“I look forward to receiving my copy of the Community Connection Magazine every three months. It is packed with personal stories on businesses that I frequent and many I did not know were out there. The layout makes it informative and fun to read from cover to cover. If you have not read one of these publications I highly recommend you do so.” Mike Skinner, Reader, Junction City
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"The Connection gets the word out, my business gets the results. This publication is great!” Brian Jones and Devin DeMarce, Owners of A-1's Ron's Stump & Tree Removal, Eugene “We have had a very positive response from the general public and existing clients. This magazine is a key component of my advertising strategy.” Dave Zech, Agent State Farm Insurance & Financial Services, Junction City “I got a greater response from the Oregon Community Connection than I did from radio, TV, or newspaper. I highly recommend this magazine!” Bud Thomas, Owner Oregon Horseshoe Art, Philomath
NW Oregon’s Premier Business & Events Magazine Fall Edition 2014 Nov./Dec./Jan. www.OregonCommunityConnection.com 1 Ta Fr ke ee On e
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There are many more. Thank you readers! NW Oregon’s Premier Business & Events Magazine Summer Edition 2014 August / September / October1 www.OregonCommunityConnection.com
NW Oregon’s Premier Business & Events Magazine www.OregonCommunityConnection.com Spring Edition 2014 May/June/July
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Bringing Businesses & Rural Communities Together Oregon Northwest Community Connection (541) 234-4904 email: info@OregonCommunityConnection.com Visit Us At: www.OregonCommunityConnection.com
2015-2016 MEDIA GUIDE
What’s Inside?
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or the past three years, the Oregon NW Community Connection Magazine has been bringing rural communities together. It is a wholesome family magazine that readers and advertisers alike enjoy. The Connection covers a wide range of interesting subjects—businesses and events and feature stories—in each issue. The Connection also has a full online digital presence. Because of the quarterly events section, readers keep this publication on their coffee table for 90 days. You can be sure your ad will be seen again and again.
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Why Advertise With Us ?
he Oregon NW Community Connection Magazine is the number one magazine for both the visitor and resident of the area show on the map on page four. This magazine is designed to be informative about businesses and rural events. Ask yourself, "Is this the kind of magazine that would generate clients I would like?"
Getting Results
The Publishers
Where to Begin What are your expectations? Do you want to 'show' your brand? Or, do you expect to get immediate sales? Or, do you want both? Do you need help you with your ad design? To get answers, simply call us. *
Astoria
*
Seaside
* Depoe Bay *
18
Lincoln City
Pacific Ocean
*Portland
6
*
Tillamook
Washington
26
101
McMinville
*Salem
I-5
*
* Monmouth * 99W Dallas
26
*
20
101
*
Brookings
*
20
Bend
*
Oregon 97
I-5 Grants Pass
*
*
Medford
Ashland
California
*
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Want to know about our distribution and readership?
he Oregon NW Community Connection Magazine can be found at more than 500 outlets inside the red outline. Readership: For details, see Demographics Article at Right
Philomath
**
Gold Beach
97
22
*Albany Lebanon * * Corvallis * Sweet Home 20 Harrisburg Waldport * Monroe * Brownsville Yachats * * 126 * Junction City** Veneta 126 Springfield * Florence * Noti * Eugene Hill 101 * Pleasant Cresswell * * Oakridge Reedsport Drain * Cottage * 38 Elkton Grove * * 58 *Lakeside North Bend Coos Bay * * Sutherlin * Charleston I-5 * Coquille Bandon * Roseburg * 42 * Newport
Steve Rowland Kyle Krenik The owners and creators of this magazine have years of experience in business—publishing, graphic arts, sales, management, photography, etc. Kyle Krenik and Steve Rowland can help you deliver your message effectively and can help you get results. Moreover, they are committed to helping local businesses and communities achieve greater success.
*Klamath Falls
• 11,000 copies quarterly; 10,500 taken = 96.5% taken into households. Impression exposure for 90 days (due to the event calendar).
• Households served: 52% of 12,788 households in the area described • Approximate age of potential readers. Ages 35-80+ 82% Say that Oregon Northwest Community Connection is their primary source for information on business and events in the area. 74% Save the magazine for reference.
www.OregonCommunityConnection.com • P.O. Box 729, Junction City, Oregon 97448 • 541.234.4904
Demographics
The Oregon NW Community Connection Magazine
ALL CITY AVERAGE Population 126,312; Comprised of 53,233 households of which 32,851 are inside the cities listed above. All told: 23.4% are from 0-24 20.2% are from 25-44; 31.5% are from 45-64; 24.9% are 65 and older Dominant race is ‘white’ at 89.45% Median income approx. = $36,000 Gender makeup: 48.7% Male; 51.7% Female
Summary
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he Oregon NW Community Connection Magazine is for readers from ages 25+. It is a quarterly business and rural events magazine. Its articles, events and businesses are in the area shown on the map (page 4). This magazine provides a wholesome format for readers and advertisers. People won't be embarassed when someone sees this magazine on their coffee table.
Distribution
We circulate 11,000 magazines to a variety of business types—restaurants, banks, doctor’s offices, hospitals, veterinary offices, libraries, grocery stores, barbershops, boutiques’, beauty shops, automotive shops, tire shops, hospitals, our advertisers, etc.—throughout Eugene and Springfield. We drop 10-200 copies (the quantity dropped is based on the reader traffic).
Demographics GENERAL OVERVIEW
The cities are: Coos County—Coos Bay, Lakeside, North Bend; Douglas County—Drain, Elkton, Reedsport; Lane County—Creswell, Coburg, Cottage Grove, Florence, Junction City, Oakridge, Veneta; Lincoln County—Depot Bay, Lincoln City, Newport, Toledo, Waldport, Yachats; Linn County— Brownsville, Halsey, Harrisburg, Lebanon, and Sweet Home.
We place 8,000 copies in the south Willamette Valley and 3,000 copies on the coast. In the valley we saturate Junction City, Harrisburg, Monroe, Coburg, Veneta, Elmira, Creswell, Cottage Grove and Oakridge— where there are 12,788 households. In this area we deliver approximately 7,000 copies. (We take the other 1,000 copies and ‘plant’ them in the other valley communities such as Sweet Home, Lebanon, Pleasant Hill, and others.) On the coast we are leaving copies in the towns from Coos Bay to Lincoln City, with a primary emphasis on Coos Bay, Waldport and Newport. Overall We have a 96.5% acceptance of our magazines (500 returns/11,000 gross). Even if we minus the returns, this means that more than 52% of the targeted households have a copy of the Oregon NW Community Connection Magazine! Here’s another fact: Readers take our magazine for business stories and, because of its rural quarterly event schedule, keep it on their coffee table for an entire 90 days. Some readers even collect each edition. Obviously, the longer a publication stays in the home, the greater the benefit to the advertiser. Few magazines offer this value. Any ad placed in our magazine will have opportunity to be viewed repeatedly (multiple exposures) without any additional cost to the advertiser. All the above being said, close your eyes, take a deep breath and think. Can you think of another publication that can be found in 52% of target households, offering multiple exposures of an ad for 90 days? 'Households' used as a factor? The census given ‘households’ is a definitive number where ‘readers’ (commonly used, 1-5 per magazine) is a subjective number.
'Typical' reader?
As best as we can tell, we are serving the 25+ but are having a greater impact on the 45+. All the above being said, close your eyes, take a deep breath and think. Can you think of another publication that can be found in approximately half of the targeted households inside the above cities? This magazine is available online (full current edition) OregonCommunityConnection.com
www.OregonCommunityConnection.com • P.O. Box 729, Junction City, Oregon 97448 • 541.234.4904
Display Ad Sizes & Prices For Print Publication Towing for Work and Pleasure With nice weather upon us, reasons to tow increase. Folks tow speed boats to lakes, fishing boats to rivers, motorcycles to mountains, ATVs to sand dunes, horse trailers to riding trails, and campers to camps sites. Workers tow as well, using utility trailers for yard work, home repairs, and moving furniture. Now is the time to get your new and older vehicles in proper towing order to avoid the hassle of costly breakdowns along the road. With more than 20 years of hitching experience, the experts at Hitch Pro & Tow in West Eugene will make your towing experience a safe one. “We build and service trailer lights for new and older hookups, and we do electric and hydraulic brake controls,” says Hitch Pro’s president, Craig Metzger. “When we do wheel bearings, we don’t just add grease—we clean out the old grease, clean the bearing surfaces and pack in new grease. And then we check the alignment and align your vehicle if needed. “We can customize or modify hitches to fit almost any vehicle. We have tow bars for motor homes, motorcycle and bicycle racks, nerf bars, goosenecks, mud flaps, 5th wheels and a variety of ball hitches. We also build, install and service them all, because we want our customers to be confident that they are towing properly and safely.” Hitch Pro’s inventory is huge, serving trailers and the recreational vehicle industry, and is complimented by a staff of skilled technicians with critical training for a properly functioning vehicle and a safe experience. Hitch Pro & Tow’s website is worth the visit: www.hitchproandtow.net
The Sands Condominiums Your Place to Stay at the Beach
The Hitch Pro team
L to R: Sean Stewart, Craig Metzger, Pat Rickels, Brian Wilson, Ken Banyard
(541) 434-2403
866-875-3715 4701 West 11th Avenue
To view photos of each unit, review rental rates and make reservations, visit www.thesandslincolncity.com; or find us on facebook; or simply pull-out your phone and call 541-994-3443.
Eugene, Oregon 97402 Open Mon-Fri 8-5:30pm
“Don’t take a chance with your towables, call Hitch Pro & Tow today.”
The owners of the Sands Condominiums enjoy the Oregon Coast so much that they decided they would like to share that enjoyment with others. They maintain the premises with a thought of cleanliness and quality that they would expect if they were staying there, which they often do. This gem of a place is located near an ocean front cliff in the Ocean Lakes District of Lincoln City, Oregon. The rooms have fabulous ocean front views. “The Sands has seven units-each are clean, non-smoking, pet free and offer the comforts of home,” says the owners. “Each one, two or three bedroom unit features its own unique decor thoughout
the kitchen, bathroom, bedroom and living areas. “Sit on our ocean front lawn and watch the excitement of the ocean as it roars onto the rocks and beach, or just close your eyes and listen to the call of the sea gulls. Stroll the fabulous beach, explore the rocky tide pools below-all are accessibile by a city maintained beach access only 100 feet away. Or, just sit in a comfortable chair in your unit and feast upon a view that is fabulous whatever the weather! “If it’s a stormy day, you might like to snuggle up to a roaring fire, cuddle up with a good book, watch a movie, or surf the web with free WIFI-The Sands
Condominiums is your home away from home. And, The Sands is a great place to use as your home base from which to explore the Oregon Coast. “What else to do? Hike Cascade Head for more spectacular views. Go to Devil’s Lake, area rivers and of course, the ocean, for fishing and boating and sight seeing. You can visit local shops, the Tanger Outlet Mall, glass blowing classes, or the Chinook Winds Casino. And, if you don’t want to eat in, you can dine at one of many local restaurants that offer fresh seafood along with a host of other selections.”
1525 NW Harbor Lincoln City OR 97367 www.thesandslincolncity.com 541-994-3443 20
www.OregonCommunityConnection.com
Oregon Community Connection Magazine Spring 2014 Edition
SIZE Full Bleed COST 1x 2x 3x 4x 5x 6x 7x 8x
27
1/2 Page
1 Page
2 Page Spread
7.87 W x 4.83 H
7.87 W x 9.91 H
15.74 W x 9.91 H
N/A
8.37 W x 10.41 H
16.24 W x 10.41 H
each pub. $490 $480 $460 $440 $420 $410 $400 $390
each publication $880 $865 $830 $800 $785 $770 $755 $740
each publication $1690 $1645 $1600 $1555 $1525 $1490 $1460 $1420
The Oregon NW Community Connection Magazine has wholesome ads and stories that bringing People & Communities together. If it is where you would like your friends and family to see you,
CALL US TODAY at 541-234-4904 Email us at: ads@ OregonCommunityConnection.com
Production Schedule: Sales Deadline
Art Deadline
Release Date
Aug, Sept, Oct
June 24
June 29
Last Week July
Nov, Dec, Jan
Sept. 24
Sept. 29
Last Week Oct
Feb, March, Apr
Dec. 24
Dec. 29
Last Week Jan
May, June, July
March 24
March 29
Last Week Apr
Final Checklist:
File Preparation: Supported Applications: Adobe Acrobat PDF - Use the PDF/X-1a:2001 option. All fonts embedded, transparencies flattened, and spot colors converted to CMYK process. Full page PDFs should be created with at least 1/8 inch bleed up to 1/4 inch maximum if bleed is used (bleed is for full-page ads only), crop marks “checked” and Offset set to 1/8 inch (0.125”). InDesign CS5 - We prefer X-1a pdf, but if you must send an InDesign file please include all native files and create outlines on all type. Illustrator CS5 - Use EPS or PDF format (all fonts converted to PATHS). Document Color Mode should be CMYK. Colors should be process, not spot. NO SPOT COLORS (check imported logos). All raster images should be 300 dpi and converted to CMYK (via Photoshop) prior to placing in Illustrator. PhotoShop CS5 - Use CMYK or Grayscale, as .Tiff format, at 300 dpi. When converting RGB to CMYK, you can use the Photoshop settings for North America Prepress 2 for greater color accuracy when producing CMYK separations.
Unsupporated Applications and Media: PC-based files/fonts, PageMaker, Publisher, Freehand (Unless converted to Mac .eps), negatives, QUARKXPRESS — If using Quark, save file as a press-ready or X-1a PDF, use only 300 dpi, CMYK images. No spot colors.
Ad Production Rates: $75 per hour Corrections to Final Art: Any corrections to final art will be subject to
production charges.
Before Any Files Are Sent, Please Ensure That: _____ Ad is sized correctly (check width & height) and there is bleed
where needed for full page ads only (1/8"– 1/4").
_____ All Images and native files are CMYK (there should be no
RGB or spot color whatsoever and no 4-color black type).
_____ All images are minimum 300 dpi resolution at finished size. _____ All linked images are embedded. _____ All text is converted to paths. Black type should be process black,
not 4-color black.
_____ If native files are used, all fonts are turned to paths (outlines) and
linked images are included.
_____ File name: Be sure your company name is part of the file name.
A Note about QR Codes: Be aware that size will matter when using QR codes in your print ad design. We recommend a minimum of 3/4 inch square. There are several free QR code generators available online. Search for QR code generator. We can generate QR codes for a small fee.
www.OregonCommunityConnection.com • P.O. Box 729, Junction City, Oregon 97448 • 541.234.4904