SAACI NEWS

The vital role of event management in business events

As the political landscape settles into some form of a working arrangement, the meetings and events sector has the opportunity to set their course. Significant small businesses managed by skilled events professionals are at the heart of our industry, playing a pivotal role in shaping the landscape of the South African business events sector.

By Glenton De Kock, chief executive officer of SAACI

These businesses, often overlooked due to a lack of knowledge by many in our country’s economic circles, are the backbone of the industry. They bring creativity, flexibility, and local expertise to the forefront while contributing significantly to South Africa’s economy. Furthermore, the business events sector drives job creation, directly and indirectly, through the network of suppliers and partners, when we deliver meetings and events. The industry must ensure that we measure, record, and project correctly. The use of data in our industry is paramount, as we set our course. From caterers to audiovisual technicians, we know that our businesses stimulate economic activity across various sectors. We must report on our contribution and the impact we make daily.

One of the key strengths of the industry’s small event management businesses is their agility. Unlike larger corporations, these businesses can quickly adapt to changing client needs and industry trends. Their size allows for rapid decision-making and implementation of innovative ideas, keeping the South African business events industry competitive globally.

Many of these businesses are at the forefront of adopting new technologies and sustainable practices. From virtual and hybrid event solutions to eco-friendly event designs, small businesses are often the trailblazers in innovation.

Our local events professionals bring invaluable knowledge of South African culture, customs, and locations. This local expertise is crucial for international clients looking to host events that authentically represent South African hospitality and experiences.

These businesses often have strong ties with local communities, promoting inclusive growth and showcasing the rich diversity of South African culture to both domestic and international attendees.

The personalised attention that small event management businesses provide is unparalleled. Clients benefit from direct communication with experienced professionals who are invested in the success of each event. This level of dedication and attention to detail often results in higher client satisfaction and repeat business.

As South Africa continues to position itself as a premier business events destination, the role of small, skilled event management businesses will become increasingly important. Their ability to offer unique, tailored experiences will be key in attracting both domestic and international events.

Investing in the growth and development of these businesses, through targeted support programs, access to funding, and ongoing professional development will be crucial for the long-term success of South Africa’s meetings and events industry.

Our skilled events professionals are the lifeblood of the business events sector. Their contributions to economic growth, job creation, innovation, and cultural representation make them indispensable. As the industry evolves, recognising and supporting these businesses will be key to ensuring a vibrant, competitive, and uniquely South African events landscape.