2 minute read
Business Events Africa — May 2022
New MD for Steenberg Farm
Fifteen years ago, hotelier Catherine Schulze found a new home at Steenberg Hotel & Spa. Growing up with a mother who was a hardworking farmer, Catherine understood the drive, care, and commitment required to bring a team together to achieve great things.
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Along with a remarkable team, she has created an experience that delights guests and connects them to the deep hospitality traditions of Steenberg.
Ms Schulze has distinguished herself at all levels, from front office manager to rooms division manager and, since 2017, as general manager. Ms Schulze’s strategic acumen, and great style, have transformed the Steenberg Hotel and Spa into a soughtafter luxury haven, perfect for discerning epicures, enthusiastic golfers, and families keen to explore all that the farm and the Cape have to offer.
In her new role as managing director of Beck Family Hospitality, Ms Schulze will be responsible for Steenberg Hotel and Spa, Tryn, Sixteen82, and Grace House in Robertson as of March 2022.
Emma Beck, chief executive officer of Steenberg Farm said: “Appointing Catherine to this role is not a decision myself or the board take lightly, but it is one that myself, my father, and the entire family make with the utmost confidence. No one has proven herself more dedicated to the farm, the business, or her teams. I am sure she will flourish in her new role, as my partner in building a prosperous hospitality business.”
Ms Schulze shared: “From the very beginning I have been inspired by the story of Catharina Ras, Steenberg’s 17 th -century founder of the farm, and her courage and determination to create a better life for her family. I look forward to continuing this legacy for our guests, the Steenberg families, and the greater community as I work with Emma to support the inspiring vision of the Beck family.
“Having steered the gracious farm through some complex and challenging times – amidst all the heartbreak worldwide – it is a great privilege to have the opportunity to help create memorable experiences that connect and delight guests whilst supporting our team and their families to make their own goals come true,” Ms Schulze concluded.
