SYDNEYSMITH•E.C.SEGAR
OVERLEAF:JohnstoneandCushing agency ad for itself in the 1959 Art Directors Club Annual.
top: Sydney Smith’s The Gumps endorsed Funny Frostys. left: Popeye and crew pitch Westinghouse light bulbs.
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STEVEN BROWER
ALCAPP
In 1950, Al Capp’s Li’l Abner continuedthetraditionofcomicstrip-character endorsement.
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MELGRAFF
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STEVEN BROWER
MELGRAFF
Mel Graff’s (Secret Agent X-9, Captain Easy) ad for Dr. Lyon’s Tooth Powder from 1948.
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FRANKROBBINS
Frank Robbins (Batman, Johnny Hazard) took over Dr. Lyon’s Tooth Powder from Mel Graff, 1949 (this page) and 1950 (overleaf).
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STEVEN BROWER
FRANKROBBINS
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