NEWS

New CEO and board appointed at South African Tourism

Following a comprehensive recruitment process, the Board of South African Tourism is happy to announce that Nombulelo Guliwe CA (SA) has accepted our offer for her to serve as chief executive officer of South African Tourism on a five-year contract.

Ms Guliwe, 37, is a qualified chartered accountant and member of the South African Institute of Chartered Accountants. She became the first black female and youngest SA Tourism chief financial officer in 2019.

Ms Guliwe, is currently the acting chief executive officer and interim chief financial officer and brings a wealth of knowledge, having served in various leadership roles throughout her career, including Chief Financial Officer at SA Tourism since August 2019. Before this, she had been with SA Tourism for eight years.

Furthermore, cabinet has approved the appointment of a full SA Tourism board.

The mandate of SA Tourism as the official marketing agency, is to market South Africa as a domestic and international tourist destination.

The business and affairs of SA Tourism are managed by the chief executive officer and the SA Tourism board.

Minister of Tourism, Patricia de Lille said: “I wish Ms Guliwe well in her new position and look forward to continue working with her as we amplify our marketing efforts to attract more visitors from all over the world to South Africa.”

SA Tourism board appointments

The new South African Tourism board members are:

• Makhosazana Khanyile (Chairperson)

• Adv. Lizelle Dominique Jordaan (Deputy Chairperson)

• Dr Gregory J. Davids

• Ikaneng Ephraim Pilane

• Prof Motlhago

• Stella Bavuma

• Nqabomzi Haya

• Rajesh Mahabeer

• Ayanda V. Mazibuko

• Ms Maija de Rijk-Uys

• Dr Mzolisi Michael Toni

• Uveshnee Pillay as the Department representative

The new SA Tourism Board consists of six females and five males with a range of experience and qualifications including masters degrees, law degrees, PhDs, and post graduate degrees.

“I wish to thank the outgoing SA Tourism Board for their time and commitment in helping me to turn things around at SA Tourism,” Minister de Lille said.

Minister de Lille added: “I wish the new SA Tourism chief executive officer and new SA Tourism board members all the best in their endeavours and impress upon them the important fiduciary duties they have to serve SA Tourism, an entity of the Department, with diligence and commitment.”

The Minister looks forward to working with the new leadership to continue marketing South Africa as a world-class tourist destination and to grow tourism arrivals and the country’s tourism offering. This will in turn support the objectives of the Tourism Sector Master Plan and the country’s Economic Reconstruction and Recovery plan.