Should Your Small Business Invest in a Mobile App

Should Your Small Business Invest in a Mobile App?

Why mobile applications are necessary ?? ď‚—

It is crystal clear that the demand of mobile apps has escalated in all businesses.

ď‚—

To cope with that, design and development of brilliant mobile applications must be necessary.

Mobile Application Development platforms : • iPhone App Development

• Hybrid App Development

• Phone Gap App Development



Android App Development



Windows App Development

Industry Specific Apps : 

Enterprise Apps



Consumer Apps



E-Commerce Apps



Social Networking Apps

Should Your Small Business Invest in a Mobile App? 

Mobile apps offer valuable marketing opportunities for small businesses.

But small business app growth has stagnated.



Nearly half (42%) of small businesses currently have a mobile app, and 30% plan to build one in the future.



Small business app growth is stagnant.

Compared to 2017’s data, the same percentage of small businesses currently have a mobile app (42%).

Should Your Small Business Invest in a Mobile App? ď‚—

The largest percentage of small businesses (28%) say they primarily built a mobile app to attract new customers, but experts caution that this is a misguided goal.

ď‚—

Small businesses say that mobile payment is the most valuable feature on their apps, though this finding surprised experts.

Small Business Mobile App Growth Remains Stagnant ď‚—

ď‚—

ď‚—

Nearly half (42%) of small businesses had a mobile app.

The data shows that once again, 42% of small businesses currently have a mobile app.

Nearly one-quarter of small businesses (23%) say they plan to build one by the end of 2018.

Percent of total respondents, small business owners and managers

Mobile Apps Offer Value But Need Clear Goals and Audience 

Mobile apps offer valuable marketing opportunities – but only if they are a clear purpose.

created with



Reflect on your customer journey and identify current touch points with your customers that can be enhanced by a mobile app.



Assess whether a mobile app will truly impact your business.

Mobile Apps Offer Value But Need Clear Goals and Audience 

Set specific metrics related to your goals and determine what qualifies as success.



Deploy the simplest and cheapest version of the app first.



If the simple version of the app is on track to meet your success criteria, continue developing it.



Assess whether a mobile app will truly impact your business.

Mobile Apps Not Guaranteed to Attract New Customers ď‚—

A small business should not build a mobile app primarily to find new customers.

All answer choices shown, small businesses with mobile apps

ď‚—

Hard to search for applications. Because users must actively seek small business apps.



To attract new customers with a mobile app, you’d have to spend a significant amount of money on marketing the app on other channels, which would greatly increase the investment required for your app to succeed.

Mobile Apps Enhance Customer Communication, Loyalty ď‚—

Small business apps offer stronger benefits when it comes to enhancing communication with existing customers.

Mobile Payments Offer Greater Convenience ď‚—

The largest percentage of small businesses (26%) listed mobile payment as the most valuable feature on their apps.

All answer choices shown, small businesses with mobile apps

Millennial Small Business Owners More Likely to Have App ď‚—

The younger small business owners are, the more likely they are to build a mobile app.

Mobile Apps Require Great Investment But Offer Great Value 

For many small businesses, a mobile app can offer valuable opportunities for enhanced customer communication.



Small business app growth is stagnant despite projected growth.

Looking for a Native App Developer Contact Us

https://www.consagous.com/services/m obile-application-development https://www.consagous.com info@consagous.com