3 minute read
WOMEN IN THE INDUSTRY
Event Synthesis International is all about collaboration
Under the dynamic women leadership of Angelique Smith, chief executive officer and Belinda Aslett, events director, Event Synthesis International, is setting new standards in event planning, execution and safety.
Event Synthesis International (ESI) is a leading professional organiser and management specialist, based in Sandton, that recently announced its expansion, with the opening of an office in the Western Cape. This strategic move underscores the company’s commitment to meeting the growing demand for premium event management services in the region.
“Our expansion into the Western Cape marks a significant milestone for Event Synthesis International,” Ms Smith said.
“We are excited about the opportunities this new office brings, to better serve our clients and partners in this vibrant and dynamic part of the country,” she added.
ESI has established a remarkable presence in the global event management landscape. This powerhouse duo combines strategic vision and creative expertise, ensuring that every event is meticulously planned and flawlessly executed.
Ms Smith said: “We are very involved in the area of skills development, and work with a database of 210 part time staff that we train and place onto events. We serve on all the committees influencing eventing in South Africa and globally, i.e. Site Africa, EXSA, AAXO, EGF, SAACI.”
Ms Smith is currently heading up the EXSA working group and serves on the EGF management committee, while Ms Aslett serves on the Gauteng SAACI committee.
“We are trying to give back to the industry by giving of our time and services. We also assist by facilitating event management and safety training. The last training session held was in Richards Bay, in conjunction with the Umhlathuze Municipality.”
Event Synthesis International is renowned for its innovative approach to event management, offering a comprehensive suite of services tailored to the unique needs of each client. From corporate conferences and international exhibitions, to bespoke incentive programmes and intimate gatherings, the company delivers exceptional experiences that leave a lasting impression.
Ms Smith added: “Our mission is to transform ideas into extraordinary events that inspire and engage. We are committed to excellence and innovation, and our global footprint allows us to bring our expertise to clients around the world.”
“We also collaborate on projects with Chat’r Xperience and We Are Events,” Ms Smith said.
With a diverse team of professionals and a network of trusted partners, Event Synthesis International seamlessly manages events of all scales and complexities. The company’s global reach and local expertise enable it to navigate cultural nuances and logistical challenges, ensuring that every event is a success.
Ms Aslett concluded: “Collaboration is at the heart of what we do. Our partnership with clients is built on trust, creativity, and a shared vision for success. Together, we create unforgettable moments that resonate with audiences.”
About Event Synthesis International
Event Synthesis International is a leading event management company known for its creativity, professionalism, and dedication to delivering outstanding event experiences. With a commitment to excellence and a passion for innovation, Event Synthesis International has established itself as a preferred partner for corporate, incentive and leisure events.
For more information, please contact
Angelique Smith, CEO Event Synthesis International
Tel: +27 60 970 7653
Email: angie@esiglobal.co.za
Web: www.esiglobal.co.za
