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How networking can enhance your event experience For some people, there may have been a time, before Covid-19 struck the events industry a crushing blow, when the word ‘networking’ conjured up downright dread at the thought of starting a conversation with a stranger at a conference or event.
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echnology contributed brilliantly to helping us exchange information during the pandemic, and while networking online was always an option, it’s really not the same as meeting people face to face. As we know, humans are hard-wired to connect in person. Now, after a twoyear event drought and lack of interpersonal, face to face interaction, the events industry has risen from the ashes, and event attendees are more eager than ever before to connect and engage at events, to learn from each other and make new connections.
By Natalie Kyriacou, marketing manager, VUKA Group. Networking events are about more than just kicking back and relaxing over a few drinks after a long day of being holed up in conference rooms — although there is that advantage too. There are several big benefits to engaging with other event attendees: 1. Strengthen business connections Networking is about sharing advice, building trust, and developing the reputation of the business you represent. While engaging with other attendees and talking about what your business is doing, you are simultaneously educating other professionals about your business,
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your brand and your interests. You never know who may be interested in further discussion, which could lead to beneficial partnerships and collaboration. 2. Increase your profile awareness Getting noticed is essential to career development, and attending professional and social events will assist in making you known in the industry. If you offer useful information or insights to those you are networking with, you can assist in building your reputation as a reliable and knowledgeable member of your profession. www.businesseventsafrica.com
