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TABLE OF CONTENTS PAGE 01 |
STURDY WARES
PAGE 09 |
NOTHING TO SOMETHING CAMPAIGN
PAGE 15 |
STOW
PAGE 21 |
VENTURE BOX
PAGE 27 |
PLATONIC
PAGE 35 |
THE CHARACTERS
PAGE 43 |
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FURNITURE COMPANY
EPA CAMPAIGN
CLOSET COMPANION
SUBSCRIPTION COMPANY
FRIEND FINDER
CHILDREN’S APP
AIRBNB CAMPAIGN
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SHOULD I PREFACE THIS WHOLE
I mean yeah. Probably should.
I am
in all senses of the word a maker. I make flat things, physical things, real things, and fake things.
I have
an insatiable hunger to make and in whatever means I prefer in the moment.
In the words of the great
Keith Haring: “Whatever you do, the only secret is to believe in it and satisfy yourself. Don’t do it for anyone else.” So with that in mind, this portfolio represents my makes of the graphic design variety.
As you
look through this know that I made this because I had to and not because it is common practice to have a portfolio.
PROJECT 01
STURDY WARES
FURNITURE FOR THE SIMPLE CONTEMPORARY. MODERN DESIGNS WITH A TOUCH OF COLOR AND MORE THAN A LITTLE BIT OF STURDY CONSTRUCTION.
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This design was inspired by my love for making. Being a
multi-discipline artist I find myself working on many things often at once and one such passion is making furniture.
Sturdy Wares comes from the types of furniture I enjoy making. The concept is derived from the fact that modern furniture needs two things: to be simple and to be able to take some punishment because of its timeless designs. Sturdy Wares strives to put itself out there just enough and concisely so that its target audience latches on. The major design problem with this project was using the limited design elements and the even more limited palette to convey a sense of reliability to complement the simple and modern design direction.
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WEB LAYOUT DESIGN Sturdy Wares is a company founded on simplicity. The products
Navigatability above all is the most important theme of the
are meant to be easy for the target audience to access and as
website design. The site is intended to be very easy to navigate
such the web presence needed to reflect that concept. A secondary
and locate whatever a customer could be interested in.
design choice that Sturdy Wares makes is that all of their products
With the target demographic in mind the entire site is as
are easy to look at and simple visually so it was very important
simple as possible to completely accomodate the process of
that this consistency flows through all of their creative.
ordering or viewing or simply asking questions.
FURNITURE DESIGN This particular work was made out of reclaimed woods in order to perpetuate the life of a material that people take for granted. Within that same vein the work is created out of only wood without any fasteners of any sort.
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This work was designed and created
with triangle in mind. Destined to be
an accent table and to be paired with
a comfortable chair, a great book, and the drink of your choosing.
This design along with a few others
have been featured as Sturdy Wares products. Sturdy Wares tables are
made in house and sourced responsibly. Many products feature reclaimed or
reused materials from found resources.
COMMERCIAL TAG DESIGN This design for the company’s commercial tags serves the purpose of showing off what the product is as well as telling information about the construction of the piece and reinforcing the brand.
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These tags would be seen at events such as conventions as well as in the Sturdy Warehouse as an accompaniment to the work in question.
COASTER DESIGN FOR PROMOTIONAL MATERIAL Sturdy Wares positions itself to believe that longevity and sustainability are among the most important concepts for their designs. They utilize advertising and promotional materials such as coasters for their products. This touchpoint serves double duty as it can blend into modern design as well as protect Sturdy Wares products.
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PROJECT 02
NOTHING TO SOMETHING THE EPA’S WAY OF SUBTLY UNDERCUTTING THE YOUTH’S WAY OF THINKING ABOUT THEM AND MOTIVATING THEM TO SAVE THE PLANET.
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The EPA remains the foremost U.S. government organization for the conservation of the Earth we all live on.
Making a difference starts with a little something and the younger generations alive today. The touchpoints and modes of interaction for this campaign revolves around the youth; Music streaming sites, Instagram branding and exposure, and interactive posters to name a few. The design direction of the campaign revolves around being easy to view and easy to access as to remove as many variables as possible. The EPA wants the younger generations to be frightened but also empowered and hopeful that it’s not too late.
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DIGITAL MEDIA COMPONENTS The design choices to use interactive elements were made to ease the task of getting the focus of the audience in a way that seems effortless. The digital components would have a sensitive hover coding switch in which the ad would go from nothing to something with just a simple gesture.
FRONT OF PRINT AD The compositions were all designed around a subtle uneasiness in no longer having things that people take for granted such as fish, crops, birds, and because of this the designs were simple and with a lot of space
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between decisions. The typographic elements at play for the headline of these ads are very important. The Words fade in and out in order to
symbolize the deterioration of alot of overharvested resources. The
punctuation is also important because it signifies the changing of a thought or a pause and reevaluation.
REVERSE OF PRINT AD The shift that is intended to happen is the change from nothing to something so it was important that the type come back in on the reverse side of the ad.
The italic type choice was
also impostant because it symbolizes
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the speed at which something can be altered and, in this case, how fast we can make a difference.
INTERACTIVE ENVIRONMENTAL AD The bus stop poster would be a large digital display that when looked at from an angle would show nothing but when the viewer looked on from straight in front of it it would show something as to help grab the focus of the audience yet again in an interesting and unexpected way and providing more information should the ad catch your eye.
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STOW
PROJECT 03
THE CLOSET COMPANION FOR ANYONE, ESPECIALLY YOU WITH ALL OF THE PEOPLE WHO BORROW YOUR CLOTHES AND DON’T BRING THEM BACK.
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Stow is an all encompassing closet companion that helps the user find clothes, organize by color, simulate outfits, and much more without even having to open up your closet. The inspiration for this app comes from a human centered design research study of individuals with people that are close to them that like to
enjoy the users clothes as much as their
own, specifically people that come from big familes with many people that come around and can steal your favorite shirt.
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APP INTERFACE DESIGN The basic concept of this app is to create a piece of software that fits a user profile to serve as a closet companion and that eases the experience of having to find an article of clothing while simultaneously minimizing clutter for the intended user. Stow addresses these concerns by implementing a system that can register, organize, sort, and find any article of clothing that has ever been registered to the user’s personal collection.
SECONDARY FEATURES
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Closet companion doesn’t just mean being able to see all that
any missing article of clothing anywhere in the world with
exists within your collection, it means that when you get up in
the help of a system of chips that would be attached to the
the morning you can have all of the information you could need
clothes upon registration.
for the day.
The app is able to give live weather updates,
make a grid of all of your clothes to make possible outfits as well as the most important feature, being able to track down
PROJECT 04
VENTURE BOX
A SUBSCRIPTION BOX DESIGNED TO UTILIZE RECLAIMED MATERIALS TO KNOCK THE LAZIES OFF OF YOUR DESK RIDDEN SELF
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Venture is a company imagined by a designer for other like-minded individuals. The Company is entirely vested in getting people outside to do more and to live even more free than ever before. The target demographic is one of anyone who spends way too much of their time indoors playings video games, watching movies, working or anything else. The primary goal of the company is to promote the great outdoors in anyway possible, to get people engaged and active.
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PACKAGING DESIGN Venture was an idea spurred from the simple fact that many people work with technology every single day and it is inevitable at this point but what if you could separate yourself from it
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every once in a while. That’s the idea and in order to get across a friendly and outdoor-sy design was the real challenge.
This particular box is family themed. The products included are simple. They include chalk to make great drawings, bubbles to remember to feel the breeze on your face, and a kite kit as a reminder to relax and go with the flow.
SUSTAINABILITY Venture prides itself on the environment so it would only make sense to have all of the packaging for it’s subscription boxes to be 100% reclaimed and recycled. Not only are all of the products made
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from recyclables and reclaimed items but they can also be repurposed and reused to do many things and if a
customer chooses to get rid of it it is completely biodegradable.
PLATONIC
PROJECT 05
AN ORGANIZATION FOR PEOPLE WHO JUST CAN’T ORGANIZE SOCIALLY, WE LIKE TO IMAGINE ALL THE CRISP HIGH FIVES TOO.
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Platonic is all about finding friends and staying safe while
you do it. It’s a brand as fun as anyone you would want as your friend so in order to really convey that idea the brand needs
to be bright and happy and cheery. Platonic draws inspiration from the philosopher Plato and his principles of love and in this case Platonic Love. Platonic aims to be completely contrary to any sad connotations or those of loneliness. For many people disorganization can ruin any decent plan. Platonic is organized in order to make the customer really feel like they can understand and be involve in any activities offered. Organization means a better community. The design problem with this was developing a company and a
brand that very clearly stayed away from the inappropriate side of meeting people online... like it says, it’s Platonic!
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WEBSITE DESIGN Platonic thrives on organized chaos and happy participation.
These two ideas
collide in the company’s web presence. Following the branding guidelines as well as design elements, the website aims to provide a fun layout that makes
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it easy for people to connect and network to other events at which they can make new friends and connections that will last forever.
THE PIN SYSTEM The pin system exists to be an easy way for possible friends to be able to safely and surely identify anyone affiliated with Platonic.
These individuals could include a friend
finder, an event leader, or even another possible friend or meet-up just to take the awkwardness out of meeting someone for the very first time.
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PA GE APP DESIGN
The app serves a similar purpose to the website with the addition of a more personalized and convenient messaging system as well as a wealth of meet-ups and events right at the tip of your fingers, Perfectly suited for an on-the-go lifestyle.
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PROJECT 06
THE CHARACTERS
APP DESIGN FOR KIDS THAT ISN’T JUST TEACHING THEM TO BUILD WITH CUBES, CRUSH CANDY, OR KILL ZOMBIES WITH FLOWERS.
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App design for kids is hard. Theres a lot that goes into
designing for children that doesn’t necessarily make sense
for designing for adults. Many choices and design decisions that would seem clean cut and easy aren’t necessarily that
way with kids. Even though those decisions aren’t abundantly clear they can be made easily if they are intuitive. Children are clean slates and because of that testing new ways of designing can make the process more fun. The creative concept behind THE CHARACTERS is that there is a group of “role models” living in the attic of this old house and those characters are THE CHARACTERS with quirky little personalities and likenesses. These guys go by the moniker because their intention is to teach kids about morality and generally being a good person.
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PA GE APP CONCEPT
The market for apps for kids is saturated with games that rely
range of seven and twelve years of age. All stages of the app
on the child getting hooked on a mindless and insignificant
provide context, continue a narrative, and involve teaching
task and that was the primary design challenge for this
a lesson such as helping a friend in need because you should
app.
rather than for any immediate gratification.
The design needed more sustanance compared to the
competition and in that regard the app attempts to cloak essential life lessons to help develop moral and ethical character within the target audience of children between the
DIALOGUE AND CHARACTER DESIGN
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The lesson of each stage is presented as a problem and a
he is notoriously quieter and more reserved than some of the
solution that requires the user to interact in a way that is fun
other characters. For this scenarion Timi is approached by Noc
and helpful. The narrative is carried between games through
to help other characters because Timi can do something the
the use of conversations between THE CHARACTERS themselves.
others cannot.
Each character was created with a demographic in mind and
selflessly in order to save his friends.
different personalities to coincide. are both Noc and Timi.
For example, seen above
Timi is the character on the right and
Timi has to be brave and rise to the challenge
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HOW THE LEVEL WORKS EXACTLY Each level or stage is a game that is fun and provides a challenge for the child playing it. This stage seen above is a jumping game in which Timi has to reach and save othe characters that are afraid of heights. The child’s score grows as they collect more and more buttons which represent points. Upon completion of a stage the child will be congratulated and given the concept of the stage at hand.
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PROJECT 07
AIRBNB’S NEWEST AD CAMPAIGN SETTING ITS SITES ON ALL OF THE HOTEL ROOMS THAT ARE ALMOST TOO SMALL TO LAY DOWN IN.
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Airbnb has situated itself highly among all of the other
vaction location finding programs and companies of today. The company’s brand follows a modular design and employs strong color heavy imagery as well as simple type. For this campaign the simple concept of too big into too small was conceived. This idea came about from the discussion of what Airbnb possessed that other companies did not: space. The campaign focuses on animals living in enclosures that are far too small for them to live comfortably and why should you either.
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DESIGN DIRECTION AND IMAGERY Concepting for the final design started with imagery of animals such as cats and dogs in habitats that were just exaggeratingly small for them but this idea was molded to accomodate a more grand species of animals in much smaller animals houses to really sell the idea of them not belonging.
PANDORA ADS The pandora and wheat paste versions of the ads were created with the intention of being used to more specifically target the younger demographic that the campaign was geared towards. The inclusion of of these pieces helps cast Airbnb’s net over multiple areas of influence of the demographic.
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INSTAGRAM POSTS The peripheral designs such as the poster, promotional materials, and public displays are the most obvious however the instagram posts were employed to keep up the aesthetic of the account as well as tie to the campaign through the utilization of type and to connect directly to what some of the locations that customers can vacation to.
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