A supplement of CMME
MEDIa INFORMATION 2O16
INTRODUCTION
01 Commercial vehicles and fleet cars play an absolutely vital role in the
ever advancing development. Launched in January 2014, Truck
region’s development. They are
& Fleet ME is the latest addition to
today’s beasts of burden tasked
CPI’s construction portfolio which
with ensuring the relentless growth
includes Construction Machinery
of the market continues apace.
Middle East, Big Project, Middle East
Truck & Fleet ME is a monthly
Consultant and Infrastructure ME.
magazine that provides you with everything you need to know about purchasing, owning and operating
Who reads Truck & Fleet ME?
commercial vehicles and fleet.
Targeted roles: Truck & Fleet ME is
Commercial vehicles prove
read by fleet owners and operators,
themselves on the region’s roads
contractors, logistics managers,
daily and Truck & Fleet ME is
technicians, fleet and plant
the only publication dedicated
operators, material handling firms,
to covering the complete range
distributors, OEMs and decision
of commercial vehicles and
makers within local and regional
fleet available in the region.
government ensuring your message
Whether it is heavy vehicles
reaches your targeted audience.
used in logistics, construction
TRUCK & FLEET MIDDLE EAST MEDIA INFORMATION 2016
and at the region’s oil and gas operations, or transport and light
Why advertise in Truck & Fleet ME?
vehicles essential to moving people
Truck & Fleet ME’s reviews and
and goods, or fleet cars used by
articles are essential reading for
large enterprises, in each issue you
those looking to make informed
will find features and articles that
buying decisions when it comes
explore these vehicles’ many uses.
to enhancing their fleet.
Each issue highlights the new
As most companies are aware,
technology that continues to launch
the Middle East market is a highly
in the Middle East, as well as the
competitive market, however Truck
way it can and should be used, and
& Fleet ME finally creates a platform
Truck & Fleet ME demonstrates how
to place new technology and products
commercial vehicles can continue
in the forefront of buyers’ and
to make an impact on the region’s
operators’ purchasing requirements.
DEMOGRAPHICS
02
4,950 key industry professionals across the GCC READ TRUCK & FLEET Me PROFESSION BREAKDOWN COUNTRY BREAKDOWN Services 8%
Retail 6%
Bus Fleets 7%
12%
2%
13% QATAR
Mining 9%
Construction 21%
KUWAIT
OTHER
Truck Leasing 5%
Public Utilities 15%
3%
Oil & Gas 14%
OMAN
10%
BAHRAIN
Logistics 15%
u CEO u Construction managers u Director of transportation
TRUCK & FLEET MIDDLE EAST MEDIA INFORMATION 2016
u Fleet Managers
20% KSA
u General Managers
40% UAE
u Logistics Managers u Operation Managers u Owners u Procurement specialists u Project Managers u Purchasing Managers
TRUCK & FLEET MIDDLE EAST MEDIA INFORMATION 2016
FEATURES LIST
03
Every issue of Truck & Fleet ME magazine focuses on the core issues and challenges affecting the commercial vehicle market. People rely on Truck & Fleet ME to deliver interviews, project reviews and expert analysis, and much more. Each issue is also packed with in-depth insights into several key topics designed specifically with the commercial vehicle professional in mind, providing essential information to enhance project and career development. MONTH
VEHICLES
IN FOCUS
EVENTS
January
Construction vehicles
Driver safety & simulators,Fleet Rental
Automechanika Jeddah
February
Coaches,Light Commercial Vehicles
Truck tech (Telematics,Tracking Software,fleet management)
March
Dealer Networks
Fuel management (electric hybrids,cng fuel,smart cars)
Transport Solutions Middle East,CMME Show
April
Pick-ups
Bodybuilders
CMME Show
May
OEM’s
Tyre Safety , Spare parts
Automechanika Dubai
June
Trailers
Oils and Lubrication,Second Hand selling,Auctions
July
Medium trucks
After sales (guarantees, warranties, role of dealers)
August
Vans
Refrigeration
September
Buses
Financing (Loans,insurance,maintenance)
October
Sedans,Pick-ups
Driver comfort, ergonomics
November
Long-haul
Tyre technology
Big 5, PMV Live
December
End of year review
Education (driver, operator, fleet manager)
Gulf Traffic
A supplement of CMME
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PUBLISHING Director RAZ ISLAM raz.islam@cpimediagroup.com +971 4 375 5471 FULL PAGE
ADVERTISING COMMERCIAL DIRECTOR MICHAEL STANSFIELD michael.stansfield@cpimediagroup.com +971 4 375 5497 HALF HORIZONTAL
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emarketing TRUCK & FLEET MIDDLE EAST MEDIA INFORMATION 2016
editorial Director vijaya cherian vijaya.cherian@cpimediagroup.com +971 4 375 5713 EDITORIAL DEPUTY editor JERUSHA SEQUEIRA jerusha.sequeira@cpimediagroup.com +971 4 375 5477
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