The Dots #9 - Milan Design Week 2014

portraits

“I lead a weekly children’s choir” – 8 designers open up about their personal lives p. 8 interview

Italian design brand Felicerossi acquired by designer Jacco Bregonje p. 12 article

Creating creative corporate concepts at THNK C-School p. 28

the dots Connecting the Dots showcases all Dutch presentations at the Milan Design Week 2014

column

Max Bruinsma: Watch the system crack p. 38 guide

Experiencing design is the new presenting 225+ Dutch designers and brands listed p. 39

#9 April 2014 Milan

the dots post Editorial Board: Danielle Arets, Sanne van der Beek, Jaap Jan Berg, David Heldt and Marit Overbeek An initiative of Connecting the Dots

www.thedotspost.nl

Reviews / articles / critical & academic discourse

Collecting perspectives on Dutch design

We invite writers with an opinion to contribute

Photo Norbert Miguletz Courtesy of Schirn Kunsthalle Frankfurt

Frame Launches New Look in Milan From 8–13 April 2014 at the following Frame stands: • FieraMilano – Rho Fiera Corso Italia 38 • Moooi Showroom Via Savona 56 • EDIT by designjunction Palazzo Morando, via Sant' Andrea 6 See you there!

Thought you knew me?

Guess again!

Spoinq will be launching a new design by Dutch designer Ben Oostrum at Tortona Design Week Milan 8 - 13 April 2014.

design by Ruud-Jan Kokke

pantone 396 c: 025 | m: 000 | y: 100 | k:000

Our new design can be found at the presentation of ZETEL.nl (Zona Tortona, Via Bugatti 18, Milano).

For more information please contact us at +31 41 631 58 28 or www.spoinq.nl

Tiling up Ventura Living Room Mosa.

Mosa is gearing up for its first ever show at Milan’s Lambrate district. The Mosa installation (a collaboration with the Amaro Creative Industries) will focus on the café and bar of the Ventura Living Room, enveloping the particular area in a specially designed surface of carefully selected tiles.

Event Details Mosa at Ventura Living Room “Bespoke Ceramics by Mosa” 8th – 13th April 2014 Opening hours Ventura Living Room | Via Ventura 14 Tue 8 April 2014 - Sat 12 April 2014 | 09 am – 11 pm Sun 13 April 2014 | 09 am – 6 pm Follow our project at www.mosa.nl/lambrate

DESIGN

Creative fuel for designers and architects Mosa.

Discussions

Renowned designers and architects in the Netherlands allow a peek into their soul during Mosa Discussions. In conversation with journalist and moderator Tracy Metz, two leading professionals show how their creative process works and how they think about certain topics in their field, using images, video and sound fragments.

Mosa organises these discussions at the Mosa Architectural Ceramics Center in Amsterdam. During Mosa Discussions you will find interesting encounters that provide fresh energy for your own creativity.

A limited number of places are available for the next session on 26 june 2014. Go to www.mosa.nl/discussions for more information.

Mosa Architectural Ceramics Center Pedro de Medinalaan 1a 1086 XK Amsterdam The Netherlands T +31 (0)20 495 04 40 www.mosa.nl/macc

STRAIGHT FROM THE DESIGNER REALISED AND PRODUCED IN SERIES THROUGH CROWDFUNDING WWW.CROWDYHOUSE.COM Are you a designer? Come and join us.

Call for entries Sign up deadline June 14th ddw.nl | 18-26 Oct 2014

foreword

article

guide

Why Milan?

Dutch Design Milan 2014

• David Heldt

•

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39

portrait

Precise / Dedicated • OS ∆ OOS interviewed by Jeanne Tan

8 portrait

Enthusiastic

• Basten Leijh interviewed by Jeanne Tan

10 interview

Chair Hub • Emy Vesseur

Metro Milan •

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22 Fuori Salone

portrait

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Unobtrusive

• Floris Hovers interviewed by Jeanne Tan

42 – 44 Zona Tortona •

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44 – 48

portrait

Positive

• Geke Lensink interviewed by Jeanne Tan

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Ventura Lambrate •

49 – 54 Fiera

article

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55 Index An Italo-Dutch design adventure by Fratelli Bregonje • Jacco Bregonje interviewed

by Annemiek van Grondel

12 portrait

Engaged

• Lizan Freijsen interviewed by Jeanne Tan

18 portrait

Chaotic / Lively

• Niels van Eijk and Miriam van der Lubbe interviewed by Jeanne Tan

20

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56 Creating Creative Corporate Concepts • Jordie Whiting

28 portrait

Bright

• Robert Bronwasser interviewed by Jeanne Tan

34 portrait

Storyteller

• Diederik Schneemann interviewed by Jeanne Tan

36 column

Watch the system crack • Max Bruinsma

38 5

contents

the dots #9

Connecting the Dots #9 Representing the Dutch presentations during the Milan Design Week 8 – 13 April 2014

Partners Connecting the Dots · Milan 2014

Connecting the Dots publishes and presents Dutch designers and design-culture internationally during key design events and fairs.

Connecting the Dots magazine Koningsstraat 43c · 1011 ET Amsterdam The Netherlands · t +31 (0)20 8932886 connecting@thedots.nl · www.thedots.nl www.twitter.com/thedots_mag Editor in Chief David Heldt david@thedots.nl Contributing editors Max Bruinsma, column Watch the system crack Annemiek van Grondel, interview Jacco and Tanno Bregonje Jeanne Tan, interviews 8 designers Emy Vesseur, interview Mariska van der Burgt Jordie Whiting, article Creating Creative Corporate Concepts Gianluigi Mazzotta, intern Translation / proofreading Bureau Kennedy, www.bureaukennedy.com Graphic design Haller Brun, www.hallerbrun.eu Contributing photographers Boudewijn Bollmann, www.twistedstreets.nl, portraits Jacco and Tanno Bregonje Ilco Kemmere, www.ilcokemmere.nl, portraits 8 designers Cover photo Woven Songs by Glithero Photo Petr Krejci Printed by Senefelder Misset Communication & Press Luc Deleau luc@thedots.nl · t +31 (0)6 52472990 Advertising David Heldt t +31 (0)20 8932886 © Connecting the Dots 2014 All rights reserved. Copyrights on the photographs, illustrations, drawings, and written material in this publication are owned by the respective photographer(s), the designer(s) and the author(s). No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without permission of the publisher and designers, photographers and authors involved.

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colophon

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• Why Milan?

•

What are designers like outside of their working environment? What makes them get up in the morning? And are they very passionate? We asked eight designers about their personal lives and their motives and discovered that curiosity is their greatest common denominator. The interviews by Jeanne Tan with portraits by Ilco Kemmere (interspersed throughout the magazine) show where having childlike amazement at the core of your profession can lead.

As said before, the presence of the Dutch industry during Milan Design Week is second only to that of the Italians. For some participants the main point of this fair even seems to be the strengthening of national ties; any international exposure is, of course, a bonus. Dutch designers and schools gather in Ventura Lambrate, where Dutch Design meets in increasingly strong concentrations every year. This year, Lambrate represents almost half of all Dutch presentations in Milan; last year it was still one third. Companies and designers who want to present a more international image can be found elsewhere in the city, between the Italians, Germans and Chinese, but that group seems to be getting smaller – a striking development now that international trade has become so important for companies. Maybe we see the Salone more and more as a Dutch fair where we also welcome foreigners.

The consulate, which throws an annual network cocktail party for Dutch designers and foreign press, has also decided to host the event in Lambrate, this year with Jet Bussemaker, Minister for Education, Culture and Science, in attendance. The creative industry is high on its agenda, as this sector has been named Top sector, one of the nine sectors chosen by the government to rescue the economy. That’s good news for the Dutch design sector, because it means that the government will be investing in this sector. Unfortunately, at the same time it has been decided not to release financial resources for magazines. One of the casualties of this decision is Dutch design magazine Items, which folded last year after 30 years. Connecting the Dots was also affected – the edition you hold in your hands was made possible by an extra contribution from all listed presen­ tations, as well as an underpaid editorial staff.

These days, there’s not a lot of independent press writing about design.

The articles we read are often sponsored by companies or even produced by critical reflection and debate stimulate development. In the past year, there has been much debate about design criticism; as the number of academic design studies is increasing, it seems that there is less and less room for substantiated criticism. That is why Connecting the Dots has started a platform with room for critical and academic dialogue. Journalists, writers and students are invited to share their opinions and findings on Dutch design on The Dots Post. A committee of co-editors will ensure the quality of the reviews, columns and blogs. Yes, also during the Salone writers will be out reporting on what they’re seeing. Curious?

Check out thedotspost.nl.

This edition feels like a victory. The sector itself has shown it doesn’t want to miss this publication, and despite the lack of support from the government publication is possible. We would like to thank ELLE Decoration and all the designers and companies that have shown interest and trust. Have fun in Milan this year, and if you happen to ask yourself why you are going to the Salone, read Max Bruinsma’s column on page 38 and you’ll remember.

David Heldt Editor in Chief

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foreword

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os ∆ oos

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Oskar Peet and Sophie Mensen are OS ∆ OOS. They live and work in Eindhoven. In Milan, they’ll be presenting the ‘Keystone’ chair project at Spazio Rossana Orlandi and ‘Mono Lights’ at Dutch Invertuals.

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Precise / Dedicated •

I’m curious to know what OS ∆ OOS stands for?

Oskar: OS is short for Oskar, but OOS is shortened from Sophie’s nickname Oosje, which came from her younger sister not being able to say Sophie but saying Oosje instead for some reason.

How would you describe yourself in one word?

Oskar: Precise Sophie: Dedicated What is your partner’s strongest quality?

Sophie: Oskar is the precision master.

Oskar: Sophie has the ability to keep an overall focus.

And your weak points?

Oskar: I can be quite lazy at moments when I really shouldn’t be.

Sophie: Running a business means I spend perhaps too many hours behind the computer.

What keeps you designing?

Oskar: Trying to find the balance between form and material, and their relation to their surroundings and the user is what keeps us going. Because our designs occupy a narrow line between autonomous and functional design, we work very hard to make sure the initial concept is visible – we do this by making sure the most important aspects are reduced to their essence.

How do you complement each other in the studio?

Sophie: In the beginning it’s always a challenge to find your place, but we think we’ve focused our particular

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talents in the right areas. Oskar deals mainly with technical aspects with his background in mechanical engineering.

Oskar: Sophie has a particular knack for the concept phase but the design work is evenly split. The idea of working together was not premeditated; we simply noticed that when working together we could function/produce more as if we were three people instead of two.

What are the up and downsides to working with a partner?

Oskar: A designer’s life is difficult, particularly at the beginning with the extreme hours. It’s not for nothing that there seems to be a resurgence of design couples – perhaps that way, there are fewer problems understanding why so many hours are needed away from home.

Sophie: Our biggest problem is trying to separate work from our personal relationship. Work has a tendency to creep into conversation long after business hours. On the upside, there’s a sort of telepathy between us where many aspects don’t need discussion… There’s added beauty in being able to build up something together, and having a partner to share the ups and downs of the design process.

So where can we find you when you’re not at work – or are you always working?

Sophie: Always working but we’re working on that…

It’s a reason we have a dog now – Bruce (the dog) gets us outside!

Find their presentation at page 43, presentation nr. 06 www.osandoos.com

interview

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Basten Leijh is founder of Bleijh Industrial Design Studio in Amsterdam. His Sandwichbikes will be on show at Tuttobene and Modular, and on the streets of Zona Tortona and Ventura Lambrate.

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Enthusiastic •

How would you describe yourself in one word?

Let me think about that one…

What’s your strongest quality?

Being able to look at the bigger picture and to see possibilities in many things.

And your weak point?

I don’t always have the time or patience for the smaller details. And I can’t say no! (Laughs) Any secret talents you’d like to share with us?

Well, it’s a sad story. Most people only know me as a designer, but before that I used to be a sports fanatic, particularly windsurfing.

Were you always a designer?

I started design because of a back injury, which meant that I could no longer earn a living from sports. I was young and was planning to be a pro windsurfer! (Laughs) Did your background in sports carry over into design?

My interest in mobility and creativity definitely has. Both are a big part of windsurfing.

(How) Does your personality translate into your work?

My functional way of thinking helps the client by not only creating a useful product but also considering smart, modular manufacturing possibilities.

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So, one word to describe you is…

Enthusiastic! It’s both a strength and a weakness. I love to do everything, but it also means I sometimes do too much.

However, I think my enthusiasm for what I do has helped to expand my network rapidly and this aids my way of associative design, which results in seeing opportu­nities for every industry.

If you could meet the newly graduated version of yourself now, what would you tell him?

I would teach him how to politely say no; sometimes this can save a lot of energy that you can put into other projects.

If you weren’t a designer, what would you be?

A wildlife photographer. I’d love to have a bird’s eye view from above, taking photos of what’s below.

Where can we find you when you’re not at work?

Playing with my son. Or relaxing with friends in a café. I’m definitely working on getting the work-life balance right.

And lastly, what makes you get out of bed?

Today it was my son! In general, I think it is curi­osity. I’m curious to know what will happen or not happen – what’s the chance that something good will happen to me today? In a city like Amsterdam, where I live, chances are pretty good!

Find his presenations at page 46, presentations nr. 12 and 14 www.bleijh.com

interview

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bleijh industrial design studio

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An Italo-Dutch design adventure by Fratelli Bregonje •

Text: Annemiek van Grondel

Two Dutch bros, one Italian brand. Industrial designer Jacco Bregonje (49) and marketing consultant Tanno Bregonje (52) have plunged into a daring adventure by taking over Italian furniture brand Felicerossi, a move that requires talent, vision, and a great deal of guts and brotherly love. With the help of two partners, they are convinced they will be able to take this brand to the next level. ‘It is all about cultural change.’

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interview

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Photo Boudewijn Bollmann

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Jacco Bregonje left, Tanno Bregonje right.

Divina chair & Diva sofa (Felicerossi).

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be doing more than mere styling. In design, you focus on Jacco Bregonje lives and breathes design. For twenty-two differentiation, because your product has to compete with years he has lived in Italy, but it all started in the Netherother brands on the store shelf. But after that, the product lands, his mother country. After secondary school, Jacco is principally in dialogue with the furniture in your home. was determined to study industrial design.

What would happen if you consider a microwave as a His father was his main inspiration. He worked for piece of furniture?’ famous Dutch lighting brand Raak, which designed and furnished the showrooms of Artifort, among othThe next level ers. He fed his sons passionate stories about interior arJacco turned this idea into a plan and, to his great surprise, chitecture and used to tell the boys: ‘Working for Artifort got the green light from the board to develop his concept. means you’ve really achieved something.’ The design viHe invited four internationally renowned furniture designrus took hold of Jacco and he applied for design studies ers – Konstantin Grcic, James Irvine, Christophe Pillet, and in Eindhoven.

Riccardo Giovanetti – and four microwave designers, He was not admitted at first, so by way of a gap year including himself, to come together and create a new vihe switched to architectural design studies in Maastricht. sion on the principles of micro­ This proved very interesting, wave design. Their designs were leading him to remain there for presented as eight small objects three years before finally going in large cubes at the Salone to the Design Academy in 1990. d’Onore at the Triennale in Milan ‘I really wanted to do product in April 2000. The exhibition won design,’ Jacco explains from an American IDEA Design Award, behind the Skype screen at his and the designs even made it to home in Angera, in the Varese the Louvre and Centre Pompidou. district near Lago Maggiore, Jacco: ‘I realised that this where he lives with his partner, was what I wanted to do – to live Mirjam Breukers, fashion stylist my personal vision and passion. for Missoni, among others, and I saw Grcic at work and got the their two children, Isis and Khodi. urge to set up my own studio, ‘In hindsight, I am glad to have been designing for various clients. So I did, at Lago Maggiore. It is trained in architecture. Architects take a helicopter view close to Malpensa Airport, and Milan only takes me about of things before focussing, whereas an industrial de40 minutes by car.’ signer immediately concentrates on the details. If you One of his clients was furniture factory and brand look at Italian design, for instance in the power years of Felicerossi, which was aiming for more outspoken collecthe ‘80s, all big maestri in design were originally architions. Jacco coordinated a furniture project called SOFA tects. Due to a lack of design schools in Italy, they studwith various international designers. The project was very ied architecture and then learned the design trade at a successful and paved the way to having his sofa proto­ company in the industry. An industry, which that also type, Diva, taken into production. Luminaire, an exclusive welcomed foreigners.’ design chain in the USA, immediately purchased the sofa.

After finishing his studies, Jacco briefly worked at the A derivative of the sofa, called Divina, was also taken into Dutch studio of Paulus van Leeuwen, but decided to apply production by Felicerossi. The organically shaped armchair for an internship in Italy via an exchange program, just as is a graphic statement: fluid in form and function with sculphis girlfriend, Mirjam, had done. tural contours that refer to the reposing form of the human ‘Emigration was an three-month adventure,’ he rebody. Divina hit the design charts in no time. It received the calls. ‘I went to work at the Milan design studio of Maarten audience award at the Dutch Design Awards and was acKusters, who was also a lecturer at the Domus Academy, quired by several museums, including the SFMOMA and the and I immersed myself in the local design scene. I learned Stedelijk Museum Amsterdam. It became an instant design a lot and had a great time. Then I got a call from a former classic. Being Dutch, Jacco remained down to earth and teacher, Lou Beeren, who was design director at Philips, worked on various design projects, such as the organically asking if I would be interested in working for Whirlpool shaped Magnolia shell seat for Artifort. Last year, he spent Italy, in the Major Domestic Appliances department.’ a great deal of time in the Netherlands, Although Jacco was not really into working on the Patch project, in collabworking for multinationals – seen as oration with Artifort and Missoni Home. quite uncool at the time – he seized Working with Roberto Sartorio, the opportunity, thinking a year’s exowner of Felicerossi, resulted in tenperience couldn’t do much harm. It sion about a possible succession of turned out to be nine years. Within the the business. A period of careful delibfirst year, he was appointed senior deeration followed. It is no coincidence sign manager of the global microwave that Jacco’s professional life is divided ovens division. into periods each spanning a decade.

‘The division was ready for a new Almost 10 years at Whirlpool, 10 years approach,’ he says. ‘Their focus was as a freelance industrial designer… more on styling and they had to walk perhaps it was time for another tenin step with the design of main pro­ Talent Compact, microwave oven (Whirlpool). year plan. Change is something he ducts like washing machines and embraces, although not in a calculated way. ‘It is a natural ovens. I introduced a new strategy and brought more dyprocess,’ Jacco explains. ‘First you learn lots of new things, namics into the organization. Product development for absorb them like a sponge, and then start a new chapter, Whirlpool brought me into contact with Whirlpool’s subapplying your knowledge like squeezing the sponge. Then sidiary brands: Bauknecht, KitchenAid and Ignis. I learned there is a need to absorb anew, and so on. Having to refresh to think in brand identities and platforms, to develop techis necessary, leaving your comfort zone to reinvent yournological concepts and to translate these into brand idenself. Time after time, I am driven by curiosity about what tities. After the seven-year itch, I thought it was time for lies beyond the horizon. Every experience is enriching. All a change. There was some dissatisfaction: the industry innovation is driven by curiosity.’ was navel-gazing or imitating while I thought they should

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‘Change is a natural process. All innovation is driven by curiosity’

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interview

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Maarten Kusters

Matali Crasset

Carlo Magnoli

Toshiyuki Kita

Adrian Peach

Jacco Bregonje

Jacco Bregonje

Tim Power

SOFA project (Felicerossi)

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Photo Patrick Meis

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Patch Knit One, with an innovative one-piece knitted cover (Artifort & MissoniHome).

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The future of the Felicerossi brand Jacco decided to seek reinforcements in his vicinity. Not in Italy but in his immediate family, in the person of his brother, Tanno Bregonje (52), who happens to be an expert on change. Professionally, he helps large organizations to create cultural change.

After a period as a teacher, Tanno studied marketing in the 1980s. ‘In those years, companies had a strategic planning horizon of ten to fifteen years, while current planning is two, three years at most,’ Jacco’s brother comments from the Netherlands, via another Skype connection.

‘The life cycle of businesses and products is becoming shorter.

In 1930, based on his long cycle theory, Taylor was focused on efficient planning; innovation wasn’t that necessary as it is nowadays.

The present ambidextrous thinking generates both innovation and efficiency. I advise directors of multinationals like Unilever, AkzoNobel and Albert Heijn in change processes. For example, in 2006 I helped Microsoft to implement flexible working, inspired by Bill Gates’ The New World of Work, a white paper about how technology transforms the way we work. Thanks to technology-based innovation, we’re turning into a knowledge and service economy – smart workers supported by smart networks. Microsoft introduced that in the Netherlands. Their offices were refurbished and their approach to their employees changed, from being a manager in control to empowerment and trust.

This calls for discussion and a great deal of mirroring and self-reflection.’

This is exactly what the Bregonje brothers had in mind for the future of the Felicerossi brand, after they decided to jump into the deep end. Jacco: ‘If an organization has a tough relationship with their employees, you won’t be inclined to take risks or seek innovation. Through new smart working, the office has been reinterpreted. The manager’s role changes from inspector to inspirer. Companies feel that the design of the office environment needs a breeze of fresh air. Because employees can work independent of time and location, the function of the office changes. You have to retain cohesion and create a place where your employees can share knowledge, become inspired and be passionate. The office and home market are shifting and converging. In the past, this was achieved by transferring furniture from the home segment to the office segment. You should respond to this. Take the Ear Chair, designed by Jurgen Bey for Interpolis, a Dutch insurance company. Vitra and other brands followed with sofas with high backrests. In an open area, you can create a protected space, a new concept in furniture. Gradually a new kind of conference furniture arises. There is clearly a market for that.’

The brothers foresee new opportunities. The new Felicerossi brand is also plugging ‘crossovers,’ a new archetype between the contract market and the home market.

Tanno: ‘Bringing together home and office, that is one of the new themes at Felicerossi. Instead of only delivering furniture, we also supply concepts and solutions in which furniture plays an important role. I’m good at seeing trends and movements at a certain level of abstraction. Jacco is very good at translating these into something concrete.’

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who will be controlling the finance department. The brothers emphasize that Felicerossi remains an Italian brand with an Italian identity and context. The ‘crossover pro­ ducts’ for the office of the future are to be developed in Italy. You will not find Felicerossi at home furniture dealers.

Tanno: ‘We aren’t focussing on the home market but on the design of public spaces, offices, hospitals, airports lounges and so on. We are looking for a business model in the circular economy. Sustainability in materials and products is key. The first step is conquering Europe.’

This year, the new team will focus on the development of these products. The only visible transaction is the launch of a Divina for children at this Milan Design Week. Jacco: ‘A new generation of Felicerossi for a new generation of workers in the making.’ In 2015, Felicerossi will officially display new furniture at Milan’s Salone and World Expo.

Jacco is a genuine bridgebuilder. ‘If different worlds intersect, you get innovation and a new kind of energy. Every company is on its own island and abides by its own culture. But when you cross them, like I did with Missoni Home (Southern Europe) and Artifort (Northern Europe), you can create something entirely new.’

The designer embodies the combination of Italian playful sophistication and Dutch common sense and practical thinking. He realizes the New World of Work is more topical in northern Europe and has yet to be incorporated into Italian society, where the work culture is more hierarchical.

‘I see that there is still much room for innovation in furniture, especially from the characteristics of Italian design,’ he believes. ‘People need solutions, emotion and experience. I think good design is based on innovative thinking in these areas.’

Tanno: ‘Felicerossi should excite: refinement from Italy combined with the sober functionality of Dutch design.

That should work surprisingly well in a business environment. We are going to push the limits.’

‘There is still much room for innovation in furniture’

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www.felicerossi.it

Building bridges Jacco is Creative Design Director and Tanno is responsible for Felicerossi’s marketing and distribution. They have enlisted the help of Fokke van der Veer, former vice-president of Unilever Benelux, who is to become Chief of Operations responsible for the production, ecological consequences and physical distribution, and financial expert Hans Brassé,

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fratelli bregonje

Blurred Lines, room divider (Antique Mirror)

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lizan freijsen

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Artist Lizan Freijsen lives and works in Rotterdam.

Her extensive research into stains has been translated into ceramics, textiles, an exhibition, a book and, most recently, a series of hand-woven carpets.

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Engaged •

thing of value comes out of my own experiences. Seeing daily life through different eyes is a process of transformation we can all relate to in some way.

How would you describe yourself in one word?

Engaged What is your strongest quality?

I’m an observer, interested in the way life – on a human scale and in society – shows how we deal with the world and what my proper place is.

And your weak point?

I can be somewhat demanding…

Do you have a hobby and does this influence your work somehow?

I love working in the garden where I can see growth and evolution happening in front of my eyes; there is still so much to discover at the small scale. It was also on the ceiling of my garden shed that the moisture stains appeared and I started to observe the changes in them.

What fascinated you about the stains?

Stains are images created by nature; I regard them as objets trouvés. There are stories in the stains found in architecture. They tell about you the neighbours, about the material the ceiling is made of, and about time because they become darker and more intriguing when the leakage repeats itself. I stopped painting and translated these traces into wallpaper installations.

(How) Does your personality translate into your work?

Turning something people call ‘ugly’, like stains, into some-

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What makes you get up in the morning?

I have a full agenda and am eager to get it all done. There are still many dreams to realise.

What are some of these dreams?

Funding and publishing a book about the chemistry of daily life; finishing my research master’s degree; meeting people, cultures and ideas through my work; and seeing my daughter and myself evolve in balance.

If you weren’t an artist, what would like to be?

A botanist in the 17th century discovering and naming new species – imagine that you discover a world that you don’t yet know of. Today we live in a world that seems ‘known’ by science. And as that image becomes our view of the world, we recognise what is already there without ‘knowing’ ourselves. This understanding might change if we value ‘the subjective’ side of a place.

Where can we find you if you’re not in the studio?

As a teacher, I’m often at the art academy in Rotterdam.

I’m also regularly in France and love to be at the seaside since I sold my garden recently: time to start a new chapter… www.lizanfreijsen.com

interview

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Niels van Eijk and Miriam van der Lubbe founded their studio, Van Eijk & Van der Lubbe, between 1998 – 2000.

They live and work in Geldrop.

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Chaotic / Lively •

How would you describe yourself in one word?

Niels: Chaotic Miriam: Lively What is your partner’s best quality?

Miriam: Niels is a very good listener. In many meetings, he can literally resolve issues just by listening.

Niels: Miriam is more of a communicator. She likes to meet people, lighten up the discussion and ask questions that nobody dares to ask.

And what is your weak point?

Niels: I’m too introverted.

Miriam: Impatience. If things don’t happen soon enough or there is too much talk, I can get quite impatient.

What makes you get out of bed in the morning?

Miriam: Honest answer? The girls need to go to school!

(Laughs) But yes, we love our work, and we still see so many possibilities for companies to develop in a way that benefits the human aspect – experience for the user, employee, visitor etc. In fact, it is so old-fashioned to see design as being reflected only in the object or space – design is a tool to accomplish so much more.

If you weren’t a designer, what would you be?

Niels: When I applied to the Design Academy, I decided that if they wouldn’t take me, I would travel in my Volkswagen T2

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van from the Netherlands through to Russia, cross the Bering Sea to Alaska, drive across the USA to the East Coast and take a boat back home. I’m very glad they took me – I don’t know if I would’ve been the best traveller...

Miriam: I’m an active member of Amnesty International and I’d definitely like to be more involved. It’s so important in our lives that one can live, speak and act freely. It’s pure luck to be born in the Netherlands, a place where you are allowed to dream and live in freedom. Every time I receive a ‘good news’ message, it reminds me of the huge potential we have just by the simple act of writing a letter, and it makes me believe so much more is possible – but only when we act together.

If you could meet the newly graduated version of yourself now, what would you tell yourself?

Miriam: Looking back, that was in a way the best time – I would say, ‘Go for it!’ Although you’re inclined to help the younger self with all the experience you have now, it is an advantage NOT to know things.

Niels: We’ve already done so many projects that it’s harder to be as totally open-minded as you were after graduating.

But I remember well at that time it was hard to get things going.

Miriam: If I could add one thing, it would be to trust and believe in it that it will work out. www.vevdl.com

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van eijk & van der lubbe

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Milan Design Week 2014 welcomes the ‘Zetel Foundation’, a Dutch initiative to promote chair designers.

Since its start in Amsterdam in 2002, Zetel has become an organisation of growing importance, allowing designers, architects, collectors, and producers to meet and exchange ideas.

•

Chair Hub •

Text: Emy Vesseur

Zetel, Dutch for ‘seat’, is a non-profit foundation that encourages and monitors original chair design. The foundation is based in the historic Beurs van Berlage, in the former chambers of the Amsterdam Stock Exchange designed by H.P. Berlage in 1903. Zetel’s director and founder, Mariska van der Burgt, has had a lifelong fascination with chairs. ‘Because of my love for chairs, I studied architectural design at the Rietveld Academy. I know that many architects and designers often start off designing chairs and they continue doing so throughout their careers.

Chairs reveal the designer’s DNA. They not only define time and materials, but also, to a great degree, a way of thinking. Unfortunately the concept or story behind the chair often disappears as soon as marketing comes in.

I want to preserve and pass on these stories.’

Milan première The foundation follows the developments of independent chair designers and helps to accelerate processes by introducing their work to a large network of interested parties, including other designers, design institutes, critics, cultural organisations, and private users or owners.

In order to achieve this, Zetel organises a wide range of activities, such as (private) presentations, readings, auctions, and exhibitions. This year, Zetel will attend Milan Design Week. In Zona Tortona, the foundation is planning a new installation titled ‘Sedia HUB @ BUG 18’, with chairs by 20 Dutch designers. ‘All chairs on show are selected by the designers themselves and some will

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have their world première. By promoting chairs in this way, we hope to gain international press coverage and the interest of furniture producers. It’s our first time in Milan and our intention is to come back every year.’

Perfect medium As Zetel is a private initiative without government funding, all activities are made possible with the (financial) support of the ‘friends of Zetel’ and the participating designers. An important condition for the participation of designers is originality and no distinction on the basis of background or age is made. ‘Ideally we need a steady number of 200 participating designers. Then we can be completely independent, organise more events, and hire the necessary expertise.’ Van der Burgt continues: ‘Every chair designer who chooses to become a friend means recognition of our work.’

In addition to stimulating original chair design, Zetel wants to share the pleasure of monitoring talented designers.

Why not include other design objects such as tables or lamps as well? According to Van der Burgt chairs are the perfect medium for communication. ‘Every person is a chair expert, as we all know something about chairs – the way they sit, feel, and look. On that level, Zetel brings designers, architects, collectors, producers, and the pubic together and as a result new ideas can be shared and exchanged.’

Find their presentation at page 47, presentation nr. 15 www.zetel.nl

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Frans Willigers, Dutch Blue, 2013

Harald Schole, unica from the serie Brasil, 2013

Dirk Vander Kooij, Chubby, 2013

MVos, Lazy Chair, 2013

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chair hub

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floris hovers

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Product designer Floris Hovers lives and works in Raamsdonkveer.

His new designs for New Duivendrecht, Magis and Vij5 will be launched in Milan.

•

Unobtrusive •

Have you always been a designer?

Yes, and I’ve worked at Piet Hein Eek as a both a designer and a gardener.

Tell us something about yourself…

In general, I hate being an adult (laughs).

How would you describe yourself in one word?

Unobtrusive or sober.

What is your strongest quality?

I’m good at improvising with little, and I’m con­stantly reviewing my work to make sure that every-thing is completely under­stand­able – this often leads to pure, clear insights and products.

And your weak point?

I can be impatient and want to see an end result too soon.

I have to be strict and hold myself back!

If you could change one thing about yourself, what would it be?

I would like to be more daring.

(How) Does your personality translate into your work?

I create clear and sober work with a somewhat naïve, playful approach that doesn’t scream out for attention.

Any secret talents you’d like to share with us?

I am musical – I sing and play violin and piano. I also collect toys.

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If you weren’t a designer…

I would like to be a com­poser, a job that combines being a musician and a designer. Or, when it’s pos­sible, a married priest…

What makes you get out of bed in the morning?

My wife and four children. (Laughs) Where can we find you when you’re not at work?

I’m mostly ‘designing’ seven days a week, but there are three other places I’m very happy to be: at home, in my workshop, or at the parish centre in my village where I lead a weekly children’s choir.

What makes you keep designing?

As a child I was so happy when I could just draw, do crafts or build things. In short, design for me is about playing in the big world, re-enacting the world in your way. I do not like to shock people by doing extreme things – if you want that, just watch the news. If I can elicit a smile from people, that makes me a very happy designer… www.florishovers.nl

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Product designer Geke Lensink lives and works in Amsterdam.

In Milan, she is showing her latest work as part of the LOW MOTION group installation, at Corso Como 9.

•

Positive •

my talents. Now I’m designing, mainly in collaboration with Jesse Visser for labels like eQ+. I’m working on a new tableware label, I develop ideas into limited editions, exhibit all this several times a year, and I’ve learned (and am still learning) so much about production, pricing, sales, marketing, and more. It feels I like I’m in the right place now.

How would you describe yourself in one word?

Positive What is your strongest quality?

I would say I’m good at seeing opportunities.

And your weak point?

I can sometimes be too shy.

(How) Does your personality translate into your work?

I am pretty unfussy and bold; I see this not only in my personality, but it also characterises my work.

What keeps you designing?

I design to get things done. It’s a train that slowly started moving and now keeps moving faster. Designing is what I do to keep that train rolling. It forces me to push my limits, because to become a successful designer you need more skills than just the ability to design. It forces me to become a good decision maker and gives me the opportunity to meet so many interesting people on an international platform. Finally, I hope to make people happy with ideas and products that are worthwhile.

Was there ever a point in your career when you wanted to give up design?

Yes, it was sometime ago before I switched to product design. I mainly designed interior and commercial projects, and cultural exhibitions. I was stuck doing small projects for the same kind of clients and I was no longer devel­oping

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If you could meet the newly graduated version of yourself now, what would you tell her?

Learn more – school is not enough! I would also say: ‘You can do it, go for it.’

And if you weren’t a designer, what would you be?

A wine critic, visiting lovely little castles and estates in places where the weather is nice and the vineyards curve through landscape. I could also see myself as a cook, photographer or stage director.

Do you have any hobbies, and do they influence your work somehow?

I like to read poetry and see art house movies – I definitely consider it a challenge to implement the raw edges and poeticism in my designs.

And if you had the time, is there a hobby you’d like to try?

I’d love to try flying! It must be amazing to take off and leave the world behind for a moment…

Find her presentation at page 43, presentatin nr. 3 www.gekelensink.nl

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geke lensink

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For people who think like designers, but have the ambition to structure organisations rather than materials, there are an increasing number of educational institutions now available. Until recently, these types of courses didn’t exist. One such institution in the Netherlands is a place called THNK. What sets THNK apart is that its students are already professionals working in influential positions at various companies and organisations around the world. Their ideas can be brought into practice quickly. But is this a good idea?

•

Creating Creative Corporate Concepts •

Text: Jordie Whiting

THNK is an innovation and creative leadership academy based in Amsterdam, with the lofty ambition of changing the world. Their aim is to do so by scouting the globe for passionate leaders and then supporting them with the tools, skills and network needed to give their big ideas maximum impact. It is a new type of school called a ‘C School’, which lies at the intersection of business and design, teaching innovation leadership rather than management, and business design rather than product design.

Participants are not students following a course, but leaders from corporate organisations, commercial com­ panies and social businesses who have been seasoned through the ups and downs of innovation and business. In the first phase of the course, THNK provides an integrated

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programme of forum sessions with other global creative leaders; challenge projects with leading corporate partners on societal themes where participants practice innovation tools and frameworks; and a quest journey of individual and team coaching on creative leadership. In the second phase, THNK supports participants with the acceleration of their own innovation project. This can be a breakthrough innovation that has emerged in the first phase of the programme, or it can be to accelerate existing innovation within their organisation or business.

We spoke to three of these creative leaders to understand more about how this type of education has influenced them.

More info: www.thnk.org

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What are you passionate about?

I’m passionate about using data to understand how the real world works. That’s what I do. I collect data about what’s really happening in the physical world and analyse it to predict what people do. People are more predictable than we think – this is kind of awesome and scary at the same time depending on what you do with it.

What’s an example of the real-world appli­ cation of data?

We’re trying to reimagine how location data and big data can be used to really change something and save lives. For example, we can predict with very high accuracy what places are the most dangerous and we can tell you why they’re dangerous. We can give you the exact reasons why you should be careful of a particular place when driving or walking home. No one has done that before. Being able to predict how likely you are to have an accident or be a victim of crime is something that can really make a difference.

What’s your accelerator project?

My accelerator project is my company, Snips, which is going very well. We have the largest French companies, such as SNCF, La Poste and telcos, as clients and now have 8 team members. We will begin fundraising soon and will

grow the team as well as start a business unit in the US. I was already working on this when I started at THNK, but I pivoted from working on data for healthcare to data for cities. The reason for this shift was a realisation I had at THNK – as long as I was working with data and looking at concrete stuff, I was happy. I realised that healthcare was not as easy a market for me, and I let go of a project that I had trouble getting off the ground to focus on something that had a rapid growth. The THNK experience made me realise it’s all right to do so as long as you don’t lose sight of your personal purpose. I found out that my personal purpose was data, not healthcare.

That was a big moment for me.

What’s been THNK’s main influence on you?

THNK knows you want to make a difference and commits to giving you the tools you need to get there. One significant thing for me is it made me realise what’s important in building a team of bril­ liant people; that you need to articulate a vision and bring people on that journey with you.

The biggest takeaway is a difference at my core. Sometimes you discover something and it changes the way you see things. This is what I really got out of it – it opened my eyes to a lot of things.

Rand Hindi Based: Paris • Role: Founder and CEO, Snips Big Data Innovation • Age: 29

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What are you working on?

At the moment, I’m working on brand innovation – bridging the gap between innovation designs and branding processes. We’re working on a very interesting project within a new business cluster in Norway. The goal is to create a worldclass food experience that is truly meaningful and innovative, and that goes beyond any traditional food court or restaurant experience.

It’s exciting because we’re defining the entire experience – the physical interior, branding, communication and iden­ tity, social and digital platforms, as well as products and services. These complex projects really have to be based on a strong conceptual idea, with a very clear concept of the experience signature you want to create. We feel that we’re breaking new ground, at least within Scandinavia.

I am also developing a system for connecting families with their loved ones, together with THNK and my accelerator business partner, Daniela Krautsack. We can’t say too much about it yet, but our research has shown that aging family members become disconnected from their memories and, sadly, also from phys­ ical contact with their families. We aim to empower the Silver Generation by creating a ‘hybrid reality’ product, which is a physical object that can interact with the virtual world in real-time. I recently saw an old black & white photograph of my great-grandfather; I wish I could hear his voice and learn about him. Our product will enable this, and will ultimately become a family heirloom.

ow do you apply your learn­ings from the H program?

I use several of the design thinking tools we learned at THNK. For example, I use the reframe tool to think differently, and I also make sure that during the first creative phase we all develop our ‘creative question’ that then serves as a starting point. It is an easy way to bring new people into the process as the creative question articulates the solution space. I also apply many start-up entrepreneurial methods I learned at THNK and from other participants in the design world.

Why did you choose this type of education?

I am educated as a product and furniture designer, but after working for many years I was looking to expand my knowledge and challenge myself. In the design industry, there are very few opportunities to practice indi­vidual leadership. I chose THNK because it had the perfect learning components intertwined in an ingenious way. It is amazing that they designed the programme knowing each individual has different needs and will face major challenges.

I also chose the programme because I knew the people would be interesting; to closely connect with a large international community of people who seek true impact.

Any tips for Milan Design week?

Check out ‘Spazio Rossana Orlandi’, which has become one of the week’s must-sees in recent years.

I would also recommend ‘When Objects Work’, where my colleague Kristine Five Melvær will exhibit some of her wonderful products.

Siri C. Warren Based: Oslo • Role: Brand Innovator, responsible for Branded Environments and Brand Innovation at Dinamo Design • Age: 32

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What are you working on at the moment?

I’m working on two things. I am a co-founder of the Saaf India Foundation. The mission of this foundation is to inspire and enable the people of India to keep public spaces clean. Saaf India has been working in a semi-formal capacity with the support of the Indian Railways since August 2012 to sense, vision, prototype, and co-create locally relevant solutions to transform the Indian Railways into one of the cleanest organisations in the world.

I also run a business innovations agency called the New World Fight Club (NWFC) that helps solve complex business challenges for companies, governments and NGOs. I use the design thinking methodology to trigger innovation whilst offering value for people, business and planet in the core of our solutions.

Can you describe in a few words what Design Thinking is?

In today’s complex world, just one out of every 3000 ideas comes to life due to lack of a proper creative process. Design thinking is a simple

yet powerful and human-centric method that enables you to solve complex business challenges by taking a challenge question and running it through a creative process. This is a process, applicable to all walks of life, of creating new and innovative ideas and solving complex problems; it is not limited to a specific industry or area of expertise. It can be as effective in technology or education as it can be in services or manufacturing. It can result in new products and services for customers or improved processes and productivity gains for internal operations.

How has THNK influenced you?

THNK has had a great deal of influence on me.

It has provided me with an effective innovation framework that I can use both with the NWFC and Saaf India to Location the challenges posed to us by organisation, through constant support with advice and new tools, both during and after my 18-month course. And it has connected me to a phenomenal network of like-minded THNKers.

Shammy Jacob Based: India, originally from Netherlands • Role: Founder, Saaf India and Managing Director, New World Fight Club • Age: 49

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creating creative corporate concepts

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design The Creative Industries Fund NL wishes all the 19 supported designers and teams a lot of success with their presentation in Milan.

The Fund supports cultural projects in The Netherlands and abroad. Visit our website for other grant programmes. www.creativeindustriesfund.nl

creative industries fund NL

image left: ROOD by rENs, 2013 right: 010 – 020 Milan show 2013, 2013

architecture

good luck!

crossovers

e-culture

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smool

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Robert Bronwasser is the founder of SMOOL by Robert Bronwasser. He lives and works in Amsterdam.

•

Bright •

I thought I would be an architect like my father, but then I discovered industrial design... and I knew that this was the right choice for me.

How would you describe yourself in one word?

Bright What is your strongest quality?

I’m a creative perfectionist with a clear vision of what design should be: creating products that you can enjoy everyday.

Your weak point?

I’m not good at managing people or being managed.

If you could change one thing about yourself, what would it be?

To be more disciplined and focussed. Sometimes I end up doing too many different things at the same time...

(How) Does your personality translate into your work?

I’m always very positive and try to enjoy life as much as possible, so I want to design products that people enjoy and that add value to their lives. I put a lot of love and energy in my work; it’s a passion I want to share with everyone – my reward is when a product is used with pleasure, every day.

Have you always been a designer?

I guess I was born as a designer since, as far as I can remember, I was always drawing and building things – something that was very much encouraged at home. So

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Was there ever a point in your career when you wanted to give up being a designer?

Sometimes just for a few minutes... but then I soon realise that a designer is the only thing I want to be.

If you could meet the newly graduated version of yourself now, what would you tell him?

I started working for myself directly after university. So if I could do it again, I would tell myself to first travel around the world, meet people, visit interesting cities, and start working with some senior designers to learn what design is really all about.

If you weren’t a designer, what would you be?

I love to create things that have a positive effect on people, so if I wasn’t a designer I would be a musician. It would be great to perform for enthusiastic audiences.

And if you had the time, is there something new that you’d like to try?

I would love to wake up one morning and be able to play an instrument! www.smool.nl

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Interview: Jeanne Tan • Photography: Ilco Kemmere

Diederik Schneemann lives and works in Rotterdam.

His recent projects include A Flip Flop Story and the 3D-printed Mash-up Collection.

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Storyteller •

How would you describe yourself in one word?

Storyteller: somebody who walks around wondering and observing, and reveals the story that lies beneath.

What is your strongest quality?

Being able to sink my teeth into something and not let go – believing in an idea without compromise. Others would probably describe me as stubborn or even mad.

Was there ever a point when you wanted to give up being a designer?

About a 100 times! I believe it has to do with always doubting yourself: is it good enough, is it the right design choice or am I just plain crazy? Designing and developing is always more work than I anticipate. Sometimes I just want to throw every­thing out the window and start doing something simple of which the outcome is certain.

And your weak point?

I am bad at kissing ass and selling myself.

So if you weren’t a designer, what would you be?

A deep sea explorer like Jacques Cousteau.

(How) Does your personality translate into your work?

You could say I am a curious person. Sometimes I stumble upon things that amaze me or that I can’t grasp. And without thinking about it too much, I start to find ways to communicate this through an object or product. And if I’m lucky my creation will translate my curiosity, and fascinate others in the same way.

If you could meet the newly graduated version of yourself, what would you tell yourself?

Follow your gut feeling.

Any secret talents you’d like to share with us?

I’ve never met anyone who could walk down stairs faster than I can…

What makes you get out of bed in the morning?

Sometimes it’s the sun shining on my face, but most of the time it is the most beautiful thing I have ever created – my 2-year-old son.

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Where can we find you if you’re not at work?

I’m almost always working and if not, I try to spend time with my loved ones, and enjoy good food and all that Rotterdam has to offer. In general, not a day goes by without me not thinking about work; I need to go away for at least 2 weeks in order to let work thoughts go. But even then, new surroundings often inspire me and I can’t help myself sketching new ideas. www.studioschneemann.com

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diederik schneemann

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Text: Max Bruinsma

•

Watch the system crack •

Quite a few seasoned design aficionados warned me, the first time I planned to visit the Salone. Prepare for disappointment, they said, adding that they for sure wouldn’t come this year. Been there, seen it. So you can imagine I was slightly surprised when I met most of them again in Milan a couple of months later. Well, yes, they explained... you simply have to be there. It characterizes not only the importance of the event, but also the paradoxical experience it offers. Everything and everyone is there – and that is at the same time a bit disconcerting. The buzz often tends to drown out the content. But then again – you’re a design expert, so you are used to filter the gems from the rubble, and even the seemingly formless mass of things on display tells you something. It shifts ever so slightly each year. One of those slow but steady shifts is the growing participation of educational institutions and students at the Salone. They may be marginal for the business that goes on in Milan, but they are increasingly essential for creating a sense of urgency. For whatever the slogans are of the leading brands and those who want to follow in their footsteps – the business is mostly usual. Beyond the spin of ‘great breakthroughs’ and ‘paradigmatic innovations’, the new new often feels very much like the old new. With only few exceptions, innovation in design has been a rather gradual affair the last couple of decades. Product-refinementdesign, as Buckminster Fuller once termed it. The radical change, meanwhile, rages under the surface of both industry and society; the home, for instance, is not the opaque hull around the privileged individual anymore. Not only is it more open to the world than it ever was, it is constantly invaded by it.

The home has become a node in a vast globe-spanning network. This is in a sense as unsettling as the Salone itself – the apparent chaos does carry a message. The design industry’s obsessive appetite for endless variations on a rather small repertory of items made for no other purpose than to stress their buyers’ individuality, provokes a disconcertment, which is often only acknowledged openly by students and young graduates. They are free enough from the ties of tradition, economics and industrial agendas to engage with the real world, that of total transparency, of linkage instead of detachment.

They can afford to be unregimented. Of course, there are countless design schools that educate for business-as-usual. But look for the ones, and for the individual students and young designers, that dare to challenge it and are out to undermine the massive system that manifests itself each year in the great halls, palaces, refurbished neighborhoods and abandoned factories of Milan. To experience the dramatic tensions between the two – between the great continual force of the industry and the sensitive design rodents gnawing at its root – you need to be there, at the Salone.

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Dutch Design Milan 2014

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presentations

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Fuori Salone M1 Conciliazione 05 Emmanuel Babled 06 Studio Formafantasma M1 Dante Cordusio 06 Studio Formafantasma M1 05 06 07

San Babila Emmanuel Babled Studio Formafantasma OS ∆ OOS

M2 01 02 07

Porta Garibaldi aMAZElab Low Motion OS ∆ OOS

M2 Moscova 03 Soonsalon 05 Emmanuel Babled

48, 49 RHO-FIERA TAV

M1 PERO

M2 Sant’Ambrogio 01 aMAZElab 06 Studio Formafantasma 07 OS ∆ OOS

MOLINO DORINO

SAN LEONARDO

M2 Porta Genova FS 01 aMAZElab M3 Repubblica 04 Rijksmuseum and Droog

BONOLA URUGUAY

Zona Tortona M2 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

Porta Genova FS Moooi Studio Job & NLXL Durex and VanBerlo HEETMAN|PATIJN Tuttobene LINTELOO Bleijh Industrial Design Studio ZETEL Foundation LED OBJECT Brouhaus Frans Willigers Design MVOS rjw elsinga Studio Dara Manes KatabaTable Felicerossi Kibodhi Spoinq Debate: The Art of Commissioning Design

LAMPUGNANO Q.T.8.

LOTTO FIERA

AM

DE AN GAMBARA

Ventura Lambrate

BANDE NERE

M1

M2 Lambrate FS 28 rENs | DESSO 29 Tonone 30 HKU Design, University of the Arts Utrecht 31 Royal Academy of Art (KABK), The Hague 32 Koning Willem 1 College 33 BERNOTAT&Co 34 Mosa 35 CONCERN 36 Lensvelt Contract 37 STUDIO MAKS 38 Workmates 39 VanJoost 40 Pepe Heykoop & Tiny Miracles 41 Jannissima 42 Studio Johan van Hengel 43 Zuiderzee Museum and TextielMuseum 44 Design Academy Eindhoven 45 The Consulate-General of the Netherlands, the Creative Industries Fund NL and Het Nieuwe Instituut 46 Het Nieuwe Instituut 47 Lotty Lindeman & Wouter Scheublin

PRIMATICCIO INGANNI

BISCEGLIE

Fiera M1 Rho Fiera TAV 48 Artifort 49 Ledwork Interactive Lightforms

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SESTO RONDO

M1

COMASINA

M2

SESTO MARELLI

M3

AFFORI COLOGNO SUD VILLA SAN GIOVANNI

AFFORI CENTRO

CASCINA GOBBA PRECOTTO

CRESCENZAGO

GORIA

DERGANO

TURRO

CIMIANO

MACIACHINI ROVERTO ZARA UDINE PASTEUR

SONDRIO CENTRALE FS 01, 02, 07 PORTA GARIBALDI

LORETO

GIOIA

28– 47 LAMBRATE FS

CAIAZZO

LIMA

03, 05 MOSCOVA

PIOLA

04 REPUBBLICA TURATI

MENDOLA FIERA

PORTA VENEZIA

LANZA BRERA PICCOLO TEATRO

PALESTRO MONTENAPOLEONE

CADORNA FNM-TRIENNALE

BUONARROTI PAGANO

CAIROLI CASTELLO

WAGNER NGELI 05, 06 CONCILIAZIONE

06 DANTE CORDUSIO 01, 06, 07 SANT’AMBROGIO

05–07 SAN BABILA DUOMO ITALIA MISSORI

SANT’AGOSTINO CROCETTA

01, 08– 27 PORTA GENOVA FS

PORTA ROMANA

LODI TIBB FS ROMOLO BRENTA CORVETTO FAMAGOSTA

PORTO DI MARE

ROGOREDO F.S. ABBIATEGRASSO CHIESA ROSSA

M3

SAN DONATO

M2 41

metro milan

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aMAZElab Art, Cultures, Landscape

Low Motion

Designers Bee Collective, Piet Oudolf, Floris Wubben Location Porta Garibaldi Station Piazza Freud 1 20124 Milan Giardino del Terraggio Via Terraggio 5 20123 Milan Spazio Lombardini 22 Via Elia Lombardini 22 20143 Milan

About aMAZElab is a non-profit cultural lab which works for the diffusion and knowledge of contemporary cultures. aMAZElab works as a network for creative production reflection and cultural exchange, that establishes itself in an inter­ disciplinary area.

Presentation LANDSCAPING. Dutch Design for a new city Garden is dedicated to urban green area and city gardens. The program consists of a series of innovative and sustain­able urban actions made by young Dutch designers and artists and it will be introduced by the first photographic exhibition dedicated to the well known landscape designer Piet Oudolf (creator of the High Line in NYC).

Contact Claudia Zanfi / Green Island Via Cola Montano 8 I - 20159 Milan t +39 (0)26 07 16 23 press@amaze.it www.amaze.it

Designers Jesse Visser, Thomas Eurlings, YOUASME, Geke Lensink Location SPAZIOCORSOCOMO9 Corso Como 9 20124 Milano

About Designers Jesse Visser, Thomas Eurlings, Geke Lensink and fashion label YOUASME MEASYOU will present their work together in one shared installation. The designers show a common vision: to slow down the speed in which we consume by inviting us to become more aware of the role these products play in our everyday private lives, pointing towards a more sustainable production and most of all towards continual lasting design.

Contact Geke Lensink Westerdoksdijk 213 NL - 1013 AD Amsterdam t +31 (0)6 502 074 39 info@lowmotion.info www.lowmotion.info

Presentation The show will be a total setting where each product contributes to a powerful experience. A dark space where light effects and abstract movies beamed on the walls will accidentally and indirectly draw attention to all the different objects and elements placed in the rooms. An ambient sound score emphasizes these cinematic sensations and the silence in between.

Opening time Daily 10.00 – 19.00

Opening time Daily 10.00 – 20.00 Opening Porta Garibaldi Station Tue 8 April 12.00 Opening Giardino del Terraggio Wed 9 April 18.00 Talk Spazio Lombardini 22 Thu 10 April 18.00

Original Eyrie Chair by Floris Wubben

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Rijksmuseum and Droog Rijksmuseum: Rijksstudio M2

Emmanuel Babled

Designers Casper Tolhuisen, Dollinger & Fleveau, Dominik Raskin, Erik Stehmann, Frank Willems, Julian Sing, Kuiken & Volkers, Margot Brekelmans, Michiel Cornelissen, Philippe Dufour-Loriolle, Roxt, Sacha Lannoye, Yksi ontwerp Location Brera District Via Alessandro Volta 21 20121 Milan Contact Sheila Prommenschenckel Zandzegge 5 NL - 1731 LP Winkel t +31 (0)6 242 235 57 sheila@soonsalon.com www.soonsalon.com

About Soonsalon is a publisher and distributor of remarkable design products. Our products are not just made to make your everyday life more comfortable or beautiful, they should make you smile. We love a small catch and truly believe that details matters most.

Designers Studio Droog

Presentation Presentation of remarkable design products by Dutch design label Soonsalon.

Contact Marielle Janmaat Staalstraat 7B NL - 1011 JJ Amsterdam t +31 (0)20 523 50 50 info@droog.com www.droog.com

Location Via San Gregorio 29 20124 Milan

Opening time Tue – Sat 11.00 – 20.00 Sun 11.00 – 19.00

About Rijksmuseum: Rijksstudio M2 Concept and design

by Droog.

Presentation Dressed with fantasy, an environment for new minimalism, inspired by the rich collections of the renowned Rijksmuseum.

An old master meeting contemporary design.

Designer Emmanuel Babled Location Venini Showroom Via Montenapoleone 9 20121 Milan FontanaArte Flagship Store Corso Monforte 13 20122 Milan Ex Forni della Caserma XXIV Maggio Via Vincenzo Monti 59 20145 Milan Secondome gallery/On ward Via Varese 12 20121 Milan Contact Fredrika Lokholm Wenslauerstraat 314 NL - 1053 BB Amsterdam t +31 (0)20 331 64 62 press@babled.net www.babled.net

Opening time Daily 10.00 – 20.00 Sun 10.00 – 18.00 Drinks & Dutch cheese Wed 9 April 19.00 – 21.00

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Studio Formafantasma

OS ∆ OOS

Designers Andrea Trimarchi, Simone Farresin

Designers Oskar Peet, Sophie Mensen

About Andrea Trimarchi and Simone Farresin are Studio Formafantasma, a design studio based in Eindhoven.

Formafantasma’s work explores such issues as the role of design in folk craft, the relationship between tradition and local culture, critical approaches to sustainability and the significance of objects as cultural conduits.

Location De Natura Fossilium Palazzo Clerici Via Clerici 5 20121 Milan Still Bagatti Valsecchi Via Gesù 5 20121 Milan

Location Spazio Rossana Orlandi Via Matteo Bandello 14 20123 Milan Bagatti Valsecchi Museum, curated by Rossana Orlandi Via Gesù 5 20121 Milan Dutch Invertuals Via Pastrengo 12 20159 Milan

Presentation Studio Formafantasma presents at Palazzo Clerici ‘De Natura Fossilium’ supported by Gallery Libby Sellers. At Spazio Rossana Orlandi and Bagatti Valsecchi the studio presents the collaboration with French furniture brand Moustache and Viennese crystal company Lobmeyr. Some works of the Studio are also on show at the Triennale Design Museum.

Fins Spazio Rossana Orlandi Via Matteo Bandello 14/16 20123 Milan Auto da se’ Triennale design Museum Viale Emilio Alemagna 6 20121 Milan Contact Andrea Trimarchi Akkerstraat 30 NL - 5615 HR Eindhoven t +31 (0)6 162 951 71 andrea@formafantasma.com www.formafantasma.com

Contact Sophie Mensen Zwaanstraat 1 Unit 2 Gebouw TAB, Strijp T NL - 5651 CA Eindhoven t +31 (0)6 284 017 57 sophie@osandoos.com www.osandoos.com Opening time Daily 09.00 – 20.00

Opening time Daily 09.00 – 21.00

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Presentation From the 7th to the 13th of April, for the 53rd edition of the Salone del Mobile, Moooi welcomes you to enjoy and gather inspiration at their presentation in via Savona 56. Moooi is looking forward to transforming the grand space of 1.700 m2 into an assembly of vibrant living quarters and original product displays, blended into the timeless atmospheres of a unique exhibition of awe-inspiring photographs by Massimo Listri.

Contact Laura Ramos Bello Kluit Moooi Headquarters: Minervum 7003 NL - 4817 ZL Breda t +31 (0)76 578 00 98 laura@moooi.com www.moooi.com Press Preview Mon 15.00 – 19.00 Opening time Tue – Sat 10.00 – 21:00 Sun 10.00 – 17:00

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09 Studio Job & NLXL Studio Job Archives Wallpaper Designers Job Smeets, Nynke Tynagel Location Via Savona 35 20134 Milan Contact Marjolein Olsthoorn Lutherse Burgwal 13 NL - 2512 CB Den Haag t +31 (0)651347991 marjolein@nlxl.com www.nlxl.com Opening time Daily 10.00 – 21.00

About Studio Job was founded in 2000 by Job Smeets and Nynke Tynagel. They redefine the applied arts for the contemporary age. Their collaboration has created highly expressive, mainly one-off or limited edition works, from the outset. NLXL was founded in the Netherlands in 2010 by Rick & Esther Vintage.

The company focuses on premium quality wallpaper.

Presentation Studio Job Archives Wallpaper: Industry, Labyrinth, Perished, Alt Deutsch, l’Afrique and Withered Flowers (Black and Color). ”For Archives, we used archetypical drawings from our library of icons and images. These universal symbols are combined as iconographic elements for patterns, compositions and embossing.”

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Come experience the ultimate pleasure Durex and VanBerlo

HEETMAN|PATIJN Tuttobene

Location Zona Tortona Contact Marlon van Schellebeek Beemdstraat 29 NL - 5653 MA Eindhoven t +31 (0)6 122 767 06 m.v.schellebeek@vanberlo.nl www.vanberlo.nl www.durex.com

About Stimulates me, tingles you. Put them together for an amazing experience! Durex joined forces with Dutch design agency VanBerlo to develop a sensational new product. One that brings the image of pleasure gels into a delicious new light. The result is Durex Embrace: two sensual pleasure gels, for ultimate enjoyment.

Designers Hans Heetman, Jaap Patijn Location Arsenale Via Tortona 31 20144 Milan

About Their work has associative elements that evoke recognition; magic details that fit their style and put a smile on your face. ”If you take that step, you’re at risk of designing gimmicks”, they acknowledge. The design must be derived from a good idea and stand on its own, but it can also surprise and bring a smile.

Presentation Awaken your senses at the Durex booth in Zona Tortona during the Milan Design Week 2014. You’ve never seen a vending machine quite like this! Filled with sensual pleasures, like Durex Embrace, this vending machine goes beyond your expectations.

Come explore Zona Tortona and see for yourself…

Contact Hans Heetman Roostenlaan 63 NL - 5644 GB Eindhoven t +31 (0)624275466 info@heetmanpatijn.nl www.heetmanpatijn.nl

Presentation On exhibition in Milan this year: LUMI (folded sheet metal lamp, label: DriVK), JOHNNY (laser cut frame table, label: DriVK), TONY (6 foot 5” floor lamp) and our newest design COUP SOLEIL Dutch name LAMPENKAPSEL (a little ceramic table lamp that comes in 4 different inside colours, label: Cor Unum Ceramics).

Opening time Daily 10.00 – 19.00 Opening Wed 20.00 – 22.00

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Tuttobene Meet & Matter

LINTELOO LINTELOO 20 years

Bleijh Industrial Design Studio Basten Leijh design for Modular

Designers EENVIER, Elise Luttik, Joy van Erven, FridayProject + Alice Spadaro, Nienke Hoogvliet, Femke van Gemert, Jolanda van Goor, HEETMAN|PATIJN, Irene van Ophoven, Quintus Kropholler, Basten Leijh, Arnout Visser, Dirk Ploos van Amstel, Wouter Strietman, VanJoost, Pii, StoryTiles Location Arsenale Via Tortona 31 20144 Milan Contact Rozemarijn Koopmans Van Ostadestraat 150-sous NL - 1072 TE Amsterdam t +31 (0)6 217 015 77 milaan2014@tuttobene.nl www.tuttobene.nl

About Tuttobene encourages designers that are driven by social, cultural and eco­ nomical developments, who have the ambition to con­ tribute in a positive and sustainable manner.

Presentation Meet and Matter refers to the importance of meeting the person behind a product, as part of the development of a relationship with an object. Tuttobene highlights the narratives and person­ alities behind the displayed projects.

Designers Paola Navone, Niels Bendtsen, Roderick Vos, Marcel Wolterinck, Bart Vos, Henk Vos, Linteloo Lab Location LINTELOO showroom Via Tortona 37 20144 Milan Contact Lars Nikolajsen Johannes Postlaan 6 NL - 3705 LN Zeist t +31 (0)30 212 21 10 lars@linteloo.com www.linteloo.nl

About From the headquarters in Zeist, in the centre of The Netherlands, LINTELOO is bringing international designers and European craftsmen together to create contemporary furniture that lasts.

The collection is exclusively designed for LINTELOO and for sale through an international network of authorized dealers.

Presentation LINTELOO’s 20-year anniversary festivities will culminate at Milan design week (8–13 April 2014). The Italian designer Paola Navone is creating an exotic concept for its showroom there. LINTELOO will also launch a special anniversary book during the Milan design week. ‘’I can tell you that the concept is going to be very special, and something Linteloo and I have never donebefore,” Navone says. “One project will be very little and strange, and the other will be a surprise party in Milan.”

Opening time Daily: 10.00 – 21.00

Designers Basten Leijh Location Modular showroom Via Tortona 37 20144 Milano Contact Basten Leijh Panamalaan 3P 1019 AS, Amsterdam Netherlands t +31 (0)207706199 info@bleijh.com www.bleijh.com www.supermodular.com

Press moment Wed 9 April 17.00 – 19.00

Opening time Daily 10.00 – 19.00 Press preview Mon 14.00

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ZETEL Foundation SediaHUB@BUG18

LED OBJECT NoBigThink

Brouhaus Origami en Alutwo

Designers Feikje Oud, Kees Jaap Kluiving

Designers Jan Brouwer, Chris Karthaus

Designers Thomas Laurens Bakker, Jacco Bregonje, Jan Brouwer, Lars Cornelisse, RJW Elsinga, Tom Frencken, Paul Heijnen, Chris Karthaus, Kees Jaap Kluiving, Dirk Vander Kooij, Yvonne Laurysen, Erik Mantel, Ben Oostrom, Feikje Oud, Jan van de Pavert, Alexander Pelikan, Chris Ruhe, Tiddo de Ruiter, Dirk Schonkeren, Harald Schole, L.E.X. Spruit, Rik Tuithof, Mischa Vos, Frans Willigers Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan Contact Mariska van der Burgt Oudebrugsteeg 9 NL - 1012 JN Amsterdam t +31 (0)6 246 876 39 info@zetel.nl www.zetel.nl Opening time Daily 10.00 – 19.00

About Zetel is an ideal organisation with a lively network of designers, design courses, critics, cultural organisations and private users/collectors.

Getting to know others and strengthening existing connections are two main reasons for participating into new projects. Zetel is a private initiative and develops its projects through collaboration. Zetel’s friends form the organisation’s backbone through feedback, donations and support in kind.

The Milan presentation is supported by the friends of Zetel and the Dutch Material Fund for fine arts and design (www.materiaalfonds.nl) Presentation BUG18, a characteristic building of the Industrial past of Zona Tortona, inspired the Zetel foundation to a special event during the Milan Design Week titled: SediaHUB@BUG18. It will act as a gathering of FRIENDS and CHAIRS.

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan Contact Feikje Oud Waterleliegracht 134 NL - 1051 PD Amsterdam t +31 (0)6 306 014 15 info@ledobject.com www.ledobject.com Opening time Daily 10.00 – 19.00 Cocktail Tue 8 April 19.00 – 22.00 (invitation only) Press moment Mon 14.00 – 16.00

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan Contact Jan Brouwer Jozef Israelslaan 56 NL - 2596 AR Den Haag t +31 (0)6 513 162 50 jan@brouwerarchitect.nl www.brouhaus.nl Opening time Daily 10.00 – 19.00

About Brouhaus is a combination of two designers: Architect Jan Brouwer and industrial designer Chris Karthaus. They both have a special interest in designing chairs.

The concept, material choice and production method are at the very foundation of their designs. The collection now consists of chairs made from wood, corrugated cardboard, stainless steel and aluminium.

Presentation Two different models will be going on display in Milan: the “Origami” and the “Alutwo”. Both chairs have been made using aluminium plates. The technique used is simple: laser cutting, folding and forming, enamelling in colour and assembling.

The “Origami” consists of three components which are connected via bolts. The “Alutwo” only has two different components, which are also assembled via a bolt connection.

Cocktail Tue 8 April 19.00 – 22.00 (invitation only) Press moment Mon 14.00 – 16.00

Cocktail Tue 8 April 19.00 – 22.00 (invitation only) Press moment Mon 14.00 – 16.00

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Frans Willigers Design Dutch Blue

MVOS Lazy Chair

rjw elsinga

Studio Dara

Designer Roel-Jan Elsinga

Designer Dirk Schonkeren

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

Contact Roel-Jan Elsinga Kedoestraat 1 NL - 2022 EM Haarlem t +31 (0)6 538 883 21 info@rjw-elsinga.com www.rjw-elsinga.com

Contact Dirk Schonkeren Korteschijfstraat 21 NL - 5038 SV Tilburg t +31 (0)6 137 695 01 info@studiodara.nl www.studiodara.nl

Opening time Daily 10.00 – 19.00

Opening time Daily 10.00 – 19.00

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Press moment Mon 14.00 – 16.00

Press moment Mon 14.00 – 16.00

Designer Frans Willigers Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan Contact Frans Willigers Oetgensdwarsstraat 14 NL - 1091 RH Amsterdam t +31 (0)20 694 92 15 post@willigers.com www.willigers.com

About Designer of furniture, working on self-commissioned projects and in collaboration with other companies. The concept behind the designs is to give the user of the product a continuous feeling of enrichment that can be passed on from generation to generation.

Presentation Dutch Blue, Dutch Blue is a chair originally designed for the Dutch meadows, however, it also functions very well in an urban environment.

Designer Mischa Vos Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan Contact Mischa Vos Newtonstraat 97 NL - 1098 HC Amsterdam t + 31 (0)6 489 783 86 info@mvos.nl www.mvos.nl

Opening time Daily 10.00 – 19.00

Opening time Daily 10.00 – 19.00

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Press moment Mon 14.00 – 16.00

Press moment Mon 14.00 – 16.00

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Manes Sofa-Bed

KatabaTable KATABA Chair

Felicerossi The New Generation

Designer Alexander Pelikan

Designer Jacco Bregonje

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

Contact Alexander Pelikan Frankrijkstraat 110 NL - 5622 AH Eindhoven t + 31(0)6 414 036 87 peli@pelidesign.com www.pelidesign.com www.katabatable.com

Contact Jacco Bregonje Via Michelangelo Buonarroti 2 I - 21021, Angera t +39 349 602 99 70 jacco@bregonje.com www.felicerossi.it

Opening time Daily 10.00 – 19.00

Opening time Daily 10.00 – 19.00

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Press preview Mon 14.00 – 16.00

Designer Rik Tuithof Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan Contact Alexander Berger Van Diemenstraat 136 NL - 1013 CN Amsterdam t +31 (0)20 423 31 12 info@manes.info www.manes.info

About Designers tend to tell big stories about their designs. We don’t.

We only try to get rid of all the unnecessary, of all the fringe.

We try designing our products as simple as possible. Obvious to the max. Not disturbing anything. No explanation needed.

Presentation Our first product is the Sofa-Bed, by Rik Tuithof: stunningly sober. This comfortable sofa turns into a perfect double bed by just a simple action. People use their sofa-bed in their living rooms or spare rooms as guest bed, party bench, daybed or even as indoor playing ground for their kids.

Opening time Daily 10.00 – 19.00 Cocktail Tue 8 April 19.00 – 22.00 (invitation only) Press moment Mon 14.00 – 16.00

Press moment Mon 14.00 – 16.00

Company Felicerossi is an Italian brand with a strong tradition in contemporary design with its heart in research. Since its beginnings in 1922, the company has always invested in the study of new materials, new technologies and new manufacturing processes with the aim of providing suitable answers to emerging life styles.

About Breaking news is that Jacco Bregonje, his brother Tanno and their partner Fokke van der Veer took over the brand Felicerossi to bring it to the next level. The first chair that is released under the new leadership will be a child version of the famous Divina to symbolize a new generation.

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Kibodhi

Spoinq

Designer Lars Cornelisse

Designer Ben Oostrum

Debate: The Art of Commissioning Design Connecting the Dots, ZETEL Foundation, Dutch Embassy and Consulate General

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

Contact Lars Cornelisse Wester Bogaardstraat 12 NL - 2011 WX Haarlem t +31 (0)6 557 504 68 info@kibodhi.nl www.kibodhi.com

Contact Angela de Geus Dwarsweg 18 NL - 5165 NM Waspik t +31 (0)6 513 414 76 angela@spoinq.nl www.spoinq.nl

Opening time Daily 10.00 – 19.00

Opening time Daily 10.00 – 19.00

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Press moment Mon 14.00 – 16.00

Press moment Mon 14.00 – 16.00

About Spoinq is the Dutch furniture brand which works together with established designers and emerging talent to create characterful, top quality designs all made in Europe. Spoinq turns faceless mass-production on its head to embrace uniqueness. All Spoinq designs are known for their sturdy and industrial look.

Presentation Spoinq proudly presents a new chair designed by Ben Oostrum. This chair literally brings a smile on your face.

This chair is made from wood, metal and has soft feet and a surprise when turned around.

Guests Matylda Krzykowski (Depot Basel, MATANDME), Andrea Trimarchi and Simone Farresin (Formafantasma), Sarah van Gameren (Glithero) and Kris Callens (head of exhibitions Zuiderzee­ museum) Location SediaHUB@BUG18 Via Gaspare Bugatti 18 20144 Milan

About Together, ZETEL Foundation and Connecting the Dots will host a debate on the art of commissioning design. How can companies produce challenging design briefs? And how much freedom are designers given and how much do they take when working on commissions? A debate about the dynamics between industry and designers. Supported by and organised with the Dutch Embassy and Consulate General.

The debate will be moderated by Mariska van der Burgt, director of ZETEL Foundation, and David Heldt, editor-in-chief of Connecting the Dots. Entrance by invitation only.

Contact David Heldt Koningsstraat 43c NL - 1011 ET Amsterdam connecting@thedots.nl t +31 (0)6 155 107 27 www.thedots.nl Debate Tue 8 April 17.00 – 18.00 Cocktail Tue 8 April 19.00 – 22.00 (invitation only)

Debate Connecting Items, 2013 with Jurgen Bey, Domitilla Dardi and Ingeborg De Roode.

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Presentation Creativity connects designers and industry. Designer couple rENs (Renee Mennen and Stefanie van Keijsteren) present together with carpet manufacturer DESSO a new collection of rugs named ‘Revive’. In this unique example of co-creation, the creative power of rENs is used to ‘revive’ carpet collections that run out of date.

During an intensive process, the carpets are manually recolored in a huge paint-bath with the signal colour RED. The inter­ action between the yarns and the red dye results in endless colour shades giving each rug its own identity and a second life.

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Tonone

HKU Design, University of the Arts Utrecht

Designer Anton de Groof Location Autoficcina Via Massimiano 23 20134 Milan Contact Anton de Groof Veemarktkade 8 - 6117 NL - 5222 AE Den Bosch t +31 (0)85 782 13 33 info@tonone.com www.tonone.com Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00 Wed 10.00 – 22.00 Opening Wed 20.00 – 22.00

About Brand new company Tonone shows its first product line; lamp series BOLT. The passion for traditional mechanics forms the basis of the industrial and archetypical lamps of Tonone.

Each lamp comes with a wingnut, which is a distinctive design element as well as the tool that adjusts the lamp.

Presentation Tonone will present their lamp line Bolt, existing of 15 different types of lamps, in an old car workshop in Ventura Lambrate; the ‘Autoficcina’. Following up on the brand’s launch during the Dutch Design Week, Tonone will turn the location into a small world of Tonone.

Designers Marijke Aarntzen, Wenda Harmsen, Emiel Remmelts, Mark Schevers, Boele Zwanenburg Location Via Privata Oslavia 7 20134 Milan Contact Marinda Verhoeven-Spek Ina Boudier-Bakkerlaan 50 NL - 3582 VA Utrecht t +31 (0)30 252 03 34 marinda.verhoeven-spek@ bkv.hku.nl www.hku.nl/hkudesign presents

About HKU Design trains designers who can stand firm in this con­ tinually transforming world, in which norms and values are changing at an ever-increasing speed. With clear insight and an open attitude, they create new designs for the right situ­ ation. Rather than being a hallowed goal, the product is part of a dialogue with the environment.

Presentation HKU Design is presenting the work of five alumni. The designers have an eye for developments in society, and their products confront you with the things you take for granted.

Everyday shapes, materials, acts, value judgements and definitions are questioned, so that the refreshing, authentic work prompts debate.

Opening time Tue 8 – Sat 12 April 10.00 – 20.00 Sun 13 April 10.00 – 18.00 Opening Wed 9 April 20.00 – 22.00

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31 Royal Academy of Art (KABK), The Hague BACK STAGE ON STAGE Designers Students and alumni of the Royal Academy of Art (KABK), The Hague Location Via Privata Oslavia 1 20134 Milan Contact Michelle Franke Prinsessegracht 4 NL - 2514 AN The Hague t +31 (0)70 315 47 77 m.franke@kabk.nl www.kabk.nl/milano

About The Royal Academy of Art, The Hague in The Netherlands (KABK) prepares its students to become self-aware artists and designers, able to make a significant contribution to their discipline and to society. Their work is guided by an experi­ mental and investigative attitude, strong commitment and an orientation towards the future.

Presentation This point in time is characterised by a tilting perspective.

Growth is no longer something obvious: shrinkage a daily reality. These changed circumstances challenge students and alumni of The Royal Academy of Art to investigate the limits to growth. Through performances and happenings they explore this new dynamic as a breeding ground for innovation.

Martijn Rigters, Cutting Edge, 2013.

Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00 Opening Tue 18.00 – 20.00 Wed 20.00 – 22.00

Catinka Kersten, Looks Like I Own You Now - Four Hares, 2013.

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Koning Willem 1 College Dutch Slow Design

BERNOTAT&Co MIKRO/MAKROKOSMOS

Designers Davy Akkermans, Roel Beerens, Sebastiaan Blom, Wayne de Kort, Eileen van de Laak, Thijs Swinkels

Designers Anke Bernotat, Jan Jacob Borstlap

Location Via Privata Oslavia 7 20134 Milan Contact Raymond Hilhorst P.O. Box 122 NL - 5201 AC ‘s-Hertogenbosch t +31 (0)6 510 008 23 r.hilhorst@kw1c.nl www.kw1c.nl Opening time Tue – Sat 10.00 – 20.00 Wed till 22.00 Sun 10.00 – 18.00

About Koning Willem I College ‘s-Hertogenbosch, The Netherlands, is an innovative Community College with a wide variety of educational programs. One of these is Furniture Designer, where students are coached and trained in designing and manufacturing by experts from professional practice.

Presentation Students Furniture Designer were challenged to design and manufacture a piece of furniture within the ‘Slow Design’ theme. In addition to local and recycled materials, they could also use existing designs or concepts. The winners show their designs at the expo.

Location Via Giovanni Ventura 6 20134 Milan

Presentation Find yourself submerged in an underwater world where organisms keep appearing and disappearing... Focus of our installation are the Radiolaria, a collection of lamps made of 3D-knitted glow-in-the-dark textile, inspired by microscopic organisms. The Cellular Loop, a biomimetic 3D-printed canti­ lever chair that Anke Bernotat designed at Folkwang University of the Arts, will also be on show.

Contact Anke Bernotat Wenslauerstraat 16-II NL - 1053 BA, Amsterdam t +31 (0)6 290 370 05 info@bernotat.eu www.bernotat.eu Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00 Opening Wed 20.00 – 22.00

Opening party Wed 20.00 – 22.00

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34 Mosa Bespoke Ceramics by Mosa Designers Mosa Design Team Location Ventura Living Room Via Ventura 14 I - 20123 Milan Contact Veronique Rondagh Meerssenerweg 358 NL - 6201 BA Maastricht t + 31 (0)43 368 92 44 press@mosa.nl www.mosa.nl Opening time Tue 8 April – Sat 12 April 9.00 – 13.00 Sun 13 April 9.00 – 23.00

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About Mosa. Never one to shy away from a forward-thinking, bold move when it comes to securing the most inspirational tile products for its designing clientele, the Dutch company is now following the city’s beating design heart all the way to its northeastern territories. Mosa’s bespoke installation at the Ventura Lambrate project, will be sharing the venue with equally prestigious neighbours such as Diesel and Moroso.

Presentation The installation, a creative showcase of Mosa’s well-known ceramic and porcelain tile ranges, will be part of the living room display within the Ventura Lambrate space. The Mosa instal­ lation (a collaboration with the Amaro Creative Industries) will focus on the café and bar of the Ventura Living Room, enveloping the particular area in a specially designed surface of carefully selected tiles.

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CONCERN SUPERMODELS

Lensvelt Contract Maarten Van Severen.

Addicted to every possibility

STUDIO MAKS Cloud Table

Designers Richard Hutten, Scholten & Baijings, New Duivendrecht, Dirk Vander Kooij, and others Location Via Giovanni Ventura 5 20134 Milan Contact Elsa Geurtzen Wibautstraat 124 NL - 1091 GP Amsterdam t +31 (0)20 535 62 10 elsa@concern.nu www.concern.nu

About CONCERN is an interior design agency with a multi-disciplinary approach. We design offices, bars, restaurants, retail spaces and exhibitions for clients like the Stedelijk Museum Amsterdam.

Apart from our ambition to make great designs we also have a social focus, promoting Dutch Design abroad.

Presentation SUPERMODELS presents a century of Dutch chairs and iconic architecture, scaled down and 3D printed, to fit the context of doll’s houses.

Familiarity in form, material and mentality of the work of contemporary designers and that of great ancestors is explained by an (online) catalogue.

Designer Maarten Van Severen Location Via Giovanni Ventura 5 20134 Milan Contact Giuseppina Flor Herengracht 178 NL - 1016 BR Amsterdam t +31 (0)6 121 331 14 g.flor@lensvelt.nl www.lensvelt.nl Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00

Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00

Opening party Wed 20.00 – 22.00

Opening party Wed open until 22.00

About Lensvelt manufactures innovative solutions for every work, play, relax and think space. To satisfy people and companies, to inspire architects and interior designers to do the unexpected by working with the most remarkable artists, architects and product designers.

Designer Marieke Kums Location Via Giovanni Ventura 15 20134 Milan Contact Marieke Kums Westewagenstraat 66 NL - 3011 AT Rotterdam t +31 (0)10 213 30 30 info@studiomaks.nl www.studiomaks.nl

Presentation Milan premiere of the first series of furniture designed

by Maarten Van Severen, now manufactured by Lensvelt. The installation curated by OMA will present tables, armchairs, chairs and cupboards. In collaboration with The Maarten Van Severen Foundation.

3D printed chairs. Originals from Richard Hutten, Gerrit Rietveld and H.P. Berlage

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Workmates Depicted

VanJoost There is no God

Pepe Heykoop & Tiny Miracles Foundation

Jannissima Sustainable travel goods

Studio Johan van Hengel

Designer Pepe Heykoop

Designer Jannita van den Haak

Location Ventura Team Up Via dei Canzi 19 20134 Milan

Location Ventura HIVE Via Dei Canzi 19 20134 Milan

Contact Laurien Meuter Keizersgracht 495L NL - 1017 DM Amsterdam t +31 (0)6 229 639 05 laurien@pepeheykoop.nl www.pepeheykoop.nl

Contact Jannita van den Haak Nieuwe Emmasingel 20 NL - 5611 AM Eindhoven t +31 (0)6 415 227 81 sales@jannissima.com www.jannissima.com

Designers Joris de Groot, Klaas Kuiken, Rick Tegelaar, Casper Tolhuisen Location The Wheelshop Via Ventura 2 20134 Milan Contact Rick Tegelaar Nieuwe Plein 8-2 NL - 6811 KR Arnhem t +31 (0)6 309 848 09 info@ricktegelaar.nl www.workmatespresents.nl Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00 Wed 10.00 – 22.00

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About Workmates is an open design collective formed by Klaas Kuiken, Rick Tegelaar, Casper Tolhuisen and Joris de Groot. In our presentations we show our finished products as end results right next to our process and samples. In this way we want to invite people to discover more about our products and the way we work.

Presentation All Workmates’ exhibitors have an inventors-like way of working. We customize machines and processes in a rudimentary way to come to new solutions. Processes crystalize into finished products, which are shown in a ready-to-share environment.

Designer Joost van Veldhuizen Location De Invasie Via dei Canzi 14 20134 Milan Contact Joost van Veldhuizen Tolnegenweg 1b NL - 3776 PT Stroe t +31 (0)6 526 244 62 info@vanjoost.com www.vanjoost.com Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00 Opening Wed 20.00 – 22.00

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Opening time Daily 10.00 – 20.00

Designer Johan van Hengel Location Via Dei Canzi 19 20134 Milan Contact Johan van Hengel Voorhaven 57 NL - 3025 HD Rotterdam t +31 (0)6 144 375 90 info@johanvanhengel.com www.johanvanhengel.com Opening time Daily 09.00 – 18.00 Opening Wed 20.00 – 22.00

Opening Wed 20.00 – 22.00

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43 Zuiderzee Museum and TextielMuseum The Zuiderzee Museum and TextielMuseum present Glithero Designers Glithero: Sarah van Gameren and Tim Simpson Location Lambretto Art Project Via Cletto Arrighi 19 20134 Milan Contact Floor Westerburgen P.O Box 4265 NL - 5004 JG Tilburg t +31 (0)6 133 842 65 Floor.Westerburgen@ textielmuseum.nl www.zuiderzeemuseum.nl www.textielmuseum.nl

About The Zuiderzee Museum is oriented toward art, culture and heritage around the former Zuiderzee area with an outdoor museum, and an indoor museum with several exhibition areas.

The TextielMuseum is a working museum where innovation takes central stage. It also brings inspiring exhibitions in the field of design and art and offers educational programs.

Presentation A unique collaboration between the Zuiderzee Museum and TextielMuseum has led to a project by design duo Glithero.

They used the pattern of an organ punch card as input for a loom. With as result a short film that shows a moment in the lives of two craftsmen, different fabrics with musical patterns, and a fabric showcasing the beauty of the punch cards and their abstract pattern of holes.

Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00

Photo Petr Krejci

Opening Mon 7 April 20.00 – 22.00

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Design Academy Eindhoven Self Unself

The Consulate-General of the Netherlands, the Creative Industries Fund NL and Het Nieuwe Instituut International networking reception and opening

Designers A selection of graduates and Breakfast talks with, amongst others, Thomas Widdershoven (creatief director) , Tonny Holtrust (director education and research), Dave Hakkens & Bora Hong (graduates DAE)

Presentation More than 50 new graduates of the academy form the presentation of Self Unself, consisting of films, performances and objects.

Location Lambretto Art Project Via Cletto Arrighi 19 20134 Milan Contact Michel Langendijk Museumpark 25 NL - 3015 CB Rotterdam t +31 (0)10 440 13 07 m.langendijk@hetnieuwe instituut.nl www.hetnieuweinstituut.nl www.stimuleringsfonds.nl

Location Lambretto Art Project Via Cletto Arrighi 19 20134 Milan Contact Hilde van der Heijden Emmasingel14 NL - 6511 AZ Eindhoven t +31 (0)40 239 39 39 Hilde.vanderHeijden@ designacademy.nl www.designacademy.nl www.selfunself.nl

Presentation The Consulate-General of the Netherlands in Milan, the Creative Industries Fund NL and Het Nieuwe Instituut organize an international networking reception during the Milan Design Week.

The networking reception coincides with the openings of four presentations: • Het Nieuwe Instituut: Archive by Lernert & Sander, on the design archive of Rath & Doodeheefver.

• Design Academy Eindhoven: Self Unself.

Where objects and issues meet.

• The Zuiderzee Museum and TextielMuseum: Glithero.

• chp...? jewelry in context – a Gijs Bakker project.

Reception and opening Mon 7 April 20.00 – 22.00 (invitation only) Press preview Mon 7 April 19.00

Opening time Tue – Sat 10.00 – 20.00 Sun 10.00 – 18.00 Press moment Mon 7 April 19.00

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Het Nieuwe Instituut Archive by Lernert & Sander

Lotty Lindeman & Wouter Scheublin

Designers Lernert & Sander Location Lambretto Art Project Via Cletto Arrighi 19 20134 Milan Contact Michel Langendijk Museumpark 25 NL - 3015 CB Rotterdam t +31 (0)10 440 13 07 m.langendijk@hetnieuwe instituut.nl www.hetnieuweinstituut.nl Opening time Tue 8 – Sat 12 April 10.00 – 20.00 Sun 13 April 10.00 – 18.00

Presentation Het Nieuwe Instituut has commissioned the artist duo Lernert & Sander to design a spatial installation based on the historical design collection of wallpaper manufacturer Rath & Doodeheefver. This wallpaper company worked with H.P. Berlage and others in the 1920s, and its products occupied a prominent place in Dutch interiors right up to the 1980s.

The installation Archive by Lernert & Sander arose out of collaboration with AkzoNobel, the current owner of the Rath & Doodeheefver archive.

About All Het Nieuwe Instituut’s activities are grounded in the principles of design and innovation. Het Nieuwe Instituut organises exhibitions, lectures and fellowships, carries out research and development projects, and publishes outcomes within multiyear programmes, Landscape and Interior, Things and Materials, and annual themes (2014 WWI, 2015 World’s Fairs).

Designers Lotty Lindeman, Wouter Scheublin Location Spazio Streetstudio Via Gaetano Sbodio 30/6 20134 Milan Contact Wouter Scheublin Halvemaanstraat 26 NL - 5651 BP Eindhoven t +31 (0)6 450 984 16 wouter@wouterscheublin.com www.wouterscheublin.com www.lottylindeman.nl Opening time Daily 10.00 – 20.00

About Lotty Lindeman and Wouter Scheublin have been working as individual designers from their shared studio since 2006. The refined work of Lindeman shows a dialogue between man and object.

Scheublin’s work shows a fascination for construction and mechanics. Together they work on a new collection combining the best of both.

Presentation In 2014 Lotty Lindeman and Wouter Scheublin launch a joint collection with a selection of their designs. The initial collection, including chests, lamps and chairs will be shown in Milan.

Press Preview Mon 7 April 19.00

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Ledwork Interactive Lightforms New ways to interact with light

Designers Khodi Feiz, René Holten, Richard Hutten, Pierre Paulin, UNStudio/ Ben van Berkel

Opening time Daily 9.30 – 18.30

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About Founded 120 years ago, Artifort has grown, through craftsmanship and innovation, into a major name in the furniture industry. Designers such as Kho Liang Ie, Pierre Paulin and Geoffrey Harcourt laid the foundations of today’s success. Their timeless designs are still part of the collection and Artifort’s course is still determined by quality, timeless design, comfort and innovation.

Presentation In Milan we present our latest models in a colour blocking setting. A seating element by UNStudio / Ben van Berkel, a chair

by Richard Hutten, a sofa

by Khodi Feiz and a chairfamily by René Holten. And, as a bonus, we reintroduce a classic by Pierre Paulin.

Designers Tom Goijer, Cees-Willem Hofstede, Thomas Van Oekelen, Teun Verkerk Location Salone Internazionale del Mobile SaloneSatellite (13-15) Stand C11 Rho Milano Contact Teun Verkerk Voorstraat 26 NL - 2611 JR Delft t +31 (0)6 284 043 93 info@ledwork.org www.ledwork.org Opening time Daily 09.30 – 18.30

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Contact Marloes Bomer Van Leeuwenhoekweg 20 NL - 5482 TK Schijndel t +31 (0)73 658 00 51 mbomer@artifort.com www.artifort.com

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Location Salone Internazionale del Mobile Hall 16 / Stand F30 Rho Milano

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Index

A Aarntzen, Marijke · 30 p.49 Akkermans, Davy · 32 p.50 Alisse, Monica · 44 p.54 aMAZElab · 01 p.43 Artifort · 48 p.55

B Babled, Emmanuel · 05 p.43 Bakker, Gijs · 45 p.54 Bakker, Thomas Laurens · 15 p.47 Bart, Nina van · 44 p.54 Barthels, Sanne Ree · 44 p.54 Batteux Flahault, Marie-Elsa · 44 p.54 Bee Collective · 01 p.43 Beerens, Roel · 32 p.50 Bendtsen, Niels · 13 p.46 Berkel, Ben van · 48 p.55 Bernotat, Anke · 33 p.50 BERNOTAT&Co · 33 p.50 Bleijh Industrial Design Studio · 14 p.10, 46 Bleiswijk, Joost van · 08 p.44 Blom, Sebastiaan · 32 p.50 Boer, Inge de · 44 p.54 Boiten, Rudi · 44 p.54 Bongers, Nienke · 44 p.54 Borrowoski, Matthias · 44 p.54 Borstlap, Jan Jacob · 33 p.50 Bregonje, Jacco · 15/24 p.12, 47, 48 Brekelmans, Margot · 03 p.43 Brouhaus · 17 p.47 Brouwer, Jan · 15/17 p.47

J Jannissima · 41 p.52 Jasperse, Gerard · 44 p.54 Jongsma, Esther · 44 p.54

K Kamp, Bas · 44 p.54 Kaptein, Jan Pieter · 44 p.54 Karthaus, Chris · 15/17 p.47 Keijsteren, Stefanie van · 28 p.49 Kibodhi · 25 p.48 Kluiving, Kees Jaap · 15/16 p.47 Koning Willem 1 College · 32 p.50 Kooij, Dirk Vander · 15/35 p.23, 47, 52 Kort, Wayne de · 32 p.50 Krogt, Erwin van der · 44 p.54 Kropholler, Quintus · 12 p.46 Krzykowski, Matylda · 27 p.48 Kuiken & Volkers · 03 p.43 Kuiken, Klaas · 38 p.52 Kuipers, Inge · 44 p.54 Kums, Marieke · 37 p.52

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Cerniauskate, Gintare · 44 p.54 CONCERN · 35 p.52 Connecting the Dots · 27 p.48 Cornelisse, Lars · 15 p.47 Cornelissen, Michiel · 03/25 p.43, 48 Couillard, Anne · 44 p.54

Laak, Eileen van de · 32 p.50 Landau, Ben · 44 p.54 Lannoye, Sacha · 03 p.43 Laurysen, Yvonne · 15 p.47 Led Object · 16 p.47 Ledwork Interactive Lightforms · 49 p.55 Leijh, Basten · 14 p.10, 46 Lensink, Geke · 02 p.26, 43 Lensvelt Contract · 36 p.52 Lernert & Sander · 46 p.54 Lindeman, Lotty · 47 p.54 LINTELOO · 13 p.46 Linteloo Lab · 13 p.46 Low Motion · 02 p.43 Luttik, Elise · 12 p.46

D Design Academy Eindhoven · 44 p.54 DESSO · 28 p.49 Deursen, Maud van · 44 p.54 Dollinger & Fleveau · 03 p.43 Doorn, Willem van · 44 p.54 Droog · 04 p.43 Dufour-Loriolle, Philippe · 03 p.43 Duquesnoy, Francois · 44 p.54 Durex · 10 p.46 Dutch Embassy and Consulate General · 27 p.48

E EENVIER · 12 p.46 Eijk, Kiki van · 08 p.44 Elsinga, RJW · 15 p.47 Elsinga, Roel-Jan · 20 p.47 Erven, Joy van · 12 p.46 Eurlings, Thomas · 02 p.43

F Fang, Danny · 08 p.44 Farresin, Simone · 06/27 p.44, 48 Feiz, Khodi · 48 p.55 Felicerossi · 24 p.12, 48 Frencken, Tom · 15 p.47 FridayProject · 12 p.46

M Mantel, Erik · 15 p.47 Meehan, Nick · 44 p.54 Meijers, Francisca · 44 p.54 Mennen, Renee · 28 p.49 Mensen, Sophie · 15 p.47 Meyers, Arnout · 07 p.9, 44 Miazzo, Francesca · 44 p.54 Modigliani, Silvia Dini · 44 p.54 Moooi · 08 p.44 Mosa · 34 p.51 Muzi, Martina · 44 p.54 MVOS · 19 p.23, 47

N Navone, Paola · 13 p.46 New Duivendrecht · 35 p.52 Nijenhuis, Evelien · 44 p.54 NLXL · 09 p.45

rENs · 28 p.49 Rijksmuseum · 04 p.43 rjw elsinga · 20 p.47 Roxt · 03 p.43 Royal Academy of Art (KABK), The Hague · 31 p.50 Ruhe, Chris · 15 p.47 Ruiter, Tiddo de · 15 p.47

S Schaaf, Jaap van der · 44 p.54 Scheepers, Renee · 44 p.54 Scheublin, Wouter · 47 p.54 Schevers, Mark · 30 p.49 Schole, Harald · 13 p.23, 47 Scholten & Baijings · 08/35 p.44, 52 Schonkeren, Dirk · 15/21 p.47 Severen, Maarten Van · 36 p.52 Simpson, Tim · 43 p.53 Sing, Julian · 03 p.43 Smeets, Job · 09 p.45 Smeulders, Tijmen · 44 p.54 Soonsalon · 03 p.43 Spadaro, Alice · 12 p.46 Stehmann, Erik · 03 p.43 Spruit, L.E.X. · 15 p.47 Stoopen, Denise · 44 p.54 StoryTiles · 12 p.46 Strien, Martijn van · 44 p.54 Strietman, Wouter · 12 p.46 Studio Formafantasma · 15/27 p.44, 48 Studio Job · 08/09 p.43, 44 STUDIO MAKS · 37 p.52 Studio Dara · 21 p.47 Swinkels, Thijs · 32 p.50

T Tegelaar, Rick · 38 p.52 Textiel Museum · 43/45 p.53, 54 The Consulate-General of the Netherlands · 27/45 p.48, 54 The Creative Industries Fund NL · 45 p.54 Tiny Miracles Foundation · 40 p.52 Tolhuisen, Casper · 03/38 p.43, 52 Tonone · 29 p.49 Trawinski, Conor · 44 p.54 Trimarchi, Andrea · 06/27 p.44, 48 Tseng, Wei Lun · 44 p.54 Tuithof, Rik · 15/22 p.47, 48 Tuttobene · 11/12 p.46 Tynagel, Nynke · 09 p.45

U UNStudio · 48 p.55

V VanBerlo · 10 p.46 VanJoost · 12/39 p.46, 52 Veldhuizen, Joost van · 39 p.52 Verkerk, Teun · 49 p.55 Verstappen, Anke · 44 p.54 Visser, Arnout · 12 p.46 Visser, Jesse · 02 p.43 Vos, Bart · 13 p.46 Vos, Henk · 13 p.46 Vos, Mischa · 15 p.47 Vos, Roderick · 13 p.46

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Galen, Anne van · 44 p.54 Gameren, Sarah van · 43/45 p.53, 54 Gemert, Femke van · 12 p.46 Girard, Tristan · 44 p.54 Glithero · 43/45 p.53, 54 Goes, Ward · 44 p.54 Goijer, Tom · 49 p.55 Gons, Denise · 44 p.54 Goor, Jolanda van · 12 p.46 Groof, Anton de · 29 p.49 Groot, Joris de · 38 p.52

Oekelen, Thomas Van · 49 p.55 Ophoven, Irene van · 12 p.46 Oostrum, Ben · 26 p.48 OS ∆ OOS · 07 p.9, 44 Oud, Feikje · 16 p.47 Oudolf, Piet · 01 p.43

Wanders, Marcel · 08 p.44 Weber, Philip · 44 p.54 Wijdeven, Erik van de · 44 p.54 Willems, Frank · 03 p.43 Willigers, Frans · 15/18 p.23, 47 Wit, Sotiris de · 44 p.54 Wolterinck, Marcel · 13 p.46 Workmates · 38 p.52 Wubben, Floris · 01 p.43

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Patijn, Jaap · 11/12 p.46 Paulin, Pierre · 48 p.55 Pavert, Jan van de · 15 p.47 Peet, Oskar · 07 p.9, 44 Pelikan, Alexander · 15/23 p.47, 48 Pesach, Ma’ayan · 44 p.54 Petrik, Jeanette · 44 p.54 Pii · 12 p.46 Ploos, Dirk van Amstel · 12 p.46 Pot, Bertjan · 08 p.44

Yang, Echo · 44 p.54 Yksi ontwerp · 03 p.43 YOUASME · 02 p.43 Yu, Debby · 44 p.54

H Haak, Jannita van den · 41 p.52 Hakkens, Dave · 44 p.54 Harmsen, Wenda · 30 p.49 Hayashi, Tsuyoshi · 44 p.54 Heetman, Hans · 11/12 p.46 HEETMAN|PATIJN · 11/12 p.46 Heijnen, Paul · 15 p.47 Hengel, Johan van · 42 p.52 Het Nieuwe Instituut · 45/46 p.54 Heykoop, Pepe · 40 p.52

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KU Design, University of the H Arts Utrecht · 30 p.49 Hoegy, Aurelie · 44 p.54 Hofstede, Cees-Willem · 49 p.55 Holland, Matthijs · 44 p.54 Holten, René · 48 p.55 Hong, Bora · 44 p.54 Hoogvliet, Nienke · 12 p.46 Humbert, Alexandre · 44 p.54 Hutten, Richard · 35/48 p.52, 55

Z Zabulionis, Simas · 44 p.54 Zetel Foundation · 15/27 p.22, 47, 48 Zuiderzee Museum · 43/45 p.53, 54 Zwanenburg, Boele · 30 p.49

R Raaijmakers, Joram · 44 p.54 Raskin, Dominik · 03 p.43 Remmelts, Emiel · 30 p.49

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