5 minute read
NORTHERN CAPE FEATURE
Revealing the Northern Cape: Africa’s emerging competitive destination for business events
Nestled in the heart of South Africa lies an undiscovered gem for business events—the Northern Cape. This expansive region, often overshadowed by more prominent destinations, is rapidly emerging as a premier location for corporate gatherings. Combining breathtaking natural beauty, rich cultural heritage, and state-of-the-art infrastructure, the Northern Cape offers a compelling proposition for businesses seeking extraordinary event experiences.
Conferences and meetings
Strategically located and easily accessible via major national highways and the centrally positioned airports in Kimberley and Upington, the Northern Cape is home to superior venues. Leading the charge is Kimberley’s Mittah Seperepere International Convention Centre (MSICC), a versatile facility capable of hosting conventions, exhibitions, product launches, and gala dinners for up to 1,000 delegates.
In addition, hotels throughout the province offer fully equipped meeting spaces, accommodating up to 600 guests in Kimberley, 250 in Upington, and 200 in Springbok. These multipurpose venues provide ideal settings for a range of corporate events, from intimate meetings to grand conferences.
A mosaic of diversity
Diversity lies at the heart of the Northern Cape’s appeal. From the vast expanses of the Kalahari Desert to the rugged Atlantic coastline, the province showcases a rich tapestry of landscapes. Delegates can be inspired by the majestic Augrabies Falls, the historic significance of Kimberley’s Big Hole, or the surreal beauty of the Kalahari and Richtersveld. Such environments not only stimulate creativity, but also foster meaningful connections and lasting memories.
Modern facilities, timeless hospitality
The Northern Cape’s rugged charm is complemented by modern amenities and world-class facilities. Kimberley, the provincial capital, offers state-of-the-art conference venues that can accommodate gatherings of all sizes. Whether planning an intimate seminar or a large-scale convention, event organisers can trust the province’s infrastructure and professional support services to deliver a seamless experience. Additionally, a wide range of accommodation options ensures comfort and convenience for delegates throughout their stay.
Gateway to African ingenuity
Beyond its natural allure, the Northern Cape serves as a gateway to African innovation and entrepreneurship. With thriving industries such as mining, renewable energy, innovative knowledge economy, and agriculture, the province is ripe with opportunities for collaboration and investment. Initiatives such as the Northern Cape Innovation Forum foster a culture of creativity and research, positioning the region as a hub for groundbreaking developments.
Commitment to sustainability
In an era where sustainability is crucial, the Northern Cape stands out as a leader in responsible tourism and eco-friendly practices. The province is dedicated to preserving its natural heritage through community-driven initiatives and conservation efforts. Business events held here can align with sustainable practices, allowing delegates to engage in meaningful CSR activities or experience eco-conscious venues amidst stunning landscapes.
Seizing the opportunity
As the business events landscape evolves, the Northern Cape emerges as a destination of choice. Its unique blend of natural beauty, modern amenities, and cultural vibrancy offers an unparalleled backdrop for memorable gatherings. Whether seeking inspiration, forging partnerships, or exploring new opportunities, delegates will find that the Northern Cape exceeds all expectations. Join us in uncovering this hidden treasure of South Africa and discover why the Northern Cape is Africa’s emerging premier destination of choice for business events.
Key highlights
1. Diverse Meeting Venues: The province offers a variety of meeting venues, including the Mittah Seperepere International Convention Centre in Kimberley, accommodating up to 1,000 delegates. Additionally, hotels across the region provide versatile spaces for various events, ensuring accessibility and convenience.
2. Incentive Travel: The Northern Cape offers unique experiences for incentive travel, from thrilling outdoor adventures to immersive cultural encounters. Rewarding delegates with unforgettable journeys, the province sets the stage for inspiring experiences.
3. Event Support Services: The Northern Cape Tourism Authority provides comprehensive services to facilitate successful events. From bid support to negotiating rates with suppliers and managing logistical arrangements, the Authority leverages its local expertise to ensure seamless execution.
4. Pre- and Post-Tours: Complementing business events, the province offers a variety of pre- and post-tour options, allowing delegates to explore the region’s natural wonders and cultural heritage.
The Northern Cape Economic Development, Trade, and Investment Promotion Agency
The Northern Cape Economic Development, Trade, and Investment Promotion Agency (NCEDA) serves as the leading authority in promoting tourism and facilitating business events in the region. Committed to excellence and innovation, the Agency works collaboratively with stakeholders to showcase the Northern Cape’s unique offerings to global audiences.
Our services
NCEDA’s expert local knowledge ensures the best conference, meeting, or event experience in Southern Africa. We assist planners in finding the most appropriate venues and service providers, and provide destination information tailored to event profiles. Our services include:
• Bid support for national and international events/conferences/meetings.
• Access to current databases of Northern Cape products.
• Negotiation of preferred rates with hotels, tour operators, etc.
• Airport welcome and departure desk.
• Delegate boosting, hosting, and site visits.
• Pre- and post-tours, and an accompanied person’s program.
• Assistance with local logistical arrangements.
Contact info
Dianna Martin
General Manager: Marketing and Promotions | Business Tourism
