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1 minute read
The Opportunity
In October 2018, Canada became the 2nd country in world after Uruguay and the first G8 nation to fully legalize cannabis on a national level. Precisely a year later, in October 2019, the country legalized cannabis-based edibles, beverages and combustible oil products.
As the legal market and its legislative frameworks continue to evolve, public officials continue to hold the responsibility of balancing health, safety, and revenue as they strive to undermine the illicit market, ensure a safe and controlled supply, and maintain quality in a licensed facility that meets regulators prerequisites.
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While the nascent marketplace works through its national integration, cultivators and consumers alike have been met with distinct challenges:
Health Canada’s updated requirements for a micro-cultivation licence render such licence unobtainable for growers and entrepreneurs who do not have access to capital.
Operations built for mass production are inherently unable to satisfy the demand for high-quality products.
Cannabis real estate projects price above market.
Cannabis property deals may be more lucrative than other industrial transactions, but they are also more complicated and Grass Roots knows the landscape. With its strong foundation of resources in the real estate sector, and its alliances in the Cannabis sector, Grass Roots is uniquely positioned to provide solutions for and support Canadians who desire to legally participate in the cannabis marketplace and economy:
Grass Roots’ primary mission is to utilize its resources and alliances to support craft growers through the barriers of entry, including land acquisition, facility development, business knowledge, licensing, and invaluable expertise.
Grass Roots’ is in a position to expand its operations through its strategic relationships with well-respected distribution partners,
The Company seeks to cater to and support craft cannabis cultivators that produce premium, high-quality products,
Providing access to cannabis cultivation at a competitive price will be key in driving out the illicit market. Grass Roots will use costeffective cultivation methods to produce cannabis at a competitive price, all while preserving quality and safety (i.e. no pesticides.)