WHERE BUSINESS BLOSSOMS

TIFFANY BOYD PREFERS TO LET HER WORK DO THE TALKING, AND THE WORK SPEAKS VOLUMES. THIS QUIET-SPOKEN BUSINESS OWNER HAS TAKEN WHAT WAS ONCE A CHILDHOOD MARVEL INTO A THRIVING BUSINESS CONCERN. HER COLLIERVILLE-BASED A PERFECT BLOOM IS A STUDY OF A PASSION FOR WORK AND A PASSION FOR BEAUTIFUL THINGS .

WATCHING THINGS GROW has been a part of Boyd’s life since adolescence, as she learned from an aunt that beauty can be a constant in our lives if we just try. “My aunt owned Creative Florists of Memphis and had such a way with flowers,” she says. “She had such beautiful floral displays in her house.” Boyd remembers being 15 when her passion for gardening really blossomed, and that passion continues as her team of designers at A Perfect Bloom offer a customer-driven approach to each floral arrangement.

The business has grown rapidly since moving from its original warehouse location in Olive Branch to Germantown in 2016 for a brief period and then to Collierville a few short years ago. As Boyd balanced her professional duties between her First Choice Community Services, an at-home non-medical healthcare service for seniors, which she still owns and operates, and A Perfect Bloom, this entrepreneur moves confidently through both worlds. Since moving A Perfect Bloom to Collierville, Boyd has seen her business require an increase for retail and design space at their Highway 72 E. location. But even with that limited space, her business continues to expand, and she finds Collierville a great location. “I’ve been a resident of Collierville for 18 years now, and I love this community.” The feeling seems to be mutual.

Tiffany Boyd prides herself on A Perfect Bloom’s individualized and unique approach to floral arrangements and the ability to respond to customers’ specific requests. Customers watching her team of floral designers at work can sense the pride they take in each arrangement.

“We are unique. We are not a typical wire-service design shop. We invite our customers to create their own designs,” Boyd notes. Anyone lacking creativity or in need of that special bouquet or arrangement in a hurry can scroll through A Perfect Bloom’s website. The catalog of floral arrangements will leave anyone wondering just how many special occasions they can fit into life to take advantage of the amazing arrays of flowers on display.

From their inspired arrangements designed for funeral sprays to their gallery of wedding flower ideas, and other services, their enticing catalog of offerings provides a floral arrangement for every taste. Boyd also offers a host of other services, including Wine and Design Classes and Bloom Parties, where A Perfect Bloom team member guides participants through basic floral design, all in their new event space. And while on their website, customers can check out their catalog of gift items, including everything from floral and gift baskets to a host of other special items.

Boyd knows that she has connected with those childhood days of watching her aunt create magic with flowers. She smiles when she wonders just how this journey could have developed into such an amazing success story. “I am pinching myself,” she says. “What started as a hobby has become a whole new enterprise.”

While so much of her business comes from specialty floral arrangements, she welcomes the new path created with her expanded retail location of a gift shop + floral displays on North Main in the historic Town Square. Perhaps inspiration came from the same source as the floral world. Boyd recalls her aunt’s artistic touch extending into her home as well as her garden. “She always made everything so pretty with the décor of her home,” she says. The gift shop hopes to offer Collierville shoppers some of that same décor excellence that Boyd remembers.