" , / 4UESDAY TH &EBRUARY WWW CONCRETE ONLINE CO UK )SSUE
Election  fever  comes  to  UEA Meet  all  the  candidates  for  the  Union  elections  on  pages  11,  12  and  13  Then  cast  your  vote  on  March  3rd  and  4th )NTERNATIONAL 0ARTY
&OC SOC LOOKS AHEAD TO THE PARTY FOR ALL THE NATIONS P
"OH Â UE+\"? !LICE 'IBBS $EPUTY .EWS %DITOR ,AST WEEK 5%! LAUNCHED A NEW COR PORATE IDENTITY AND LOGO WHICH ARE TO BE INCORPORATED INTO 5NIVERSITY LIFE OVER THE NEXT MONTHS 4HE FAMILIAR SQUARE BLUE LOGO USED TO REPRESENT 5%! FOR THE PAST YEARS WILL BE REPLACED BY A MARQUE OF INTEGRATED INITIALS ABOVE THE FULL TITLE OF THE 5NIVERSITY A DE SIGN DESCRIBED BY MARKETERS OF THE BRAND IDENTITY GUIDELINES AS REm ECT ING THE IMPORTANCE WE ATTACH TO INTERDISCIPLINARY AND ENGAGEMENT )T CAPTURES AN ICONIC REPRESENTATION OF THE CREATIVE @SPARK OR @GLINT WHICH EPITOMISES MUCH OF OUR WORK WHILST ALSO COMMUNICATING AS A MARK OF EX CELLENCE !LAN 0REECE $IRECTOR OF -ARKET ING AND #OMMUNICATIONS SPOKE TO #ONCRETE ABOUT THE CHANGE IN 5%! S VISUAL IDENTITY $ESCRIBING THE BLUE STAMP LOGO AS DATED BADLY IMPLE MENTED AND UNl NISHED HE SAID &UNDAMENTALLY IT DID NOT SAY WHAT
WE DO 4HE NEW LOGO IS VISUALLY COM PELLING AND APPROPRIATE FOR A CON TEMPORARY AUDIENCE WHICH IS DESIGN LITERATE (E CONTINUED 4HIS CHANGE WAS NOT ABOUT THROWING THE BABY OUT WITH THE BATH WATER 4HE NEW MARQUE RESPECTS THE FACT THAT MANY PEOPLE KNOW US AS 5%! BUT ALSO DEMON STRATES OUR PURPOSE AND STRENGTHS IN WAYS THE OLD LOGO DID NOT 4HE UPDATE HAS COME AT A TIME WHEN 5%! S KEY COMPETITORS ARE STRENGTHENING THEIR BRANDS WITH MOST OF THE TOP UNIVERSITIES IN THE 5+ CHANGING THEIR LOGOS IN THE LAST YEARS 4HE NEW IMAGE HAS COST a AND HAS BEEN TESTED IN DIFFERENT COUNTRIES FOR CORPORATE FEEDBACK ACROSS A RANGE OF CULTURES AND AGES WITH PARTICULAR ATTENTION GRANTED TO HIGH SCHOOL SIXTH FORMERS AS PROSPECTIVE STUDENTS #OMPARATIVELY 5%! S CURRENT STUDENT BODY HAS HAD LITTLE INVOLVE MENT OR INm UENCE IN THE PROCESS -R 0REECE ADMITTED THAT THE 5NIVERSITY DISCUSSED THE LOGO WITH AS FEW AS
STUDENTS AND REBUFFED THE IDEA OF SENDING OUT A ROUND EMAIL TO GIVE MORE PEOPLE THE CHANCE TO INTERACT COMMENTING $EVELOPING AN IDEN TITY IS NOT EQUAL TO A QUESTIONNAIRE 7E COULD NOT INVOLVE MANY STUDENTS AS IT WAS JUST NOT FEASIBLE TO HAVE AN IN DEPTH TALK WITH EVERYONE 4HERE ARE PEOPLE WHO WILL FEEL STRONGLY ABOUT THIS BUT THE REALITY IS THAT PEO PLE MOVE ON 7E HOPE THAT PEOPLE WILL NOT FEEL DISENFRANCHISED THAT WAS NOT OUR INTENTION *AMES "ILLINGS A SECOND YEAR (IS TORY STUDENT TOLD #ONCRETE )NITIALLY ) THOUGHT THE NEW LOGO DEMEANED THE INTEGRITY OF THE UNIVERSITY AS A RESPECTED INSTITUTION BUT AFTER A FEW DAYS ) REALISED IT REALLY DOESN T MAT TER (OWEVER SOME STUDENTS DO THINK IT MATTERS ! &ACEBOOK GROUP WITH AROUND MEMBERS AND A PETITION HAVE BEEN STARTED TO GET THE OLD LOGO BACK /NE MEMBER OF THE GROUP SAID 4HE S IS EXACTLY WHERE WE BELONG 9OU CAN T CHANGE THE S gVISION OF
THE FUTURE ARCHITECTURE SO WE BEST BE HONEST ABOUT IT -IGHT AS WELL SAY THAT THE (OUSES OF 0ARLIAMENT NEED TO STOP ALL THAT GOTHIC NONSENSE 4HE USE OF THE NEW LOGO WILL BE TIGHTLY CONTROLLED )T IS TO BE REPRO DUCED WITH THE PERMISSION OF THE 5NIVERSITY S 0UBLICATIONS OFl CE AND WITH THE USE OF APPROVED @MASTER ARTWORK 4HESE GUIDELINES HAVE LEFT SOME DOUBT AS TO WHETHER CLUBS AND SOCIETIES WILL BE USING THE NEW LOGO ON THEIR CLOTHES WHEN THEY REPRESENT 5%! -R 0REECE SAID 4HERE HAS BEEN DEBATE ON THE DIFFERENT DEVICES OVER THE LAST TWO YEARS 4HE CREST IS AN IMPORTANT PART OF OUR HERITAGE AND IS ONLY TO BE USED FOR #ONGREGATION /FTEN THE SHIELD THAT IS PART OF THE CREST HAS BEEN USED IN VARIOUS FORMS BUT IT IS DISTURBING THAT THERE HAS BEEN NO CONTROL 4HERE HAVE BEEN OCCASIONS IN THE PAST WHEN THE LOGOS HAVE BEEN INAPPROPRIATELY USED
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.EWS #ONCRETE GRABS A WORD WITH LOCAL CELEBRITY 4RISHA 'ODDARD AND CAMPUS RESIDENCES ARE FALLING DOWN FALLING DOWN FALLING DOWN P 4URF
)TgS NEVER SAFE TO GO BACK IN THE WATER FOR SHARKS P 3PORT &UTSAL THRASH ,OUGHBOROUGH WHILE WOMENgS RUGBY ANNIHILATE .ORTHAMPTON P