MISSION: We provide information, education and guidance to the Hispanic community of NW Florida and the bordering towns of Alabama. VISION: To play a positive role in helping the Hispanic community in our region integrate into the different communities in which they live. CONEXIÓN will be the BRIDGE that CONNECTS businesses and other entities to the growing Hispanic market! CONEXIÓN is a bilingual (Spanish primary and with certain articles printed in both Spanish and English) publication printed in a tabloid style. Our standard sections include: Immigration, Law, Health and Nutrition, Sports and Recreation, Community events, Entertainment, Culture, Classifieds, Latin American, US and International News. It will include a section profiling leading Hispanics and Non-Hispanics in our region, as well as a “Learning English” section that also will serve as a tool for Non-Hispanics to learn Spanish! Special columns from leading national writers will also be featured periodically. CONEXIÓN will be distributed in over 100 distribution spots in the NW Florida and border towns of Alabama area. Our editorial content is produced in the most professional manner both by our staff as well as collaborators from throughout our area. As leaders and professionals, the primary objective of the Team that comprises CONEXIÓN will be to “Serve the growing Hispanic community of NW Florida and the bordering towns of Alabama” via quality content, professional graphic design and all that entails a quality publication. For you, our advertising customers, we will provide an affordable media outlet that will be your KEY to reach the thousands of Hispanics living in our distribution area! As our name implies, “CONEXIÓN” is the “linkage between Hispanics” in the NW Florida area and helps promote the varied cultures, customs, folklore, food and music of the 21 nations that make up the Hispanic community of the world.
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Average Net Circulation:
6,000 (Print Edition)
Format / Dimensions:
Tabloid / 10.5” x 12.5”
Average Page Count:
24 / 36
Circulation Cycle:
Monthly
Circulation Day:
5th of each month
Ownership:
CONEXIÓN Media Group
Year Established:
2014
Publication Type:
Hispanic Publication
Content:
50% Advertising / 50% Editorial
Primary Delivery Methods:
100% Controlled Bulk
DISTRIBUTION:
More than 100 distribution points throughout Northwest Florida and the Bordering towns of Alabama!
Will include locations in the highest traffic Latin convenience stores, restaurants and other related businesses.
Our newspaper will have high visibility in the largest Hispanic events in our area of coverage
We will have distribution spots in large Hispanic and Non-Hispanic businesses frequented by Hispanics
Pick-up spots include the Base Exchanges at Hurlburt Field and Eglin and the Hurlburt Field Commissary, FWB Winn-Dixies, several public libraries and the FWB Chamber’s lobby. We are attempting to get it to the 7th Special Forces Group, NAS Pensacola, and Tyndall AFB. 3
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The combination of Hispanic demographics, preferences and increased buying power is expected to benefit the following economic sectors:
Residential buying
Food—grocery and restaurants
Retail—specifically clothing and electronics
Education—higher learning and technical schools
Financial services
Transportation—automotive and airline
Entertainment and Media
BY THE NUMBERS HISPANIC FACTOIDS NATIONAL/REGIONAL:
There are 53 million Hispanics in the United States. They are the largest minority at 17%
Florida has 4.4 million Hispanics which equates to 23% of its population.
Hispanic purchasing power nationally is 1.5 trillion
The combined income of Hispanics in NW Florida is 1.4 billion
The combined income of Okaloosa County Hispanics is approximately 300 million
Home ownership is at 54%, and the percentage of Hispanic students in Florida classrooms (K-12) is 27%
In the NW Florida, the percentage of Hispanics varies from 2.1 % in Washington County to 9.5 % in Gadsden (Quincy) County. Okaloosa County is 4.7 %
¨First generation Hispanics - Spanish is the dominant language
¨Second generation Hispanics – Bilingual, bicultural consumers as influenced by “American Culture” as the “Country of Origin” of their families
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SIZES AND POSITIONS: 840 X 90 Leaderboard
250 x 250 Square AD
250 x 170 Button AD
250 x 125 Small Button
450 x 150 Half Banner
HISPANICS’ SOCIAL MEDIA AND INTERNET USE:
250 x 500 Vertical
Spanish is one of Top 3 of languages used on the Internet
Millions of Hispanics use most popular Social Media networks
Usage growth rates for Hispanics are higher across the spectrum of Social Media!
450 x 300
Banner
Article Box
950 x 150 Footer Banner
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CONEXIÓN NETWORKER’S GROUP: Our advertisers will receive priority in “partnering” with us to host the monthly Hispanics and Friends Linked (HFL) events!
ALL current customers, collaborators and special guests will be invited
Your guests and CONEXIÓN’s potential new customers will also be invited
ONLY current advertisers will be given the opportunity to “host” an HFL event and they also will be the “featured business” for it. This means the host advertiser will be the main speaker at the event!
These networking events are for the benefit of our advertisers and will be highly promoted via Facebook, LinkedIn, Instagram, other social media outlets and e-blasts
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