6 S t e p s T o c r e at i n g S U C C E S S F U L FACEBOOK ADS FOR LOCAL BUSINESS S T R AT E G Y G U I D E
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PREFACE ASSUMPTIONS BEFORE WE BEGIN ❑
YOU ALREADY HAVE A GREAT PRODUCT OR SERVICE
I’m assuming you already have a great product or service. One that solve your target audience’s pains and challenges and delivers an amazing solution or result to them.
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YOU HAVE A LEAD MAGNET OR LOW ENTRY POINT OFFER
You will need a lead magnet or a low entry offer to drive FB Ad traffic to. For cold traffic (i.e. people who don’t know you yet), sending traffic to your sales page is like meeting someone for the first time and asking them to marry you. There is not enough trust or relationship built yet to ask for a sale.
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YOU HAVE THE FACEBOOK PIXEL INSTALLED
Your Facebook pixel is a javascript snippet that you add in the header of all your website pages. To run Facebook ads efficiently, you will need to have it installed. It will allow you to create audiences of your website visitor, measure conversions and optimise your ad (watch the video on installing your facebook pixel)
FOLLOW ALONG We’ll use an example of a dentist wanting to generate leads for his practice so that you can follow along. The step by step tutorials and process can be found in the course here: http://www.aimeevo.com/go/local-leadgen-fb-ads/ © AIMEEVO.COM
step 1 A G R E AT A D O F F E R - A K A IRRESISTIBLE LEAD MAGNET A beautiful ad can’t mask a bad offer. The goal here is to build your email and phone leads so a great ad offer is your irresistible lead magnet. Your lead magnet can be a entry priced product/service and must be something your target audience actually WANTS. Something so irresistible to your target audience that they must take you up on that offer. So irresistible that it’s a no brainer.
LEAD MAGNET CHECKLIST ❑
Specific Solution: Does your lead magnet offer a very specific solution to a very specific target audience
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Delivers Desired Result: Does your lead magnet delivers your target audience’s desired result?
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Immediate Gratification: Can your lead magnet be downloaded or consumed straight away?
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Shifts the Relationship: Does your lead magnet pre-frames the buyer’s mindset from “I don’t know you” to “I want to buy your product or service”?
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High Value: Does your lead magnet have high perceived value?
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Rapid Consumption: If it’s a treatment, can they call straight away to book. If it’s a guide, can it be consumed in less than 10 minutes?
EXAMPLE: “50 vouchers available for a teeth cleaning for only $10”
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STEP 1 EXAMPLES OF IRRESISTIBLE LEAD MAGNET ADS This low entry service acted as a lead magnet offer and converted like hotcakes for a client.
She generated 92 new clients, at a cost of $1.33 per email lead and $2668.00 in sales.
We captured 92 lead’s name, email and phone number on the landing page as well.
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step 2 WRITE COMPELLING AD COPY Facebook’s newsfeed are crowded and every post is vying for users attention…. So how do you write ad copy that stands out and gets your ad clicked on?
USE ANY OF THE BELOW ‘HOOK’S IN YOUR AD COPY: ❑
Write the benefit or results they would get after they consumed your lead magnet:
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Write how they would feel after they consumed your lead magnet
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Show proof or results to indicate that your lead magnet has worked for other people
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Write down how much time or money your lead magnet can save them
EXAMPLE Going back to our dentist example, here are some hooks he could use in his ad copy: Benefits or results: clean sparkling white teeth cleaning Feel: Fresh breath, clean teeth Proof or results: only 50 vouchers available Time or money saved: for only $10
You DON’T have to use all of these hooks.One or 2 will do - in the “Generate Leads For Local Business Using Facebook Ads, there is ad copy provided for you to swipe: http://www.aimeevo.com/go/local-leadgen-fbads/ © AIMEEVO.COM
step 2 EXAMPLE OF FACEBOOK AD COPY FORMULA LET’S APPLY THE FB AD COPY FORMULA
Insert ad copy
Hey New Yorkers!
using the FB Ad Copy Formula here
I'm Dr Lee and I want to give back to this amazing city! Add creative here
We are giving away 50 vouchers for a Teeth Cleaning for only $10! Only $0 vouchers available!
Get one NOW by clicking this link: http://bit.ly/ fHzvo
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step 3 U S E E Y E C AT C H I N G A D C R E AT I V E
CREATIVE IS… The image, video or visual that you are will be using in your FB Ad. Your creative should be a visual representation of your copy. Your copy explains why they should get your lead magnet and your creative should do the SAME. The best converting creatives are real life photos/videos of you and your business so that people know that you’re a real business and creates connection.
CREATIVE CHECKLIST ❑
Convey the hook: remember the hooks? It should tell the marketing message in your ad copy.
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Tells a story: If you’re using a video, you can film your product in use or you performing treatment on client.
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Display the product: an image of your product in use or a even an iPad ecover if you have a free guide
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Stand out in newsfeed: without being annoying like yellow boxes or big red arrows. If you’re stuck, use contrasting colors that look professional and clean.
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Brand consistency: If you have a style guide in place, add touches of your brand’s colors and fonts.
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Evoke emotions: certain photos or visual representations evoke emotions you want your audience to feel.
You DON’T have to have all the above elements in your creative, pick out 1 or 2 and you should be good to go.
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STEP 3 E X A M P L E S O F E Y E C AT C H I N G C R E AT I V E S
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step 4 C R E AT E A R E L E VA N T L A N D I N G PA G E AD TO LANDING PAGE RELEVANCY If your landing page is not relevant and in agreement to your FB ad - it will create confusion and cause the user to exit without taking any action. Whatever was presented in your FB Ad, must also be represented on your landing page. Having a relevant landing page can make the difference between a 10% to a 40% conversion rate and a landing page builder like ClickFunnels can help with this.
RELEVANT LANDING PAGE CHECKLIST ❑
Similar design / imagery: use similar designs, imagery and colors that was seen in your FB ad and apply it to your landing page. It should have the same look and feel like as if the user landed on the “right page”.
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Same offer: Use the same offer you had in your FB Ad on your landing page. If your FB Ad promised a $10 treatment, then your landing page should have the $10 treatment not $15 treatment.
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Same copy: Use the same copy you had in your FB Ad on your landing page. I would even go to the extent of saying use the EXACT same copy you had in your FB Ad.
The 2 most important elements to get RIGHT on your landing page is the same offer and copy. Check out my 7 pre-made local business funnels templates that are beautifully designed to help save you time and money here. © AIMEEVO.COM
STEP 4 EXAMPLES OF R E L E VA N T L A N D I N G PA G E RELEVANT LANDING PAGE FACEBOOK AD
I build all my landing pages and funnels with ClickFunnels. Get 8 pre-made local business funnel templates that are beautifully designed with high converting offers ready for you to clone here.
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STEP 4 EXAMPLES OF R E L E VA N T L A N D I N G PA G E
RELEVANT LANDING PAGE FACEBOOK AD
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I build all my landing pages and funnels with ClickFunnels. Get 8 pre-made local business funnel templates that are beautifully designed with high converting offers ready for you to clone here.
© AIMEEVO.COM
step 5 TA R G E T I N G T H E R I G H T A U D I E N C E TARGETING IS IMPORTANT! You could build the best FB Ad campaign but if you put it in front of the wrong audience, you will fail đ&#x;˜˘ . To keep it simple, if you target people who “likeâ€? Tony Robbins, your ad will be shown to people who have at some point clicked the “likeâ€? button on Tony Robbin’s page or something related to Tony Robbins.
TARGETING CHECKLIST: When you’re targeting “cold traffic� as in people who don’t know you, there are 3 things you need to keep in mind: �
Be very specific: don’t be general or broad, be very specific. Ex: “restaurant� = general. “Italian restaurant� = specific
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Research your target audience: Conduct research on who is your “buyer� and the market your in. How old are they, what’s their gender, what blogs do they read, what products do they buy?
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Focus on zip codes: In your facebook targeting options, for local ads, you only really need to focus on targeting the zip code and less on age or gender (unless your service is aimed at specific gender)
A whole course could be dedicated to Facebook targeting alone. How for local Facebook ads, your targeting is relative simple - target zip codes and business addresses.
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step 6 L A U N C H Y O U R F B A D C A M PA I G N OK LET’S LAUNCH! Now that you understand how to create a successful FB Ad, the final step is launching your Facebook Ad Campaign.
You will need to watch sections 3 -6 lessons in “how to generate leads for local business using facebook ads here: http://www.aimeevo.com/go/local-leadgen-fb-ads/
• Facebook Pixels & Audiences • Ad Targeting • Ad Creation
Make sure that you have your landing pages already set up on your own website or a landing page builder like ClickFunnels.
The video lesson and the lead generation strategy can be found at: http://www.aimeevo.com/go/local-leadgen-fb-ads/
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LOCAL BUSINESS FUNNELS NEVER BUILD A FUNNEL FROM S C R AT C H A G A I N In less than 30mins without any technical skills, you can build your own local business funnel using these 7 “pre-made local business funnel templates” that are beautifully designed with high converting offers here.
If you have a ClickFunnels account, all you need to do is make minor edits for personalisation to the premade templates. SAVE time and money and never build a landing page or funnel from scratch here. © AIMEEVO.COM
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