Business Events Africa - Vol 36 No 4 - April 2016 by Contact Publications

www.businesseventsafrica.com

Voice of the Business Events Industry in Africa

Vol 36 No 4 2016

THE CALL OF THE BERG…

A …OR THE BE

Talking business can be a pleasure

IMEX

Frankfurt

19–21 April 2016

“We’ve talked, swapped ideas, got business started.”

Fuel up on new ideas For those who work in the international meetings industry, IMEX is much more than a convenient place to network and do business. It’s a place where people come to search for fresh ideas and creativity – a refuelling station for meetings and event planners.

imex-frankfurt.com Call: +44 (0)1273 227311 Email: info@imexexhibitions.com Tweet: @imex_group

At IMEX, the launch of new destinations and innovations, and the most up-to-date research, means the atmosphere is crackling with inspiration. And with so many event planners, destinations, venues and suppliers all meeting face to face – rather than screen to screen – even more ideas come to life as new connections are made. There are yet more opportunities to fill up your creative tank at our Inspiration Hub, where you can attend seminars or campfire discussions on a range of topics relevant to your work. Come to IMEX 2016 and leave feeling creatively recharged and raring to go. Register now for IMEX 2016 imex-frankfurt.com/register

The worldwide exhibition for incentive travel, meetings and events.

“INSPIRATION ON EVERY CORNER”

CONTENTS

VOL 36 NO 4 2016

Special Features 12 EXHIBITION INDUSTRY

In the fast-paced exhibition industry, the Exhibition & Events Association of Southern Africa (EXSA), strives to increase the significance of exhibitions and events as part of the “face-to-face” marketing mix. Where better to present your product or service than at an exhibition?

18 FOCUS ON HOSPITALITY Tsogo Sun’s plalatial Palazzo hotel at Montecasino is celebrating it 16th anniversary this year.

20 DESTINATION FEATURE Durban and the rest of KwaZulu-Natal has a very productive

About the cover

Talking business can be a pleasure at Champagne Sports Resort in the Drakensberg or Pumula Beach Hotel on the South Coast of KwaZulu-Natal.

business events calendar for the rest of the year, with a number of events still coming on stream, said James Seymour, chief convention bureau officer of the Durban KwaZulu-Natal Convention Bureau.

22 SPOTLIGHT ON TECHNOLOGY From humble roots as a sound supplier in Durban, Selby’s Productions has grown into one of the biggest and beloved technical companies in Southern Africa.

The Authority on meetings, exhibitions, special events and incentives management

Special Features cont. 23 SPOTLIGHT ON THE CAROUSEL Enjoy a celebration of old-world luxury and taking your conference to The Carousel which caters to all business needs, offering business travellers the best North West can offer.

Published by the proprietor Contact Publications (Pty) Ltd (Reg No. 1981/011920/07)

HEAD OFFICE PHYSICAL ADDRESS:

24 SPECIAL ANNIVERSARY PROMOTION Ripcord Promotions is celebrating 25 years and is still pulling strings.

26 COMPANY UPDATE

ou may know them as the roadshow professionals, the Y tourism specialists, or even the orange ladies. In this Company Update, On Show Solutions reveals all ...

TEL: +27 31 764 6977 FAX: 086 762 1867 EMAIL: contact@contactpub.co.za PUBLISHER: Godfrey King Email: gk@contactpub.co.za

CIRCULATION: Jackie Goosen Email: jackie@contactpub.co.za

35 SITE News 36 Index of advertisers 37 Calendar 38 Directory & Associations of interest to the industry 40 The Last Word

Editor’s Comment News A Local Perspective Personality Profile Executive Chef Future Focus SAACI News

HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa

EDITOR: Irene Costa Email: gomesi@iafrica.com

Regular Features

4 6 7 11 28 29 34

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PUBLICATION DETAILS: Business Events Africa has 11 issues a year and is published monthly, with the December/January issues combined and a yearbook in June.

Venue News

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30 The Rand Show: Still Joburg’s biggest day out. 31 The Blue Label Wing launch at Ticketpro Dome.

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Market News

32 Africa Travel Week closes with impressive growth. 33 Affordable Adventures & Event Inspirations merge.

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publishers of Business Events Africa, is a member of:

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Official journal of the Exhibition & Event Association of Southern Africa

Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence

Dawn Holmwood (KwaZulu-Natal)

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Tel: +27 31 765 7497

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Business Events Africa

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EDITOR’S COMMENT

Is technology a generation leveller?

he world is ever-changing, I think more so than ever before due to technology. Technology seems to dictate many elements of our work day, be it from the admin we need to do in preparation for an event, exhibition or congress, to the technology we use when we are onsite. The issue of free Wi-Fi at conference centres and hotels has become ubiquitous. It has to be a given or you have already lost a huge portion of your clientele. In fact, free Wi-Fi seems to be the norm already in our

everyday lives, at many malls, coffee shops, etc. The client has spoken and the business owner has answered the call. For me, with two young children under the age of 10, I already see it in their generation. They take it for granted. Wi-Fi is part of their daily lives. And yes, they notice if there is no Wi-Fi available. I was in Cape Town recently at the IBTM Africa Conference and Rashid Toefy, managing director of MCI South Africa spoke on future trends and generational differences. The point that came across is that different generations do business differently. Rashid dispelled a generation myth. In reference to his own teenage daughter, he said she is no more socially awkward than you and I due to her use of technology and social media. In fact, he said she was probably more connected and socially equipped than most of us. The truth is they certainly do exude confidence. Coming back to our sector, we cannot run a conference the way we did even five years ago and expect to engage all generations. Technology has changed this forever. Most people have smartphones, tablets, laptops with them at all times. This isn’t just one generation but goes across the board and yes, they use them during a congress. If the speaker hasn’t engaged the audience within the first five to 10 minutes, they lose them to social media and emails. Understanding the different generations will go a long way when planning a

congress, exhibition or event. I recently attended an event that catered to an older generation than myself. I was one of the five youngest people at the event and yes, the food and entertainment catered to their generation, not mine. The problem was it missed the mark in keeping me there longer than I needed to. Should I have been invited to this event? Probably not, but it did give me a crash course on generational differences. It also gave me a new perspective on how some of our future leaders, coming into the sector, must feel. I don’t always agree with how they sometimes conduct themselves, but I’m slowly starting to understand and am able to pick up some of the characteristics that come with this current generation. In my opinion, the positives are they are connected, more informed and confident. The negatives are their confidence sometimes comes across as arrogance and lack of genuine compassion for others. The latter could just be an age thing more than a generational characteristic. We aren’t going to change who we are, but what I do ask is we respect each other for who we are. In doing so, we can overcome any “generation gap”.

Irene

Email: gomesi@iafrica.com

TAKE A

New Look AT BOTSWANAâ&#x20AC;&#x2122;S PREMIER

BUSINESS AND ENTERTAINMENT ADDRESS Whether you fly, or drive the scenic 3Â˝ hours from Johannesburg, The Grand Palm Hotel Casino and Convention Resort and the nearby 4-star Peermont Mondior hotel are your first choice for business and entertainment in Botswana. Just a few minutes from the centre of Gaborone and the Sir Seretse Khama International Airport, The Grand Palm Resort, offers superior accommodation in the luxury Peermont Walmont hotel and 3-star Metcourt Inn, lively entertainment, extensive dining choices, the Camelot Spa and world-class conference facilities at the Gaborone International Convention Centre (GICC), all set in beautiful landscaped gardens. One of the finest facilities of its kind in southern Africa, the award-winning GICC is a multifaceted convention centre which hosts from 8 to 1800 delegates in a variety of elegant venues while the resort offers high speed wi-fi coverage and a free airport shuttle service. The all-suite Peermont Mondior hotel, situated in the heart of Gaborone, is a favourite with discerning business travellers for its exceptional standards and renowned Botswana hospitality.

Call Peermont Group Sales on +27 (0)11 928 1903 or Tel: +267 363 7777 (Direct) | Book online at www.grandpalm.bw

NEWS

WTA honour Durban ICC

The international awards he Durban International programme tracks hundreds of Convention Centre (Durban thousands of votes cast each year ICC) has taken the title of by travel professionals from more “Africa’s Leading Meetings and than 200 countries. Conference Centre” at the World This year, the Durban ICC Travel Awards once again. took top honours among The award was presented at a nominees which included dazzling red carpet event at the the Cape Town International Diamonds La Gemma dell’Est on Convention Centre, the Kenyatta the northern tip of Zanzibar, International Convention Centre, Tanzania in April. Cairo International Convention Widely regarded as “the Oscars Centre, and the Sandton of the travel industry”, these Durban ICC Chief Executive Officer, Lindiwe Rakharebe awards have stood unrivalled as Convention Centre. receives the World Travel Award for “Africa’s the definitive seal of quality in Lindiwe Rakharebe, chief Leading Meetings and Conference Centre”. This is the global hospitality, travel and executive officer of the Durban th the 15 time the Centre has been voted the best ICC, said: “We are thrilled the tourism industry. facility of its kind on the continent. rd Durban ICC has been honoured Now in its 23 year, the World with this title once again. I would Travel Awards is recognised as organisations which push the boundaries like to express my sincere appreciation to the most respected and comprehensive of industry excellence. all our clients, guests and stakeholders awards programme across all sectors of In the 16-year history of the category, who made their voices heard and voted the industry. the Durban ICC has been voted top of its The brand aims to celebrate those league no less than 15 times. us the best facility of its kind in Africa.”

CTICC earns Top500 kudos

he CTICC (CTICC) has scooped first place in the Top500 Companies, Exhibition and Conference Facilities category. While accolades for the CTICC are not new, recognition by the rigorous Top500 Companies rating is something to be very proud of. The Top500 ratings have been developed in conjunction with University of Cape Town’s Policy Development Research Unit. To merit a Top500 rating, companies must excel in three specific disciplines: policy and accreditation, financial performance and empowerment. Julie-May Ellingson, chief executive officer, said the CTICC is honoured to have received this accolade in recognition

Julie-May Ellingson, chief executive officer of CTICC, accepting the prestigious Top500 award.

of the CTICC’s exceptional efforts during 2014/15 financial year, which yielded the best financial, economic and social sustainability results in its already-enviable 12-year history. Despite the recent straitened economic outlook, the CTICC has created and sustained more than 91 000 direct and indirect jobs since its inception. In the past financial year the CTICC contributed R3.4 billion to GDP and R3.1 billion to Regional GGP, as well as R1.72 billion to indirect household income. As a further measure of the CTICC’s alignment with the Top500’s criteria of social empowerment and development, R263 million (86 per cent) of the CTICC’s total procurement was from BBBEE companies, 28 per cent from women-owned companies, 67 per cent with SMMEs and 90 per cent of all procurement was from locally-based firms. “At the CTICC we recognise that economic sustainability is only possible through a willingness to continually invest back into our product offering and infrastructure, which is why we are expanding. ”The most notable infrastructure project has been the construction of CTICC East,

which will be a significant extension of our existing facility, with a budget of R832 million. “The CTICC expansion project will be the catalyst for the Centre’s ongoing contribution to skills development in the city, province and country, making it an African trade and investment destination of choice. “This is especially important in light of the increased investment into the African continent, positioning it as “next big thing” in business,” Ms Ellingson notes. “The CTICC’s impressive financial performance over the past 12 years, combined with its proven economic and social sustainability achievements, ongoing empowerment initiatives and internationally recognised management certification, are criteria that the University of Cape Town uses to select and measure performance in their awarding of the Top500 company status. “The criteria are in line with the CTICC’s triple bottom line reporting, and we are absolutely honoured to be awarded the top positon for the Exhibition and Conference Facilities category,” Ms Ellingson concluds.

A LOCAL PERSPECTIVE

The changing face of conference meals By Terrance Ford, executive chef, African Pride Crystal Towers Hotel & Spa

Food at conferences has, for many years, had a tendency to be rather predictable: sweet pastries at tea time; a buffet of meat dishes, served with rice or potatoes (or perhaps some other vegetables); followed by a selection of desserts most likely made with an ice-cream or cream base.

his sort of menu went down well for decades, satisfying the different types of delegates from both the corporate and public sectors. Overall, most people seemed to enjoy having the opportunity to pile their plates high with mounds of food they probably wouldn’t make for themselves at home. In the past, the only deviation from the traditional menu was due to cultural or religious reasons e.g. when there was a request for Halaal or Kosher food. Because of the strict religious requirements, these dishes are not prepared by the hotel, but are brought in from outside suppliers. Sometimes requests come through for foods that do not require outside suppliers. Hindu food preparation, for example, only requires that the chef makes sure there are some items without eggs or any sort of meat product. But, recently, people’s food preferences have changed quite a bit. Most of the requests today relate to healthier food options and to particular diets. It’s understandable that this trend has come about. After all, we’re seeing far more people interested in living a healthier lifestyle, wanting better food and getting more exercise. You’ve probably noticed the proliferation of people taking part in activities such as cycling and hiking, and there’s nothing to suggest a decline in the popularity of gyms. Having said this, it’s also true that many people still enjoy the traditional fare, so the conventional type of menu continues to be provided. Most commonly, our public sector conferencing clients opt for the traditional conference menu, especially the lunches. They tell us that many of their delegates see a solid meat meal at a conference as a treat.

The current trend, in general, favours lighter, healthier options, so there’s more of a focus on salads, for instance, as well as fish and chicken options. We are also seeing an increasing demand for banting-type meal options. It’s not necessarily the case that we only prepare banting meals, but we make sure there’s at least one such option as part of the buffet. Typical banting dishes we prepare at the African Pride Crystal Towers Hotel & Spa in Cape Town include: • Char siu lamb loin with burnt aubergine puree. • Grilled line fish with cauliflower and mange tout. • Coconut milk smoothies with roasted almonds. • Dishes with high levels of protein with easily digestible fats and including vegetables high in fibre, especially any green vegetable (broccoli, asparagus, etc). We are also able to cater for particular dietary conditions if we are given fair warning. Intolerances to certain food products, such as lactose or gluten, can be circumvented, and we also cater accordingly for delegates who are diabetic. Another issue we try to address with our conferencing clients is how to use the lunch break to build up energy levels, so the typical “undertaker’s slot” (the talk scheduled to take place after 2pm) is no longer a cause for concern. Usually, because of the heavier food options we traditionally used for a conference lunch, delegates start dropping off and the afternoon can end up being a bit of a waste because of the delegates’ declining attention spans. Now, we’re looking at other types of food that will keep their blood-glucose

levels at a constant instead of rising or falling, which is what causes the feeling of sleepiness. At the African Pride Crystal Towers Hotel & Spa, where I am executive chef, I have designed food options around a theme, such as an Indian theme or a South American theme. This can work well, especially if there is a link to the conference content. It’s also a way of exposing people to something that may be entirely new to them – a fresh perspective on food. I also know of a fun idea at the Protea Hotel Fire & Ice! Menlyn on offer to conference organisers. The organiser selects from the menus available for particular days, and then on the Friday of the conference there is a “junk food” day. It helps the delegates unwind and enjoy a bit of fun together. I’m sure that the current trend towards healthier food is not just a fad, and that it’ll become the norm for conference food in the future. It’s really just a reflection of the sort of lifestyle choices we see becoming ever more popular in society.

COVER STORY

Champagne Sports Resort Champagne Sports Resort has been striving to make this award-winning resort the perfect place for work and play. This is a difficult balance to achieve, but with ongoing developments we believe we are creating a truly unique destination catering for all guest requirements in an absolutely spectacular setting.

hampagne Sports Resort can

accommodate up to 750 delegates at the foot of the majestic Drakensberg mountain range. The four luxurious executive suites and 148 hotel rooms gives a total of 152 hotel rooms and 91 time-share chalets, the majority of which are three bedrooms. Champagne Sports Resort now offers a total of 16 conference venues including the state-of-the-art Buttress Centre with a floor space of 1 200 m2 (usable area) which seats up to 1 400 delegates and banquets 950 guests at round tables. Other venues include the Sentinel Room, which seats up to 1 000 delegates; the Monks Cowl Centre seating up to 550 delegates; the Summit Room seating up to 400 delegates; and more intimate venues ranging between 150 delegates down to the private boardrooms seating up to a maximum of 20 people. Conference equipment includes the most up to date equipment with

Crestron hand held controls through the bigger venues and all standard equipment through the smaller meeting areas. Delegates have Internet access in the hotel and all venues, and can utilise the business centre across from the new coffee shop. Other recently completed additions to the resort include an extended dining room and largely expanded buffet, a new wellness centre and coffee shop with adjoining lounge. Our new buffet and dining areas comfortably feed up to 700 guests with little queuing, and are complemented by an outstanding food offering rapidly gaining a reputation in the hospitality industry. The wellness centre includes an upmarket salon and well-fitted gymnasium. The salon has five treatment rooms, comfortable change rooms and a relaxing rest area with cane loungers which look up at the Champagne and Cathkin peaks. The gym is fully equipped for all forms of exercise

including general cardiovascular and weight training. Nestled within this spectacular leisure, conference and time-share resort is the magnificent clubhouse which overlooks a hidden golfing masterpiece. This top 30 ranked 18-hole championship golf course has been rated as South Africa’s most beautiful golf course in recent years, with the clubhouse rated in the top five 19th holes in South Africa. So, whether you are wearing your golf cap, or your thinking cap, there’s no better place to find inspiration.

www.champagnesportsresort.com conferences@champagnesportsresort.com +27 (0)36 468 8000

THE CALL OF THE BERG…

A …OR THE BE

WORK & PLAY… RELAX & ENJOY YOUR STAY!

46268/conf/A4

Need the perfect combination of relaxation and motivation for an invigorating corporate event or conference? Look no further than Champagne Sports Resort and Pumula Beach Hotel. With top class facilities, exciting activities and stunning surroundings, your every need is taken care of.

Talking business can be a pleasure

www.champagnesportsresort.com conferences@champagnesportsresort.com +27 (0)36 468 8000

www.pumulabeachhotel.com conference@pumulabeachhotel.co.za +27 (0)39 684 6717

COVER STORY

Pumula Beach Hotel Pumula Beach Hotel has an incredible history dating back to the 1900s. Many families have significant attachments to Pumula as they have returned year after year to create happy memories as the years pass us by ever so rapidly.

s a family-owned hotel,

we hold these stories close to our hearts as we take great pride in being part of a family’s history, and doing all in our power to ensure their memories are happy ones. We continuously strive to improve the hotel and its facilities without jeopardising its unique historic charm, and in the process ensuring the experience each and every guest gets at Pumula gets better every time. We pride ourselves in offering a constantly-improving product and experience with utmost focus on personal attention and excellent service. This has lead Pumula Beach Hotel to continuously win awards year after year. Pumula Beach Hotel won the Lilizela award for the best three-star hotel nationally for service excellence. Pumula Beach Hotel has also won the award for Best Family Hotel in South Africa three times. To achieve this level of excellence, a huge amount of credit goes to the persistence and loyalty of the hotel staff and management who tirelessly maintain the highest standards. This environment lends itself to a very low staff turnover, with our longest-

serving employee recently achieving his 30 year service award. Proof of these efforts recently came from Consumer Watch radio and media personality, Wendy Knowler, who read as follows:“Good News, some people still strive for excellence”… Kathy Nutman spent a week at the three-star Pumula Beach Hotel on the KwaZulu Natal South Coast with her family last month. “Every staff member was friendly and went out of their way to make everything outstanding, even when we presented them with weird requests,” she said. “The food was outstanding, the wine list better than many a Joburg northern suburbs restaurant, the children’s entertainment exceptional and staff were constantly going out of their way to reunite guests with their mislaid personal items. “The only other hotel in which I’ve had all my funny requests seen to with a smile, not matter what, was in Las Vegas, at eight times the price!” Pumula Beach Hotel has a total of 62 hotels rooms as well as three conference venues, hosting up to 140 delegates in our largest state-of-the-art venue.

Included in the upgrades of the conference venues was the addition of catering facilities to the largest venue, enabling private gala dinner functions, as well as standard conferencing. These are exciting times for Pumula Beach Hotel as the upgrades to all rooms, lounges, public areas and general facilities has positioned the business to continue growing its market share in the leisure and conferencing industry. Pumula is unique in its location right on a beach that enjoys Blue Flag status along with only 27 others in the country. With fantastic accommodation, tantalising meals, entertainment for the whole family, new expanded conferencing facilities, a heated pool, spa and gym, there is something for everyone to enjoy.

+27 (0)39 684 6717 conference@pumulabeachhotel.co.za www.pumulabeachhotel.com

PERSONALITY PROFILE

Taubie Motlhabane

charting her own course Taubie Motlhabane, 48, executive director: Tshwane Convention & Visitors Services Bureau at the City of Tshwane, has more than 25 years’ experience in marketing, communications, public relations and events management within varied industry sectors.

Africa is becoming a real contender and it is exciting.

• Film: Shindler’s List by Steven Spielberg • TV programme: The list is endless.

What role does your family play in your life? They are my rock.

Who is your favourite movie star? Idris Elba and Meryl Streep.

Rugby, and a huge Victor Matfield fan.

y work experience spans blue-chip private companies as well as government agencies, with extensive knowledge in strategy development, business planning and marketing management. I also have experience in public relations, print and broadcast communications,” said Ms Motlhabane. “The business events industry is a not so new sector when you consider people have been meeting and having events for centuries. The formal marketing of destinations for meetings and events is, however, a somewhat new phenomenon in the tourism industry,” she continued.

Where did you grow up, and where did you start your career? I’m a North West girl. I grew up and went to school and university in Mafikeng. My first job was in public relations at the North West Consumer Council in 1990.

How long have you been in the business events sector? In the strict sense of the word though, I’d say 20 years. I love the ever-changing pace of this industry. It is exciting for an energybunny like me. What I love most are the people and the relationships one has the opportunity to build.

What has been the biggest change you’ve seen in this sector? The entry of the African continent into the business events sector.

My Mom and sisters are powerful women who keep me in check.

Do you have any hobbies? I love jazz, cooking, reading and I’m addicted to TV.

Do you play any sports? No, but I watch rugby and some golf.

What is your favourite sport? What is your secret to success? Secret? Success is an ongoing, daily effort. I believe in hard work, passion and luck. I have been very lucky or blessed.

What has been your biggest challenge in the business events industry? Competing for business against your friends is never easy. Also, facing pressure to do unethical things to get business is a huge challenge in the industry. You have to be incorruptible in this industry if you want a long career.

What is your pet hate? Inauthenticity and cruelty.

What is the most memorable place you have ever been to, and why? Zanzibar. It was still unspoilt. The history is amazing and the people were the best I had ever met anywhere.

What type of holiday would you avoid at all costs? Outdoor camping with bugs and creepy crawlies!

What is your favourite city? Washington DC. I think it is a liveable, smart and cultural international city. It just resonates with me.

What is your favourite book, film, TV programme? • Book: A New Earth by Eckhart Tolle

What is the most impulsive thing you have ever done? I quit my job once to go work and live in the Middle East for three months.

Who is your role model? My mother, the strongest, kindest and most intelligent human being I know. She believes in education, independence and beauty. She always told us we can do anything we set our minds to. She was so right.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? Don’t follow in my footsteps. Chart your own path. Learn from us, but please chart a new path and create new knowledge.

What is your dream for the future? I dream that my life contributes positive things in the world. I dream about a world filled with peace, joy and prosperity. If I can contribute towards that, I will be truly privileged.

EXHIBITION INDUSTRY

Why exhibitions give the best value for money In the fast paced exhibition industry, the Exhibition & Events Association of Southern Africa (EXSA), strives to increase the significance of exhibitions and events as part of the “face-toface” marketing mix. Where better to present your product or service than at an exhibition.

Marketers, however, should also consider pre-marketing, lead generation during the show and post-marketing which could include following up on the leads, a possible email campaign, press releases and using social media to answer further questions and queries visitors may have about your company or product. Ultimately, you can create a year-long marketing strategy. Companies can also link their website to an organisers’ show and exhibition catalogue, which can also generate enquires long after the exhibition has ended.

uring the tough economic times that we are currently facing as a nation, exhibitions will work even harder for your marketing budget than any other media. You can showcase a new product or service, network and generate direct sales in a highly innovative and interactive way with the client, supplier and customer, all on the same floor. Here are a few reasons to consider exhibiting and get the best value for your investment at the expo.

Exhibitions offer clients an experience One of the top reasons visitors attend exhibitions is to be able to interact with the product while having their questions answered right there on the spot. Exhibitions give possible/potential clients the opportunity to engage all their senses when trying out a newly-launched product, enabling them to picture utilising the product in their lives. Traditional media, try as it might, cannot create the same experience engaging a customer’s sense of touch and smell along with sight and sound. Furthermore, a number of exhibitions also offer seminars with expert speakers for exhibitors and visitors and the networking opportunity to meet possible new clients.

You can measure an exhibitions ROI

Exhibitions provide more than one marketing opportunity A major driver for exhibitions is that visitors want to keep up-to-date with all things new and this gives exhibitors the opportunity to interact with customers, while marketing a product or company at a possible three-day event.

A company could advertise in a magazine or online but is not guaranteed that their audience will see it. It could take weeks or even months for a possible customer, if any, to contact the company, making it hard to measure the return on investment – leaving a lot of money spent on “chance”. Exhibitions, on the other hand, allow exhibitors to connect with and create business relationships with more potential customers than they could meet in a year.

FACTS AND STATS about the global exhibition industry (annual figures) • Total number of visitors: 260 million. • Total net exhibition space rented: 124 million m2. • Total amount of exhibitions annually: approximately 31 000. These do not count farmers fairs, fun fairs, etc. 85 ongoing every day of the year on average.

• Number of exhibiting companies: 4.4 million.

• Average size of a show: 10 000 m2 of booths.

• Global number of exhibition centres: 1 197 (of a minimum of 5 000 m2 of gross indoor exhibition space) .

• Value of the exhibition industry globally (all activities): €49 billion / US$55 billion.

• Total gross indoor exhibition space: 32.6 million m2.

• Number of people working in the exhibition industry globally (all activities): 680 000 FTE (Full Time Equivalent).

EXHIBITION INDUSTRY

ABOUT THE ECONOMIC IMPACT OF EXHIBITIONS

Exhibitions can expand your marketing

possible client and the exhibition a highly cost-effective way to conduct market research, launch new products and services, grow client bases, enter new export markets and generate new leads which might have otherwise taken months. Exhibitions will continue to be a valuable part of the marketing mix and if executed well they can provide a great return on investment and help grow a business.

Companies need to remember that organisers advertise directly to their audience. This makes each visitor a

Exhibitions are a sustainable way of doing business Exhibitions reduce multiple travel: When three suppliers meet four clients at an exhibition, they make seven journeys. Without the exhibition, they would need 12.

The EXSA Academy offers exhibitor training as well as various other courses. Contact Joy Donovan on info@ expoexpertise.com for further information. For a calendar of potential exhibitions visit the EXSA website: www.exsa.co.za.

• For those who participate: €1 / $1 spent/invested by a company to exhibit leads to two during the exhibition itself and eight if we include the contract follow-up after the exhibition: ROI of two at the show and eight after the event! • Especially for SMEs: - Exhibitions are a good first step to export for SMEs. - 51 per cent of exhibitors transact business with international clients. - B-to-B & B-to-C shows are powerful springboards for exports. Source: Results of the 2014-2015 microeconomic study conducted in France by UNIMEV

• Local impact for the territory: half the expenses of exhibitors and visitors benefit to the exhibition industry (organiser, venue, stand builder, etc.); the other half to the local / regional economy (accommodation, restaurant, transport, etc.). • This turns into jobs (1.8 million FTE) and tax incomes. Source: UFI

THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better We are the go-to people for exhibitions and events. Our members comprise of Venues, Organisers, Service Providers, Suppliers and Associate Organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa, and is always available with help and advice.

T: +27 11 805 7272 F: +27 11 805 7273 E: exsa@exsa.co.za www.exsa.co.za Patrons: Platinum:

Gold:

EXHIBITION INDUSTRY

The 3D Group of Companies has been busy. Here are a few highlights.

3D Cape helps stage first Cape Argus SportShow 3D Cape partnered with Professional Exhibition Solutions to stage the first Cape Argus SportShow at Sandringham Farm in Stellenbosch on 19-21 March.

his lifestyle and fitness event featured international sports stars, action sports clinics, extreme sports shows, live entertainment and a range of sport-related exhibits and equipment. Intended as a platform for South Africa’s sports industry to showcase the best of what they have to offer while promoting a healthier lifestyle, there truly was something to please every sports or outdoor fan, including: • The Jetman – Yves Rossy: guest speaker at the celebrity speaker box on Saturday and Sunday. • Lords of Gravity: Daily shows by the international acrobatic slam dunk

basketball team. • Hanli Prinsloo: Breath-holding, freediving and SUP yoga demonstrations. • Gravity Clash: Action-packed FMX Freestyle and BMX show. • Brian Capper: 10 times Supermoto and Trails champion. • Paintball competition: Including a first Provincial Cup event. • Xtreme Speaker Box: Opportunity to meet and greet incredible adventurers, thrill-seekers and sports stars. • CrossFit Box: Interactive demonstrations and competitions. • Bag jumping: Jump from three story tower onto airbags.

• Trampoline and parkour shows. • Sky-diving and wing suit display. • Fives futbol: Tournaments and junior skill programmes. • Stand-up paddle boarding (SUP) experience and yoga on SUP demo.s According to 3D Cape director, Andrew Keymer, the partnership worked exceptionally well. “It was an honour to work with Professional Exhibition Solution’s amazing Lynn Chamier on this complicated and challenging event,” he said. “Teamwork and respect saw us have a flawless build and we look forward to a bigger and better show in 2017.”

EXHIBITION INDUSTRY

ONE GROUP ONE SPIRIT ONE SOLUTION

3D Events effortlessly deals with 400

EXHIBITIONS “Design, manufacture, build” Shell scheme infrastructure Bespoke stands Modular stands Furniture hire Electrical hire Event branding On-line organiser and exhibitor services

INSTORE “Design, manufacture, install” Showrooms

D Design’s eventing specialist, 3D Events, effortlessly took care of 400 guests at Nu Skin’s fabulous experience, Nu Start, at Vodaworld in Midrand, Gauteng, recently. For more than two decades, Nu Skin has passionately pursued the creation of products and resources, demonstrating that its global network truly has the best people, products and culture in the direct sales, skin care and wellness industries. Nu Start is a bespoke conference-cum-exhibition intended to introduce guests to the Nu Skin brand and immerse them in its philosophy. 3D Events provided all the elements from start to finish, ensuring a seamless and enjoyable experience for all who attended.

3D builds in Botswana, wins best stand award

Point of sale Mall displays Motor showrooms Shop fitting

EVENTS “Conceptualise, Manage, execute” Confexes

Conferences

Golf days

Gala Dinners

Launches

Sports events

Festivals

For a COMPLETE IN-HOUSE TURNKEY SOLUTION JOHANNESBURG 4 Neutron Street, Linbro Business Park, Linbro Park, Johannesburg

D Design’s build team recently headed to Gaborone, Botswana, to erect two stands at the Botswana Tertiary Education Fair, which took place between 15-18 March. The Baisago University and Botswana University of Agriculture and Natural Resource Management (BUAN – previously known as the Botswana College of Agriculture) were very pleased with their performance, particularly as Baisago won Best Stand Award.

CAPE TOWN 9 Westlake Drive, Westlake, Cape Town +27(0) 21 702 1089

+27(0) 11 608 1588 www.3ddesign.co.za

EXHIBITION INDUSTRY

Most exhibition leads are never followed up International research shows that 80 per cent of exhibition leads are never followed up, a fact which has been acknowledged by the 8 000 exhibitors I have trained. Considering the price of exhibition participation, for exhibitors to waste 80 per cent of the business potential generated by the stand indicates that there is a huge need for training.

By Joy Donovan, managing director of Lester Donovan Group, trading as ExpoExpertise

xhibition organisers are aware that 80 per cent of exhibition leads are wasted by their exhibitors who complain that it is hard to calculate the return on the investment. If the exhibitors cannot calculate the return on the exhibition investment, guess what marketing media gets cut when times are tough? For years, exhibition organisers have believed that their job finishes when the visitor/buyer walks into the show and that it is the exhibitors job to get those buyers onto their stand. The Organisers must accept some responsibility for the success of their exhibitors, if for no other reason than the fact that successful exhibitors book bigger and better stands, more often. Many exhibitors believe that exhibition organisers are in the real estate business as they sell stands for a living. The reality is that exhibition organisers are selling business opportunities and it is their job to help their clients maximise those opportunities by providing exhibitor training. Having said that, the exhibition organisers cannot be held responsible

for the poor products, pricing and performance of exhibitors, who then complain that exhibitions are a waste of time, or are too expensive as a way to explain their poor results. Most exhibitors: • Fail to set multiple exhibition objectives as they don’t know 42 great reasons to exhibit. Exhibition objectives are the key to successful exhibiting as they can determine the right show, the right size stand, the right stand design, the right number of stand staff and the right budget. • Spend their entire exhibition budget on the exhibition stand, whereas no more than 50 per cent of the budget should go on stand design and construction. The job of the stand is to help the staff to sell your products and brand, not to win awards for the stand builders. • 25 per cent of the exhibition budget should go on pre-show promotions that drive quality traffic to the stand. The exhibitor should determine who they need to see on the stand to achieve their objectives, and then make it happen with frequent, compelling preshow promotions. • Fail to train their stand staff, yet 80 per cent of the success of the stand is because of well-trained staff. Exhibition visitors/buyers believe that how they are treated on the stand is how they will be treated as a customer, so it makes business sense to have well-trained and knowledgeable staff to greet them, staff who understand that their role is information-gatherer, not information-giver. • At least 25 per cent of the exhibitor’s budget should go on post-show promotions and lead management. Unfortunately, most exhibitors believe that the show lasts three days, whereas the business opportunities from the show last 365 days, if you factor in

pre and post-show promotions. This is why 80 per cent of exhibition leads are never followed up – because the show closed! Many exhibitors send out one email post-show thanking the buyer for visiting the stand, to which they get no response. Exhibitors will only see the best response after their seventh post-show promotion. Budget must be allocated for a stand manager to account for every single lead and for frequent post-show promotions till “they buy or die!” These five steps allow for the ROI return on the exhibition investment to be calculated, though I prefer ROO return on the exhibition objectives, which will allow for the analysis of product bang-for-buck and for comparison with other exhibitions and/or other marketing media. The lack of exhibitor training can lastly be laid at the feet of the marketing organisations, who failed to include exhibiting in their qualifications. Thirty years ago, I asked the then head of the IMM why exhibiting had been excluded. His response left me gob-smacked. “Because exhibiting is not marketing”, he pronounced. Exhibiting is the world’s second oldest profession – they were even mentioned in the Bible. Trade exhibitions have survived and prospered over the millennia because they are the most direct form of marketing available, where you are face-to-face with your customers and prospects and even more important, where your product can be demonstrated and everything can be demonstrated, even services. I understand that the National Marketing qualifications have not been updated for the last 10 years. The Exhibition & Events Association of Southern Africa are part of a team who are updating these marketing qualifications to ensure that exhibiting is taking its rightful place as a powerful marketing tool that can deliver huge results.

CORPORATE SOCIAL RESPONSIBILITY AND GREENING

Going green at your next exhibition

ompex has found, through its daily business and operational activities that the exhibitions industry has had a growing impact on social, environmental and economic factors. This is one of the primary reasons for recently joining The Event Greening Forum (EGF) that supports the development and implementation of minimum standards for sustainable events. Planning, managing and reporting on sustainable events and exhibitions is everybody's responsibility, but with tight budgets and deadlines, it's very easy to ignore these factors. However, once the decision has been taken to decrease the potential impact you have on the environment, it’s relatively easy to implement. Nigel Walker, managing director at Compex, said that he and his team

applaud any actions by companies and teams within the industry to 'Reduce, Reuse and Recycle'. “We believe that only when more clients insist on a sound environmental approach within our industry, will real and meaningful progress happen. “As a player in the events and exhibition arena, Compex will continue to focus on its efforts to align with responsible business partners, associates, suppliers and sub-contractors as an important part of its overall business strategy. “By educating our staff and clients on the importance of greening initiatives and the solutions that can be introduced, we hope to play a role in further promoting environmental sustainability,” he said. “We’d like to challenge you to identify ways in which you can ‘Go Green’ at your next exhibition.”

What are Green show exhibits? • Exhibits which are consciously designed to be durable and used again. • Exhibits that utilise various methods to eliminate waste and protect the environment; the design and production utilise methods that focus on the 3 R’s of the environment, namely, reduce, re-use and recycle.

Features of a Green stand • Can be re-used or re-designed • Uses materials that have been used previously, either for the same use or something completely differently • Made of materials that can be used in the future, either for the same use or something completely differently • Conserves energy and measures consumption • Uses low VOC (Volatile Organic Compounds) materials • Promotes greening initiatives such as car-pooling with staff who are manning the stand • Giveaways and hand-outs are well thought out and can be used again • Reduce and re-use of paper.

WANT TO ‘STAND’ OUT? Excuse the pun. We just couldn’t resist! So you’ve booked your (boring) shell scheme exhibition package and have made a note to buy extra Prestik on your way home for the posters you intend to stick on your stand’s wall… Don’t worry, we won’t judge you for taking this approach.

But for those of you who are eager to ‘STAND’ out from the rest – our totally awesome team (who by the way, are also highly experienced and knowledgeable) can help you plan, design, build and deliver a custom designed exhibition stand THAT WILL LEAVE YOUR AUDIENCE IN AWE! GET DIRECTLY IN TOUCH WITH OUR HEAD OF SALES TO FIND OUT HOW WE CAN EXCITE YOU:

nicole@compex.co.za | +27 82 857 3762

VISIT US AND SEE WHAT WE ARE UP TO ON SOCIAL MEDIA:

www.compex.co.za

Our very own (amazing) stand at Markex

FOCUS ON HOSPITALITY

ADVERTORIAL: THE PALAZZO HOTEL

Top class quality and exceptional experiences Tsogo Sun’s palatial Palazzo hotel at Montecasino is celebrating its 16th anniversary this year, and has been voted the Best Luxury Casino Hotel on the African continent in the coveted World Luxury Hotel and Spa Awards for the sixth consecutive year.

he World Luxury Hotel Awards are accepted as the pinnacle of achievement for luxury hotels and spas world wide. The winners are selected from votes cast by guests, tour operators and independent travel consultants globally. For the winners, these awards signify excellence, while for travellers they provide assurance of top class quality and exceptional experiences. Robert Jasper, General Manager of the Palazzo hotel, gives credit to the staff for the award. “Our people are the most remarkable aspect of the hotel. They are extremely engaging and offer consistent service delivery. Everything we do at the Palazzo is designed to provide the best possible experience we can deliver for our guests – whether it is greeting them on arrival or undergoing a comprehensive refurbishment. “We offer ‘the velvet touch’ to guests, maintaining ultra-high standards of exquisite elegance and opulence that has seen our reputation for excellence grow significantly over the years since the hotel opened in November 2000,” he said. The refurbishment of the hotel, which represented a R60 million investment by Tsogo Sun, includes a refreshing of the entire guest experience. A new function venue, Rosa, was built in the garden alongside the colonnade leading through to the Montecasino complex. This enables the hotel to meet growing demand for additional restaurant and function space, thereby equipping the hotel for more niche, intimate meetings or events. “We are predominantly a corporate hotel during the week and leisure over the weekend, with the casino contributing to both our weekday and weekend mix,” Mr Jasper added. The Palazzo hotel boasts five flexible meeting spaces and event venues. These

range from two boardrooms which can accommodate 10 guests, to larger venues for up to 50 guests. All venues are air-conditioned with controlled lighting. Best of all, the hotel also boasts unsurpassed WiFi.

“WiFi is critical. It is one of those trends that you cannot overlook, especially for international clients. It has to be a given – bandwidth is not the guests’ problem, it is yours as the hotel or venue,” Mr Jasper said.

FOCUS ON HOSPITALITY

With its beautifully landscaped gardens, cascading water features and intriguing Tuscan architecture, it is not surprising that visitors fall in love with this property Another trend he has picked up on is conference meals are now small bite size meals served on platters. “It helps with the atmosphere and is great for a quick service between sessions.” Typical guests who frequent the hotel vary across the board, from high-flyer business people to local residents in Fourways and other parts of Gauteng. With its beautifully landscaped gardens, cascading water features and intriguing Tuscan architecture, it is not surprising that visitors fall in love with this property. Although it is within the 24/7 gaming and entertainment precinct, it is also far removed from the crowd, creating an enchanting world of luxury living inspired by nature. “Our staff’s passion for worldclass service and attention to detail is uncompromising. The gardens lend themselves to total relaxation and sanctuary, and our food and beverage offerings delight the palate,” Mr Jasper concluded.

www.tsogosun.com/the-palazzo-hotel

DESTINATION FEATURE

Durban and KwaZulu-Natal’s events calendar

“Durban and the rest of KwaZulu-Natal has a very productive business events calendar for the rest of the year, with a number of events still coming on stream,” said James Seymour, chief convention bureau officer of the Durban KwaZulu-Natal Convention Bureau.

he table below highlights some of the core upcoming events for the remainder of 2016 that the Durban KwaZulu-Natal Convention Bureau, together with its partners have helped to secure and/or supporting to ensure their success. The most important of these will undoubtedly be the 2016 International World AIDS Congress.

Durban will be the only city after Washington to host this prestigious event for a second time. It is indeed a fitting accolade for Durban and South Africa’s leading international research institute in the realm of HIV and AIDS research and prevention, The Centre for AIDS Programme of Research in South Africa (CAPRISA) and the KwaZulu-Natal Research Institute for Tuberculosis and HIV (K-RITH).

This table also highlights the fact that convention bureaux should only strive to secure international and regional association meetings, but help secure other major domestic and regional business events. The Loeries Creative Week and the Conference of the Water Institute of South Africa, being important examples. Events such as these bring in tens of millions of rand for a local economy.

EVENT

DATE

Conference of Regional Impact of Information Society Technology IST-Africa

11 – 13 May

400-500

R4 2000 000

R10 000

Water Institute of South Africa Congress

15 – 19 May

3 000

R42 000 000

R101 000 000

International Conference on Community Psychology

27 – 30 May

500

R4 2000 000

R10 000

World Leisure Congress

27- 30 Jun

1000

R17 000 000

R41 000 000

World Aids Convention

17 - 22 Jul

20 000

R336 000 000

R813 12 000

World Leisure Congress

27- 30 Jun

1 500 / 2 000

R22 400 000

R54 208 000

Third International Conference on Muragabathi

5 – 7 Aug

1000

R8 000 000

R20 000 000

Loeries Creative Week

18 – 21 Aug

South African Pediatric Associations and Pediatric Surgery

30 Aug – 4 Sep

400

R7 000 000

R16 000 000

Congress of the International Society of City and Regional Planners

21 – 29 Sept

424

R11 000 000

R117 000 000

10th General Assembly of the International Association for 18 – 20 Sep the Prevention of Blindness

900

R8 000 000

R18 000 000

Congress Of The World Federation Of Trade Unions

5 – 8 Oct

828

R9 000 000

R22 000 000

World Hospital Convention

30 Oct – 04 Nov

1 200

R13 000 000

R33 000 000

18 952/ 19 452

R98 000 000

R444 000 000

Total

DELEGATES DIRECT IMPACT

15 900

TOTAL IMPACT

R117 000 000

Image by Diriye Amey from Locarno, Switzerland, commons.wikimedia.org

DESTINATION FEATURE

Protea Hotel Umhlanga set to double capacity

With the construction of additional accommodation at the Protea Hotel Umhlanga – including the new 15-storey tower block – the beachfront region will now be ready to receive an expected increase in the number of travellers visiting the area.

ikely to open in the third quarter of this year, the timing is perfect to meet the demand for more rooms. According to Danny Bryer, director of sales, marketing and revenue for Protea Hotels, a proud member of leading hotel group Marriott International: “Durban Tourism’s statistics reflect that the December 2015 period saw an eight per cent increase in visitor numbers compared with the same period the previous year. “This is in line with our own research, which predicts rising visitor numbers and spending patterns in the years

ahead, despite the adverse economic conditions nationally. “Through adding a tower block to the existing building, the hotel will be doubling its capacity for visitors,” Mr Bryer added. The area – a hub for business – will no doubt benefit from the new conference rooms which can host up to 150 delegates, as well as an eight-seater executive boardroom. In addition to a new reception area and lobby, the project will add an extra 119 bedrooms, a restaurant, lounge and bar.

After completion, the hotel will boast 240 bedrooms in total, with a mix of luxury rooms and semi self-catering accommodation to suit both corporate and leisure travellers. “Maintaining, expanding, and cementing our brand presence in the KwaZulu-Natal area has been on the cards for many years. With this expansion and the recent work completed on the iconic Protea Hotel Edward, Protea Hotels certainly will set to service the traveller market in the most sought-after areas of the province,” said Mr Bryer.

Conferencing in KwaZulu-Natal Premier Hotels & Resorts makes conferencing in KwaZulu-Natal seamlessly easy, with five world-class event venues to choose from.

remier boast two properties in Richards Bay, both providing flexible conference facilities. Premier Hotel The Richards is equipped with five venues, seating up to 120 delegates individually, or up to 300 combined. It offers organisers flexible conference rooms and creates a perfect meeting environment. Splendid Inn Bayshore is located adjacent to the Premier Hotel The Richards, and is the perfect choice for any conference or teambuilding session. With two venues and the ability to seat up to 70 delegates, it offers world-class conferencing facilities to go hand-in-hand with the tailor-made packages. Abundant sunshine can be enjoyed at Premier Hotel Pinetown. This establishment offers seven conference facilities that can seat up to 150 delegates and a boardroom to accommodate up to 30 delegates. In the Port Edward area, Premier Hotel Edwardian is a Tuscan-styled resort complex situated on the Hibiscus Coast of Kwa-Zulu Natal, offering a well-equipped

conference centre. It is perfectly located for meetings ranging from 12 delegates to conferences for up to 150 delegates. The hotel is located on the Golf Coast of KwaZulu-Natal and has nine 18-hole golf courses within an 85km radius, the perfect location to mix business with pleasure. For a conferencing experience off the beaten track, Premier Hotel Himeville Arms is the perfect location. It can be

found in the picturesque Drakensberg town of Himeville. Its location makes it the ideal destination for incentive conferencing, weddings and celebratory events, as well as catering for both the domestic and international leisure markets. Premier Hotel Himeville Arms Hotel offers four well-equipped conference rooms to accommodate from 30 delegates up to 100.

S PLE ND I D I N N H OT E L THE RICHARDS

Premier Hotel Edwardian is situated on the Hibiscus Coast, a golfer’s paradise.

Central to Kloof and Westville, and within easy access of all major routes.

B AY S H O R E

R I C H A R D S B AY

Premier Hotel The Richards has a reputation as one of the top hotels in Richards Bay.

Splendid Inn Bayshore offers comfortable 3 Star luxury accommodation.

Luxury Accommodation | Conference Facilities | Free Wifi | Restaurant & Bar | 16 properties nationwide

Central Reservations 086 111 5555 | info@premierhotels.co.za | www.premierhotels.co.za

SPOTLIGHT ON TECHNOLOGY

Selby’s Productions SA The technical specialists Selby’s Productions, the brand synonymous with a world-class technical service for the events and corporate industries, has grown from humble roots as a sound supplier in Durban into one of the biggest and beloved technical companies in Southern Africa. Think of Selby’s and think experts in the industry, prosperous client relationships, a quality technical service delivered by professional and talented team who always put your event top of mind.

elby’s has enjoyed healthy growth in business and popularity as a technical supplier to the events and conference industry. The success story of Selby’s is owed to many factors over the last three decades, 36 years to be precise. Unquestionably, the technical experience on their side is almost unrivalled. Founded by Ron Selby 1980s, the company's warranted reputation for excellent event technology and masterful service is still directed by the Selby’s family in three major cities in South Africa. Cheron Selby manages the Western Cape area from the growing Cape Town office, while Roger McFall leads the Gauteng and Southern Africa operation from the Selby’s Midrand office. Sarah Selby and Justin Pretorius head up the original Durban office, ensuring all client events in KwaZulu-Natal and Eastern Cape are technically sound. Selby’s is energised by a competitive zeal and passion for delivering an outstanding service that only a family business can. Logistically, Selby’s is now providing technical services to events all over Southern Africa thanks to its expansion of offices and personnel, ensuring national roadshows, launch and similar events are handled with logistical ease by the Selby’s team.

Cheron Selby said that Selby’s thrives on a highly distinctive service to clients based on skill, integrity and trust. “Our clients are mainly PCOs, event managers, corporates and music industry professionals. We put our creative and high performance culture to work. Our clients deserve the best and that’s what we give them”. Sarah Selby said that by providing clients with the latest high-end technology, Selby’s remain competitive in their product and service offerings. “It’s simply about meeting client needs. Many of our clients are servicing companies from overseas and expect the same, quality, hi-tech service they receive at events and conferences in the USA, Asia or Europe,” she said. Selby’s has invested heavily in the latest conference and event technology and recently embarked on the rollout of numerous IT-orientated products and services, including that of Presentation Upload Facilitation for conference presenters. This is a great example of how technology is making protected facilitation of presenter talks while also ensuring that the correct formats and the necessary checks are completed prior to event launch.

Other services include the design of e-posters for conference exhibitors and sponsors to display their services, and the ever-popular Selby's conference projection mapping services to take your presentation style to new heights with larger interactive, animated presentation displays. Fantastic projects from Selby’s this year include: • technical supplier to the 13th Meeting of the Combined Orthopedic Association (COMOC 2016) – CTICC • IT and AV infrastructure for Indaba 2016 – Durban ICC • SASTM (SA Society of Travel Medicine) Conference – The Boardwalk Convention Centre, Nelson Mandela Bay • 10th General Assembly of the International Association for the Prevention of Blindness (IAPB) – Durban ICC • various gala dinner evenings and launches. With the incredible technical services, family-led management and vast experience at the pulse of the Selby’s heart beat, this company is undoubtedly destined for even more growth and success across Southern Africa.

75295B

SPOTLIGHT ON THE CAROUSEL ADVERTORIAL

A celebration of

REAK away from the hustle and bustle of the city and bring your conferencing to The Carousel. Our conference facilities cater to all your business needs, offering business travellers from Gauteng to Polokwane the best of North West conferencing venues. These facilities can host everything from 10 boardroom guests to 1 000 conference delegates. Other uses for the conference venues include training, matric dances, weddings, birthdays, anniversaries, gala dinners, yearend functions and team building events. All our four conference rooms are fully equipped with stateof-the-art features in an air-conditioned, carpeted and wellserviced environment with free Wi-Fi. Our standard conference equipment and services offered are: • Independently-controlled lighting, PA systems, blackout facilities, telephone jacks. • Additional equipment on request – televisions, AV system, overhead projectors, data projectors, flip charts. • The Carousel meeting rooms offer the perfect business retreat for seminars, management meetings, training events and workshops. The Carousel Hotel and Acacia Place offers guests accommodation that feels a million miles away from the city. Our hotel is a celebration of old-world luxury. Each of the 57 fully air-conditioned guestrooms are tastefully decorated and furnished to ensure maximum comfort and overlooking the crisp clear swimming pool. With a lapa and braai area overlooking the pool and jungle gym, the Acacia Place self-catering units are perfect for groups looking for self-catering accommodation without compromising on modern conveniences. To end off, book a relaxing spa treatment at Shangilia Boutique Spa, or a game drive, or horse trail in our Tholo Eco Reserve, where we have a variety of birdlife and game.

For the best North West conference venues, get in touch with The Carousel by contacting the Banqueting Department on 012 718 7523 or, alternatively, e-mail carouselinfo@suninternational.com

HOST YOUR NEXT CONFERENCE AT THE CAROUSEL At The Carousel, we understand that work is so much more fun when play is not too far away. That’s why we offer state-of-the-art conference facilities, with free Wi-Fi. Nature lovers can enjoy unforgettable game drives and horse trails. The Shangilia Spa is here to rejuvenate your body, mind and soul. At the end of a day of work and play, settle in for a good night’s rest with our stunning accommodation.

For bookings please contact banqueting at 012 718 7375 or email carousel.banqueting@suninternational.com

al promotion Speci th

ers anniv ary presented by

Ripcord Promotions

25 years and still

pulling strings

“When we celebrated our 20th anniversary, we thought we were quite special to survive as long as we had, and now we are even more taken with the idea of being around for 25 years,” says Estelle Lötter, managing director of Ripcord Promotions.

uring that time, we have lost many of our colleagues in the industry – some changed direction and closed their businesses. Sadly, some have passed way, and others just decided to throw in the towel for a variety of reasons. “If we look back now on who was around when Ripcord started, we probably would not need both hands to count them," said Estelle. Ripcord Promotions has been "pulling strings" since 1991, and has done a variety of conferences and events, for a broad spectrum of clients. “At the outset, the focus was on corporate clients, as is the case with most new entrants to the market, but over time that has changed to mainly association conferences, with a smaller number of corporate events. “Conferences per se are still our biggest passion, usually run over a number of days with a fairly high level of complexity – golf days, two to three functions, partner programmes, registration and accommodation, and onsite management, to name a few,” said Estelle.

“Although the intention initially was to focus on smaller association conferences, having long-standing relationships with clients, and being part of the growth of events, has meant that the size of one particular conference has grown enormously, from 270 13 years ago, to more than 1 200 last year,” she added. As the Event Manager of the IISA said: “Congratulations to Ripcord on their 25th anniversary. The IISA has had a relationship with Ripcord for 13 years who have ably assisted in being the secretariat for our annual insurance conferences. We appreciate what a dependable service they have provided to us over the years. Ripcord has achieved positive results for the IISA, along with the recognition from our delegates attending our conferences with regard to the high level of value and service proffered.” Estelle jokes about being a control freak, but that is why Ripcord does not take on dozens of events at the same time, dividing the attention and focus of the team.

Estelle Lötter

“Each client is entitled to the undivided attention and dedication that has become a hallmark of Ripcord's service offering, which would explain why so many clients keep coming back for more,” she said. When organising an event or conference, Ripcord becomes part of the team, by establishing relationships with all the role players – client, venue, suppliers, and even delegates. “Because of repeat attendees at most of the conferences, we have developed a knowledge base of the preferences of delegates, and would pick up if a personal assistant books the chief executive officer into the wrong hotel, or forgets to book him to play golf at the correct course. “That has meant that a level of comfort has evolved among delegates, and they often comment on the quality of the events they attend. While one can't usually put a finger on what specifically they are referring to, it is apparently because everything runs smoothly, with no hiccups,” she said. Becoming a CMP (Certified Meetings Professional) in 2009 has helped Estelle and, by association, Ripcord, to up its game. Estelle said: “There are so many new developments going on in the industry all the time, and it would be easy to be left behind. Locally, laws have come into effect, international trends have changed, and delegates’ expectations are in constant flux. “While not all things work for all events, the suitability of things like conference apps, audience response systems and interactive facilities, should at least be considered before being discarded.” It is for this reason that Estelle regularly participates in webinars presented by

organisations like PCMA, to keep up to date with what is happening overseas. Conference Consultancy's Master Classes, usually presented by international experts, demonstrate how things are being done beyond our borders, but with a local flavour and application demonstrated. One often comes across young people who are keen to get into events. She said in most cases they don't realise how much administration goes into creating what they perceive as the glamour of events, but once they understand that is what makes it all look easy on-site, and can participate in the success of the event, they are encouraged to learn more. Generally, Estelle believes it is more advantageous to take a complete novice and teach them Ripcord's way, than try to "unteach" what they learnt at college or another company, as each one does things differently. Since the theory remains the same, Ripcord is keen to use the SAACI Academy's training courses to enhance knowledge and experience, particularly newcomers to the company. “There is always the risk that trained people move on, but that is the nature of the game, and the aim is to have as many skilled and knowledgeable people on the team,” Estelle said. Over the next few years, Ripcord Promotions plans to rekindle involvement in the corporate space, as well as larger association conferences, some already secured for a few years ahead. Having been recognised in 2015 as one of the Top 40 Women in Mice, as well as inducted into SAACI's Hall of Honour, has contributed to increased profile for Ripcord, and created new opportunities. The spin-off has been securing work from participants in other

From left: Chantel Witbooi, Registration Administrator; Estelle Lötter, Managing Director; Vanessa Magubane, Events Coordinator.

events they organise, which is a great endorsement of the level of expertise and professionalism which Ripcord demonstrates. “In addition, repeat business from the same clients, and the return of past clients who decided to try a different service provider, means the future looks bright and busy for the company,” Estelle added. With a Certified Meeting Professional (CMP) at the helm, and the experience of the past 25 years, Ripcord Promotions have honed skills from which clients benefit, knowing they have true professionals in charge of their events.

Tel: +27 11 482 2835 Email: estelle@ripcord.za.com www.ripcord.za.com

COMPANY UPDATE

On Show Solutions

reveals all You may know them as the roadshow professionals, the tourism specialists, or even the orange ladies. Some of you know them as the hosts of Africa Showcase, or the organisers of Meetings Africa or even from their Indaba days. The owners of On Show Solutions, Amanda Margison and Jacqui Reynolds, are names that most in business events will recognise as leading event organisers at the forefront of our industry. Business Events Africa spoke to them to find out exactly who they are and what their latest developments are. This is what they had to say…

N SHOW SOLUTIONS is a dynamic exhibition and

events team, with a personalised approach and clear vision for global marketing. Combining our strengths for project management and an insatiable passion for tourism, On Show is not your conventional event organiser, and we’re not party planners. Our events all have a strong trade focus, aimed at introducing the right people to one another for maximum business return. And, of course, we always want to have fun while we work. On Show Solutions was conceptualised 10 years ago while we were running Indaba. We were in the fortunate position to understand the changing demands in the tourism industry. Roadshow was the new buzz word and we felt we could offer a new global marketing platform through our Africa Showcase brand. The business model has been refined over the years, but our primary focus is still taking African tourism products directly to key source markets to facilitate meaningful connections. Our networks and partners are spread across Africa, Europe, Asia, Russia, North America and Australia. This enables us to keep our finger on the pulse of the global business events

industry while also closely monitoring international trends on behalf of our clients. With all exhibitions – consumer, trade or table-top – the ones that succeed are those whose organisers are able to adapt. As roadshow specialists, we have provided event management services locally to a range of clients such as South African Airways, Protea Hotels and Air Botswana, as well as tourist boards from Seychelles, Argentina, Peru, Chile and Brazil. Our roadshow model is now rolling out to other industries, replicating what we do best by partnering with industry experts in their respective fields. Wait and see what we have up our sleeve! Another project keeping us busy is the media conference in Johannesburg, the Menell Media Exchange, supported by Duke University in the US. This annual gathering connects South Africa’s media houses, non-profits, journalists and bloggers for a lively conversation on the future of journalism. We have recently been asked to manage an import/export conference, a Blue Economy conference and a series of other exhibitions across Southern Africa. The company is an active member of SAACI and AAXO, as well as tourism associations such as SATSA, Atta and RETOSA. As the directors of On Show, we have been the organising arm of Meetings Africa for six years on behalf of the South Africa National Convention Bureau, proudly winning best show every year in the EXSA awards. We have built up an extensive network of wonderful people in the business events industry, which has always been close to our hearts. We are thrilled to see how other African tourist boards have identified the growth potential of the business events industry in their countries, and we’re looking at how best to assist in this space. The Meetings Africa contract has come to an end and we’ve since resigned our directorship from our second company, Synergy (previously Scan On Show), so we can give On Show Solutions our undivided attention. Africa Showcase remains our signature brand, with a proud tradition of promoting travel to the continent. We are dedicated to evolving and growing tourism to the African destinations and products we feature, enabling our passionate team to gain a deeper insight into the source markets we visit.

We’re privileged to have a loyal support base with many of our exhibitors joining us year after year in various different markets. Being based in South Africa with a strong Southern African following, this region was our natural starting point. However, our client base has steadily built up with a positive extension into East Africa, largely driven by our partnership with Atta and their reach of more than 550 members in 22 African countries. Today our Africa Showcase incorporates a mix of tourism companies from East Africa, Southern Africa and the Indian Ocean Islands. We present a host of tourism authorities including Zambia, Kenya, Seychelles, South Africa, Malawi, Botswana, Zimbabwe and Namibia, as well as several provincial and regional boards. Our private sector exhibitors range from the big hotel groups, such as Sun International and Tsogo Sun, to boutique hotels like Essque Zalu Zanzibar.

Our events all have a strong trade focus, aimed at introducing the right people to one another for maximum business return Safari offerings from Wilderness Safaris and An African Anthology sit complementary to bucket-list adventures such as climbing Mount Kilimanjaro with African Scenic Safaris, or a photographic safari in the Delta with Ker&Downey Botswana. Our clients enjoy our offering where they can pick and choose markets relevant for them, without being tied to a retainer contract. Of course, it hasn’t all been plain sailing – we’ve had to weather several storms in our business. The financial crisis of 2008/2009 loomed just after our first roadshow in Ireland, temporarily damaging outbound tourism from that country. The terrorist attacks in Kenya in 2013 obliterated travel to East Africa and the subsequent travel advisory put immense strain on our clients. This trend is still being felt. The visa procedures South Africa implemented also had a drastic impact on our projects, with the BRICS countries being particularly hard hit. Through all these crises, we have had to adapt, guide our clients on international market spend, and ride the wave of confusion while the industry adjusts. Fortunately, there is a silver lining. In March we were privileged to represent South Africa in Russia as South African Tourism and the Embassy re-establish connections with the Russian travel trade and advise on the positive steps our country will take in the not-too-distant future. Our next exciting adventure is roadshows in Africa, for Africa. After establishing successful roadshows across North America, Europe, Asia and Australia, the Africa Showcase is coming home. We are excited to add a fifth continent to our tourism calendar.

It’s time for Africa!

Which markets does the AFRICA SHOWCASE visit?

In 2016 we take Africa directly to travel trade partners in these regions: March

Nordics

June

UK & Ireland

July

South Africa

August

SE Asia | Russia

September

North America

November

Europe

In 2017 the Africa Showcase will also feature East Africa and a return to Australia and New Zealand Contact us +27 11 4314126 | www.africashowcase.travel

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EXECUTIVE CHEF

Guest satisfaction is key for Alexandre Coupy Alexandre Coupy, 46, executive chef at Sheraton Pretoria Hotel, has more than 30 years experience. He was trained and worked in many Michelin star restaurants in France, Monaco and London before coming to South Africa where he started at Cellars-Hohenhort and then Au Jardin in Cape Town. He went back to London to work at the Ritz and then returned to South Africa.

lexandre has served diligently at world-famous hotels and restaurants in countries like France, Spain and the United Kingdom, gaining extensive culinary knowledge. Alexandre was born in Biarritz in France. His career started at the tender age of 15 as an apprentice under the famous chef Jean-Marie Amat at the two-star Michelin Restaurant, the Saint James at Bouillac near Bordeaux. He later moved on to work with threestar Michelin chefs like Pierre Koffman and Alain Ducasse before coming to Africa. “My parents were in the restaurant business and I always loved the kitchen atmosphere. I spent my summer vacations working in the kitchen from washing pots to making pizza and so on. As soon as I finished school I started my apprenticeship in the kitchen.” Having grown in stance and passion since, Alexandre’s philosophy is simple – guest satisfaction. He always strives to provide a wide selection of foods and ingredients so that it meets all guests’ taste and preference. Following on this, he said one of the main challenges he faces is products are becoming very expensive and are not first class. “It makes it very difficult to put together a menu and dishes that are within the reach of everyone.” In terms of food trends, Alexandre said: “People want to eat healthier,

simpler food with great flavour from the product.” On being a chef, he said: “The days are never the same, the diversity of products we work with and the people. “Funny story. On the menu I used to have a 12-hour slow cooked braised lamb shoulder. A guest wanted to see me at the table to complain that the meat was not medium rare. To which I had to answer, ‘After cooking it for 12 hours, it might be difficult to have it medium rare’. The guest then realised this and we had a good laugh. “On a separate occasion, we had a guest storming up to reception to complain that the microwave did not work and we needed someone to fix it right away. The problem was we did not have microwaves in the rooms. The guest asked us to come take a look, and it turned out the guest thought the room safe was a microwave.” Alexandre’s suggestion to PCOs organising an event or congress is organise in advance and speak to the chef to help make the right menu choice for your event. On the personal front, Alexandre said “I have been married to beautiful Karen for 12 years, and we have two gorgeous daughters, Dahane and Tahlé.” For leisure, he enjoys spending time with his wife and daughters. He enjoys watching sport and the cooking channel. “I also enjoy a good book. I like biographies of people. I find they can be very inspiring.” Looking ahead, he said “in five years I would like to be in New Zealand or Australia in a Starwood property. I would also like to be an food and beverage

director in total charge of kitchens and food and beverage departments.” His advice to newcomers: “our work is not easy and demands a lot of dedication and time. It is very important to know all the basics. If you do not have the foundation, then it will be extremely difficult to be an executive chef. Work hard. Commit yourself.”

What is your signature dish? Pan-seared blue fin tuna rolled in roasted sesame seed served on a sauce creole with ravioli of creamy butternut. For the wine, Hamilton Russel Pinot Noir.

What trends are emerging in the conference industry in regards to food? People want to eat healthier.

What has remained constant in this industry? Demand for perfection.

What is your favourite beverage? Appletiser.

What is your favourite food? Foie-Gras.

What is your pet hate? Litter. What is your great love? My wife Karen.

Are you adventurous? I travelled around Southern Africa in a bakkie with six friends. We saw many countries and met interesting people. I loved that.

FUTURE FOCUS

Tshepo Maseko passionate about business events

shepo Maseko, 29, sales and marketing co-ordinator of the South Africa National Convention Bureau, said a typical day is something that doesn’t exist in the business events industry. The South Africa National Convention Bureau (SANCB) is a business unit within South African Tourism. The Bureau acts as a one-stop solution for providing independent information and assistance, giving neutral advice on all aspects of organising business events in South Africa. “The dynamic environment causes you to be able to meet a professor in the morning and by midday, you have made contact with the international association client to discuss a bid for an event that will bring 10 000 people to South Africa.” In terms of highlights, Tshepo said: “I was one of 35 young meetings industry professionals globally selected by a panel of international industry experts to attend the Forum for Young Professionals (FYP) held at the Campus de la Universitat Autònoma de Barcelona in 2013. As a participant in the FYP, I gained a wealth of knowledge, a stronger network within the meetings industry and enhanced professional skills. Also noteworthy in my career thus far, is having had the privilege to attend the European Cities Marketing (ECM) Summer

School in Istanbul as well as the Research, Sales and Marketing Programme (RSMP) hosted by the International Congress & Convention Association (ICCA) in Amsterdam.”

When did you realise you wanted to be in business events? After I joined the organisation, I soon realised I was very interested in business tourism as a division within South African Tourism at the time. Although I learned significantly from the leisure environment, I was drawn to business events because of its capability to not only yield significant economic benefits to the destination, but also a wealth of knowledge through the expertise of international professionals coming to our country.

Were you discouraged from pursuing a career in business events? No. It was quite the opposite. Some of my colleagues encouraged and orientated me so that when I joined this exciting industry, I would be able to navigate my way around with ease. The business events industry offered so many opportunities for me to experience different cultures and food, to sell my country on the international platforms where we participate, and also to develop and deliver an exciting VIP local corporate hosted programme at Meetings Africa.

How long have you been in the industry? I have been in the business events industry for three years and eight months. With the nature of this energetic fast paced industry, it sometimes feels like I have been in the industry for far longer than that.

What challenges do you face as a young person in this industry? Although it does not affect my enjoyment of the industry or the quality of work I have been privileged to engage in, one of the challenges is with regard to generational differences. For instance, dissimilar world views held by the “baby boomer” generation versus those of “millennials” can affect how they

are able to build amicable inter-personal relationships with one another.

What does your job entail? I co-ordinate South Africa’s business events bids with the provincial/city convention bureaux and also assist local associations who are interested in bidding for international association meetings that they are affiliated to. My current role also includes bidding for corporate meetings and incentive groups to come to South Africa. I’m also responsible for the local corporate hosted buyer programme which is a B2B meetings industry platform at South African Tourism’s annual business events trade show, Meetings Africa. Furthermore, I work extensively on the international hosted buyer programme for Meetings Africa.

Which personal traits do you need for this position? The most important quality is passion and love for this beautiful country. There is, of course, a need to have the required tertiary qualifications related to sales, marketing and tourism, and to be articulate in communicating and negotiating. Furthermore, it is important to be resilient and have the willingness to go beyond what is required.

What advice would you offer young people who are reluctant to explore the business events industry? The business events industry is exciting, fun and provides ample opportunities to meet and learn from people who come from different parts of the world. However, from a realistic point of view, I would also inform them that it requires a lot of hard work and at times, late nights and very early mornings.

What is your goal for the next five years? To be the best in my field and contribute to the economy of South Africa. In the next five years I would also want to have grown to sales and marketing director at either a convention bureau or a convention centre to oversee all sales and marketing activities.

VENUE NEWS

The Rand Show Still Joburg’s biggest day out March was a jam-packed month at the Expo Centre, with exhibitions and shows of various descriptions decking the walls and covering the grounds.

nding off the month with a bang was the darling of consumer events, the Rand Show, which again proved why it is a momentous occasion on the South African show calendar. When you think about the Rand Show, you immediately picture the grounds of the Johannesburg Expo Centre (JEC), teaming with exhibitors, stands, excited children and interesting displays. “Ask any South African family and they can probably recall a few of their favourite memories of this incredible event,” said JEC chief executive officer Craig Newman. “The Rand Show is a truly iconic South African brand that has been part of the fabric of the lives of four generations of South Africans, making precious family memories for more than 120 years.” For 30 of those years, the Rand Show has called Nasrec home, becoming the family-oriented, lifestyle-rich show that we all know and love today. “The Rand Show is Nasrec and Nasrec is the Rand Show,” said Mr Newman. “The two have become synonymous with each other, which is what we aim to achieve with all the shows that come to our halls.” Since its transformation from a premier agricultural show as it began in 1894, the Rand Show has been building on its history to ensure that it remains a “mustdo” for every family, fulfilling its promise of being a great day out.

This year, the Rand Show vowed to be Joburg’s biggest day out, welcoming exhibitors of every description from 25 March to 3 April. “We provided 10 full days of entertainment, exhibitions and demonstrations, as well as many free activities for every taste,” said Mr Newman. “The key to the success of this event is that it delivers the same level of fun every year, with just enough of the ‘new’ to keep you coming back!” The Rand Show provided visitors with 10 action-packed days, fuelled with shopping and entertainment, including the exclusive Man Cave, an International Market, Animal Kingdom, a Science and Technological Lab, as well as gardens for visitors with green thumbs. The Man Cave was the “new kid on the block” this year, presenting a haven for the bored husband, boyfriend or male teenager. Displays included 4x4 equipment, billiard tables, boats and boating accessories, cycling, gadgets, gaming, home cinema and sports equipment, as well as whiskey tastings for the aspiring connoisseurs. “The debut was highly successful,” said Mr Newman. “In fact, we’re convinced that this is where the majority of our male population ended up!” Earlier in March, Propak Africa welcomed service providers and suppliers to the largest packaging, food processing, plastics, printing and labelling business-to-business exhibition on the African continent. “A world-class and highly successful show in its own right, Propak Africa is the must-attend event for anyone involved in the food and beverage processing industries, packaging, pharmaceutical and cosmetics manufacturing, retail and

wholesale, plastics manufacturing, printing and labelling,” said Gary Corin, managing director of Specialised Exhibitions. “It’s a wonderful platform where buyers are able to source and view the latest in innovative technologies, machinery, equipment, products, consumables, systems, services and solutions and the JEC was the perfect venue for it.” From 15-18 March, Propak featured more than 450 exhibitors from 15 countries, offering visitors the chance to network and view cutting-edge technology and products. “Those who attended had the opportunity to spend four full days sourcing the best deals, learning at five industry conferences and being exposed to the latest in food processing, manufacturing, and labelling,” Mr Newman said. On Saturday, 19 March, the Expo Centre had the pleasure of hosting funfairthemed Major League Gardens, a spring social festival and outdoor event. Guests were invited to experience the ultimate in outdoor entertainment, with live artists, outdoor activities, a beer garden and more. Performances included that of Major League, Cassper Nyovest, Riky Rick, Zola 7, and Aewon Wolf. “The show was a great success,” Mr Newman said. “This was our first time hosting it and we were pleased that it was well received. The Expo Centre provides ample stage and outdoor space for an event of this nature.” With March and the Rand Show in the bag, what’s next for the team at the Expo Centre? “More of the same,” laughed Mr Newman. “The wonderful thing about this industry is that it just keeps moving so we are already well into preparations for April and May. We’re gearing up for the next line-up of world-class shows to ensure South Africa stays entertained,” he concluded.

VENUE NEWS

The Blue Label Wing launch at Ticketpro Dome Ticketpro Dome recently launched The Blue Label Wing, a new 1 600sqm multi-purpose room. The launch event took place in the new venue and showcased its versatility with various room configurations. This venue can operate as an independent facility or a seamless extension to the Ticketpro Dome’s current offering.

he Blue Label Wing, a joint venture with Delmont Caldow Caterers and Ticketpro Dome, has been designed to supplement the venue’s ability to host smaller events, as well as allowing multiple events to be conducted simultaneously. Larger-scale events can also make use of the added space. The expansion highlights that the Ticketpro Dome is constantly being invested in and improved in order to maintain its status as a premium facility with an innovative and highly flexible offering to organisers and consumers. The new wing will be utilised for more intimate events, trade shows, conferences, exhibitions, banquets, workshops, product

Seen at the Blue Label Wing launch…

launches, weddings and additional pre- and post-hospitality for concerts. This area also provides complementary space for large exhibitions or conferences. Regarding the expansion, Thebe Reed Venue Management managing director Carol Weaving said: “R33.5 million has been spent on upgrades to the Ticketpro Dome. This new wing forms part of the upgrade.” She said the new area is versatile and can transform into three sub-divisional rooms. Cynthia Penprase, general manager of the Ticketpro Dome said: “We are looking forward to the impact this development will have on the marketability of the Ticketpro Dome as a unique and interchangeable venue space targeting trade events. The expansion will increase the Ticketpro Dome’s marketplace presence and strength while meeting growing client demands as the economy improves.”

Carol Weaving, Thebe Reed Venue Management managing director with Irene Costa, editor of Business Events Africa

Tel: +27 11 794 5800 I Fax: +27 11 794 5808 Email: info@ticketprodome.co.za I Web: www.ticketprodome.co.za Cnr Olievenhout Ave & Northumberland Rd, North Riding

MARKET NEWS

Africa Travel Week closes with impressive growth Three events, one week, one venue. This is what Africa Travel Week comprises. A nexus for travel professionals across South Africa, the continent and the globe, this year’s events exceeded all expectations.

rganised by Thebe Reed Exhibitions and Reed Travel Exhibitions in the week of 4-8 April 2016, three highly soughtafter industry shows; ILTM Africa, WTM Africa and ibtm africa, provided a comprehensive and diverse platform for leading businesses in the inbound and outbound travel sectors to do business, all under one roof at the Cape Town International Convention Centre (CTICC). ILTM Africa, the specialist invitationonly table top event, was the first experience of Africa Travel Week which opened on Monday 4 April in the host city of Cape Town. Carol Weaving, managing director of Thebe Reed Exhibitions; Tokozile Xasa, Deputy Minister of Tourism; and Cape Town Councillor Garreth Bloor in the ribbon cutting ceremony which opened WTM® Africa on Wednesday, 6 April 2016.

Welcoming African suppliers of luxury travel experiences, products and services and international buyers from 28 countries over three days, ILTM Africa held 4 263 quality face-to-face meetings, which is a seven per cent increase on the previous year. This fourth annual ILTM Africa event was hailed as “excellent value for business” by all stakeholders attending the three day niche event. ibtm africa was praised by visitors as an “excellent event for business development, and knowledge enhancement” in the region with global relevance. Held on the last day of Africa Travel Week, ibtm Africa evolved from a table top event in previous years to a high quality content driven education programme. This change occurred due to a gap in market education. The conference

brought together key meeting planners from some of the leading corporates in South Africa and suppliers from the meetings industry. Throughout the last day, the conference gave visitors insights into technology, future trends, procurement and consolidation, the benefits of foreign exchange and the convergence of the travel and meetings industry. The third annual World Travel Market Africa concluded on Friday, 8 April 2016, delivering another impressive show which successfully contributed to the economic impact on the continent’s tourism sector. With more than 600 exhibitors participating in more than 7 500 prescheduled appointments before the show began, as well as an increase of more than 20 per cent on 2015 visitors and an increase on overall travel professionals at the event, WTM® Africa certainly meant business this year, with remarkable results recorded. Carol Weaving, managing director of Thebe Reed Exhibitions, organisers of Africa Travel Week, expressed her delight in the impressive participation results, “We are extremely thrilled with the results and feedback from our third Africa Travel Week events here this week CTICC. “Many of our stakeholders have reported doing real business at their events. This all bodes well for developing business in the region which will benefit the economies of South Africa, and Africa as a whole. “We would like to thank the Minister of Tourism, Derek Hanekom, for his support while attending the inaugural African Responsible Tourism Awards. “We are looking forward to being back here next year bringing more relevant, more engaging and more exciting topics to Africa Travel Week 2017. ” WTM® Africa 2017 will be taking place from 19-21 April at the CTICC.

MARKET NEWS

Launch event held at Avianto Affordable Adventures and Event Inspirations have merged.

his follows the complete buy-out of Affordable Adventures after owner, Grant Leibbrandt, relocated to Singapore. Helen D’Oliveira is the new owner and she is very excited about the merger. For the time being, the two entities will continue operating under their current names. She confirmed that the key Affordable Adventures staff members have been retained. Ms D’Oliveira said the teambuilding element is a good addition to her company. The merger was recently celebrated at a launch event held at Avianto, in Muldersdrift.

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SAACI NEWS

The proof is in the detail I

SAACI TP.pdf

3/16/2016

By Adriaan Liebetrau, chief executive officer of SAACI

n recent months I have advocated the need for our industry to be more innovative. I am concerned and I know many of you are too, that our industry professionals have for too long taken a copy and paste mentality. I understand, it’s always easier to do an event the second time round. To be frank, I prefer it. This way one knows what is expected as a planner or venue and even as a service supplier. However, this is not a licence for us to not try new things. During a recent panel interview with Jeremy Maggs at a SAACI Johannesburg event, Mati Nyazema, managing director of Sandton Convention Centre made an interesting point. “Many of the larger corporates, such as our banks, are very innovative and creative when it comes to events. The problem seems to be that these ideas are not spilling over to other sectors specifically to smaller companies. “The venue just provides the room. Organisers need to work around that and make of it what they want. Often, it’s the creative agencies that push the organisers to be more creative,” she said.

8:33:47 AM

I am and always will be a firm believer that innovation is key, regardless of what sector we operate in. This does not mean we can forget about the basics. In my previous article I had a rant over banqueting food that is either deep fried and battered, or only being served traditional pastries with cheese and preserves. During the IBTM Africa conference, we mixed it up and had popcorn with nougat, chocolate Whispers, jelly beans and Jelly Tots. By doing this we catered for the basic need for sweets in the venue with a flair of innovation. For me, going back to basics is looking at the detail. Too often people tick boxes of what needs to be done, but miss out on quality and detail. Remember, the details can be the difference between a good event and a great event. If you are arranging a conference, remember it’s not a party. You are hosting it for people to meet, connect and learn – get that right! If you are arranging an exhibition, don’t forget the most important thing is for the seller to meet the buyer. Create various opportunities for this to happen and you are sure to have a winner.

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SITE NEWS

SITE Global Education Week celebrates Global Meetings Industry Day SITE Global Education Week, 11-15 April 2016, is an annual initiative designed to create awareness and celebrate the impact that the global incentive travel industry has on business and economic growth.

hroughout the week, Site offered webinars on topics specific to the incentive travel industry. In addition, Site chapters around the world hosted regional events to address the needs of their marketplace and showcase the rich expertise of the Site member network. During Global Meetings Industry Day (GMID) on 14 April, Site joined forces with Meetings Mean Business (MMB) and other industry leaders to showcase the real impact business meetings, incentive travel, conferences, conventions, trade shows and exhibitions have on people, businesses and communities. ”This is the fifth year of Global Education Week, which is always held the second week of April, and this year happened to coincide with Global Meetings Industry Day. “The initiative was created to engage our chapters and members and serve as a way to provide valuable education on how incentive travel can drive business results,” said Kevin Hinton, chief executive officer of Site.

“Today's competitive business environment demands greater expertise and industry education as both a complement to work experience and an accelerant for future success. “Site is proud to dedicate this week to offer local and virtual education to our community and to support GMID.”

Michael Dominguez, MMB co-chair and senior vice-president of corporate sales at MGM Resorts International said: “With the help of organisations such as SITE, GMID will demonstrate the critical role our industry plays in building personal relationships, driving positive outcomes and supporting strong communities.”

What we’re all about ... motivational experiences Why we do it? ... business results SITE ORGANISATIONAL MISSION • • •

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth Contact Tes Proos Office + 27 (0)21 555 3617 Fax: 086 698 7792 Only one organisation sits at the critical intersection between those who E-mail: tes@crystalevents.co.za seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site ... www.crystalevents.co.za

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Conferences, workshops and exhibitions of interest to the conference, exhibition and special events market For free entries in this calendar, please supply information to: Contact Publications, PO Box 414, Kloof 3640. Tel: (031) 764 6977. Fax: (031) 764 6974. Email: colleen@contactpub.co.za LOCAL: 2016 JUNE 5-7: SAACI Congress Venue: Mangaung (Bloemfontein). More information: Adriaan Liebetrau Tel: +27 (0)11 880 5883. E-mail: adriaan@saaci.org. www.saaci.org 7-9 MAY: Tourism Indaba 2016 Venue: Durban International Convention Centre, Durban. Tel: +27 (0)11 467 5011. www.indaba-southafrica.co.za

LOCAL: 2017 APRIL 19-21: WTM Africa 2017 Venue: Cape Town International Convention Centre, Cape Town. More information: Thebe Reed Exhibitions Tel: +27 (0)11 549 8300 Email: info@ThebeReed.co.za

INTERNATIONAL: 2016 APRIL 19-21: IMEX Frankfurt. Venue: Frankfurt, Germany. More information: Tel: +44 1273 227311. www.imex-frankfurt.com MAY 25-27: IAPCO EDGE SEMINAR. Venue: Whistler, Canada. More information: info@iapcoeducation. org. www.iapcoeducation.org JUNE 14-16: THE MEETINGS SHOW. Venue: Olympia, London, UK. More information: Steve Knight, Event Director. Email: steve. knight@centaurmedia.com. www.themeetingsshow.com JUNE 15-17: IBTM AMERICA. Venue: Nashville, USA. More information: Email: ibtmamerica@reedexpo.com. www.ibtmamerica.com SEPTEMBER 27-29: IT&CMA. Venue: Bangkok Convention Centre, CentralWorld Bangkok, Thailand. More information: Email: itcma@ttgasia.com. www.itcma.com OCTOBER 18-20: IMEX AMERICA. Venue: Sands Expo & Convention Centre, Las Vegas, USA. More information: www.imexamerica.com

NOVEMBER 12-16: 55th ICCA Congress. Venue: Kuching, Malaysia. More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. Email: mathijs@icca.nl. www.iccaworld.com NOVEMBER 29-DECEMBER 1: IBTM WORLD. Venue: Barcelona, Spain. More information: ibtmworld.sales@reedexpo.co.uk

INTERNATIONAL: 2017 MAY 16-18: IMEX Frankfurt. Venue: Frankfurt, Germany. More information: Tel: +44 1273 227311. www.imex-frankfurt.com DATE TBA: 56th ICCA Congress. Venue: Prague, Czech Republic. More information: Mathijs Vleeming, marketing project manager, ICCA, Toren A, De Entree 57 1101 BH Amsterdam, The Netherlands. Tel: +31 20 398 1962. Email: mathijs@icca.nl. www.iccaworld.com

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