SITE NEWS

SITE Executive Summit to take place in Zimbabwe

In June 2023, Zimbabwe will host 25 international board members of the Society for Incentive Travel Excellence (SITE), a professional association dedicated exclusively to the global incentive travel industry.

The 25 international board members and SITE’s executive leadership team are C Suite executives from leading businesses in the field of incentive travel, across our source markets and beyond, and are thought leaders and key decisionmakers pioneering the growth of the USD$75-billion incentive travel industry.

Incentive travel uses once-in-alifetime travel experiences as the ultimate reward or prize for extraordinary performance in a business setting. According to recent research, incentive travel budgets are expected to rise by 34 per cent in 2023, with a gradual return to mid/long-haul destinations.

By hosting the SITE Executive Summit in Zimbabwe, the country will position itself as a strong emerging destination for incentive travel, in line with incentive planners’ ongoing search for new destinations that offer truly unique, authentic and creative experiences.

The visiting delegation will have the opportunity to sample some of the exclusive incentive-ready properties in Zimbabwe and participate in engaging activities in the adventure capital, Victoria Falls.

“Not only are we looking forward to hosting this group, but we view them as ambassadors who will reinforce our marketing efforts in driving the viability of incentive travel in Zimbabwe,” said Winnie Muchanyuka, chief executive of the Zimbabwe Tourism Authority.

She went on to say that the initiative will expose key executives to Zimbabwe’s unique selling points and help attract more incentive travellers to the country, translating to the increased tourist arrivals that they are striving to achieve.

Commenting on the forthcoming trip to Zimbabwe, SITE chief executive officer, Annette Gregg, MBA, CMM, said: “SITE is committed to working with new and emerging destinations and helping position and refine their offerings for discerning incentive travel qualifiers. With its unique natural setting, world heritage sites and incentive-ready resorts, hotels and lodges, Zimbabwe really has so much to offer. SITE looks forward to working with the local incentive travel community to deliver award-winning incentive travel programs in southern Africa.

SITE Executive Summit takes place from 21-23 June 2023. For further details please contact:

Josephine on josephine@ztazim.co.zw or

ncb@ztazim.co.zw or

+263772614024