legacy Development and Impact, Expo 2020 Dubai.

“Part of this is engaging with businesses of all sizes, from around the world. Small and medium-sized enterprises (SMEs) are playing a critical role and their involvement in Expo 2020 Dubai is helping to boost their businesses. Expo has committed to allocating 20 percent of its direct and indirect spend to SMEs, and more than 15,000

have already registered on the Expo 2020 Dubai eSourcing Portal. This accounts for 73 percent of the total to date, which comprises more than 25,000 companies from 149 countries.

“We also recognise that the success of this World Expo is not just about the number of people who visit, but also the impact made on those people, the UAE and the future. We are creating immersive experiences in each of the three Thematic Pavilions, based on the subthemes Opportunity, Mobility and Sustainability. We want visitors to come and not only be amazed but informed and transformed. Only then can their experience within the expo be a catalyst for change in the community.”

14 Renders of CoEx 15 Rendering of the dome at Al Wasl Plaza

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Hosting the largest event in the history of the Arab world means the stakes are high when it comes to achieving a successful legacy. And after having constructed such a vast site, it is essential that the core infrastructure is re-purposed after the expo has finished. Fortunately, from the initial design stage the development was devised to transiPremier Partners tion into a smart and sustainable city called on board District 2020.

Reusing 80 percent of the Expo 2020 Dubai site, the district will feature cultural elements such as academic institutions and museums, as well as residential communities and retail outlets. Additionally, major structures such as the UAE Pavilion, Al Wasl Plaza and the Mobility Pavilion will remain as iconic attractions.

However, it is a new complex being built Make meaningful contributions ways of moving the potential for volunteer Beapplications immersed in Emirati

by DubaiDiscover World new Trade Centre that could Explore be to global development at the people, goods and ideas at the buildings to be self-sustaining history and culture at the received the greatest asset of District 2020, as FaraiOpportunity Pavilion Mobility Pavilion in water and energy at the UAE Pavilion dooni explains. “The new Conference and Sustainability Pavilion Exhibition Centre (CoEx) will be the largest facility of its kind in the Middle East post2021 and will strengthen Dubai’s status as a regional and international leader for the meetings and events industry.

“This world-class facility will have a direct connection to the Dubai Metro Route 2020 link and will host events, conferences, Be amazed by the summits, seminars, Discover product a world oflaunches, and Revel in music, dance, art Taste cuisines from unique entertainment at innovation and ambition at and performance from students reached acrossby theExpo globe provide networking opportunities, through- many cultures Al Wasl Plaza 180 country pavilions School Programme out the six months of Expo 2020 Dubai and far beyond.”

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RS

Visitors to Expo 2020 Dubai will:

15,000+

NTIL EXPO

40,000

Opportunity Pavilion

Al Wasl Plaza

UAE Pavilion

Mobility Pavilion Sustainability Pavilion

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nger ks to

Futuristic on-site banking, thanks to

Super-fast 5G connectivity, thanks to

Augmented and virtual reality payments, thanks to

The future of intelligent mobility, thanks to

Sustainable beverages and snacks, thanks to

Innovative software solutions, thanks to

Smart infrastructure and operations, thanks to

ine

Emirates NBD

Etisalat

Mastercard

Nissan

PepsiCo

SAP

Siemens

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Feature _ Event technology

DECODING THE EVENT TECH REVOLUTION From bots to badges, Meet Me asks the experts how to make the most of the latest event innovations, without getting tangled in tech Whether artificial intelligence, augmented reality or the latest piece of smart kit, there is no doubt the tech revolution is making its mark on the multibilliondollar event industry. According to any trend-watch report, tech advances are the greatest single disruptor across the sector. From virtual attendance and delegate movement trackers, to tools measuring return on investment and return on engagement, there is no shortage of ways to enhance events. For industry professionals on the front line however, the stream of smart solutions can be overwhelming as the challenge to stay relevant, while at the same time, within budget, looms large. With so much to choose from, how can planners cut through the jargon to find tools that will be truly effective? And is a back-to-basics approach more beneficial than adopting the latest tech simply just to keep up?

Meet Me takes a closer look, and talks to the experts, for a practical take on tech.

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Feature _ Event technology

START OFF RIGHT With the pace of change moving at breakneck speed, and new innovations rendering established systems obsolete almost overnight, knowing when and how to adopt the latest advances is crucial. For Sandeep Nagpal, Vice President of Marketing at event tech pioneers Cvent, the key for planners is to start small.

He says: “Fuelled by new technologies that are available, the event technology space is more complicated and crowded than ever, and it is difficult not to be overwhelmed by all the options and information.

“I would recommend that event planners embrace the opportunities rather than fear the change that technology can bring to their events. Start utilising technology in small, but impactful ways. For example, start with a more streamlined check-in process, or build a more unique, engaging event website to increase interest and capture registrations.”

Taking a tentative approach to tech adoption not only makes sense for industry professionals, but also for audiences in the Middle East where, despite having high smart-tech proliferation, which still trails international trends when it comes to events.

“THE REGION IS RIPE FOR MORE SMART AND CUTTING-EDGE TECHNOLOGY THAT CAN HELP EVENT ORGANISERS REALISE THE TRUE IMPACT OF THEIR EVENTS”

Nagpal explains: “As the region continues to attract top global events, we have seen increased interest in event technology adoption, but considering the number of events the region hosts, there is still a lot of untapped potential in truly harnessing the power of technology to make events more impactful.

“The region is ripe for more smart and cutting-edge technology that can help event organisers realise the true impact of their events and we look forward to helping to facilitate further growth.

“Widespread adoption of event technology is still in its early stages. Manual processes and being tied to traditional ways of doing things are primary hindrances.

There is also still a lack of awareness and exposure to event management technology capabilities and how the initial investment into the technology can actually offset other hard costs.

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“Event technology helps to deliver events that are more personalised and meaningful – which makes for more memorable events and leads to repeat business. Planners and organisers must continue to evolve, adapt, and enhance their efforts to stay ahead of their competition.”

Paul Richer, Founding Partner of top travel industry tech consultancy Genesys, agrees that planners should make an effort to stay clued up on what the competition is doing, with huge benefits from using the right tech.

He says: “Technology really comes into its own for setting up complex events. Keep a watchful eye on what is happening with technology. Take an interest in tech innovation. Pay attention to what your competitors are doing. Just make sure any new innovation makes sense and is used for the right reasons.

“Senior management can see buzzwords such as AI, blockchain, natural language processing or machine learning and then dictate to their teams that they must adopt this new technology without first exploring what the benefits might be.

“It’s important to gain a full understanding, and particularly for the events industry, to make sure that technology is not utilised in such a way that events are dehumanised.

The person to person aspects of events are always going to be paramount.”

MAKING A CONNECTION When used in the right way, some of the latest innovations can reap huge rewards, and actually offer more opportunities for connection, engagement and effective organisation.

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01 Paul Richer 02 Sandeep Nagpal

“IT’S AN EXCITING TIME TO BE IN THIS INDUSTRY AND THE ONLY THING THAT LIMITS US IS OUR IMAGINATION”

“Event planners, marketers, and hospitality professionals who really explore the opportunities that technology offers – helping to better capture, understand, and act on event data – will certainly have a competitive advantage and 2019 is ripe for action in this area,” says Nagpal.

He adds: “It is imperative that attendees are fully engaged. In a world dominated by technology, there are multiple applications that help planners to organise a more engaging, relevant and personalised event.

“On-site event solutions including streamlined check-in and badging, attendee tracking, lead capture, reporting and analytics, mobile event apps, and social amplification help deliver efficient and measurable on-site experiences by offering attendees multiple ways to engage and interact, while giving event organisers the data they need.

“The industry is in the early stages of embracing how technology and innovation will redefine the future of events. Artificial intelligence, facial recognition, the internet of things, and biometrics are all innovations that will further improve our events making them more efficient, effective, and impactful.

“It’s an exciting time to be in this industry and the only thing that limits us is our imagination.”

TALKING TECH MAJOR INNOVATION EVENT COMES TO DUBAI The issue of new technology in the MICE, hospitality and tourism sectors is under the spotlight as HITEC Dubai 2018 comes to town. Taking place from December 5 to 6 at Madinat Jumeirah, more than 600 hospitality stakeholders are set to join more than 30 speakers at the event which will debut the latest technology, offer networking opportunities, as well as a first-rate educational programme. The agenda will cover everything from data analytics to robotics, with regional and international case studies.

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Feature _ Event technology

TOMORROW’S WORLD We take a look at the must-have innovations for the ultimate event tech toolkit

FACIAL RECOGNITION Although it may feel like something from sci-fi, facial recognition software is already finding its way into international events, proving to have major benefits for security as well as efficiency and engagement.

According to Corbin Ball, Chairman and judge of the IBTM World Technology and Innovation Watch award, the tech is a sure fire way to impress attendees as soon as they arrive. He says: “One piece of tech that is really changing the game here is facial recognition. US firm Zenus Biometrics has created facial recognition technology that enables you to begin impressing attendees the moment they enter your event. It integrates with event registration partners to create a frictionless entry process that takes just seven seconds. Entry for attendees is quick and non-evasive, while the planner reduces queues with easy entry and adds an extra layer of security. All data collected is deleted immediately after the event.”

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ARTIFICIAL INTELLIGENCE (AI) A cutting-edge way to streamline procedures while offering benefits when it comes to saving on resources, artificial intelligence is poised to have a major impact on the way events are planned. From chatbots to smart tools, the options are vast. Paul Richer says: “Artificial intelligence is affecting all sectors of business. The meetings and events industry is very much a person

to person industry but people are expensive. For example, the ability to harness AI to aid communication between organisers and potential delegates is just one example of how AI will increase efficiency and profitability. Chatbots are already in widespread use in other industries and their natural language processing ability combined with AI’s capability to assist in targeting the right messages to the right people can only benefit the industry.”

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AUGMENTED REALITY(AR) With the ability to be used on a number of different mediums from smart phones to tablets and video walls, AR superimposes computer-generated images on a user’s view of the real world. Perfect for product demonstrations or showcasing a destination, AR can provide useful and engaging information, in images, video or sound, layered onto a real-world scene. Possibilities for getting the most out of the tech at events also include augmenting event signage, AR video walls and mirrors, incorporating AR into a video display and adding gesture recognition for engaging displays guaranteed to draw a crowd at and exhibition booth. Richer says: “I am very excited about the potential of

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03 & 04 Zenus Biometrics 05 Klik 06 Bright Box

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augmented reality alongside the re-introduction of Google Glass–style, wearable technology. The provision of information through this type of technology would be great at events to provide enhanced information.”

GUEST MANAGEMENT SOFTWARE Another excellent option for planners looking to streamline processes, there is now a great selection of guest management platforms out there which have become popular across the industry. Concierge.com, for example, offers a host of smart services from making registration more efficient to itinerary building tools and in-app smart systems for managing travel arrangements. It also

enables users to send messages to different groups of attendees, allowing the segmentation and targeting of different groups – perfect for planners looking to tailor an event experience. Another great tool comes from Klik who offer smart badges with a range of features which help cut through queues, store registration data and open up networking possibilities by tapping the badges together to transfer attendee contact info. Also hugely

“ARTIFICIAL INTELLIGENCE IS POISED TO HAVE A MAJOR IMPACT ON THE WAY EVENTS ARE PLANNED”

beneficial for event planners is the badges’ read retrieval feature, collating information and stats on attendees.

ENGAGEMENT AND INVESTMENT MONITORING Another set of invaluable tools centre on finding reliable ways to measure both return on investment, and return on engagement. As ways of commercialising events become more sophisticated, the need to measure the value for investors is in the spotlight now more than ever. One firm leading the way is Bright Box which has created a phone charging station that also doubles as a branding opportunity with display space for advertisers. Taking the concept to the next level, a camera installed in the station tracks the number of people passing by the booth to allow the calculation of reliable exposure figures. Nagpal says: “The convergence of an attendees’ physical and digital footprint is what is going to drive bigger and better events – both from an attendee and an organiser perspective.”

VIRTUAL REALITY (VR)

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Once predicted to be prolific at events around the globe by opening up opportunities for remote attendance, VR event attendance is still quite far from the mainstream. Where the tech is coming into its own however is for site inspections, allowing a remote yet immersive view of a venue, hotel or destination. Companies such as AllSeated have been among the first to offer a great way of experiencing how an event room will look and feel without setting foot inside.

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Destination report _ Bahrain

BUILDING BRIDGES With a modern infrastructure, rich history and host of new developments, Bahrain has set its sights on becoming a top choice for business travel

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Destination report _ Bahrain

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In the current competitive economic climate, as destinations across the Middle East vie for visitor attention, a stand-out proposition is now more important than ever. This is where Bahrain has cleverly navigated the last few years to build a bold offering that cuts through the noise. A careful strategy of nurturing rich cultural credentials, while at the same time forging ahead with plans to create world-class developments supported by a modern infrastructure is already reaping benefits. The result is a destination well on its way to becoming one of the region’s major centres for business travel.

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Bahrain’s strength lies in its diversity, and that has taken on a new significance in recent years as the kingdom seeks to expand the economy beyond a reliance on oil. Tourism is fast emerging as key with the value of the country’s tourism product expected to reach US$1 billion (AED3.7 billion) by 2020, according to Bahrain Tourism and Exhibitions Authority (BTEA). Edging ever closer to that figure, this year saw 3.1 million tourists visit Bahrain in the first quarter of 2018 alone, marking an increase of 11.4 percent compared to the same period last year. To cater to all that’s predicted, there are major

“THE GCC IS UNDERGOING A SIGNIFICANT ECONOMIC TRANSFORMATION, AND BAHRAIN WAS THE FIRST COUNTRY IN THE REGION TO BEGIN ITS DIVERSIFICATION DECADES AGO” 04

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new developments in the pipeline, 15 hotels under construction, a billion-dollar expansion of Bahrain International Airport underway and a sprawling new exhibition centre, as the kingdom continues its ascent.

Of the great strides ahead, Khalid Al Rumaihi, Chief Executive, Bahrain Economic Development Board, says: “The GCC is undergoing a significant economic transformation, and Bahrain was the first country in the region to begin its diversification decades ago. We continue to diversify our tourism sector, building on our value proposition and expanding our offering.

“This ecosystem will be expanded further, sustained by more than US$10 billion (AED36.7 billion) of dedicated spending

allocated to tourism and leisure, and in excess of US$32 billion (AED117 billion) in key infrastructure projects across the nation.”

01 Khalid Al Rumaihi 02 Bahrain International Airport 03 & 04 Gulf Air 05 Manama skyline

ONWARDS AND UPWARDS Crucial to Bahrain’s evolution is the success of its aviation sector as Gulf Air goes from strength to strength with new routes and billions of dollars of stock added to its inventory while the airline’s home base, Bahrain International Airport (BIA) in Manama, is in the throes of a US$1.1 billion (AED4.4 billion) expansion to increase its annual capacity to 14 million passengers. Currently handling 8.6 million passengers a year and connecting 51 cities around the world, the extensive upgrade will see a new passenger terminal

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Destination report _ Bahrain

spread across 22,000 square metres – four times the size of the current airport. Once construction is complete in 2020, there will be additional landing slots, a new service building and hangar.

The country’s national carrier Gulf Air was one of the first commercial airlines in the Middle East when it launched in 1950, since then the airline has grown into a viable contender on the region’s aviation scene with a network that currently serves 42 cities in 25 countries across three continents.

In the years ahead, the national flag carrier is poised to add to its fleet of 28 aircraft with 39 new Boeing and Airbus planes costing US$7 billion (AED25.8 billion) with the aim of strengthening its presence across the globe.

A robust ground transportation network is also in the works right across the kingdom with one a key component being the planned GCC Rail Network. The mega-project, which would link all six GCC nations in a 2,177-kilometre network, is expected to take until at least 2021 before it’s operational, but promises to transform transportation in the country.

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06 Bahrain International Circuit 07 King Fahd Causeway 08 Bahrain International Exhibition & Convention Centre

THE RAPIDLY GROWING HOSPITALITY LANDSCAPE IS DELIVERING A FANTASTIC SET OF OPTIONS FOR PLANNERS AS THE MICE SCENE IN THE KINGDOM ALSO DEVELOPS 08

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OPEN FOR BUSINESS

09 Traditional buildings, Muharraq 10 Al Dar Island, Bahrain 11 Bab Al Bahrain

Bahrain is also set to have two new causeways, one of which will run parallel to the King Fahd Causeway which links to Saudi.

There are also improvements in the works for the kingdom’s domestic road links, with a new causeway linking Khalifa Bin Salman Port in a corridor that would include motorway and rail lines to handle freight and passengers. Elsewhere there are blueprints for additional roads and highways, as well as a potential light rapid rail transit system.

Another area of potential is Bahrain’s cruise sector which is showing significant growth. During the 2018 cruise season Bahrain is expected to have received 33 cruise vessel calls and almost 80,000 visitors. To build on that momentum, and to help nurture the sector, the country joined Abu Dhabi, Dubai, Sharjah and Oman in signing up to the Cruise Arabia Alliance in 2015.

Along with the many thousands more visitors to the kingdom comes a slew of developments to accommodate them and capitalise on rising demand. At least 15 new hotels, worth USD10 billion (AED36.7 billion), are expected to open by 2020, while some impressive mega-developments are underway. On the hospitality front in the coming years, big names set to join the existing portfolio of more than 16,500 rooms include JW Marriott Bahrain Bay and Anantara Durrat Al Bahrain Resort. The rapidly growing hospitality landscape is delivering a fantastic set of options for planners as the MICE scene in the kingdom also develops. Again, diversity is the watchword with an eclectic choice of venues from out-of-the-box options overlooking the famous Formula 1 race track at Bahrain International Circuit, 11

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Destination report _ Bahrain

12 Arad Fort 13 Al Khamis Mosque 14 & 15 Bahrain National Museum

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THE KINGDOM IS PACKED WITH COLOURFUL CULTURAL FINDS, FROM THE BUSTLING MANAMA SOUQ AND ADJACENT CULTURAL LANDMARK BAB AL BAHRAIN, TO ONE OF THE OLDEST MOSQUES IN ARABIA, AL KHAMIS MOSQUE 13

to breezy al fresco beach venues or events at the stunning Bahrain National Theatre.

Leading the way is Bahrain International Exhibition & Convention Centre which hosts an array of high-profile conferences and exhibitions each year, and is set for a major expansion to welcome more than 5,000 delegates and up to 30,000 daily visitors. A sprawling new exhibition centre, set to be the largest in the region, is also in the pipeline in Manama, with construction expected to begin by the end of 2021.

Bahrain also offers plenty for incentive groups, or for those in the kingdom on business looking for interesting networking opportunities or simply to soak up some of the local culture. Home to archaeological

treasures, ancient cities and UNESCO World Heritage Sites, visitors will also find a thriving modern cultural scene with everything from live entertainment to theatre, classical music performances and worldclass art exhibitions.

When it comes to incentives, the kingdom’s fantastic options make the most of its varied settings, from desert challenges to adventures on the ocean. There are plenty of high-octane activities for groups at Bahrain International Circuit, home of the Formula 1 Gulf Air Bahrain Grand Prix, or look to the skies for inspiration and an aerial spectacle during an unforgettable day out at Bahrain International Airshow. Head out into the dramatic dunes on a desert safari

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for a group outing like no other and while out exploring the landscape, for something a bit more quirky, the Tree of Life is a major draw. The mysterious tree has stood in the desert with no source of water or vegetation for more than 400 years and as a result, is something of a local legend. A visitor centre gives insights into what’s known of the tree’s curious story.

Elsewhere, the kingdom is packed with colourful cultural finds, from the bustling Manama Souq and adjacent cultural landmark Bab Al Bahrain, to one of the oldest mosques in Arabia, Al Khamis Mosque.

Bringing things right up to date is spectacular waterfront venue Bahrain National Theatre, which offers a packed programme as well as an outstanding selection of event spaces that are guaranteed to impress.

For business visitors looking to add a historical element to itineraries, there are plenty of opportunities to gain a deeper

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FOR BUSINESS VISITORS LOOKING TO ADD A HISTORICAL ELEMENT TO ITINERARIES, THERE ARE PLENTY OF OPPORTUNITIES TO GAIN A DEEPER INSIGHT INTO THE PAST 15

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Destination report _ Bahrain

insight into the past with ancient settlements, forts, traditional homes and pearling trails ripe for exploration. Bahrain National Museum makes for an interesting outing where halls are filled with artefacts, ancient documents and archaeological finds.

Another must visit for a deeper understanding of the history here is Qalat Al Bahrain Site Museum. The entire area, which includes Bahrain Fort, is of great historical importance as the former capital of Dilmun.

The fort, which sits above an ancient harbour, is now a UNESCO World Heritage Site taking visitors on a journey through five periods in the kingdom’s history.

The jewel in Bahrain’s historical offering is Bahrain Pearling Trail, a UNESCO World Heritage Site which takes visitors on a charming journey back in time. The trail takes in 17 listed buildings in Muharraq City, which include the former homes of wealthy pearl merchants. It also comprises three offshore oyster beds and part of the shore on the southern tip of Muharraq Island where boats set off to reach the oyster beds.

The experience is one of the only complete examples of the ancient pearling tradition, chronicling the extraordinary lives of pearl merchants and divers.

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16 Marassi Al Bahrain 17 Bahrain Fort 18 Water Bay

“WITH A LONG AND SUCCESSFUL HISTORY AS A GLOBAL TRADING NATION, THE KINGDOM OF BAHRAIN HAS ALWAYS OFFERED A WARM AND OPEN WELCOME TO INTERNATIONAL VISITORS AND BUSINESSES”

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IN WITH THE NEW Promising much for business visitors in the months and years ahead, a steady stream of mega projects in and around the capital continue to raise the kingdom’s profile. Among the new developments, the US$2.5 billion (AED9.1 billion) Bahrain Bay is one of the largest in the country’s history. Overlooking the waterfront on Manama’s northern coastline, the high-end locale brings together luxury accommodation, five-star hotels, leisure, dining and shopping. Additions coming soon, as the neighbourhood nears completion, include JW Marriott Bahrain Bay and Waterbay, a luxurious residential

community. Elsewhere, the multi-million dollar Bahrain Marina is set to add a stunning new waterfront destination in Manama when it launches in 2020. Set to showcase the best in entertainment, dining and retail, the project will also be home to plush residences, a 200-berth marina, members’ only yacht club and five-star hotel. The marina’s innovative design is also intended to offer a range of spaces suited to a wide range of events and exhibitions.

Marassi Al Bahrain promises another exclusive waterfront neighbourhood when it launches in 2019. With an enviable location on a two-kilometre stretch of the southern shores of Diyar Al Muharraq island

archipelago, the area offers first-class business and lifestyle facilities, including plush designer mall Marassi Gallery.

As Bahrain looks to the future, with a flurry of major new development planned, a thriving hospitality scene and excellent infrastructure, the kingdom is shaping up to be a serious contender among the Gulf’s top destinations for business travel.

Khalid Al Rumaihi says: “With a long and successful history as a global trading nation, the Kingdom of Bahrain has always offered a warm and open welcome to international visitors and businesses.

“The kingdom is thriving, exciting, and ready for tourists and businesses alike.”

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Venue profile _ St. Regis Abu Dhabi

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OUT TO IMPRESS For a spectacular event in the UAE capital look no further than The St. Regis Abu Dhabi

As Abu Dhabi’s meeting and event proposition continues to go from strength to strength, one of the emirate’s most prestigious properties, The St. Regis Abu Dhabi, is the epitome of all the capital has to offer.

Perfectly positioned and bringing the high standards you’d expect from the storied New York brand, planners can expect a stellar event at this palatial property’s choice of first-class venues.

Taking meetings to the next level, there’s everything from a grand ballroom complete with crystal chandeliers, to the world’s highest suspended suite and the world’s highest active helipad for event options that have no shortage of wow factor.

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01 Pre-function room 02 Tanja Simolke 03 Abu Dhabi Suite

“THE ST. REGIS ABU DHABI IS LOCATED AT THE HEART OF ABU DHABI CORNICHE, STRIKING A FINE BALANCE BETWEEN IMPRESSIVE GRANDEUR AND CLOSE INTIMACY, IMMACULATELY BEAUTIFUL YET WARMLY WELCOMING” 03

Tanja Simolke, Director, Groups & Events –The St. Regis Abu Dhabi, said: “The St. Regis Abu Dhabi is located at the heart of Abu Dhabi Corniche, striking a fine balance between impressive grandeur and close intimacy, immaculately beautiful yet warmly welcoming.

“Known as Abu Dhabi’s finest urban resort, The St. Regis Abu Dhabi is located opposite to the presidential palace and close to corporate and government offices, ADNOC HQ , World Trade Center, embassies, as well as shopping malls.

“Whether guests choose business events, state affairs, milestone celebrations or elegant family affairs, The St. Regis Abu Dhabi offers service beyond expectation with tailor-made offerings and flexibility to ensure each event

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Venue profile _ St. Regis Abu Dhabi

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04 Al Mudhaif Ballroom 05 & 06 Abu Dhabi Suite

is perfect in every detail. We have dedicated in-house event planners who are also available during events themselves, as well as an experienced banqueting and MICE team.

“The St. Regis Abu Dhabi is setting a new standard of luxury in the emirate with a large variety of venues, setting the scene for a successful and memorable occasion.”

A stunning hotel boasting views of the Arabian Gulf, the five-star experience here is second to none. Offering an unrivalled proposition for planners, Al Mudhaif Ballroom is the jewel in the crown here. The sprawling venue is able to welcome up to 600 guests in a variety of configurations and is a statement space that’s sure to impress. Sweeping windows ensure plenty of natural light while handcrafted ceilings and crystal chandeliers add to the striking interior. There’s even a private loading bay and valet entrance to assist in making sure every last detail goes according to plan.

The property is also home to two of the city’s most extraordinary venues for events that are sure to be sensational. The Abu Dhabi Suite, which adjoins Nation Towers, affords spectacular 360-degree panoramas from its prestigious perch, while a private entrance and a dedicated movie theatre add to the

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unique offering. Continue with the lofty experiences at the hotel’s helipad, 255 metres above the city for an al fresco option like no other.

Staying with the outdoor theme and the elegant surroundings of the property’s lawn are hard to beat. The lush gardens sit on the edge of the pristine private beach, making the most of the surroundings and ensuring an event that delivers on all fronts.

Simolke says: “The St. Regis Abu Dhabi is proud to present a beautiful selection of elegantly refined spaces, perfect for business meetings, conferences, presentations, or any engagement that calls for privacy and style.

“Impeccable catering, anticipatory service, no end of intuitive technology and

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truly exceptional accommodation complete the truly flawless experience.”

The dynamic property is also an excellent choice for business guests in the capital, with a host of facilities that are second-to-none.

Each of the hotel’s plush 228 guest rooms and 55 suites come with views of the Arabian Gulf and the city, while The St. Regis Butler service is available to all guests, providing complimentary unpacking and packing, garment pressing, a coffee service and 24-hour access to the eButler. There is also a fantastic choice of restaurants to choose from for networking or relaxation, while the spa and beach club are ideal for relaxation after a busy day.

Simolke says: “The St. Regis Abu Dhabi offers the perfect combination of corporate and leisure facilities and services, including six restaurants and bars, a private beach club and one of the largest spas in the UAE. “Business guests enjoy access to The Library, a well-equipped business centre providing secretarial services, broadband

and wireless internet as well as the choice of entering the hotel through a dedicated street entrance or the reception hall on the mezzanine level of the hotel. Guests wishing to entertain or take time out will find the Crystal Lounge, Villa Toscana restaurant or Azura outstanding options.”

Looking to the future for business and events at the property, the hotel is perfectly positioned to take advantage of the great gains taking place across the capital’s meetings and event proposition.

Simolke adds: “The location, experience and reputation of our hotel contribute to us being the number one for meetings, events and weddings. We are planning to expand our offers for the Indian wedding market and for conferences in the medical sector for selected months due to the high numbers of inquiries received. We see a positive trend and growth rate in Abu Dhabi for MICE and business travellers.”

For more information, visit stregisabudhabi.com

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07 Abu Dhabi Suite 08 Al Kaznah Meeting Roomx 09 Liwa Boardroom 10 & 11 Abu Dhabi Suite

“THE ST. REGIS ABU DHABI IS PROUD TO PRESENT A BEAUTIFUL SELECTION OF ELEGANTLY REFINED SPACES, PERFECT FOR BUSINESS MEETINGS” 08

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End note _ Meet the GM

MEET

Tareq Derbas —— General Manager at The Ritz-Carlton, Dubai International Financial Centre —— An elegant property overlooking Downtown Dubai, The Ritz-Carlton, Dubai International Financial Centre (DIFC) boasts several outstanding restaurants, a sumptuous spa and more than 28,000 square feet of meeting and event space. Here, Tareq Derbas explains how the 465-key hotel plans to attract more business guests in the coming years.

further developing the business, as well as providing the ultimate guest experience.

What are your expectations in terms of MICE success?

Dubai has a global reputation as one of the most popular destinations for the MICE industry and we feel The Ritz-Carlton, DIFC definitely has a competitive edge thanks to our wonderful location andexceptional venues. We offer excellent catering capabilities and an abundance of wellappointed on-site conference and meeting venues, all of which have been designed to inspire delegates. These spaces play a pivotal role in attracting business travellers and I’m positive that we will be able to further leverage our offering and continue to lead the business segment in the coming years.

What’s your industry background and how did you come to manage The Ritz Carlton, DIFC? I started my career in hospitality back in 1989 in sunny California before five years later accepting a role as Deputy General Manager at a premium hotel in Oman. I have been in the Middle East ever since and in that time have worked in cities throughout the region including Amman, Riyadh and Dubai. In the last several years I have worked as an Area General Manager, visiting countries such as Lebanon, Syria, Pakistan and Iraq, which has been fantastic as I always wanted to learn about different cultures. And now, with more than 25 years of experience in the industry, I am back in Dubai to manage a truly exquisite property.

How does The Ritz Carlton, DIFC ensure it stands out in a competitive market?

The Ritz-Carlton, DIFC is one of the market leaders when it comes to service innovation and we have always paid great attention to detail when it comes to best serving our guests. We believe that what differentiates us from our competitors is our dedicated Ladies and Gentlemen who will go above and beyond the call of duty to ensure every single detail is addressed and more importantly creating ever lasting personal memories. There is also a great deal more being done to improve the product and the entire team is laser focused on

“WE OFFER AN ABUNDANCE OF WELL-APPOINTED MEETING VENUES, ALL OF WHICH WERE DESIGNED TO INSPIRE DELEGATES”

In your experience, what is the best way to ensure guest satisfaction?

Even though we are living in a fast-paced, digital era, guest expectations haven’t changed all that drastically. They always expect great service, therefore our team strives to ensure each guest has a memorable and exceptional experience on a daily basis. As hoteliers we have to make sure the team delivers on these expectations and it is my responsibility to guarantee that each department presents a gold standard of service.

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www.meetmiddleeast.com Tel: +971 4 424 3600 | Fax: +971 4 432 7505 | Email: meet@npimedia.com

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PLAN FOR EVERYTHING Boasting the largest and most awe-inspiring selection of venues across the city, The Meydan Hotel and Bab Al Shams Desert Resort & Spa add a touch of sophistication to any kind of event.

• The Meydan Hotel Ballroom, 72 inter-connected Grandstand Suites, the iconic Sky Bubble and the spectacular Apron Views offer flexible spaces accommodating 200 – 4,500 guests.

• Guests staying at Bab Al Shams Desert Resort & Spa can take advantage of the spectacular facilities at the Endurance City arena.

• Four outdoor venues at Bab Al Shams Desert Resort & Spa blend history, style, splendor and magnificence.

The Meydan Hotel l +971 4 381 3333 Bab Al Shams Desert Resort & Spa l +971 4 809 6100 Events@meydanhotels.com l meydanhotels.com

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