The power of Synergy

from Business Events Africa March 2020

An eye on the future Quantum computing and corporate events

Exhibitions are the most powerful, versatile and cost-effective marketing tool available, offering the best platform to bring your brand and, or company’s product to life.

Likewise, they offer an unparalleled platform for experiential marketing for businesses, all the while bridging the gap between brand experience and customer loyalty. As a go-to exhibition partner for brands and businesses looking for an integrated solution to exhibition management, Synergy Business Events has mastered the art of putting on successful business events for multiple sectors, and are well on their on way to becoming one of the most sought-after exhibitions management companies in the Middle East and Africa. Synergy Business Events is an outstanding trade show exhibition and event organiser due to their unique approach to exhibition management, their lifelong commitment to ecofriendly practices, and their successful execution of the many events they have hosted across the globe.

Over seven years of existence, Synergy Business Events has managed to cement its position as the market leader by successfully hosting mega-events and exhibitions for local and international clients, as well as government agencies.

6 Business Events Africa March 2020 Renowned for their unique approach to exhibition management, the company is widely respected in and outside South Africa, thanks to their lifelong commitment to eco-friendly practices which saw them execute highly successful events across the globe.

To ensure their exhibition investment delivers intended results, Synergy’s focus when planning and executing events is to make sure that the right message is delivered to the intended audience, and at the right time.

“One of our main goals at Synergy Business Events is not only to ensure that our events are environmentally friendly, but that are digitised for management efficiency, while making sure that they leave the lowest carbon footprint as possible,” said managing director Tisetso Tau.

As one of the few exhibition companies on the African continent making strides in the planning and delivering both eco-friendly and interactive brand experience, Synergy continues to be committed to ensuring best industry practices to benefit the broader spectrum of society by starting with reducing the negative environmental impacts related to eventing.

Committed to both driving and forging sustainable development and exclusivity within the exhibition industry at large, Synergy Business Events has pioneered the adoption of business events value chain by including smaller businesses – many of which wouldn’t normally have access to the business events sector – through the establishment of the Sustainability Village.

This empowerment-focused intervention replaces the conventional ‘delegates gift ideas’ by sourcing conference gifts from local suppliers, crafters, and designers. The company understands all too well that having the right team is crucial for the success of any company, and the same goes for the passionate team at the helm of Synergy Business Events. The event company has been able to recruit and retain the best talent needed to run their businesses successfully over the years.

A highly passionate A-team with a perchant for innovation The company’s A-team is led by exhibition industry Stalwart Justin Hawes, serial entrepreneur Tisetso Tau, alongside the empowerment partner Scan Trust, represented by Martina Komane. Given their stellar business wit and penchant for innovation, the global business events sector is in for a significant shakeup.

An experienced exhibition and event organiser tasked with assisting their clients with all their project – from management to sales, logistics and stand-building needs for their events – Synergy Business Events’ innovative team offers streamlined benefits in tune with their clients’ objectives, focusing on the delegate, exhibitor and visitor needs. Synergy Business Events offers services that range from financial management with strict adherence to the budget allocation, to intense marketing campaigns in building up to the event, exhibitor services managed entirely online to reduce risk of data loss, secure event greening practices, and regular feedback sessions on the status of the exhibition sales. Synergy Business Events is a company committed to offering a 360-degree approach to exhibition and events management. Synergy is the perfect partner for associations and industry in hosting a financially viable and well managed show.

+27 (0)11 476 5104 admin@synergybe.co.za www.synergybe.co.za