Fall 2020
Falling for
Celebrating 40 years of Business
PRINT MARKETING
Pull It All Together with Marketing Kits
Put that Promo Swag in My Bag! The Perfect Gifts for the Holiday Season Inside Look at Conlin's New Marketing Kit
A Note from the Editor Dear Readers,
< Pauly Paper says SHOP LOCAL!
Summer came and went in a flash. Now Fall is here and it is my favorite time of year! The season brings rich colorful leaves, crisp air, and giving thanks. Conlin's has made it a point to thank our customers for supporting local business. Keep it growing! In this newsletter, we discuss the impact of marketing kits and promotional items on business branding. As companies open back up, they are rediscovering different ways of reaching potential customers and print items are lending a helping hand. We hope you cozy up and enjoy! As always, contact us with questions at 610.337.4460 or kingofprussia@conlinsprint.com. Best,
Heather Fesmire Digital Marketing Coordinator Conlin's Print
Conlin's is celebrating it's 40th year of business!
Contents
Share 40 year memories with the hashtag #conlins40 on social media.
Page 2................ A Note from the Editor Page 3.............................. Marketing Kits Page 4 & 5.......... Promotional Products Page 5........................ Holiday Gift Ideas Page 6................... A Project Sneak Peek Page 7....................... Featured Employee Page 7.................. Fall DIY Print Project
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Marketing Kits
Wellness Kits – Self-care and wellness are a huge part
of our world right now. Show appreciation, help prevent the spread of germs, create a calm environment with a wellness kit. Make a Covid-19 kit with hand-sanitizer, face mask (with your logo of course), Touch Less Tool, and sanitizing wipes. Send out a spa kit with lotion (we all know we need it for our dry sanitized hands) and bath bombs.
The Quintessential Tool to Bring It All Together
Marketing kits are a collection of printed marketing materials companies provide to prospective clients. Effective kits show potential customers what differentiates your company from the competition and why you are the better choice.
Foodie Kits –
Spice it up with a little fun food kit. Who doesn’t like food? Design a gift kit just for a picnic day out or kitchen gadgets to make a lasting impression. Clients will think of you every time they grab utensils for work with a custom cutlery set.
In the age of email and websites, print marketing is a unique way to market yourself. A joint study between the USPS and Temple University showed that respondents were more emotionally connected to print marketing than digital. Contrary to popular belief, emotional selling is just as valid for B2B companies. So, giving someone a printed marketing kit leaves a lasting impression!
Subscription Kits –
No matter what topic, people love receiving items in the mail. If you are looking to grow an audience and make your kit a reoccurring element, we suggest creating a subscription based kit. You can include a variety of contents like a monthly journal, stickers, feelgood promo items. From cute to educational, all types of subscription kits can be made with Conlin’s. Ask us today about starting your own!
In our previous blog, we spoke about how packaging influences your marketing, but what about the whole kitn-kaboodle, the contents, the all important inside goodies? Essentially… What's in the box?!
Pulling I t All Together
What to Include In Marketing Kits
Once you know what contents and theme your business is working with, you are one step closer to exceptional branding and marketing. Make sure you take into account the size of the items, so you can make sure they all fit within your packaging. Take your designs (we can help with this if you need it), lists, and ideas to Conlin’s Print and we will make your dream a reality! Email us today at kingofprussia@conlinsprint.com.
The short answer is anything that gives you a competitive advantage. Your small business budget and what phase of business you’re in will determine exactly how much to include. But, we say go all out to stand out! Presentation Folder (or Something to Keep Everything Together)
Business Card –
Always include a couple of business cards in your marketing kit so potential customers can keep one in their wallet or give extras away for referrals. To stand out from the competition, try a thicker stock, special effects like embossing or rounding corners.
Promotional Products –
Give your potential client something useful like a pen, phone charger or magnet so they’ll always have your contact information handy. This is a huge advantage because your prospect will always be exposed to your company and will be quick to think of you when a need arises. Visit our promo store to find the perfect items. And much more!
Marketing Kits & Themes You decided what you would like in the kit, but most importantly you need a theme. Here are some ideas to get the creative juices flowing…
Welcome Kits –
Introduce a new business, employee, student, etc. to the wonderful new opportunities you are providing them. Consider utilizing brand marketing in all of your items by including your logo, catch phrase and colors. Welcome kits are great for real estate companies, school admissions, camps and more.
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Promotional Products
5 Reasons Why Promotional Products Work If they keep the product for longer, that means that you will keep receiving impressions for quite a while. What’s more, you will not only gain impressions from the recipient but also from anyone else who gets a chance to see that person using the product.
Breaking Branding Boundaries Why promotional products? As businesses open back up, promotions and marketing will start to build again. Old and new companies will be looking for ways to stand out of the crowd. Promotional products can do wonders for your advertising campaign. What’s more, they will undoubtedly increase brand awareness, as well as your sales rates.
1. Significantly Increased Brand Recognition Brand recognition means that customers can identify what your company is offering in an instant. Just the sight of your logo should be enough for them to remember what you do and what you’re offering. Everybody recognizes Apple’s logo or KFC’s, and that’s because these brands focused on building brand recognition.
Every business owner wants to promote their business, products, or services. And that’s why every company spends a lot of its hard-earned cash on advertising and marketing. That is why the promotional product industry has continuously grown. With new devices, platforms, and an ever-evolving environment, the value of promotions will only increase. However, people seem to fail to notice one crucial thing. It’s not all about the value of your promotion. It’s also about psychology and creativity.
Those promotional items you give to your customers will help them remember your business in the long run and recognize what you’re doing. In our opinion, this is reason enough to give away promotional merchandise. If you choose the right product, it will stay with them. It will be in their cars, offices, or homes for a long time. Six out of 10 people who get promo merchandise keep it for two years. It is a constant ad reminding them of your company. And then, when they go shopping or looking for services, they will remember you. And that’s your reward – when they need services or products you provide, thanks to that branded mug, bag, or USB stick you gave them, they will come to you rather than your competition.
Maybe it’s time for you to look into something different? Something good, but old. Cost-effective, but incredibly efficient. Yes, it’s time to start looking into promotional products as a way for reaching more potential customers. When it comes to promotional products, everything is simple and straightforward. These marketing tactics have been around ever since humans started selling products and services. No, for sure ancient Romans didn’t print t-shirts with the name of their fruit stands, but they did have people try their best fruit for free, and if they disliked it, they didn’t have to buy it. Of course, promotional products have changed significantly since then, but, they are still here, and that should tell you something.
2. Effective, Low-Cost Marketing When it comes to small businesses, spending money on a huge advertising campaign that would overflow all sorts of media can only be a dream. However, these businesses don’t need such a campaign to achieve their goals. A low-cost promotional products campaign can help a startup stand on its feet for the first time.
The fact that the promotional products industry has been around for centuries, and that it is worth over $20 billion today, shows that it is definitely worthwhile.
Customers Keep Promotional Products
Promotional products are the most cost-effective, highest impact advertising medium around. In fact, 85% of consumers remember the advertiser that gave them a promo product!
If they keep the product for longer, that means that you will keep receiving impressions for quite a while. What’s more, you will not only gain impressions from the recipient but also from anyone else who gets a chance to see that person using the product.
How? Well, you see, most promotional merchandise manufacturers have very low mass production costs. That means that the more you order, the less you pay. And still, these cheap products will have an immense impact on the recipients.
Customers are more than willing to switch to a different brand if that means that they’ll get a free gift. So, if you were thinking of using such an incentive in your marketing campaign, go for it. The “free gift with purchase” can be any promotional product.
3. Cheap Everyday Exposure When a company advertises its products and services on social media, TV, or billboards, that ad is in front of your eyes for mere seconds. On the other hand, useful promotional gifts are with you most of the time. Right in your eye-line.
So what is the best combination for achieving great results? Well, you ought to make sure the product is useful to the person you’re giving it to. Moreover, the product in question should relate to your brand. Otherwise, people won’t be able to connect the product to your brand in the future.
If you make trendy promotional t-shirts, your customers will wear that gift for years, walking around with your brand name for everyone to see. If you give them promotional mugs, they will sip from them every day. If you give them a USB stick that’s a key chain, they will put their keys on it, and
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Still Not Convinced About Promotional Products?
remember your brand every time they use their keys or the USB stick.
4. Customer Loyalty
Ok, stop for a moment and think about the big brands. About companies that are at the top of their game. Yes, they have enormous marketing budgets, and they are all over socials, TV, billboards, and papers. But, when things get rough, they too turn towards promotional products. When their sales are down, or when they’re launching a new product, you will see that they add in one key ingredient that helps their bottom line immensely – promotional merchandise.
The goal of every business is to build a loyal customer base. You need people who will not only remember and recognize your brand, but who will also go to you for all their needs that are related to your field of business. Building a good base of loyal customers is what every marketing specialist is spending the most of his time doing. And, as every marketer knows, promotional products will give them that quickly.
Coca-Cola is doing it – when a new taste comes out, they are giving away free drinks. When they want to boost sales, they make product giveaways with promotional bags, printed pens, or cookie boxes. You get the gist.
But, before you go off giving pens and fans, bear in mind that people tend to be loyal to brands from which they receive high-quality branded promotional merchandise. When you give a premium quality item to a first-time customer, they will remember you as a high-quality business.
When BMW wanted to increase brand awareness, they didn’t only focus on their target groups; they gave branded headrest covers, fans, t-shirts, promotional key rings, even cakes to anyone who stopped by their Dealer Drive Experience.
5. Better Than A Business Card Plain and simple – your business card is a way for you to introduce yourself and your company to your potential consumers. Promotional products do the same thing, just with much better results.
Promotional merchandise is cheap and direct. It is straight to the point, and it provides fast results with effects that last. That isn’t just an impression we have. It’s what research has shown – promotional products work!
When you’re giving away products that are related to your business, you’re helping people get to know you and what you do.
Visit our new site at https://conlinsprint.espwebsite.com/ to explore the vast array of products we have available. Big or small, your business can benefit from promotional products. Let us know how we can help promote your company today.
These items should always have your business’ information on them – the logo, a slogan, and images. These don’t have to be given only at assemblies or during events. They can be a part of your campaign on social media, whether you use hashtags for Instagram, or make Facebook giveaways.
Start Your Holiday Shopping Early with Conlin’s! It's time to get a jump on thinking about Holiday Well Wishes for your employees and customers. Whether you are hosting a virtual holiday party, rewarding your employees for all their hard work, or letting your customers know how much you appreciate them, Conlin's can help. We can print your cards, invitations, and calendars or help find the perfect gift basket or trinket and handle distribution. Please reach out to review your print projects or help with choosing the perfect gift or giveaway. Visit our Promo Site https://conlinsprint. espwebsite.com/ to get started.
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A Sneak Peek You Won't Be-LEAF!
Introducing Conlin's new marketing kit. Now is the time for branding! We decided to do a little refresh to our marketing kit which conveys our brand to potential clients. The box includes some fun, humorous, and creative items to catch the viewers' eyes. Ask us about making your own company's marketing kit!
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Featured Employee
John Burke
John has been with Conlin's since 1998! He is a Machine Operator and mainly works on our Vutek, which prints our large format signage. John also can been seen working with our Zund Cutter. Outside of Conlin's, John is the president of O'Malley New Year's Association, which is part of the Annual Mummers Parade in Philadelphia. You can spot them strutting down Broad Street every year.
Fall DIY Print Project
2. When the inside is covered, find somewhere it can sit for awhile. The paint doesn’t dry as fast on the inside as the outside.
Light up the night with a leafy fall lantern!
3. Print out the leaves with us or at home and cut them out.
• 1 quart wide mouth canning jar - the reason it is wide mouth is because it is much easier to work with
4. Put a thin layer of glue on a leaf and put it in the jar. Carefully arrange where you’d like it then gently tap it down using a dry sponge brush. *Don't rub around a lot on the insides of the jar as the paint can scrape off.
• White acrylic paint
5. Continue until you like the combo/number of leaves.
• 1 sponge brush
6. Let it throughly dry.
• Printed leaves (print with Conlin's or at home)
7. Insert the fairy lights or votive and enjoy!
• Craft glue
*Avoid rubbing the sides of the jar when putting the lighting in so you don’t scratch up your paint job. For a fun variation, insert a green glow stick for a spooky look!
Supplies:
• Battery-operated tea light or fairy lights.
Instructions: 1. Paint the inside of your jar using the sponge brush. Do one section at a time by painting a few long strokes to distribute the paint, dab to break up the brush strokes.
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1011 West Eighth Ave. King Of Prussia, PA 19406 610-337-4460 kingofprussia@conlinsprint.com
Happy Fall Y'all!
BROUGHT TO YOU BY:
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