CONGRATS CONGRA ATS LANO!!
POWER RAKES PALLET FORKS GRAPPLES TRENCHERS AGRICULTURE BUCKETS
Congratulations to Lano Equipment on celebrating its 70th Anniversary! It has been a privilege to work with Lano over the years.
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KUBOTA would like to Congratulate the Lano family on 70 years in business.
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Hauser Lano circa 1970s at the original Chaska, Minn., location.
Lano Equipment Reaches 70 Years Maintaining Its Legacy of Service
name on a business, they plan on being around for a while”, said Gary Lano, current president of Lano Equipment, and son of Hauser Lano, one of the founding brothers. In addition, Lano Equipment has become one of the largest dealers of Bobcat equipment in the world. It would probably not be hyperbole to say that after Lano began selling Bobcat in the early 1960s, the dealership had a big hand in helping the manufacturer become the success it is today. Another of the company’s major lines is Kubota, which was added in the late ’80s to reach the compact tractor market. Kubota has expanded its product line with excavators, track loaders and now skid steer loaders. Being a retailer for two world leading manufacturers, Bobcat and Kubota, sure makes our life a lot easier, said Kurt Lano, vice president. other product lines currently sold and serviced by Lano, include doosan, Felling, Virnig, paladin, Land pride, M-B, toro, Load trail, Eby, sany and Merlo. A check of the showroom floors and outdoor yards at any of the Lano
By Eric Olson CEG CorrEspondEnt
For the Lano family, and their 60 plus employees, maintaining the legacy of their business after 70 years of service to the twin Cities metro area is a primary objective. that legacy, that small business work ethic, where every customer, and every employee matters, is what has made Lano Equipment a top equipment dealer in the Midwest. First established in 1946 by four brothers upon their discharge from the armed services after WWII, the company begins its eighth decade as a second and third generation family business. Lano Equipment has three stores, located in shakopee, Anoka and Loretto, all serving the twin Cities market, and with e-commerce, they serve all over the world. What started as a company that repaired automobiles, has evolved into a highly respected full service distributor of equipment, serving all markets. “the heart and soul of our company is our employees, and our loyal customers.” “A wise man once told me, when a company puts their own
70
1946-2016
Second generation owners (L-R) are Gary Lano, Rod Lano who retired in April 2016, Joey Lano, Roger Lano and Kurt Lano. (Brad Lano who retired in 2012 is not pictured) 5
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Congratulations on 70 Years of Serving the Agricultural and Construction Markets!
52248 Ember Road Lake Crystal, MN 56055
1130 73rd Ave. NE Fridley, MN 55432
800-722-0588
800-795-1280
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Darren Droegemueller (L), MTI Distributing Toro representative, Brooklyn Park, Minn., and Kurt Lano, sales manager, Lano of Shakopee, stand with a Grandstand Multiforce, the newest offering from Toro featuring a Boss 5-ft. (1.5 m) plow.
stores will find an array of construction machinery, including skid steer loaders, compact track loaders, compact and heavy excavators, wheel loaders, compaction equipment, rough terrain forklifts, a full line of attachments. Starting From Scratch In a classic American success story, the spring of 1946 saw four brothers, oldest to youngest, Joe, Clarence, Leonard (Dick) and Gerhard (Hauser) Lano, come out of the war and pool $1,400 to start a business. Hauser, being the youngest, and the last to come out of the service, had to pitch in $500, while his older brothers each contributed $300. To this day, August of 2002, Hauser laughed in trying to figure out why he had to pay more. With the money in order, the brothers located a building in Chaska, Minn., not far from their father’s farm, and started doing business as Lano’s Body and Fender Works. The building wasn’t much, one could almost see through the walls, and after only three months of business, and fall approaching, the brothers were thinking expansion, a heated building. Knowing expansion would take more money, $3,000 to be exact, the brothers starting visiting local Banks. At their first stop, the banker told
The Virnig Attachments team of Darin Virnig, developmental engineer; Dean Virnig, president; and Joe Shaughnessey, sales manager, showcase the Virnig 72-in. (182.8 cm) tiller on a Bobcat T650 and the Virnig 72-in. brush mower on a Bobcat S650. 8
Rod Lano
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Congrats Lano on 70 yrs!
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State Patrol Seminar on equipment, load and trailer safety on Minnesota roads at the Shakopee, Minn., location.
Ryan Plonske (L) of Concrete Creations of Rogers, Minn., and Charlie Maue, who just purchased a new Bobcat S630, were at Lano Equipment’s annual event on March 12, 2010 to learn about the new Bobcat changes.
the brothers that their father would have to cosign for the loan, with too much pride, the brothers declined and tried another bank. Their second stop, the Carver County State Bank, the bank’s CEO, Dana Dutoit Sr. told the brothers, “why should I loan you young punks $3,000, what can you do with $3,000, I will give you $5,000 and then you will have something” As history shows, the Lano Brothers certainly did have something.
that same day. Currently, Lano Equipment is the second oldest Bobcat Dealership in the world, and is well on its way to become the oldest. Rod Lano, Gary’s brother, a vice president of the company until his retirement just this past March, remembered his father, Hauser, pleading with Melroe to send them more Bobcats in the ’60s, due to the frantic demand for this invention. Rod Lano said, when he worked in California in the 1970s for Roger Melroe, son of the Challenges Met and founder, E.G Melroe, “People didOvercome n’t have a skid steer loader, and In their new facility, the broth- (L-R): Bernard Booher, service technician with Doug Nething, had no idea what it could do for ers not only repaired cars, but also owner operator of Fuel Tank Removal, Brooklyn Center, Minn., their business.” Rod added, after a sold the new Kaiser-Frazier auto- with a Doosan DZX 235LCR. simple demonstration of the mobile. The car maker collapsed machine’s capabilities, those same after a few years, so the Lano Brothers needed a new business plan. folks wondered how they ever got along without a Bobcat. With a little experience under their belts, the brothers began to recognize what the largely rural agricultural community around them was in More Locations, More Challenges need of, farm equipment. The Lano brothers purchased an Allis Chalmers dealership in 1949, In 1958 the Lano Brothers purchased an existing Allis Chalmers dealand then followed with Minneapolis Moline, and New Holland hay er in Norwood, Minn., with Leonard (Dick) Lano relocating his family equipment. to manage the store. In 1954, one of the brothers, Clarence, left the business, and the partIn 1977, the Lano brothers moved from Chaska to a newly constructnership was now three brothers. ed 16,000 sq. ft. facility in Shakopee, Minn. The Company also incorporated and named Hauser Lano as the president, Dick Lano as secretary A Turning Point and Joe Lano as treasurer. It was in 1959, Melroe Company paid a visit to the Lano Brothers The 1980s were not kind to farm equipment dealers, including Lano business, toting with them a four-wheeled contraption that could clean Equipment. The agricultural market was sliding in to a recession, farm out barns. This contraption was light weight, and agile, it was known as equipment dealers numbered close to 30,000 in the 1970s, and this the Bobcat. I remember my Dad, Hauser Lano telling me it was love at declined to approximately 6,000 dealers by 1986. first sight, said Gary Lano. The Lano brothers became a Bobcat dealer The Lano brothers, like with the automobile market in the late 1950’s, 14
972-242-4761
CONGRATULATIONS TO OUR VALUED BUSINESS PARTNER, LANO EQUIPMENT, ON 70 YEARS!
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Pictured is the original Shakopee, Minn., location at 3021 133rd St. W, Shakopee, Minn., 55379. The photo was taken in 1970 after the company moved from its downtown Chaska, Minn., location.
and now farm equipment in the 1980s, faced tough choices. Would they close their two locations, and call it a good run? The brothers, now joined by their sons, made the decision to drive forward and focus more on the construction market. Lano Equipment added JCB, which offered products such as, loaders, tractor loader backhoes, rough terrain fork lifts, items that were new to Lano Equipment. More salesmen were added to promote these new products to the construction market. More attachments were brought in to complement the Bobcat skid steer, to reach new customers and new markets. The new business plan worked, but not entirely because of the new product lines, but because of the work ethic engrained in to the upcoming second generation. “Statistics show that the failure rate of most second and third generation companies is pretty high”, said Joe Lano Jr., son of Joe Lano founder, secretary of Lano Equipment. “We were always taught by our fathers ‘Hey, you come to work and you do whatever has to be done to help the business. Even if you’re the general manager, you work alongside your employees to move the company forward.” “That seems to be the best format to keep things in order, and working, instead of taking the attitude of ‘Geez, I put in 60 hours last week, and you only put in 50. That kind of thing will put your business in trouble.” Kurt and Roger collaborated, “Customers’ trust is of high importance, and Lano Equipment’s role is to listen to our customers’ needs, provide innovative solutions, assist them in any way possible to help them succeed in their businesses.
Brad Lano, owner of Lano Equipment Inc., was happy to pose with this Doosan DX340LC excavator.
Lano Equipment also has a permanent structure on the Minn. State Fairgrounds, on Cosgrove Street, across from the 4-H building. Just another way of greeting existing and new customers at the great Minnesota get together. The Minn. State fair is the second largest State fair in the United States, with close to two million in attendance per year.
Always Moving Forward Even as the economy was booming in the early 1990s, and their business was a big success, the Lanos were not at all content to just sit still and let their operation grow stale. Knowing the need for an industrial dealer in the north metro area of Minneapolis-St. Paul, Lano Equipment leased a 3,000 sq. ft. building in Anoka in 1991, which the company outgrew eight years later. A 16,000 sq. ft. building was purchased just a half-block away, allowing little disruption for its customers. One of the first orders of business at Anoka’s new location, was to add Kubota to its product mix, to follow suit with Shakopee’s product offerings. Lano Equipment added a third location in 2005, Loretto, Minn. The third location aided in providing existing customers a shorter distance to travel for product support, and also brought in many new customers.
A Mutual Dependency Through it all, Lano and Bobcat have continued to enjoy a symbiotic relationship where each succeeded as a result of each other. Heeding the call to send more Bobcats, Melroe helped Lano to consistently become the top Bobcat dealer in the country by the 1970s. Since then, Lano Equipment has year after year received awards from the manufacturer for sales, service and community support. Most of the first and second generation Lanos’ have served on many sales, service and parts dealer councils over the years. “Bobcat continues to be number one in skid steer sales,” said Gary Lano. “In partnership with them, our company continues to be able to
The staff of the Lano Equipment’s Shakopee location. 17
Congratulations ŽŶŐƌĂƚƵůĂƟŽŶƐ >ĂŶŽ ƋƵŝƉŵĞŶƚ ŽŶ ϳϬ LJĞĂƌƐ͊͊ Lano Equipment on 70 Years!! You asked for it, and Shaver delivered! zŽƵ ĂƐŬĞĚ ĨŽƌ ŝƚ͕ ĂŶĚ ^ŚĂǀĞƌ ĚĞůŝǀĞƌĞĚ͊ The all new Self-Contained Post Driver dŚĞ Ăůů ŶĞǁ ^ĞůĨ- ŽŶƚĂŝŶĞĚ WŽƐƚ ƌŝǀĞƌ designed specifically for Skid Steers. ĚĞŝŐŶĞĚ ƐƉĞĐŝĮĐĂůůLJ ĨŽƌ ^ŬŝĚ ^ƚĞĞƌƐ͘ dŚŝƐ This New Self-Contained Post Driver EĞǁ ^ĞůĨ- ŽŶƚĂŝŶĞĚ WŽƐƚ ƌŝǀĞƌ ǁŝůů will change the market for skid steer ĐŚĂŶŐĞ ƚŚĞ ŵĂƌŬĞƚ ĨŽƌ ƐŬŝĚ ƐƚĞĞƌ ŵŽƵŶƚͲ mounted drivers. With its ability to deliver ĞĚ ĚƌŝǀĞƌƐ͘ tŝƚŚ ŝƚ͛Ɛ ĂďŝůŝƚLJ ƚŽ ĚĞůŝǀĞƌ 100,000 pounds of force on impact, ϭϬϬ͕ϬϬϬ ƉŽƵŶĚƐ ŽĨ ĨŽƌĐĞ ŽŶ ŝŵƉĂĐƚ͕ coupled with Shaver’s Quick-Tach ĐŽƵƉůĞĚ ǁŝƚŚ ^ŚĂǀĞƌ͛Ɛ YƵŝĐŬ-dĂĐŚ system, and two hose easy hook-up, ƐLJƐƚĞŵ͕ ĂŶĚ ƚǁŽ ŚŽƐĞ ĞĂƐLJ ŚŽŽŬ-ƵƉ͕ you’ll wonder how you pounded posts LJŽƵ͛ůů ǁŽŶĚĞƌ ŚŽǁ LJŽƵ ƉŽƵŶĚĞĚ ƉŽƐƚƐ without it! ǁŝƚŚ ŽƵƚ ŝƚ͊ Shaver’s new Skid Steer Mounted ^ŚĂǀĞƌ͛Ɛ ŶĞǁ ^ŬŝĚ ^ƚĞĞƌ DŽƵŶƚ StumpBuster is the ideal choice ^ƚƵŵƉ ƵƐƚĞƌ ŝƐ ƚŚĞ ŝĚĞĂů ĐŚŽŝĐĞ ĨŽƌ for contractors, landscapers, ĐŽŶƚƌĂĐƚŽƌƐ͕ ůĂŶĚƐĐĂƉĞƌƐ͕ ŵĂŝŶƚĞͲ maintenance departments, golf ŶĂŶĐĞ ĚĞƉĂƌƚŵĞŶƚƐ͕ ĂŶĚ ƌĞŶƚĂů ĐŽŵͲ courses and rental companies. ƉĂŶŝĞƐ͘ ĞƐŝŐŶĞĚ ĨŽƌ ^ŬŝĚ ^ƚĞĞƌƐ͘ dŚĞ Designed for Skid Steers, the ^ -ϯϬ, ŝƐ ƐŝŵƉůLJ ƚŚĞ ŵŽƐƚ ƉŽǁĞƌĨƵů͕ SC-30H is simply the most powerĚƵƌĂďůĞ͕ ĂŶĚ ŵĂŶĞƵǀĞƌĂďůĞ ŐƌŝŶĚĞƌ ful, durable, and maneuverable ŽŶ ƚŚĞ ŵĂƌŬĞƚ ƚŽĚĂLJ͊ grinder on the market today!
Congratulations to Lano Equipment on 70 Years! 18
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www.mheby.com Lano Equipment, Inc. 3021 West 133rd Street Shakopee, MN 55379 (952) 445-6310
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Lano Equipment, Inc. 6140 Highway 10 NW Anoka, MN 55303 (763) 323-1720
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Lano Equipment, Inc. 23580 Highway 55 Lorreto, MN 55357 (763) 479-8200
The staff of the Lano Equipment’s Anoka location.
Bobcat Territory Representative Tim Krahn (L) checks in with Hauser Lano, a first-generation owner of Lano Equipment Inc.
consistently provide our customers with the best product.”
At the 70th Anniversary of Lano Equipment Inc., the second generation consists of Gary Lano, president; Kurt Lano, vice president; Joe Lano Jr., secretary; and Roger Lano, treasurer. And now a third generation is taking shape, Juston and Evan Lano, sons of Roger Lano, are active in sales. Kurt’s two sons, Nick and David Lano are working in shipping and maintenance. Gary Lano has a daughter named Mercedes, who at age 12 said she would like to work for Lano Equipment Monday through Friday, and professionally dance ballet on the weekends. Time will tell. With this young, hungry group of people mentored by wise veterans, Lano Equipment should be around for decades to come, Gary Lano said. He added that even though he didn’t initially envision himself working for his father and uncles when he was a younger man, the experience of getting up and coming to work offers a new reward each day. “I think I can speak for my business partners when I say that we all enjoy coming to work and interacting with our employees, and with our customers, because they are not just employees and customers, they become life-long friends. (This story also can be found on Construction Equipment Guide’s website at www.constructionequipmentguide.com.) CEG
The Next Generations As the original four — and then three — founding Lano Equipment brothers got older and had children, many of whom often worked in the stores in the summers, and after school, it was inevitable that some would continue to help shape the company as they became adults. Hauser’s sons, Brad, Rod, and Gary, have each served in company management. Brad held the president’s position from 1998 to his retirement in 2012. Rod was a vice president from 1998 until his retirement in March of 2016. Gary is the current president. Gerhard (Hauser) Lano passed in October of 2014. Joe’s sons, Joe Jr., Roger, and Kurt, are all active in the company, Joe Jr. is secretary, Roger is treasurer and Kurt is vice president. Joe Lano passed in December of 1996. Leonard (Dick) Lano sold the Norwood Store to his sons, Jack, Bill, Paul, Bob and Andy, all are active in the corporation today, except for Bill Lano. Leonard (Dick) Lano passed in January of 2011. Clarence Lano, one of the founders, is retired and living in Texas, at the time of this article.
The staff of the Lano Equipment’s Loretto location. 20
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