AAXO NEWS

How networking can enhance your event experience

For some people, there may have been a time, before Covid-19 struck the events industry a crushing blow, when the word ‘networking’ conjured up downright dread at the thought of starting a conversation with a stranger at a conference or event.

By Natalie Kyriacou, marketing manager, VUKA Group.

Technology contributed brilliantly to helping us exchange information during the pandemic, and while networking online was always an option, it’s really not the same as meeting people face to face. As we know, humans are hard-wired to connect in person. Now, after a twoyear event drought and lack of interpersonal, face to face interaction, the events industry has risen from the ashes, and event attendees are more eager than ever before to connect and engage at events, to learn from each other and make new connections.

Networking events are about more than just kicking back and relaxing over a few drinks after a long day of being holed up in conference rooms — although there is that advantage too. There are several big benefits to engaging with other event attendees:

1. Strengthen business connections

Networking is about sharing advice, building trust, and developing the reputation of the business you represent. While engaging with other attendees and talking about what your business is doing, you are simultaneously educating other professionals about your business,

your brand and your interests. You never know who may be interested in further discussion, which could lead to beneficial partnerships and collaboration.

2. Increase your profile awareness

Getting noticed is essential to career development, and attending professional and social events will assist in making you known in the industry. If you offer useful information or insights to those you are networking with, you can assist in building your reputation as a reliable and knowledgeable member of your profession.

3. Get career advice and support

Gaining insights from experienced and knowledgeable industry peers is an important aspect of networking.

Discussing common challenges and opportunities opens the door to valuable suggestions and guidance.

4. Get inspiration from your industry peers

A key benefit of networking is exchanging information on experiences, goals and challenges, as it allows you to gain fresh insights that you may otherwise have missed.

Offering helpful ideas in return is an excellent way to build your reputation as an innovative thinker.

5. Stay ahead of industry trends

Networking allows you to learn about the latest developments in the industry, as well as the time to discuss them and what they mean for your business, with others in similar situations.

6. Find your dream job

Networking event attendees often have a wealth of knowledge and connections that they are willing to share, and if you are looking for a new job or would like to move up in your current company, you never know who might be hiring for your ideal job or know someone who is. The more people you have in your network, the likelier you are to be the first to know when those big job opportunities pop up.

Not sure where to start? Here’s how to develop your networking skills

Networking doesn’t come naturally or easily to many people as it can be quite daunting, especially for more introverted people. Here are some tips to help take the stress out of networking, and, just like any skill, the more often you do it, the easier it will become:

1. Be confident, and just say “hello”.

2. Plan ahead and make a mental note (or physical note, even) of some points of discussion which you could raise with someone you are meeting.

3. Ask questions and let the conversation flow.

4. Have an open mindset and look out for opportunities to grow your business.

5. Set up an informal appointment to meet the person at a future date to chat further about the relevant topic/ topics which arise in the conversation.

6. Keep your business card with you to exchange details.

From strengthening business connections to landing your perfect job, attending networking events can be an invaluable resource for your business and for your personal development.

So, why not give it a try?