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IAAPA to host first summit in South Africa in collaboration with AAVEA

IAAPA, the global association for the attractions industry, has joined forces with the African Association of Visitor Experiences and Attractions (AAVEA) to organise the first-ever IAAPA and AAVEA Africa Summit.

The four-day event, taking place in Johannesburg, South Africa, from 30 October to 31 October 2024, will be filled with insightful education sessions, networking, and EDUTours to various visitor experiences and attractions.

The IAAPA and AAVEA Africa Summit will deliver a comprehensive educational programme designed to equip attendees with the latest strategies and insights to succeed in the ever-evolving attractions industry landscape. These sessions will delve into critical topics such as Africa’s unique attraction landscape, the influence of global trends on local markets, guest safety and experience, revenue optimisation, sustainability, and more.

Complementing the robust education programme, the summit will feature EDUTours to some of Africa’s premier attractions, including Valley of Waves and Waterworld, Mankwe GAMETRACKERS, Sun City Resort and the world-renowned Gold Reef City Theme Park. This collaboration with AAVEA was formed to elevate the global presence of AAVEA members. By broadening our education programmes and research initiatives, this joint effort aims to foster deeper knowledge and expertise within our community and the greater tourism industry.

Additionally, this alliance allows members to connect with industry professionals, not only across Africa, but also on an international scale. “We are incredibly excited to partner with AAVEA. As a member-based organisation committed to supporting the attractions industry, we found that our goals align closely with those of AAVEA.

This event exemplifies the idea that we are stronger together. IAAPA is eagerly anticipating its first event with AAVEA, and members can look forward to even more benefits as we continue to connect and educate the attractions industry,” said Peter van der Schans, executive director and vice president of IAAPA’s Europe, Middle East, and Africa region.

AAVEA members can now also add an IAAPA membership for just R1,300 (US$72.61) per year or R130.00 (US$7.26) per month. Additionally, AAVEA members can enjoy the same event pricing as IAAPA members, further enhancing the value of this partnership. To learn more about the IAAPA and AAVEA Africa Summit 2024, visit https://aavea.org.za/ and, for more information, or to follow us on social media: @attractionsafrica. Email: info@aavea.org.za and members@aavea.org.za.