Ticker on the FAST Train with Amagi

NEXT-GEN NEWS streamer Ticker News has powered into 2023 becoming the first Australianbased media company to partner with Amagi. The New York-based company will handle Ticker’s live playout, including dynamic ad insertion and delivery, as well as world-wide advertising sales.

Locally, Foxtel Media will represent Ticker News in front of major advertising agencies and brands. The partnership with Foxtel Media builds on Ticker’s programming agreement with FLASH and Streamotion.

2023 has also seen a significant increase in platforms streaming and broadcasting Ticker News. The service was recently added to Fetch TV and LG Channels in Australia. It also streams in Australia via FLASH and Telstra TV. Meanwhile across Europe, Samsung TV+ will add Ticker to its live tv guide, and premium content aggregator ScreenHitsTV has chosen Ticker News as its world news content supplier.

Ticker also has partnerships with streaming platforms including RakutenTV in Europe and Japan, BoltTV+, VIDAA and NetGenTV in the UK, Zee5 in India, FuboTV, Olympusat’s FreeTV in the U.S. and Canada. Ticker is also available on ROKU, Apple and Android devices globally.

Ticker streams audio through iHeartRadio, and podcasts are available through Apple, Spotify and Google. It has also seen strong growth on Youtube, TikTok and Instagram.

In the studio, Ticker News presenters are now entirely in control of their own broadcast.

Journalists can program the broadcast line-up with the click of a button. During a live news bulletin, Ticker’s newsroom system automatically edits in real time, attaching metadata and news text for its content management system, which then distributes video and text news to Ticker’s website, social media, podcasts and content distribution partners.

The partnership with Amagi has enabled Ticker News to embrace FAST (Free Ad-Support Streaming TV). At a recent Amagi-sponsored FAST TV conference in Sydney, Ticker CEO, Ahron Young, said, “When we first began, we thought it was all about Apple TV and building our own app and making sure that we were accessible.

Then we went, ‘Wait on, how’s anyone going to find us? Why would someone come to us?’

“Think about our friends at CNN. We love CNN, but they launched CNN+ last year, a billion-dollar budget, spent 300 million of it and three weeks in they got shut down by Discovery who said, ‘This has actually got to be part of something, not its own thing’. I think what FAST has done is brought everything together.

“What we worked out is you have to be everywhere. You have to be omnipresent. Australia is our home and what we are looking forward to is being able to change the content through the day.

“We worked out that if we follow the sun, so Australian content first thing in the morning, and then moving through to Asia, through to India, through to Europe and the UK, then the United States, we change the background behind our sets, etc. And the graphics and the voiceover from our studio is, ‘This is Ticker News’. We’ve got them in different accents.

“What we will be doing next, of course, is actually not having one service, but having many. So, studios in the US. We have reporters around the world, so the UK, Paris, which I would personally love to set up the (bureau) there. Also, Singapore and the United States in New York. Making sure that we had a footprint and next for us is Canberra, because we know that

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“I think FAST is about quality. I think that in a world where you’ve got distributors who are having a lot of people knocking on their doors, as a content producer you really have to think about how you can compete with a whole channel of A Country Practice, for example. It’s about honestly thinking about quality and not just quality, not just producing it because you can, or take it off the shelf because it’s there. I think for us it’s about making sure that there is an audience and really just starting off with who you try to reach and work backwards.”

Visit https://tickernews.co and https://www.amagi.com