9 E-commerce Marketing Skills That Drive Success
Content Marketing & Data Analysis
Content Marketing:
A good content is what pours in traffic and of course, a good traffic means an increase in lead generation.
Need to be clear with your content and it should deliver valuable information.
Data Analysis:
Data analysis is the ability to comprehensively think and forecast the implications of statistics.
Testing and Information Collection & Design
Testing and Information Collection:
E-commerce application/sites are web applications or mobile application too. So, they undergo all the typical test like: Functional Testing, Usability Testing, Security Testing, Performance Testing, Database Testing, Mobile Application Testing, A/B testing.
Design:
Graphics captures the first attention.
The most important factor of driving and keeping people engaged is to offer best UX and UI.
Development
Development:
Identify the product/service, and the customer
Choose the right ecommerce website development platform:
ERP, CRM, Database compatibility and integration
Payment gateway integration
Robust backend
Choose the right ecommerce website hosting platform:
Speed, Uptime, Support, Scalability, Security
Ecommerce website testing
Advertising
Advertising:
E-commerce advertising should be planned, created, purchased, executed, and measured.
It should be done in several channels, using several sorts of media, together with pay-per-click advertising on search engines and on social media sites,
show advertising,
native advertising,
mobile advertising,
video commercials
Email Promoting
Email Promoting:
Most effective way of marketing.
Choose your Email Recipients with Care
Catchy Subject Lines
Cart Abandonment Emails
Timing & Frequency of Email
Segmentation Of Emails
Personalize with Design
Marketing Automation
Marketing Automation:
It will detract promoting expenses, increase conversion rates, boost average order price, and improve shopper expertise.
Promoting automation is regarding managing the processes and workflows in an automation platform like Marketo, Infusionsoft, or even MailChimp.
Search Engine Optimization
Search Engine Optimization:
It is the method of optimizing web pages for web crawlers to access easily.
On-site SEO: What rules to apply on your site to make it search engine friendly.
Off-site SEO: How to promote your website or blog so that it can rank better in search results.
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