PINK CHRISTMAS
A Sassy Kind of Christmas PINK, PINK AND MORE PINK WAS THE BRIEF FOR THE CHRISTMAS LAUNCH OF SASSY SPRINKLES CAKERY GINGERBREAD HOUSES, INSPIRED BY ALL THINGS PRETTY
This shoot was inspired by the new Too Faced makeup gingerbread collection, as well as my love for all things pink. I wanted to create a luscious gingerbread “village” as well as a dreamy pink Christmas scene. I actually chose to create gingerbread women instead of men as I’m a solo business woman, and it would symbolise women in power. This was contrasted by the fact that I’m dressed like a 50’s housewife further symbolising that women can do and be both. The shoot was a launch for my new range as well as a way to celebrate Christmas in a non traditional way. WHY WAS THIS THEME CHOSEN? Because PINK that’s why! I am obsessed with the feminine, playful and girly nature that pink represents. The purpose was to showcase my new gingerbread range and I wanted to do it in a playful way. DID YOU INCORPORATE ANY CURRENT PARTY TRENDS OR DIYS INTO YOUR PARTY? I wouldn’t say that pink Christmas is a trend but we did do some DIYs – specifically the apron I was wearing which was a DIY project, completely handmade by my mum (D aysh Y). Party trends, I would say the balloon arch, which are used in almost every party, as well as the plinths - they are also quite dominant props used in most parties these days. ■
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