9 ecommerce marketing skills that drive success

9 E-commerce Marketing Skills That Drive Success

Content Marketing & Data Analysis 

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Content Marketing: 

A good content is what pours in traffic and of course, a good traffic means an increase in lead generation.

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Need to be clear with your content and it should deliver valuable information.

Data Analysis: 

Data analysis is the ability to comprehensively think and forecast the implications of statistics.

Testing and Information Collection & Design 

Testing and Information Collection: 

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E-commerce application/sites are web applications or mobile application too. So, they undergo all the typical test like: Functional Testing, Usability Testing, Security Testing, Performance Testing, Database Testing, Mobile Application Testing, A/B testing.

Design: 

Graphics captures the first attention.

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The most important factor of driving and keeping people engaged is to offer best UX and UI.

Development 

Development: 

Identify the product/service, and the customer

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Choose the right ecommerce website development platform:

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ERP, CRM, Database compatibility and integration

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Payment gateway integration

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Robust backend

Choose the right ecommerce website hosting platform: 

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Speed, Uptime, Support, Scalability, Security

Ecommerce website testing

Advertising 

Advertising: 

E-commerce advertising should be planned, created, purchased, executed, and measured.

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It should be done in several channels, using several sorts of media, together with pay-per-click advertising on search engines and on social media sites, 

show advertising,

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native advertising,

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mobile advertising,

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video commercials

Email Promoting

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Email Promoting: 

Most effective way of marketing.

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Choose your Email Recipients with Care

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Catchy Subject Lines

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Cart Abandonment Emails

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Timing & Frequency of Email

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Segmentation Of Emails

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Personalize with Design

Marketing Automation

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Marketing Automation: 

It will detract promoting expenses, increase conversion rates, boost average order price, and improve shopper expertise.

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Promoting automation is regarding managing the processes and workflows in an automation platform like Marketo, Infusionsoft, or even MailChimp.

Search Engine Optimization

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Search Engine Optimization: 

It is the method of optimizing web pages for web crawlers to access easily.

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On-site SEO: What rules to apply on your site to make it search engine friendly.

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Off-site SEO: How to promote your website or blog so that it can rank better in search results.

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