Product Marketing Secrets of the Pros By onlinemoneyblueprint.com
© onlinemoneyblueprint.com
1
If you enjoy this report then you will also enjoy our free 7 day course that teaches you how to build a profitable blog from scratch starting today. Click Here to Get Your Free Course
© onlinemoneyblueprint.com
2
Copyright © 2014 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.
Disclaimer All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material. While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.
© onlinemoneyblueprint.com
3
Whenever you are marketing a new product or service you always want to ask yourself specific questions. These questions will determine exactly how you should be marketing your product. You want to ask yourself questions like the following: Who is your target market? Who are you trying to sell to? What are some of the needs, fears and frustrations of your target market? Any time you’re creating a new product or service you want to make sure that it meets your customers needs to the best ability that they can. You want to make sure that it can solve their problems. You want to take them away from their fears and frustrations and lead them to their desired results. This is how we humans are wired. We are always drawn to the things we desire and we always move away from the things that cause us pain. The Sign of a Good Product The sign of a good product is always the same. A product that delivers someone away from their fears and frustrations, and towards their desires and what they want. Marketing a new product is a lot easier than most businesses think it is. All you have to do is focus on creating things that are useful to your target market. Things that solve their problems. You can ignore the rest. You want to stay away from the things that confuse or frustrate your customers and focus on the things they enjoy and that get them the results they want.
© onlinemoneyblueprint.com
4
The Importance of Testing and Prototypes Before spending a lot of time building a product you always want to start by making a simple prototype. You want to build the prototype to be as simple as possible and you want to take as little time as possible to create the prototype. Some people spend months or even years creating a product without even testing it in the marketplace first. This is a huge mistake as they don’t even know yet if anybody is willing to buy their product or not. This can sometimes make people think that making money in a business is impossible for them because they don’t understand the value of feedback. You must listen to what your prospective customers say what they want and then build that for them. Conclusion A good product takes time to create. You want to try to test your ideas as quickly as possible before building a product to put into the marketplace. You want to create a prototype and begin trying to sell it or advertise it immediately. Photo By: Phalinn Ooi
© onlinemoneyblueprint.com
5