TECHNOLOGY TRENDS

Technology trends for 2023

The events industry is constantly evolving, and technology plays a big role in shaping the way events are planned, executed and experienced. As we look towards 2023, there are several technology trends that are expected to have a significant impact on the events industry.

By Mike Lysko, chief executive officer and founder of Flock.

These include Artificial Intelligence (AI), robotics, 5G networks, personalised experiences, Internet of Things (IoT), blockchain, Virtual Reality (VR) and Augmented Reality (AR), and contactless check-in systems.

1. Artificial Intelligence (AI) and Robotics

AI and robotics are already being used in the events industry to automate tasks and improve efficiency. For example, AIpowered chatbots can be used to assist with registration and ticketing, while robots can be used to help with setup and tear down. In 2023, we can expect to see even more advanced AI and robotics being used at events, such as AI-powered event planning and management tools, and robots that can interact with attendees.

2. 5G networks

5G networks will bring faster internet speeds and more reliable connections, enabling new technologies such as VR and AR to be used at events. With 5G, attendees will be able to experience VR and AR in real-time, creating more immersive and engaging experiences. For example, attendees at a conference could use AR to view interactive 3D models of the products and services being showcased.

3. Personalised experiences

With the rise of IoT and big data, events can now be tailored to individual attendees, creating a more personalised and enjoyable experience. For example, RFID-enabled wristbands can be used to track attendee movements and preferences, allowing event organisers to create customised experiences based on their interests. In 2023, we can expect to see even more personalised experiences, such as VR and AR experiences tailored to individual attendees.

4. Internet of Things (IoT)

IoT technology will continue to play a big role in the events industry, with more devices and sensors being connected to the internet. This will allow for more accurate data collection and analysis, which can be used to improve the event experience. For example, using IoT-enabled sensors in event venues can help organisers to better understand attendee behaviour and preferences, and make adjustments accordingly.

5. Blockchain

Blockchain technology is already being used in the events industry to create secure and transparent ticketing systems. In 2023, we can expect to see even more applications of blockchain at events, such as secure voting systems and supply chain management. For example, a voting system based on blockchain technology could be used to ensure that all votes are recorded and counted accurately and transparently.

6. Virtual Reality (VR) and Augmented Reality (AR)

VR and AR technologies will continue to evolve and will be used more in the events industry. From entertainment and gaming to education, healthcare, retail and industrial training, these technologies will change the way we interact with the world. For example, at a product launch event, attendees can use VR headsets to experience the product in a virtual environment before it is released to the market.

7. Contactless check-in systems

With the emphasis on hygiene and safety, we can expect to see more contactless checkin systems being used at events. This can include facial recognition, QR codes, and NFC technology. These systems can help to reduce crowding, minimise contact, and improve the overall safety of the event. In conclusion, 2023 is shaping up to be a year of rapid technological change. AI and Robotics, 5G networks, personalised experiences, IoT, blockchain, VR, AR, and contactless check-in systems will be major trends shaping the technology landscape in the events industry. It’s important for event organisers to stay informed about these trends and to be prepared to adapt to the changes that they will bring, in order to create events that will be remembered for years to come.

Who is Mike Lysko ?

Mike is the chief executive officer and founder of Flock, an online eventing platform that makes it easy to build websites, mobile apps and engagement tools — without any previous coding experience. He has been an entrepreneur from a young age and established his first events business whilst obtaining a BCom Degree. Mike has experience in all areas of business, having managed multiple teams across operations, business development and sales, software development, marketing and customer support. He founded Flock in 2013, which has assisted over 400 customers across 36 countries, in numerous industries including IT, finance, tourism and pharmaceutical, amongst others. Mike loves events and technology, but when he is not at his desk, you can find him at his turntables mixing and producing music or hiking and discovering new trails.