Channels Channels
Deutsche Welle (DW) is Germany’s international broadcaster and a trusted source for reliable news and information with content in 30 languages. The flagship channel DW provides analysis and insights to viewers around the globe, reporting on important issues in English 24/7. With continuous news reports, special features and talk shows covering everything from business, science and politics to culture and sports, DW brings people closer to what matters most – made in Germany, made for minds.
Deutsche Welle (DW) Kurt-Schumacher Str. 3, 53113 Bonn, Germany T: +49 228 429 0 E: sales@dw.com W: www.dw.com HQ in Asia: PIK film 30 Lorong Bukit Pantai Lucky Garden, Bangsar, 59100 Kuala Lumpur, Malaysia T: +60 3 2093 0866
Target audience DW’s audience in Asia consists of opinion leaders and educated professionals in government and business that are located primarily in urban areas and are aged between 20 and 49 years old.
Linear television channels in Asia DW broadcasts two linear channels in Asia – DW in English and DW (Deutsch) in German. DW also works with local partners on co-productions and regionalised adaptations of popular programming. We adapt certain programmes with subtitles in specific markets. In Asia, DW’s English channel is available in HD.
Channel distribution in Asia
Who’s who...
Andres Palacios-Degwitz Head of Sales and Distribution, Asia Mee Fung Lee Asia Representative
DW is available in English and German as a 24-hour linear channel in almost every Asian country. At present, DW can be found on more than 1,100 platforms and channels across Asia on a wide variety of platforms. DW and DW Deutsch are broadcast as linear cable channels, on DTH, IPTV, mobile, on DVB-T or via re-broadcasting partners that offer select DW programmes via terrestrial free TV, online and on mobile devices. This range of options makes DW available to more than 100 million households in Asia.
On-demand/online Dorothee Ulrichs
Andres PalaciosDegwitz
Mee Fung Lee
Advertising Sales Contact Mee Fung Lee Asia Representative T: +60 3 2093 0866 E: meefung.lee@pikfilm.com.my
DW’s SVOD services are offered through select IPTV partner packages. In China, for example, we have deals with the popular video websites Tudou, Youku and Huanqiu. DW Premium is a new service that provides partners easy access to an exhaustive catalogue of DW content. We have also expanded partnerships with OTT and VOD providers to increase our reach. And the DW for Smart TV app is available on most smart TV models with an easy-to-use interface featuring the best DW programmes.
Content strategy DW is broadcast around the world and we adapt news and programming that corresponds to each region’s prime time and our scheduling reflects this balance of news, features and magazines. When acquiring content, DW places an emphasis on international appeal, but also requires content that has worldwide geographical rights. Since the relaunch of the flagship English channel in 2015, DW has reduced the proportion of re-runs in the schedule.
Local production Asia focus in 2021
One of DW’s strong points in Asia is developing programming that can be adapted for different target regions and partner co-productions are the cornerstone of this. In 2021, we have once again put the focus on the issues that are most relevant in Asia. Like with Unseen, a programme that looks at environmental problems and their innovative solutions. Or with HER – a new series featuring stories about women in Asia, their lives, experiences, perspectives and experiences. DW also has long-running co-productions that have been extremely successful in Asian markets. For example, DW’s science format is adapted to Manthan for Hindi audiences, Onneshon for Bangladesh, Inovator for the Bahasa Indonesian market and Sawal for Pakistan. We also include subtitled programming in Indonesia and Vietnam.
In Asia the streaming game is being played at the highest level, as regional platforms continue to be filled with world-class quality content. Leveraging local talent and engaging with local producers is now, more than ever, an imperative for international media houses aspiring to succeed in the Asian streaming market. With the support of local partners, DW is launching in 2021 formats that speak directly to the issues of Asia’s young and vibrant audiences” Andres Palacios-Degwitz, Head of Sales and Distribution, Asia
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Advertising/sponsorship Advertisers with DW can take advantage of a lucrative audience demographic with classic advertising opportunities on DW’s 24/7 English-language TV programming. There is also the possibility to sponsor programmes and create promotional stories with a distinctive character and a high level of credibility.
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