Visual Thinking by conork51

VISUAL THINKING

BA(Hons) Graphic Design

Conor K 1

BRIEF

TASK

Working in groups of two choose an initial letter from the following set and based on the terminology and glossaries contained within the brief create a word that is related to the unit - you can produce it in caps or lowercase. After careful planning and research you are required to design and make a three dimensional initial character that communicates the meaning of the word. The model can be made of found objects but must finally be wall- mounted.

SPECIFICATIONS

Trimmed size 300 mm high Must be 3D can be photographed We got the letter L so we need to think of words that start with L and then show them through using the letter L

L 300mm

SEMIOTICS

This on the right image is of a quote i found when i was looking a the key texts. “Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning. Our actions and thoughts – what we do automatically – are often governed by a complex set of cultural messages and conventions, and dependent upon our ability to interpret them instinctively and instantly. For instance, when we see the

different colours of a traffic light, we automatically know how to react to them. We know this without even thinking about it. But this is a sign which has been established by cultural convention over a long period of time and which we learn as children, and requires a deal of unconscious cultural knowledge to understand its meaning.” http://www.signsalad.com/semioticsexplained/

This is an exaple of semiotics. You see this singe and think food when it is a picture of a knife and fork.

WORDS

DESCRIPTIVE WORDS

lazy loyal lonely likable long lemony limp late lugubrious lachrymose loquacious ludicrous lopsided lost lovable lengthy loose little lucky luminous ladylike lax laminated large last lawless lubed lurching lustful lush low left-handed legged lenient leprous lunar litigious lesser legal lethal liminal lecherous

level labeled liturgical liberal lacy limber lipped lithe limp lively light lit

COUNTRYS

Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg.

ART MOVEMNTS

Les Nabis Letterism Lowbrow Lyco art Lyrical Abstraction

CITYS

Leeds Leicester Lichfield Lincoln Lisburn Liverpool

ANIMALS

Leadbeateris Lemur Leopard Lion, african Lizard Llama

RESEARCH

I researched 3D typography as a start because that is what the end result will be. Using the research to inspire me and to show what is possible. These images show different and creative ways to show typography. The image of the A with the map printed on it, makes you think of an atlas, because you can make the connection with the letter and the image. The image of the E works well because you really do get a cense of chees. Even though chees starts with a C the e is very prominent in the word and the E works better than if it was a C.

Lucida Bright

LLLL LLL L LLL

RESEARCH

The image of the letter M made in metal. It makes an interesting and different letterform because of how it was made. it dose give you an idea of metal. The L which is made up of lots of different drawing looks interesting because there is so many different thing which draw you in. with out is saying â&#x20AC;&#x153;My Lifeâ&#x20AC;? It would be very hard to know what it stood for because it is personal to the person who made it. I could do a similar think but with something, which is, common so people are be able to make the connection to it. Like luck for lucky charms. The images of the cut out letters I think looks very nice and if i could combine that style with how the 3D letters are made it could look very nice. It would stand for Letters and would be very clear because people would know what they are strait away because they are very conmen. A sans-serif typeface has been used because it would be easier to make. If the typeface had serifs it would make it more complicated to make and possibly not as strong. The cut out letters are bold so it would be stronger because there would be more paper holding it together. The tracking and leading would have been made small so the letters are touching. The T works because of the contrast of the strait and simple black part and then the less organised flesh looking part. This shows you donâ&#x20AC;&#x2122;t have to make the hole letter into the thing you are trying to say just a part of it for it to work and maybe be more clear. the hole t could have been

RESEARCH

make like the flesh part but if wasnâ&#x20AC;&#x2122;t which works a lot better. it looks like that is what is inside the T The image with the poltroon i thought was an inventive way to use it and the letter forms it made was different. The image of the layered paper, which has been cut into, is a nice idea and the effect works very well. I could do the same thing but do it with an L and make it very different and interesting like that image.

The middle Facing sides The flapes

Were it is not going to be cut out because it will be at the wall. Where it is not going to be cut out at because of tabs Were the letters are being cut out

a a a i i

DEVELOPMENT

I started to make ruff nets for the Letter L to make shier they worked right and would look good.

DEVELOPMENT

So ones we had the nets done we need to make a bigger versions so we printed the net out on different A4 pages, put them together and stuck them down onto card so then we could start cutting out the letters. When we had it done it looked good but the card we used was like foam board so folding didn’t work well because it was a bit to brittle. From a distance it was also very hard to see the letters and wasn’t clear. The tabs didn’t work well because you could see them through the gaps. So with all that we thought we should uses a different material, make the letters a bit bigger and cut out the tabs so that they are just behind the letters and so you cant see them.

DEVELOPMENT

The top image is of the L when it was lazar cut, which works a lot better, but on the back it is a bit burnt. But the lines are clear and look better. There were some problems with the tabs because they didnâ&#x20AC;&#x2122;t match up but it still looked well. Sins we used the lazar cutter we also had to make the net smaller so it could fit in. We tried it in red paper to see if it would look better but it was too dark and the shadows didnâ&#x20AC;&#x2122;t stand out as much so we went back to weight.

DEVELOPMENT

We used glue to put the last one together, which did work OK, but it made the paper dirty and was hard to put presser on in some places so it would dry. Through trying a thicker paper and using doubles sides sticky tape and maybe paint it after so it looks cleaner could me a good idea.

PHOTOGRAPHY

When I started to take photos I started with the L on a weight background and then I tried it on a black background to make it stand out more and give it more contrast. I then tried to make it like the image I got my inspiration from. This was hard because I couldnâ&#x20AC;&#x2122;t put a light into it. What I did was I set the paper on a seat which had a hole in the middle of it cut the paper so i could point a light through which then whet up into the L.

REVIEW

This image is very simple and clean looking. The tones are subtle and the letters are still clear to see. The angle works well because it shows it is 3D and the shape of the L is still clear. it is a simple image which shows letters in typography. You can see that the L is suggesting Letters what i would do different is make it more pracises so the tabes match better and try a different card and maybe try a different typeface for the cut out letters. This images uses Denotations of Semiotics, the image communicats literal associatiion, showing the letters. if it was just the letters and not in an L form people may thing alfabet but because it use the letter L it works

BREIF

TASK

Produce an A6 postcard with the image of my 3D letter on the front and a brief description of the word letter and ideas behind it

SPECIFICATIONS

Saved as a 300dpi CMYK tiff must be made in InDesign. Text must be on the same side as the image

L 31

DEVELOPMENT

This first image the leading for the text is very big so there is space between the text so it would be spread across the length out the paper. The next image has a lot more contrast because it is in black and weight and is clear and cleaner looking because of that. The text is tilled so it would fit into the image and match a bit more. The first image compared to the second one is warmer because of the use of colour. This 3ed image has contrast but it still has the warm light in it, i like the second image better because it has more background town For research I looked at posters, cards and busies cards to see how different people how used text over and with images. I also look at magazine covers to see how they used text with images.

DEVELOPMENT

REVIEW

We chose this one because the text is clear and the type face works well the typeface used in the L and the shape of the L. It is clean and simple. All the towns used work well and the text slanted makes the text fit into the image better. The image shows the shape of the L well and how it is 3D

LETTERS IN THE LANDSACAPE

These two images are from two different books from the key texts they both relate to the letters in the landscape project. They say how you can get inspiration from they typefaces you find in you environment and reference from them when making new typefaces.

BREIF

TASK

This unit begins with a visit to Poole where I identifyed, collected and photographed, examples of vernacular letterforms in the town. My images could be literal interpretations of details of road signs, hand painted signs, neon signs, fragments of words, individual characters, manhole covers, gravestones or shop-front signs. I could choose to record a slightly more abstract collection of â&#x20AC;&#x2DC;hidden signsâ&#x20AC;&#x2122; drawn from architectural forms, found objects, and unintentional typographic structures. I will be working in a team and will need a full alphabet It is. I will then go through a process of picture editing and retouching in readiness to prepare layouts for the book they will be published in.

TECHNICAL SPECIFICATIONS:

Trimmed size: 300 x 300 mm Four Colour Pix to be saved as 300dpi CMYK Tiffs. Binding: French Fold You print it, then book bind it. Resources: InDesign, Photoshop, Grids, Layout and pre-print specification

PHOTOGRAPHY

WHAT WE DID

As a group we went around Pool looking for different letter forms, looking for both literal and abstract. We all found very different image of lettes.

WHAT WE DID AFTER

Ones we had all the shots we need we went throught them to see which ones were the best and which ones did we want to use and which ones need to go

EDIT

We then had a folder that had all the images which we wanted to use and in it and from that we each edited the photos and made them into the right format

LAUOUT

LAYOUT

We then strarted to design the layout of each page, seeing what looks best and how we should set them together so they print out well

This is a book that I looked at in the liberty. Which showed French fold. This image shows how the pages have been folded. This style of bookbinding is useful because you donâ&#x20AC;&#x2122;t have to print on two sides. it also ends up looking very professional

right page

left page

fold line

HOW TO PRINT

With french binding you print on one side of the paper and fold it over. so when you print the two facing pages they dont stay on the same page like how it is above. you also need to ad 10mm on each side for were the glue and folds are going to be, as in the image with the P you can see how it folds in.

WHAT YOU DO

You fold each page and then cut the paper like the image of the H and I. you then put it into the vies above puting the folded side to the top making sher there is a spiar page on each side and that it is flat and you titen it. flip it upside down and atchit to a table like the image above and then go throught the proses of glueing it by curving the pages so the glue isnt just on the top of the page and not the sides. adding a netting and glueing it down letting it dray adding a cover and glouing it and letting it dry when it is in a vice

FRENCH FOLDING DINDING

REVIEW

French folding is a very simple way to bind a book and make it look professional. My book the images used are very good because they are of a high quality and of interesting subjects the layout works well because the images complement each other, there are some layouts which could have used a bit more experimenting but over all they work well together. The seconded and third page does not work because the setting was off which doesnâ&#x20AC;&#x2122;t help but with out that is would be good. As a first attempted it is good but now I know the proses and how to do it is just some executions, which need looking at to make it as a hole more precise and professional. The books dose work because the images are interesting but there are small things like the glowing, folding and placing being off in some places. Could do better.

EXHBTION

We held an exhbtion for the love of graphics were we brout in things which we like in graphics. the ranje of different objectes was amazing and over all it went very well .

WHAT YOU NEED

String which is 3x the book lenght Front and back cover clipes to keep it together. Wax to make the string last longer and a neal

WHAT YOU DO

pick your cover and back. In your cover page make a fold leaving rome for the holes. Line up the paper with the cover and back and then drill 5 holes equaly apart leving making sher the two end holes are the same lenth way from the side and the back so when you bind it, it will look like a square. prapar the needle by threading it and waxing the string

CHINNES BOOK BINDING WORKSHOP

REVIEW

This binding style is even simpler than the French fold. It has more of a hand made feel because you can see how it has been made unlike the French fold because it is covered up. This Chines bookbinding is all in the open. It works very well. It isnâ&#x20AC;&#x2122;t as stiff as the French fold but this give it a completely different feel.

KEY BOOKS

FINE ART

Personaly didnt help me. I made a boat out of different materals we were given.

SILK SCREENNG WORK SHOP

It gave me the tools to silk screening to create image

CHINNES BOOK BINDING WORKSHOP

It was very usfull and i will use the skills i have lernt

KIRSTEN HARDIE

Oooh, aah, mmmm: Notions of Taste, Aesthetic Judgement and Consumer Culture

KIRSTEN HARDIE

Lecture: The Power of Persuasion: Propaganda - Meanings, Methods & Messages

PAUL ROBERTS

Lecture: Postmodernism and Identity

xlg pMa

SMALL TYPOGRAPHER’S GLOSSARY

Common Type Terminology

ahgcd

COMMON TYPE TERMINOLOGY

BASELINE

The imaginary line upon which the letters in a font appear to rest. body Originally the physical block on which each character sat, in digital type it is the imaginary area that encompasses each character in a font. The height of the body equals the point size; its width is related to the width of the character.

X HEIGHT

The height of the lowercase letters, disregarding ascenders or descenders, typically exemplified by the letter x. The relationship of the x-height to the body defines the perceived type size. A typeface with a large x-height looks much bigger than a typeface with a small x-height at the same size.

CAP HEIGHT

The height from the baseline to the top of the uppercase letters (not including diacritics).

LEADING

The vertical space between lines of text (baseline to baseline). Also known as linespacing.

ASCENT X- HEIGHT DESCENT LEADING

EAR

Typically found on the lower case â&#x20AC;&#x2DC;gâ&#x20AC;&#x2122;, an ear is a decorative flourish usually on the upper right side of the bowl.

xlg pMa

ae CAP HIGHT

DESCENDER

Any part in a lowercase letter that extends below the baseline, found for example in g, j, p, q, y, etc. Some types of descenders have specific names. diacritics

LIGATURES

ASCENDER LINE MEAN LINE BASELINE DESCENDER LINE CAP LINE

BASELINE

Special characters that are actually two letters or more combined into one. In cases where two adjacent characters would normally bump into each other, a ligature allows the letters to flow together more gracefully. This usually makes word shapes more aesthetically pleasing.

BOWL

APERTURE

The curved part of the character that encloses the circular or curved parts (counter) of some letters such as ‘d’, ‘b’, ‘o’, ‘g’, ‘D’, and ‘B’ is the bowl.

COUNTER

The aperture is the partially enclosed, somewhat rounded negative space in some characters such as ‘C’, ‘S’, the lower part of ‘e’, or the upper part of a doublestorey ‘a’.

The enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s is the counter.

BRACKET

The bracket is a curved or wedge-like connection between the stem and serif of some fonts. Not all serifs are bracketed serifs.

CROSSBAR

The (usually) horizontal stroke across the middle of uppercase ‘A’ and ‘H’.

CHARACTER

Any letter, numeral, punctuation mark, and other sign included in a characters can be represented by more than one glyph.

ALTERNATES

Different shapes (or glyphs) for the same character in a typeface, for example small caps, swash characters, contextual alternates, case-sensitive forms, etc. When alternates are built-in as OpenType features, certain (older) operating systems and applications will not be able to access them.

CONTEXTUAL

Feature-rich OpenType fonts with contextual alternates can detect certain characters or character combinations before and/or after specific characters and substitute them with alternate glyphs or ligatures according to the context.

ahgcd

MONOSPACED

A font in which every character has the same width, and no kerning pairs. This allows for neatly setting columns of text and tables, for example in programming code, accounting, etc. O as in Oldstyle Figures

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