Business Events Africa — September 2024

Joburg Tourism welcomes Belu Mabandla

As of mid-August 2024, Joburg Tourism Company (JTC) is thrilled to have Belu Mabandla on board, as executive director of the entity’s Destination Marketing business unit.

“I’m so excited to be leading the team responsible for promoting destination Joburg, as we work at constantly reinvigorating our city’s image so that it remains a sought-after destination and ultimately attracts more visitors and grows the economy,” Ms Mabandla said.

“In spite of the challenges which large metropolitan areas face, Joburg is undeniably one of the continent’s – and the world’s – most magnetic destinations — full of vibrancy, rich culture, as well as diversity, resilience, heritage, creativity, and allure. It is truly a cosmopolitan, all-yearround destination for business, lifestyle and leisure tourism, entertainment, fashion, gastronomy, retail and mega-events,” Ms Mabandla said.

Ms Mabandla is an accomplished destination marketing professional with over 25 years of experience in tourism, trade, and investment promotion across South Africa and Europe. As the former head of South African Tourism’s North Europe Hub, Ms Mabandla spearheaded marketing efforts that drove significant growth in tourist arrivals and brand strength in the Benelux and Nordic regions. Her expertise also extends to roles at SANEC, Coega Development Corporation, and the DTIC, as well as a stint in banking. Belu holds an MSc in Financial Management from the University of London and has additional qualifications in international trade, business coaching, and commerce from local universities.