CTICC launches AllSport Expo

The Cape Town International Convention Centre is delighted to announce the launch of the much anticipated AllSport Expo in September 2022. This is a sport and wellness consumer exhibition for outdoor, indoor, and water sport, with a focus on health, nutrition, medical and wellness products.

The dates of the show are 9-11 September 2022. Visitors to the AllSport Expo are in for a unique experience, where a wide range of sport retailers, as well as health and wellness practitioners will showcase their latest products, including sport equipment, active-wear, and cuttingedge technology — all under one roof.

Taubie Motlhabane, chief executive officer of the CTICC, said: “The AllSport Expo is one of CTICC’s pride and joy in our portfolio of own events. It is the only exhibition of its type in the Western Cape. We have wanted to introduce an event of this nature for a while now. We hope to offer retailers and sports and wellness practitioners an opportunity to demonstrate their product range and services to the South African public, in an experiential way. We are excited to announce that SABC Sport is our broadcast partner for the event, which means that the expo will get wonderful coverage across their wide range of platforms.”

“Following the pandemic, there is a drive towards health and wellness, and this expo brings diverse offerings under one roof, and is set to attract thousands of sport enthusiasts from beginners and amateurs to professional athletes and coaches,” Ms Motlhabane added.

The expo includes live activations, such as a climbing wall, EPT recover and massage service, a wellness and nutrition theatre, wrestling and boxing rings, and a kids’ sport zone. The whole family can have a great experience at the AllSport Expo.

A range of workshops will be hosted at the expo, many of which will focus on presenting athletes of all levels with practical ways to enhance their performance, from training and wellness sessions, live demonstrations, improvement coaching to sport injury and rejuvenation workshops. In addition, the expo will include a host of experiential sporting activities, challenges, and competitions, providing visitors with an immersive and tangible experience of the exhibitors’ products and services, while adding a dynamic energy to the entire event.

Visitors can win loads of prizes in exhibitor competitions during the expo, as well as discounts on packages from various sporting institutes, apparel items, wellness partners and gyms.