www.egta.com
| www.egtaradioday.com
www.egta.com
| www.egtaradioday.com
www.egta.com
| www.egtaradioday.com
www.egta.com
| www.egtaradioday.com
JUST AS A LOGO DOES IN a VISUAL WORLD
www.egta.com
| www.egtaradioday.com
✓
✓ ✓ ✓
✓ ✓ www.egta.com
| www.egtaradioday.com
✓ ✓
✓ ✓
✓
www.egta.com
| www.egtaradioday.com
17,1%
17,2% 16,0%
11,9%
10,9% 6,5%
No jingle
Jingle
No music
Music
No sonic identity
www.egta.com
Sonic identity
| www.egtaradioday.com
www.egta.com
| www.egtaradioday.com
Source: Nielsen Catalina Solutions, nearly 500 CPG campaigns that ran in 2016 and 2017 on all major platforms
www.egta.com
| www.egtaradioday.com
• • • •
www.egta.com
| www.egtaradioday.com
• • •
• •
www.egta.com
| www.egtaradioday.com