Report - Protection Agent - Fibria by Contexto Mídia

PRESENTATION AND RESULTS OF THE STRATEGY TO CONFRONT SEXUAL VIOLENCE AGAINST CHILDREN AND ADOLESCENTS FIBRIA HORIZONTE 2 PROJECT - TRÃ&#x160;S LAGOAS (MS)

2016 2017 Plano Municipal Decenal

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very company that operates responsibly seeks to create good good very company that operates responsibly seeks to create very company that operates responsibly seeks to create good sustainability strategies and put them effectively. This This sustainability strategies and put into thempractice into practice effectively. sustainability strategies and put them into practice effectively. This requires technical skills and vision vision to detect the real requires technical skillsbroad and broad to detect theimpacts real impacts requires technical skills and broad vision to detect the real impacts generated by a business, and based on thison analysis, the courage to address generated by a business, and based this analysis, the courage to address generated by a business, and based on this analysis, the courage to address these impacts and create actionsactions to eliminate or at least their their these impacts and create to eliminate or atminimize least minimize these impacts and create actions to eliminate or at least minimize their negative effects.effects. negative negative effects. Created in 2015 by Fibria’s Sustainability team ahead of theof implementation Created 2015 Fibria’s Sustainability team ahead implementation Created in in 2015 byby Fibria’s Sustainability team ahead of the the implementation of the Horizonte 2 project, the the Protection Agent Movement - Três has theHorizonte Horizonte 2 project, the Protection Agent Movement -Lagoas Três Lagoas ofof the 2 project, Protection Agent Movement - Três Lagoas has has beenbeen recognized as aas model sustainability strategy. Fibria is ais world leader inin in beenrecognized recognized as a model sustainability strategy. Fibria a world leader “This aa “This issue has become a a model sustainability strategy. Fibria a is world leader “Thisissue issuehas hasbecome become eucalyptus pulp production, and planned to build a second manufacturing eucalyptus pulp production, and planned to build a second manufacturing eucalyptus pulp production, and planned to build a second manufacturing responsibility for Fibria. We responsibility for Fibria. We responsibility for Fibria. We facility at itsatplant in Três Lagoas (MS), making it one thethe world’s largest facility at plant Três Lagoas (MS), making itofone of the world’s largest have tohave facility itsits plant in in Três Lagoas (MS), making it one of world’s largest our to re-examine our business have tore-examine re-examine ourbusiness business pulp pulp mills. An operation of this size, which involved an investment of R$7.345 pulpmills. mills. An operation of this size, which involved an investment of R$7.345 An operation of this size, which involved an investment of R$7.345 and conditions so and create conditions so that andcreate create conditions sothat that billion, called for afor detailed impact assessment. Even before construction billion, called for a detailed impact assessment. Even before construction billion, called a detailed impact assessment. Even before construction risks arise, risks cannot arise, and show riskscannot cannot arise,and andshow show began, FibriaFibria undertook a detailed riskrisk mapping, which placed violence began, Fibria undertook a detailed risk mapping, which placed violence began, undertook a detailed mapping, which placed violence other companies what can other companies what other companies what can be becan be against children as aas priority. against children as a priority. against children a priority. accomplished. We’ve managed accomplished. managed accomplished. We’veWe’ve managed The context of the Horizonte 2 project made it clear Fibria had tohad focus Thecontext context Horizonte 2 project made itthat clear that Fibria to focus totofind The ofof thethe Horizonte 2 project made it clear that Fibria had to focus aafind way work to way towith work find wayatoto work with aawith a confronting sexual violence, issue that while complex and on confronting sexual violence, an issue that while complex and very ononconfronting sexual violence, an an issue that while complex and veryvery difficult subject, sowe weso have difficult subject, we have difficult subject, so have common throughout Brazil, is practically invisible. When a locale receives common throughout Brazil, is practically invisible. When a locale receives common throughout Brazil, is practically invisible. When a locale receives aa a theresponsibility responsibility tomultiply multiply the responsibility to multiply the to ofof temporary workers come from outside area, have no no largeinflux influx temporary workers who come from outside the area, have largelarge influx of temporary workers whowho come from outside thethe area, have no oursuccess success byspreading spreading our our our success by spreading our by our connection thethe region must spend time away from their families, connection with region and must spend time away from their families, connection withwith the region andand must spend time away from their families, methodology asquickly quickly as methodology as quickly as methodology as as it itincreases thethe risk of of sexual exploitation of children. the Horizonte increases sexual exploitation of children. the Horizonte it increases the risk ofrisk sexual exploitation of children. ForFor theFor Horizonte 22 2 possible. This means helping possible. This means possible. This means helpinghelping project, people coming outside region represented 60% of the project, people coming from outside the region represented 40 to of 60% of the it itbecome project, people coming fromfrom outside thethe region represented 4040 to to 60% the become partofof theof social it become part the social part the social workforce. Several studies shown how large infrastructure projects can can workforce. Several studies have shown how large infrastructure projects workforce. Several studies havehave shown how large infrastructure projects can agenda at the municipal and and agenda the municipal agenda at the at municipal and increase the risk of sexual exploitation against children. These same studies increase of sexual exploitation children. same studies federal increase the riskthe ofrisk sexual exploitation againstagainst children. These These same studies federal levels,levels, aswell well as with federal asas well as with levels, as with also offer recommendations to companies that wish to act responsibly. One othercompanies, companies, and we are alsorecommendations offer recommendations to companies thatto wish act responsibly. also offer to companies that wish act to responsibly. One One other other companies, and weand arewe are to prioritize comprehensive child protection already in these discussions.” suchrecommendation recommendation is to prioritize comprehensive child protection suchsuch recommendation is toisprioritize comprehensive child protection asas a a as a already in these discussions.” already in these discussions.” basic of of every phase of thethe project, including its entire productive basiccondition condition every phase project, including its entire productive basic condition of every phase of the of project, including its entire productive Malu Pinto e Paiva, chain. Fibria has committed itself to this cause, and has created specific Malu e Paiva, Malu Pinto Pinto e Paiva, Fibria has committed itself this cause, and has created specific chain. chain. Fibria has committed itself to thisto cause, and has created specific Director of Sustainability, Director of Sustainability, Director of Sustainability, actions to mitigate and eliminate risk and to monitor these actions monthly. Communications and Corporate to mitigate and eliminate risktoand to monitor monthly. Communications actionsactions to mitigate and eliminate risk and monitor these these actionsactions monthly. Communications and Corporate Corporate Relationsand - Fibria Sexual violence against children is still a major taboo, and carries a stigma Relations Fibria Relations Fibria Sexual violence against children is still a major taboo, and carries a stigma Sexual violence against children is still a major taboo, and carries a stigma that hinders discussion in the business world. To expand the scope of its that hinders discussion the business To expand the scope that hinders discussion in the in business world.world. To expand the scope of its of its strategy to go beyond local development in Três Lagoas, Fibria formed a strategy to go beyond local development Três Lagoas, formed a strategy to go beyond local development in TrêsinLagoas, Fibria Fibria formed a technical partnership with Childhood Brasil. Since 1999, this Civil Society technical partnership with Childhood Since 1999, thisSociety Civil Society technical partnership with Childhood Brasil. Brasil. Since 1999, this Civil Organization of Public Interest (OSCIP) has been active in preventing Organization of Public Interest (OSCIP) has been active in preventing Organization of Public Interest (OSCIP) has been active in preventing sexual violence against children by coordinating the efforts of companies, sexual violence against children by coordinating the efforts of companies, sexual violence against children by coordinating the efforts of companies, governments, and civil society, and acting as a special adviser to the private governments, andsociety, civilofsociety, and acting as a special adviser the private governments, civil andfirst acting as alearned special adviser topartnership theto private and publicand sectors. One the lessons from this andthe public of thelessons first learned frompartnership this and public sectors. the first learned fromlanguage this was needsectors. toOne findofaOne comfortable yetlessons constructive topartnership address the was the need to find a comfortable yet constructive language to address was the need to find a comfortable yet constructive language to address the the

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SUSTENTABILIDADE |||||9|9|99|999|9||||9|99999|||||9|99999 SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTAINABILITY SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTAINABILITY SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTAINABILITY 111111111 1 111 SUSTAINABILITY 11

OUROUR TEAM TEAM OUR TEAM OUR TEAM

FIBRIA FIBRIA FIBRIA FIBRIA DirectorDirector ofDirector Sustainability, Communications and Corporate Relations: Malu Pinto e Pinto Paiva of Sustainability, Communications and Corporate Relations: Malu eePaiva ofDirector Sustainability, Communications and Corporate Relations: Malu Pinto Paiva of Sustainability, Communications and Corporate Relations: Malu Pinto e Paiva Sustainability Coordinator: Flavia Tayama Sustainability Coordinator: Flavia Tayama Sustainability Coordinator: Flavia Tayama Sustainability Coordinator: Flavia Tayama Team: Katia Oliveira Carvalho Andrade, Paula Bomfim Dias andPallazzio Tatiane Pallazzio Sustainability Team: Katia Oliveira Carvalho Andrade, Paula Bomfim Dias andTatiane Tatiane Pallazzio Sustainability Team: Katia Oliveira Carvalho Andrade, Paula Bomfim and Sustainability Team: Sustainability Katia Oliveira Carvalho Andrade, Paula Bomfim Dias andDias Tatiane Pallazzio Communication Coordinator: Anderson Polarini Communication Coordinator: Anderson Polarini Communication Coordinator: Anderson Polarini Communication Coordinator: Anderson Polarini Graphic Design: Contexto Mídia Graphic Design: Contexto Mídia Design: Contexto Mídia GraphicGraphic Design: Contexto Mídia

CHILDHOOD CHILDHOOD BRASIL BRASIL CHILDHOOD CHILDHOOD BRASILBRASIL Programand Manager and Corporate Relations: EvaDengler Cristina Dengler Program Manager Corporate Relations: Cristina Program Manager and Corporate Relations: EvaEva Cristina Dengler Program Manager and Corporate Relations: Eva Cristina Dengler Program Analyst: Alessandra Alves Program Analyst: Alessandra Alves Program Analyst: Alessandra Program Analyst: Alessandra Alves Alves Project Consultant and Municipal Plan Coordinator: José Carlos Bimbatte Project Consultant Municipal Plan Coordinator: José Carlos Bimbatte Junior Junior Consultant andand Municipal Plan Coordinator: José Carlos Bimbatte ProjectProject Consultant and Municipal Plan Coordinator: José Eliana Carlos Bimbatte Junior Junior Special Adviser to the Municipal Plan: Barso Special to the Municipal Plan: Eliana Barso Adviser to the Municipal Plan: Eliana Barso SpecialSpecial Adviser toAdviser the Municipal Plan: Eliana Barso PROTECTION AGENT BOOK

PROTECTION AGENT BOOK PROTECTION PROTECTION AGENTAGENT BOOK BOOK Supervisor: Flavia Tayama Supervisor: Flavia Tayama Supervisor: Flavia Tayama Supervisor: Flavia Tayama Editorial, Writing, and Review Coordinator: Erika Kobayashi Editorial, Writing, and Review Coordinator: Erika Kobayashi Editorial, andDesign Review Coordinator: ErikaMídia Kobayashi Graphic and Layout: Contexto Editorial, Writing,Writing, and Review Coordinator: Erika Kobayashi Graphic Design and Layout: Contexto Mídia Illustrations: Marcos Borges Graphic Design and Layout: Contexto Mídia Graphic Design and Layout: Contexto Mídia Illustrations: Marcos Borges Illustrations: Illustrations: Marcos Marcos Borges Borges

VISIT US AT VISIT US AT AgenteDoBem3Lagoas VISIT VISIT US AT US AT AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas

INOVADORA |||||17 ESTRATÉGIA INOVADORA |17 17 ESTRATÉGIA INOVADORA ESTRATÉGIA INOVADORA 17 ESTRATÉGIA ESTRATÉGIA INNOVATIVE INOVADORA INOVADORA STRATEGY 17 INOVADORA ||17 ESTRATÉGIA ESTRATÉGIA INOVADORA INOVADORA |17 17 ESTRATÉGIA INOVADORA |||17 17 ESTRATÉGIA ESTRATÉGIA INNOVATIVE INOVADORA INOVADORA STRATEGY 17 17 ESTRATÉGIA INOVADORA |||||17 ESTRATÉGIA INOVADORA |17 17 ESTRATÉGIA INOVADORA ESTRATÉGIA INOVADORA 17 ESTRATÉGIA ESTRATÉGIA INOVADORA INOVADORA 17 17 INNOVATIVE STRATEGY INNOVATIVE STRATEGY |17 22222222ESTRATÉGIA 2ESTRATÉGIA 2 2 2

WHO ARE THE PROTECTION AGENTS? |25 WHO ARE THE PROTECTION AGENTS? QUEM SÃO OS AGENTES DO |||||25 QUEM SÃO OS AGENTES DO BEM |25 25 QUEM SÃO OS AGENTES DO QUEM SÃO OS AGENTES DO BEM 25 QUEM SÃO OS AGENTES DO BEM 25 QUEM SÃO OS AGENTES DO BEM 25 SÃO OS AGENTES DO BEM ||25 QUEM SÃO OS AGENTES DO BEM |25 25 QUEM SÃO OS AGENTES DO BEM QUEM SÃO OS AGENTES DO BEM |||25 25 WHO QUEM QUEM ARE THE SÃO SÃO PROTECTION OS OS AGENTES AGENTES AGENTS? DO DO BEM BEM 25 25 QUEM SÃO OS AGENTES DO BEM ||||BEM 25 QUEM SÃO OS AGENTES DO BEM |25 25 QUEM SÃO OS AGENTES DO BEM QUEM SÃO OS AGENTES DO BEM 25 QUEM QUEM ARE THE SÃO SÃO PROTECTION OS OS AGENTES AGENTES AGENTS? DO DO BEM BEM |BEM 25 33333 3 33QUEM 3 33333WHO

THE POWER OFTHE AEM NETWORK |31 31 POWER OF THE NETWORK | 31 4 TRABALHO EM REDE |||||31 TRABALHO TRABALHO EM EM REDE REDE |31 31 TRABALHO EM REDE 31 TRABALHO TRABALHO EM EM REDE REDE 31 31 TRABALHO EM REDE | TRABALHO TRABALHO EM EM REDE REDE | |31 31 TRABALHO EM REDE |||31 31 POWER TRABALHO TRABALHO OF NETWORK EM EM REDE REDE 31 31 TRABALHO REDE | 31 TRABALHO TRABALHO EM EM REDE REDE | 31 TRABALHO EM REDE | 31 POWER TRABALHO TRABALHO OF THE NETWORK EM EM REDE REDE | | 31 4 4444444444444

MOBILIZE THROUGH INFORMATION| |37 37 5 MOBILIZE FOR INFORMATION MOBILIZAR PELA INFORMAÇÃO |||||37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO |37 37 MOBILIZAR PELA INFORMAÇÃO 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO 37 37 5 MOBILIZAR PELA INFORMAÇÃO | MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO | |37 37 MOBILIZAR PELA INFORMAÇÃO |||37 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO 37 37 MOBILIZE FOR INFORMATION MOBILIZAR PELA INFORMAÇÃO | 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO | | 37 37 MOBILIZAR PELA INFORMAÇÃO | 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO | | 37 37 MOBILIZE FOR INFORMATION 55555555555 LEGACYFOR FORTHE THEREGION REGION| |43 43 6 LEGACY LEGADO PARA O |||||43 LEGADO LEGADO PARA PARA O OTERRITÓRIO TERRITÓRIO TERRITÓRIO |43 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 PARA O |||||43 LEGADO LEGADO PARA PARA O OTERRITÓRIO TERRITÓRIO TERRITÓRIO |43 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGACY FOR THE REGION PARA O TERRITÓRIO |||||43 LEGADO PARA PARA O O TERRITÓRIO TERRITÓRIO |43 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGACY FOR THE REGION 6 6LEGADO 66 6LEGADO 6 66666666LEGADO 6

APPENDICES (MUNICIPAL 49 7 APPENDICES (MUNICIPAL 49 PLAN AND CAMPAIGN) ANEXOS (PLANO MUNICIPAL E CAMPANHA) |||||49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) |49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) 49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) |49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) 49 49 APPENDICES (MUNICIPAL 7 ANEXOS (PLANO MUNICIPAL E CAMPANHA) | 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) | | 49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) | 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) | | 49 49 APPENDICES (MUNICIPAL 49 49 777777777777 7 7 PLAN AND CAMPAIGN) |||||49

PLAN AND CAMPAIGN) PLAN AND CAMPAIGN)

HORIZONTE 2 PROJECT • Investment of R$7.345 billion • 2.5 years of planning with a project management team of approximately 350 employees • 1.3 million hours of training and upskilling for specialized professionals • 40,000 direct and indirect jobs, including the entire supplier chain • About 300 companies took part in the construction

• 3,000 direct and indirect positions to operate the new line, including the industrial and forestry sectors • The first mapping study detected over 200 risks, 50 of which were considered priorities, including sexual violence against children and adolescents, which was monitored from beginning to end of the project

PROTECTION AGENT MOVEMENT – TRÊS LAGOAS A movement launched in December 2015 by Fibria in a technical partnership with Childhood Brasil for the city of Três Lagoas (MS). In addition to educating and engaging the Horizonte 2 project workers (intramural community) and the local population (extramural community) to recognize and learn how to report cases of exploitation and sexual abuse of children, the initiative mobilized professionals from the Três Lagoas protection network to create the Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols.

• Direct investments of approximately R$3 million in Fibria’s sustainability area, with no tax benefits for two years of the project; • 103,444 participations by workers in workshops on the importance of protecting the rights of children and preventing exploitation and sexual abuse; • 1,481 truck drivers impacted by actions directed for them, specifically through six awareness actions at sorting, loading, and unloading points; • 108,246 participations by individuals in extramural actions;

• 5,988 participations by Três Lagoas network professionals in actions (workshops, seminars, and meetings) to refresh knowledge and align the terms and promotion of the assistance network; • 80,483 visits generated on the Facebook platform; • 8,952 placements of radio spots on the leading stations in Três Lagoas, from the launch of the campaign to December 2017; and • 92 billboards located throughout the city, as well as posters, banners and brochures, from April to December 2017.

WHAT IS THE “NETWORK”? To better understand the idea of a "Protection Network" for children and adolescents, Article 1 of Resolution 113 of April 2006 of the National Council for Child and Adolescent Rights (CONANDA) states: The System for Guaranteed Child and Adolescent Rights comprises the coordination and integration of government agencies and civil society in the application of standardized instruments and the operation of promotion, defence, and control mechanisms for the effective protection of human rights for children and adolescents, at Federal, State and Municipal levels. The professionals who work in the Secretariats and public assistance services for children are part of this protection network. Its purpose is to guarantee the application of promotion, defence, and control mechanisms for the effective protection of human rights for children and to ensure compliance with the Child and Adolescent Statute (ECA). The network has three strategic operating fronts: • Promotion (assistance and prevention): includes schools, health care units, recreation and culture centres, institutional admitting facilities such as the Social Assistance Reference Centre (CRAS) and the Specialized Social Assistance Reference Centre (CREAS), and organizations that provide direct or indirect assistance in situations of violence; • Defence (care, charge, and hold responsible): Guardianship Councils, the Public Prosecutor's Office, children's courts, defence centres, security agencies, specialized police stations (such as Women's Police Stations), Civil Police, Military Police; and • Control (monitoring compliance with the ECA): exercised by government agencies and civil society, as well as rights councils such as Municipal Councils for Children’s Rights (CMDCA).

MUNICIPAL COMMISSION

TIMELINE EXTRAMURAL ACTIONS

• Start-up date: end of August 2017

MONITORING, LEGACY, AND REFERENCE

• 8,600 workers were involved at the height of the project, including Fibria employees and third-party workers

2015

INTRAMURAL ACTIONS

• Start: May 2015

CONTINUITY

MUNICIPAL PLAN (2018-2027) Meetings begin with Três Lagoas protection network professionals to create the 2018-2027 Municipal Plan to Confront Sexual Violence against Children and Adolescents.

IMPLEMENTATION

COORDINATION, ACTIONS, AND CAMPAIGN INITIAL MEETING

MAY RISK MAPPING One of the most critical risks for the implementation of the Horizonte 2 project (construction of a second Fibria plant in Três Lagoas) is sexual violence against children and adolescents, which is exacerbated by the recruitment of temporary workers who come from outside the region.

AUG FOCUS ON PREVENTION In response to the risk assessment, Fibria seeks a recognized organization as a technical partner and initiates a dialogue with Childhood Brasil to plan actions for the workers.

SEPT

LAUNCH OF THE MOVEMENT

Fibria and Childhood Brasil present the Protection Agent Movement to 55 professionals who work with the prevention of sexual violence and are part of the Guaranteed Child Rights System (SGDCA), as well as representatives of companies in the region.

CONCEPTION AND PLANNING

OCT

DEC

MOBILIZATION AND ENGAGEMENT

Launching of the Protection Agent Movement, attended by Marcelo Castelli, President of Fibria, and Ana Cristina Carneiro Dias, Public Prosecutor in Três Lagoas.

2016

FEB

SUSTAINABILITY STRATEGY

TECHNICAL PARTNERSHIP

INTEGRATION OF EMPLOYEES

The Fibria Sustainability team develops the Protection Agent idea as a means to implement prevention actions with Horizonte 2 Project workers, and mobilize society to mitigate possible problems.

Childhood Brasil brings methodologies and technical knowledge develop – in tandem with Fibria – a strategy to bring the cause to Horizonte 2 Project workers, professionals from the Três Lagoas protection network, and the local population.

At a formal presentation, employees hired to work on the Horizonte 2 project receive information on preventing the sexual abuse and exploitation of children. More than 16,000 workers received this orientation.

FEB/16 – SEPT/17

WEEKLY SAFETY DIALOGUE FEB/16 – SEPT/17

Two meetings in 2016 and three in 2017 directed more than 760 professionals in the administrative area on the risks of sexual violence and the importance of engaging their teams to join the Movement.

MAR MULTIPLIERS First training session of Protection Agent Multipliers for professionals interested in bringing the cause to their communities and companies. The workshops developed by Childhood Brasil enable us to promote actions independently.

SERVICE EVALUATION Beginning of the assessment conducted by Childhood Brasil to evaluate the assistance system for children in Três Lagoas in cases of sexual exploitation and abuse.

KNOWLEDGE RECYCLING WORKSHOPS

PROTECTION AGENT SEMINAR

Network professionals validate the assessment and begin the knowledge workshops conducted by Childhood Brasil, with 40 hours of childhood protection content, focusing on sexual violence.

130 people took part in the event (companies, institutions, governmental and non-governmental organizations), which reinforced the engagement of several participants from Três Lagoas in the Movement. Representatives from other regions with similar challenges presented their experiences.

SPECIALISTS IN THE ISSUE 122 teachers from public schools in Três Lagoas and 79 social assistance professionals participate in a special training session based on the Growing Up Without Violence TV series, developed by Canal Futura in partnership with Childhood Brasil.

PUBLICITY CAMPAIGN Launch of the Protection Agent publicity campaign in Três Lagoas, approved by network professionals: spots on radio stations, billboards, posters, banners in the city and information on social media (Facebook and Instagram).

Fibria, in partnership with the City of Três Lagoas, carries out several high-profile awareness actions for the local population, such as pamphlets and a walk with protection network professionals.

MAY 18TH

NATIONAL DAY TO CONFRONT SEXUAL VIOLENCE AGAINST CHILDREN AND ADOLESCENTS

MAY

JULY

INTERNAL CAMPAIGN Fibria runs a campaign for Horizonte 2 project workers and employees from all company units. CAMPAIGNS AND TRAINING The Movement conducts training sessions for specific groups (health and safety professionals, women, and media spokespeople) of Fibria employees and third-party workers in the Horizonte 2 project.

OCT CITIZEN TRAINING WORKSHOPS JULY/16 – OCT/17

Daily presentations with workers to address various issues (such as citizenship, health, safety, drugs and alcohol) to discuss information about sexual violence against children. More than 14,000 workers voluntarily joined the workshops (10 minutes in duration) during their lunch breaks. RECOGNITION

DAILY SAFETY DIALOGUES (DSDs) MAY/16 – SEPT/17

The Protection Agent team goes to the site offices of companies participating in the mandatory Dialogues for workers, and uses an eight-minute period to raise awareness for more than 12,000 workers. PARTICIPATION IN EVENTS MAY/16 – SEPT/17

Interventions and dynamics to reinforce prevention messages from the Movement were part of special events (specific campaigns and raffles) for project workers.

Childhood Brasil's On the Right Track Program presents Fibria with a trophy in recognition of preventive actions carried out for drivers by the Movement.

2017

FEB

APR

MAY

The Commission begins meetings to create a 2018-2027 Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols, through a group formed by 30 professionals from various Secretariats, the Guardianship Council, the Courts, the Public Prosecutor's Office, Women's Police Station, and the CMDCA. The Commission will take on the role of Steering Committee to monitor the implementation of the Plan and the execution of its actions. JOURNALISTS 15 journalists from Três Lagoas receive special training with guidelines on the correct and ethical approach for reporting on the topic, without resorting to sensationalism or revealing victim identities.

JULY

CONTAINER MULTIPLIERS As an intramural action, 28 professionals who are new Protection Agent Multipliers receive training to engage more people in independent actions.

The Protection Agent team starts working from a specially adapted shipping container located within the Social Centre (a lunch, rest, and recreational facility for workers), making and facilitating contact with this group.

FOREIGNERS Foreign workers hired to work on the Horizonte 2 project participate in citizen training workshops, conducted in English, which include the issue of sexual violence against children.

NATIONAL REFERENCE Fibria and Childhood Brasil travel to Brasília to present the experience of the Movement in a seminar on the Actions Protocol for the Protection of Child and Adolescent Rights, promoted by the National Secretariat for Child and Adolescent Rights (SNDCA). The Protection Agent Movement has followed several aspects of the Protocol, and begun extramural advocacy work.

AUG

PLAN, FLOWS, AND PROTOCOLS The 2018-2027 Municipal Plan to Confront Sexual Violence against Children and Adolescents is presented to the Mayor of Três Lagoas. The presentation also includes 16 service flows and their protocols, as designed by professionals from the Três Lagoas network.

NOV

2018

AWARD The Movement wins the Social Performance category of the Votorantim Stage of the Talent in Sustainability Award, an initiative of Instituto Votorantim to encourage and recognize innovative initiatives developed by companies in the Votorantim group.

APR AWARD Fibria receives the Neide Castanha Award in the Social Responsibility category for the Protection Agent Movement. This award is in its eighth edition, and recognizes projects and people that work in the defence and promotion of children's rights.

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ÍNDICE ÍNDICE ÍNDICE ÍNDICE CONTENTS ÍNDICE ÍNDICE ÍNDICE ÍNDICE CONTENTS ÍNDICE ÍNDICE ÍNDICE ÍNDICE CONTENTS

en and learn more about the actions ofdo the and learn more about the actions of the onfira as ações do Movimento Agente do Bem -do Três Lagoas onfira as ações do Movimento Agente Bem -Bem Três Lagoas onfira as as ações ações do do Movimento Movimento Agente Agente do do Bem Bem -do -do Três Três Lagoas Lagoas aonfira confira as ações do Movimento Agente do Três Lagoas a eeOpen eeconfira confira as as ações ações do do Movimento Movimento Agente Agente do do Bem Bem -Bem Três Lagoas Lagoas a confira as ações do Movimento Agente do Bem ---Três Três Lagoas Abra e confira as ações doMovimento Movimento Agente Três Lagoas Abra eee confira as ações do Agente do Bem ----Três Lagoas Abra Abra confira confira as as ações ações do do Movimento Movimento Agente Agente Bem Bem Três Três Lagoas Lagoas Open and learn more about the actions tection Agent Movement – Três Lagoas Protection Agent Movement – Três Lagoas of the Open and learn more about the Lagoas actions of the Protection Agent Movement – Três Protection Agent Movement – Três Lagoas

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very company that operates responsibly seeks to create good good very company that operates responsibly seeks to create very company that operates responsibly seeks to create good sustainability strategies and put them practice effectively. This This and put into them into practice effectively. verysustainability company thatstrategies operates responsibly seeks to create good sustainability strategies and put them into practice effectively. This requires technical skills and vision topractice detect the real requires technical skills andthem broad vision to detect theimpacts real sustainability strategies andbroad put into effectively. This impacts requires technical skills and broad vision to detect the real impacts requires skills broad to thecourage real generated by a technical business, and and based on vision thison analysis, the to address generated by a business, and based thisdetect analysis, the impacts courage to address generated by a business, and based on this analysis, the courage to address generated by a business, and based on this analysis, the courage to address these impacts and create actionsactions to eliminate or at least their their these impacts and create to eliminate or atminimize least minimize these impacts and create actions to eliminate or at least minimize their these impacts and create actions to eliminate or at least minimize their negative effects.effects. negative negative effects. negative Created ineffects. 2015 by Fibria’s Sustainability team ahead of theof implementation Created in 2015 by Fibria’s Sustainability team ahead the implementation Created in 2015 by Fibria’s Sustainability team ahead of the implementation Created in 2015 by Fibria’s Sustainability team ahead of the implementation of the Horizonte 2 project, the the Protection Agent Movement - Três has has of theHorizonte Horizonte 2 project, the Protection Agent Movement -Lagoas Três Lagoas the 2 project, Protection Agent Movement - Três Lagoas ofofthe Horizonte 2 project, the Protection Agent Movement - Três Lagoas has has beenbeen recognized as aas model sustainability strategy. Fibria is a world leader in beenrecognized recognized as a model sustainability strategy. Fibria a world leader in “This issue aa “Thishas issue has become a a model sustainability strategy. Fibria a is world leader hasbecome become been recognized as a model sustainability strategy. Fibria is a is world leader in in “This “This issue issue has become a eucalyptus pulp production, and planned to build a second manufacturing eucalyptus pulp production, and planned to build a second manufacturing eucalyptus pulp production, and planned to build a second manufacturing responsibility for Fibria. We responsibility for Fibria. We eucalyptus pulp production, and planned to build a second manufacturing responsibility for Fibria. for Fibria. We We facility at itsatplant in Três Lagoas (MS), making it one thethe world’s largest facility at its plant in Três Lagoas (MS), making itofone of the world’s largest responsibility facility its plant in Três Lagoas (MS), making it one of world’s largest have to re-examine our have to re-examine our business facility at its plant in Três Lagoas (MS), making it one of the world’s largest to re-examine ourbusiness business have have to re-examine our business pulp mills. An operation of this size, which involved an investment of R$7.345 pulp mills. An operation of this size, which involved an investment of R$7.345 pulpmills. mills. operation size, which involved an investment of R$7.345 and conditions so and create conditions so that pulp AnAn operation of of thisthis size, which involved an investment of R$7.345 andcreate create conditions sothat that and create conditions so that billion, called for a detailed impact assessment. Even before construction billion, called for a detailed impact assessment. Even before construction billion, called for a detailed impact assessment. Even before construction arise, and billion, called for a detailed impact assessment. Even before construction risks cannot arise, and show riskscannot cannot arise, andshow show risksrisks cannot arise, and show began, Fibria undertook a adetailed risk mapping, which placed violence began, Fibria undertook a detailed risk mapping, which placed violence began, Fibria undertook a detailed mapping, which placed violence began, Fibria undertook detailed riskrisk mapping, which placed violence other companies what can other companies what companies becan be otherother companies what what can becan be against children as a priority. against children as a priority. against children as a priority. against children as a priority. accomplished. We’ve managed accomplished. We’ve managed accomplished. We’ve managed accomplished. We’ve managed TheThe context ofof the Horizonte 22project made clear that Fibria had focus The context of the Horizonte 2 project made itthat clear that Fibria had to focusto find The context of the Horizonte 2 project made it clear that Fibria had to focus context the Horizonte project made itit clear Fibria had toto focus totofind aafind way work to atoto way towith way work with aawith a afind way to work with awork confronting sexual violence, an issue that while complex and on on confronting sexual violence, an that while complex and very onon confronting sexual violence, an issue that while complex and veryvery confronting sexual violence, an issue issue that while complex and very difficult subject, so subject, we have difficult subject, so weso have difficult we have difficult subject, so we have common throughout Brazil, practically invisible. When aWhen a a a a the responsibility common throughout Brazil, is practically invisible. When a locale receives common throughout Brazil, is practically invisible. areceives locale receives common throughout Brazil, isispractically invisible. When alocale locale receives to multiply theresponsibility responsibility tomultiply multiply the responsibility to multiply the to large influx temporary workers who come from outside the area, have nono large influx of temporary workers who come from outside area, have no noour success large influx of temporary workers who come from outside the area, have large influx of of temporary workers who come from outside thethe area, have bysuccess spreading oursuccess success byspreading spreading our our our byour spreading our by our connection with the region and must spend time away from their families, connection thethe region must spend time away from their families, connection with region and must spend time away from their families, methodology connection withwith the region andand must spend time away from their families, as quickly as methodology asquickly quickly as methodology as quickly as methodology as as it itincreases risk sexual exploitation of children. For the Horizonte 2 2 2 2 possible. This means helping the risk of sexual exploitation of children. the Horizonte itincreases increases the risk of sexual exploitation of children. the Horizonte it increases thethe risk ofof sexual exploitation of children. ForFor theFor Horizonte possible. This means helping possible. This means possible. This means helpinghelping project, people coming from outside thethe region represented 40 to of the project, people coming from outside region represented to 60% of the it become part of theofsocial project, people coming from outside the region represented 40 to 60% of the project, people coming from outside the region represented 4040 to60% 60% of the itbecome become part theof social it become part the social it part of the social workforce. Several studies have shown how large infrastructure projects can can workforce. Several studies shown how large infrastructure projects at theatmunicipal and and workforce. Several studies have shown how large infrastructure projects workforce. Several studies havehave shown how large infrastructure projects can canagenda agenda the municipal agenda the municipal agenda at the at municipal and and increase the risk of of sexual exploitation against children. These same studies increase the risk sexual exploitation against children. These same studies levels,levels, as well as with increase the risk of sexual exploitation against children. These same studies federal increase the risk of sexual exploitation against children. These same studies federal as well as with as with federalfederal levels, levels, as wellasaswell with also offer recommendations to to companies thatthat wish to act responsibly. OneOne other companies, and we are also offer recommendations companies wish to act responsibly. othercompanies, companies, and we are alsorecommendations offer recommendations to companies thatto wish act responsibly. also offer to companies that wish act to responsibly. One One other other companies, and weand arewe are such recommendation is to prioritize comprehensive childchild protection as a as a already in these discussions.” such recommendation isprioritize to prioritize comprehensive protection already in these discussions.” such recommendation is to prioritize comprehensive child protection as a such recommendation is to comprehensive child protection as a already in these discussions.” already in these discussions.” basic condition of of every phase of the project, including its entire productive basic condition every phase of the project, including its entire productive basic condition of every phase of the project, including itsspecific entire productive Malu Pinto e Paiva, basic condition of every phase of the project, including its entire productive chain. Fibria has committed itself to this cause, and has created Malu Pinto e Paiva, chain. Fibria has committed itself to this cause, and has created specific Director of Malu Sustainability, e Paiva, Malu Pinto Pinto e Paiva, chain. Fibria has committed itself to this cause, and has created specific chain. Fibria committed itself to this cause, and has created specific Director of Sustainability, actions to has mitigate and eliminate risk and to monitor these actions monthly. Communications and Corporate Director of Sustainability, Director of Sustainability, actions to mitigate and eliminate risk and to monitor these actions monthly. Communications Corporate actions to mitigate and eliminate risk and to monitor these Relations - FibriaandCorporate actions to mitigate and eliminate risk and monitor these actionsactions Sexual violence against children is still a to major taboo, and carries a monthly. stigmamonthly. Communications Communications Relationsand - Fibriaand Corporate Sexual violence against children is still a major taboo, and carries a stigma Relations Relations - Fibria - Fibria Sexual violence children stillTo a major andof carries a stigma Sexual violence againstagainst is stillworld. ais major taboo,taboo, and carries aitsstigma that hinders discussion inchildren the business expand the scope that hinders discussion in the business world. To expand the scope of its todiscussion go beyond in Três Fibria formed that hinders discussion in the business world. To expand the scope thatstrategy hinders inlocal thedevelopment business world. To Lagoas, expand the scope ofaits of its strategy to go beyond local development in Três Lagoas, Fibria formed a technical partnership with Childhood Brasil. 1999, this CivilFibria Society strategy to go beyond local development Três Lagoas, formed a strategy to go beyond local development in Since TrêsinLagoas, Fibria formed a technical partnership with Childhood Brasil. Since 1999, this Civil Society Organization of Public Interest (OSCIP) has been active in preventing technical partnership with Childhood Since 1999, thisSociety Civil Society technical partnership with Childhood Brasil. Brasil. Since 1999, this Civil Organization of Public Interest (OSCIP) has been active in preventing sexual violence against children by coordinating the efforts of companies, Organization of Public Interest (OSCIP) has been active in preventing Organization of Public Interest (OSCIP) has been active in preventing sexual violence against children by coordinating theadviser efforts ofthe companies, governments, and civil society, and acting as a special tocompanies, sexual violence against children by coordinating the efforts ofprivate companies, sexual violence against children by coordinating the efforts of governments, and civil society, and acting as a special adviser to the private and public sectors. One of the first lessons learned from this partnership governments, andsociety, civilofsociety, and acting as a special adviser the private governments, and civil andfirst acting as alearned special adviser to theto private and public the from this was the needsectors. to find aOne comfortable yetlessons constructive language topartnership address the andthe public of thelessons first learned frompartnership this and public sectors. the first learned fromlanguage this was needsectors. toOne findofaOne comfortable yetlessons constructive topartnership address the was the need to find a comfortable yet constructive language to address was the need to find a comfortable yet constructive language to address the the

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SUSTENTABILIDADE |||||9|9|99999|||||9|99999|||||9|99999 SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTAINABILITY SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTAINABILITY SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTENTABILIDADE SUSTAINABILITY 111111111 1 1111

OUROUR TEAM TEAM OUR TEAM FIBRIA FIBRIA FIBRIA DirectorDirector ofDirector Sustainability, Communications and Corporate Relations: Malu Pinto e Pinto Paiva of Sustainability, Communications and Corporate Relations: Malu of Sustainability, Communications and Corporate Relations: Malu PintoeePaiva Paiva Sustainability Coordinator: Flavia Tayama Sustainability Coordinator: Flavia Tayama Sustainability Coordinator: Flavia Tayama Sustainability Team: Katia Oliveira Carvalho Andrade, PaulaBomfim Bomfim Dias andTatiane TatianePallazzio Pallazzio Sustainability Team: Katia Oliveira Carvalho Andrade, Paula and Sustainability Team: Katia Oliveira Carvalho Andrade, Paula Bomfim Dias andDias Tatiane Pallazzio Communication Coordinator: Anderson Polarini Communication Coordinator: Anderson Polarini Communication Coordinator: Anderson Polarini Graphic Design: Contexto Mídia Design: Contexto Mídia GraphicGraphic Design: Contexto Mídia CHILDHOOD BRASIL CHILDHOOD CHILDHOOD BRASILBRASIL Program Manager Corporate Relations: CristinaDengler Dengler Program Manager andand Corporate Relations: EvaEva Cristina Program Manager and Corporate Relations: Eva Cristina Dengler Program Analyst: Alessandra Alves Program Alessandra Program Analyst:Analyst: Alessandra Alves Alves Project Consultant Municipal Plan Coordinator: José CarlosBimbatte Bimbatte Junior Consultant andand Municipal Plan Coordinator: José Carlos ProjectProject Consultant and Municipal Plan Coordinator: José Carlos Bimbatte Junior Junior Special Adviser to the Municipal Plan: Eliana Barso to the Municipal Plan:Barso Eliana Barso SpecialSpecial AdviserAdviser to the Municipal Plan: Eliana PROTECTION AGENT BOOK PROTECTION PROTECTION AGENTAGENT BOOK BOOK Supervisor: Flavia Tayama Supervisor: Flavia Tayama Supervisor: Flavia Tayama Editorial, Writing, and Review Coordinator: Erika Kobayashi Editorial, and Review Coordinator: Erika Kobayashi Editorial, Writing,Writing, and Review Coordinator: Erika Kobayashi Graphic Design and Layout: Contexto Mídia Graphic Design and Layout: Contexto Mídia Graphic Design and Layout: Contexto Mídia Illustrations: Marcos Borges Illustrations: Illustrations: Marcos Marcos Borges Borges VISIT US AT VISIT VISIT US AT US AT AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas AgenteDoBem3Lagoas

INOVADORA |||||17 ESTRATÉGIA INOVADORA |17 17 ESTRATÉGIA INOVADORA ESTRATÉGIA INOVADORA 17 ESTRATÉGIA ESTRATÉGIA INNOVATIVE INOVADORA INOVADORA STRATEGY 17 17 INOVADORA |||||17 ESTRATÉGIA ESTRATÉGIA INOVADORA INOVADORA |17 17 ESTRATÉGIA INOVADORA 17 ESTRATÉGIA ESTRATÉGIA INNOVATIVE INOVADORA INOVADORA STRATEGY 17 17 ESTRATÉGIA INOVADORA |||||17 ESTRATÉGIA INOVADORA |17 17 ESTRATÉGIA INOVADORA ESTRATÉGIA INOVADORA 17 ESTRATÉGIA ESTRATÉGIA INOVADORA INOVADORA 17 17 INNOVATIVE STRATEGY 22222222ESTRATÉGIA 2ESTRATÉGIA 2 2 2

WHO ARE THE PROTECTION AGENTS? QUEM SÃO OS AGENTES DO |||||25 QUEM SÃO OS AGENTES DO BEM |25 25 QUEM SÃO OS AGENTES DO QUEM SÃO OS AGENTES DO BEM 25 QUEM SÃO OS AGENTES DO BEM 25 QUEM SÃO OS AGENTES DO BEM 25 SÃO OS AGENTES DO BEM |||||25 QUEM SÃO OS AGENTES DO BEM |25 25 QUEM SÃO OS AGENTES DO BEM QUEM SÃO OS AGENTES DO BEM 25 WHO QUEM QUEM ARE THE SÃO SÃO PROTECTION OS OS AGENTES AGENTES AGENTS? DO DO BEM BEM 25 25 QUEM SÃO OS AGENTES DO BEM ||||BEM 25 QUEM SÃO OS AGENTES DO BEM |25 25 QUEM SÃO OS AGENTES DO BEM QUEM SÃO OS AGENTES DO BEM 25 QUEM QUEM ARE THE SÃO SÃO PROTECTION OS OS AGENTES AGENTES AGENTS? DO DO BEM BEM |BEM 25 25 3 33QUEM 3 3333 33333WHO

OF THE NETWORK |31 31 TRABALHO EM |||||31 TRABALHO TRABALHO EM EM REDE |31 31 TRABALHO EM 31 TRABALHO TRABALHO EM EM REDE 31 31 EM REDE |||||31 TRABALHO TRABALHO EM EM REDE REDE |31 31 TRABALHO EM REDE 31 TRABALHO TRABALHO OF THE NETWORK EM EM REDE REDE 31 31 EM REDE |REDE TRABALHO TRABALHO EM EM REDE REDE |REDE 31 TRABALHO EM REDE |REDE TRABALHO TRABALHO OF THE NETWORK EM EM REDE REDE |REDE |31 31 31 4 44TRABALHO 4 44POWER 44TRABALHO 44POWER 44444POWER

MOBILIZE FOR INFORMATION |37 37 MOBILIZAR PELA INFORMAÇÃO |||||37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO |37 37 MOBILIZAR PELA INFORMAÇÃO 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO 37 37 5 MOBILIZAR PELA INFORMAÇÃO |||||37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO |37 37 MOBILIZAR PELA INFORMAÇÃO 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO 37 37 MOBILIZE FOR INFORMATION MOBILIZAR PELA INFORMAÇÃO | 37 MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO | | 37 37 MOBILIZAR PELA INFORMAÇÃO | MOBILIZAR MOBILIZAR PELA PELA INFORMAÇÃO INFORMAÇÃO | | 37 37 MOBILIZE FOR INFORMATION 5 5 5 5 5 5 5 5555

66 6666666666666

LEGACY FOR THE |43 43 LEGADO PARA O TERRITÓRIO |||||43 LEGADO LEGADO PARA PARA O OREGION TERRITÓRIO TERRITÓRIO |43 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O |||||43 LEGADO LEGADO PARA PARA O OTERRITÓRIO TERRITÓRIO TERRITÓRIO |43 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGACY FOR THE REGION LEGADO PARA O TERRITÓRIO |||||43 LEGADO LEGADO PARA PARA O O TERRITÓRIO TERRITÓRIO |43 43 LEGADO PARA O TERRITÓRIO LEGADO PARA O TERRITÓRIO 43 LEGADO PARA O TERRITÓRIO 43 LEGACY FOR THE REGION

777

APPENDICES (MUNICIPAL 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) |||||49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) |49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) 49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) |49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) 49 49 APPENDICES (MUNICIPAL ANEXOS (PLANO MUNICIPAL E CAMPANHA) | 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) | | 49 49 ANEXOS (PLANO MUNICIPAL E CAMPANHA) | 49 ANEXOS ANEXOS (PLANO (PLANO MUNICIPAL MUNICIPAL E E CAMPANHA) CAMPANHA) | | 49 49 APPENDICES (MUNICIPAL 49 49 PLAN AND CAMPAIGN) |||||49 PLAN AND CAMPAIGN) PLAN AND CAMPAIGN)

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issue, and consequently promote the development of citizenship and the commitment of everyone involved to become protection agents. As the phenomenon is complex and multicausal, confronting sexual violence against children is only possible through continuous and networked efforts. Accordingly, the Protection Agent Movement is not a one-time only initiative: it is a movement, and as such it requires the engagement of various groups to carry out actions in support of a common cause. By prioritizing “working with” and not just “working for”, its planning had to be well structured but flexible enough to accommodate adaptations during the process of developing intramural actions with Horizonte 2 project workers, plus extramural actions with the community of Três Lagoas. The Movement has brought awareness to the local community through information on preventing sexual violence, but there is still work to do. One of its primary achievements was the mobilization of professionals from the Três Lagoas protection network to create the 2018-2027 Municipal Plan to Confront Sexual Violence against Children and Adolescents. Although the network is well integrated and coordinated, the implementation of the Municipal Plan calls for Fibria and Childhood Brasil to monitor the proposed actions. Although the Movement has only been in place since December 2015, it has now become a consolidated operation. Despite the many challenges we have faced, it addresses many of the aspects of the protocol now being developed by several institutions with support from the SNDCA. The longterm presence of Fibria in the region ensures that the Três Lagoas network will remain committed to the cause. In partnership with Childhood Brasil, Fibria created the Protection Agent Movement - Três Lagoas based on the demands of local conditions, while recognizing that other possible strategies exist. The purpose of this publication is to share what has been created and thereby inspire new initiatives, as this experience shows that it is possible to confront the issue and break the wall of invisibility.

“The Protection Agent Movement - Três Lagoas is an innovative project, because we sought to establish a sense of participation, responsibility, and belonging to the entire Três Lagoas community. Although it was created by Fibria in partnership with Childhood Brasil, today the Movement belongs to everyone. Its success shows that it’s possible, even for a large company that creates numerous impacts, to respect the rights of children and adolescents and invest in ways that mitigate and prevent violations.”

Heloisa Ribeiro, Executive Director Childhood Brasil

SUSTAINABILITY Transforming high impact infrastructure projects into benefits for the community

PROTECTION AGENT MOVEMENT

SUSTAINABILITY

ibria’s first pulp manufacturing facility in Três Lagoas, the Horizonte project, was completed in 2009. An expansion process began in 2014, when the first planning meetings for a new manufacturing facility took place. For Fibria to continue to be a world leader in this market and meet its growing demand (2 to 3% per year), a multidisciplinary group of professionals (Engineering, Human Organizational Development, Production, Legal, Sustainability, and Communications) was formed to design the Horizonte 2 project. “We realized there needed to be a structured area to handle demands from the community, organize sustainability actions, and minimize the risks of the work,” says Júlio Cunha, director of Engineering and Projects at Fibria. For the Três Lagoas unit to become the world’s largest pulp and paper mill, capable of producing 3.25 million metric tons of pulp per year, a huge operating structure was mobilized: 187,000 hectares of planted forests (including company-owned, leased, and co-owned properties) to meet supply needs, about 200 companies on-site, and 40,000 direct and indirect jobs generated. This large-scale undertaking was reported by Exame magazine as extremely safe, and a global benchmark for the industry. Another highlight of the project was the expansion of the scope and vision of Fibria’s Sustainability area. In presenting its proposal for the Protection Agent Movement - Três Lagoas to the City in December 2015, Fibria prompted the local government to examine a human rights issue: the preventive protection of children from all types of violence, especially sexual violence. Previously, Fibria’s social investment in the Três Lagoas region had primarily been directed to the rural areas surrounding its forests, through structured programs to generate work and income. “The protection of children and adolescents as a specific focus has emerged as a necessity for the Horizonte 2 project,” explains Flavia Tayama, Sustainability Coordinator at Fibria.

Impacts generated by major infrastructure projects on the lives of children Fibria created different strategies to address the risks that arose from the mapping carried out prior to implementation of the Horizonte 2 project. Initially, the study identified about 200 risks, 50 of which were considered priorities. Child violence, especially sexual violence against children and adolescents, received special attention because it was categorized as a priority risk. During the Horizonte 2 project, the Sustainability and

SEXUAL VIOLENCE AGAINST CHILDREN AND ADOLESCENTS

PROTECTION AGENT MOVEMENT

Sexual violence is one of the forms of violence that occurs against children and adolescents. The other forms are neglect, physical violence, and psychological violence, and often appear associated. Sexual exploitation occurs when cash or a favour (food or a ride, for example) is provided in exchange for some type of sexual relations with a child or adolescent. This practice is often organized and main-

tained by third-parties, but can also occur without the presence of an intermediary. Sexual abuse is the use of a child or adolescent for the sexual gratification of one or more adults, and may or may not involve physical contact. It is typically committed by a person who is known to the victim, whether inside or outside the family, and usually through the use of physical force, threats, or seduction.

Compliance Work Group, comprising senior executives of Fibria’s partner companies, met once every two months to analyze, monitor, create action plans, and reposition each risk separately. The risks were ranked by impact (low, medium, high, and critical), taking into account criteria such as health and safety, environment, socio-cultural, image and reputation, legal, and financial. As sexual violence was a priority risk from beginning to end of the project, there was monthly monitoring through the actions carried out by the Protection Agent Movement Malu Pinto e Paiva, Director of Sustainability, Communications and Corporate Relations at Fibria, stresses the attention that must be paid to avoid having this risk affect the reputation of the company. “I had previous experience with this issue, and learned that a major project like this one can cause problems in the region,” she explains. “Fibria had already identified this risk during the first Horizonte project. In 2009, one of the people responsible for the project spoke to the Public Prosecutor’s Office in Três Lagoas and some actions were taken, although not to the same structural degree as the Movement. There was no resistance from management regarding this proposal for the Horizonte 2 project.” Typically, environmental issues are highly material in large-scale impact assessments. In recent years, many studies have also turned to social aspects, as local populations become even more vulnerable. The need to work on the protection of children and adolescents has become part of nationwide discussions, studies, and preventive actions, primarily with the hosting of major events in Brazil such as the 2014 FIFA World Cup and the 2016 Rio Olympic Games.

REDUCE AND MITIGATE IMPACTS

MAJOR INFRASTRUCTURE PROJECTS NEGATIVE IMPACTS FOR CHILDREN

WHAT CAN BE DONE

The massive influx of workers to the region brings men with no ties to the local community;

Funding organizations may attach new investment criteria to a company’s risk prevention and mitigation plan when a company establishes itself in a new region, in addition to recommending that a percentage of the investment be directed towards the prevention of sexual violence against children;

Workers have no recreational opportunities, and are housed in facilities with little or no access to family life; Families are displaced, they move to a new location where they don’t know the community or its residents, which can impact school dropout rates; Many projects are located in areas far from major urban centres (or on the outskirts of larger cities), which are already more vulnerable due to economic and social factors; and When the project is put into vulnerable communities, some families believe that involving their young daughters with the workforce can be a life-enhancing opportunity, and thereby view pregnancy as a chance for a promising future.

The Brazilian Institute of Environment and Renewable Natural Resources (IBAMA) can review inspection processes; and Companies should incorporate child protection into the management of their operations. For large-scale projects this includes the composition of workers (local and migrant), housing types, and recreation and family life policies, all of which have a significant positive impact.

PROTECTION AGENT MOVEMENT

SUSTAINABILITY

The term “prostitution” is correctly used in the context of the study, as it refers to a generic question about this professional activity. It should not be used to refer to the “sexual exploitation” of children and adolescents, which is defined in the box on page 10.

SUSTAINABILITY

Human Rights Impact Assessment - what companies should do to respect the rights of children and adolescents, is a study launched in 2017 by Childhood Brasil and the Human Rights and Business Group (GDHeE) of the São Paulo Human Rights School of Fundação Getúlio Vargas. It identifies some of the factors that may exacerbate this risk: the influx of a large group of workers with no ties to the area and who spend months away from their families, plus the normalization of sexual exploitation, especially of adolescents, which due to cultural factors is not always seen as a violation of human rights. In another study, The men behind major infrastructure projects in Brazil, conducted in 2009 by Childhood Brasil, a large number of workers interviewed stated that prostitution was present where they worked: 66.9% of the respondents said they had colleagues who had had relations with children and adolescents, while 25.4% said they themselves had had relations once or more with children and/or adolescents. This situation can be aggravated when the assistance network is unaware of the impact of major infrastructure projects on guaranteeing child and adolescent rights. Due to the migratory movement of workers, there is an overload on local services, particularly on providing assistance to children, since the network is not always able to coordinate the proper handling of reports of violence. Additionally, unlike Três Lagoas even before the Movement, not every municipality has a Plan to Confront Sexual Violence against Children and Adolescents, or has put its Plan into practice. For this reason, it is essential that prevention measures be jointly developed and implemented by companies, governments, and civil society. The importance of working on the factors identified became evident during the implementation of the Horizonte 2 project. The Movement, which had no set budget when the project was still under study, managed to secure estimated funding of R$3 million for two years, which was to implement structured preventive actions with workers, professionals in the SGDCA, and prevention campaigns for the residents of Três Lagoas. This was the first time that a company had been promoting an initiative aimed at preventing sexual violence against children using its own money, without any link to tax or financing benefits. “Fibria was aware of the risk when the project was still on paper. It’s rare for a company to recognize that it will generate an impact and want to mitigate it,” says Eva Dengler, Programs and Corporate Relations Manager at Childhood Brasil, an organization that served as the technical partner for the initiative. “This shows an awareness of sustainability. The cause was incorporated into the management of the business and became a company value.”

Mobilizing managers to support the initiative “From the moment of its conception, the Protection Agent Movement had the support of senior management of the company,” says Flavia Tayama. “The mobilization was fundamental to structuring and implementing an initiative of this size.” For Marcelo Castelli, President of Fibria, it is essential that every director of the company is knowledgeable and involved in projects developed and monitored by the Sustainability team. “Sustainability initiatives permeate every part of Fibria’s business. They are strategic to our operations,” he says. Achieving support and direct involvement from senior management are 12

PROTECTION AGENT MOVEMENT

important in many ways. “The issue is not an easy one, but it makes people aware. If there’s support from the top, the project won’t succeed,” says Malu Pinto e Paiva. Fibria’s President points out the importance of direct involvement by the management team as well as senior executives: “We know that our direct support gives added weight to the projects we have developed, and when the subject is taboo, this has an even greater impact.” Marcelo participated directly in awareness discussions with local authorities and project partners, and finds that the acceptance and engagement of everyone involved were determinants for the success of the Protection Agent Movement - Três Lagoas. “The Movement has won the trust of management, which has always believed in this idea,” says Eva Dengler. “It’s one thing to see the project on paper, but the big challenge is to implement it daily, taking into account the number of people involved and the tight deadlines to complete the work. This is a differentiating quality of the Fibria team.” The Protection Agent Movement was considered one of the priorities of the Horizonte 2 project by Júlio Cunha, director of Engineering and Projects at Fibria. Intramural actions, which involved employee participation, were incorporated into activity planning without affecting productivity and delivery times. The work was completed at the end of August, ahead of schedule. “This is only possible when you have qualified people with the skills, experience, and dedication,” he explains. One of these individuals and principal organizers was Sustainability Coordinator Flavia Tayama, who was at the helm of the Protection Agent Movement - Três Lagoas. She held coordination meetings with managers of the contractors for the Horizonte 2 project to raise their awareness of the importance of engaging their employees. To get workers to go to the first citizen training workshops, whose attendance was voluntary, the subject was taken to the Sustainability and Compliance Work Group, a strategic body that met every two months with representatives of Fibria and senior managers of the project’s main suppliers to discuss improvements, implement good corporate practices, and monitor those actions. “I presented objective data on sexual violence against children and adolescents, alerting these managers to the risks to the project. If anything happened, we are jointowners, because we bring the workers to the city. So we needed to form a big coalition and act together,” Flavia says. It was up to the companies to commit themselves to the cause, to implement strategies to comply with the Movement, and to demonstrate the engagement of their employees through definable actions. The Protection Agent team coordinated by Flavia to work on the issue within the project also met with representatives of partner companies in Três Lagoas. Saulo Braz, Installation Manager at engineering firm TimeNow Engenharia, was one of the first managers to invite his employees to a training session on the subject. “Employees should be informed that any approaches to the community during off-hours may be a risk to the company. I understand that each of us has a social role, just like the company. It’s a matter of balance: any big project must have economic and financial support; on the other hand, society has to be respected, served, and preserved,” he adds. The intramural actions of the Protection Agent Movement - Três Lagoas PROTECTION AGENT MOVEMENT

SUSTAINABILITY

helped reduce the project’s risks, and contributed to improving the quality of life of the workers (see box below). “Everything that’s good for our workers contributes to their productivity,” says Luciano Monteiro Santos, Administrative Manager at Meta Central de Serviços, a company hired to assist workers with basic needs such as housing, food, transportation, and well-being. He saw where the Movement was able to engender solidarity and humanize the workers. One reason for this is intrinsic to being a movement: people feel they belong to a group that has a common cause. Another explanation is related to the freedom the Protection Agent team gave the workers during the training workshops, where various subjects of interest were discussed, including prevention of sexual violence and respect for children. All participants were put at ease to give opinions, share their experiences, and be heard. Although not every third-party company and supplier has been receptive to these actions, those that are more involved with the Movement are able to become multipliers of the cause at other projects. “These companies are bidding on major projects elsewhere, and can take this experience with them. They’ve already seen it in action and incorporated it into their operations, and know that other workers will listen and want to help,” says Malu Pinto e Paiva.

SEXUAL VIOLENCE IN BRAZIL

76,171

reports registered

by the Disque 100 Human Rights Hotline (Child and Adolescent Module) in 2016, with 15,707 (21%) of the reports related to sexual violence. Based on the registry of reports of sexual violence against children, the following profile of victims was created:

44% are girls

39% are boys

30% are aged 12 - 17

36% are black and brown 26% are white

18% are under 3 years old

36% did not state their age or race

42% of victims are aged 4 - 11

WORKERS’ QUALITY OF LIFE INTERFERES WITH PREVENTING THE CAUSE One of the main concerns of the Horizonte 2 project was

According to Disque 100, only

7 out of every 100 cases of sexual exploitation of children are reported.

Approximately 500,000 children are victims of sexual exploitation in Brazil, based on the total number of complaints made to Disque 100 between 2012 and 2015 (36,151 complaints), as it is estimated that only 7.5% of the cases are reported.

bunk beds, and leisure options. Some workers were housed

to ensure the workers had suitable employment and housing

in multi-unit dwellings and hotels around the city. “When

standards. “Quality of life interferes with job security and

workers have proper housing, they have neighbours, and

productivity,” says Júlio Cunha. Conflict risks are minimized

they are part of the community”, explains Luciano Monteiro

both on and off the job site when the employees are valued

Santos, Administrative Manager at Meta Central de Serviços.

and respected.

Luciano also saw in the activities offered by the Protection

Several criteria were considered for the workers’ comfort:

Agent Movement a way for workers to use their free time by

quality meals and accommodation, safe transportation, com-

learning new information. In addition to issues related to child

petitive salaries, and the construction of a recreation centre

protection, discussions were held about citizenship, family,

with wi-fi, television, bench seating, and a stage for activities

sexuality, alcohol and drugs. “They become more conscious

put on by the company.

of these subjects,” says Luciano, feeling that the effects will

Housing was of particular concern. Simple, traditional

reverberate inside and outside the workplace. For Júlio Cunha,

units were replaced by more comfortable accommodations,

working in a company that cares about child protection moti-

featuring air-conditioning, more spacious rooms with no

vates employees: “This also had positive repercussions.”

Most victims are aged 7 to 14, based on estimates by the National Victimization Survey (2013), SENASP, DATAFOLHA, and CRESPI, of ECPAT Brazil. According to the 2013-14 Mapping Project, Brazil’s federal highways have 1,969 locations where children are vulnerable to sexual exploitation.

ACCOMODATION FIGURES

HOMES

29 2,212 units

residents

HOTELS

units

MULTI-UNIT DWELLINGS

residents

100 645 units

residents

Source: Childhood Brasil 14

PROTECTION AGENT MOVEMENT

SUSTAINABILITY

A legacy for Três Lagoas and Fibria. An inspiration for other projects Throughout 2018 the Protection Agent Movement - Três Lagoas will be monitoring the implementation of one of its main legacies: the 2018-2027 Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols, which was created by the SGDCA network in Três Lagoas. The Movement’s work will continue to be felt in the city, and forms part of the report by network professionals who are already working together on cases. In addition to providing a legacy for the local region, this strategy was integrated into Fibria’s sustainability model. The subject was expanded to new fronts, becoming a tool for field agents who work on other projects in this area. Thanks to receiving basic information training on the cause, they can help rural residents to identify violence against children and adolescents, and how to report an incident. “The Movement is an outgrowth of the company’s sustainability strategy,” Malu explains. Fibria expects that the topic of child protection, with a specific focus on sexual violence, will be addressed in other projects in the area and may be replicated in some of the 256 other municipalities where Fibria has a plant or forest operations. The first expansion will occur in 2018 and be applied to Portocel: the Barra do Riacho Specialized Terminal, located in Aracruz (ES). A joint-venture between Fibria and Cenibra, Portocel is the only facility in Brazil which specializes in shipping pulp, and being a port, has a high risk for the sexual exploitation of children. In keeping with the plans for the Protection Agent Movement - Três Lagoas, Fibria will remain engaged to ensure that the issue is part of broader discussions. In August 2017, the Movement was presented at a seminar in Brasília hosted by the SNDCA, where the company was invited to join the Convergence Agenda, a group comprised of various social participants who have built an action protocol for major infrastructure projects. “The government has a very important role to play in this business agenda,” Malu adds. Through legislation and regulatory requirements, the private sector can take the lead on this issue. She believes that in a few years this will be an important socially responsible performance indicator, especially if the risk is directly linked to the business. “It’s not always necessary to associate the actions of confronting [sexual violence] with the brand, but they must be planned. Some companies will adopt this theme, not because it’s related to their business, but because they’re willing to do it. These leaders are visionaries,” she notes.

INNOVATIVE STRATEGY Simultaneous actions inside and outside the walls lead to a more effective protection network

PROTECTION AGENT MOVEMENT

INNOVATIVE STRATEGY

ibria’s Sustainability area met with Childhood Brasil in October 2015 to create the strategy and planning for the Protection Agent Movement - Três Lagoas. This partnership continued throughout the process and gave the initiative one of its main features: a collaborative and integrated structure, which is evident primarily in the work done with the network professionals on making the Municipal Plan and its related service flows and protocols. Institutional efforts supplemented coordination within the company and at the municipal level, and in the development of actions for citizenship training of several professionals, which addressed the issue in a preventive, positive, and friendly way through intramural and extramural actions. This approach to the issue is one of the main features of the methodology developed by Childhood Brasil, which was applied to the Movement in partnership with Fibria. Due to the complexity and difficulty of addressing this subject (many people avoid it because it is embarrassing and appears connected with violence, or feel trapped by having a profile similar to that of a potential aggressor), it was decided to invite people to become protection agents by using information on prevention and encouraging the exercise of citizenship. The citizenship training workshops, for example, showed how sexual violence was a common element in conversations on subjects of interest to the workers, such as citizenship, health, family, drugs and alcohol. “The information and engagement of different sectors of society are essential for ensuring the protection of children and adolescents,” says Fibria Sustainability Coordinator Flavia Tayama. “Information and education are the basis of everything, because they constitute the legacy we leave in the area.” Another innovative aspect of the Movement is that it was conceived by a company that took responsibility for the impacts of the Horizonte 2 project, and for ensuring human rights. Fibria not only invested resources, but also took a leadership role during the planning and implementation to ensure the Movement had a solid structure when it was eventually taken on by the civic government. The achievements of the intramural actions were guaranteed by the presence of a team that was dedicated solely to the Movement, and which

WORKSHOP METHODOLOGIES*

KEY ELEMENTS OF THE STRATEGY Be conceived as a movement so the municipality can

Use May 18 (National Day to Confront Sexual Violence

engage with citizens and professionals to embrace the cause

against Children and Adolescents) for the development

and increase the chances of lasting actions.

of special actions inside and outside the project. A special DDS lasting ten minutes was carried out for the Horizonte 2

Work simultaneously with intramural and extramural

project. The awareness campaign involved other units and

groups to encourage prevention in the network and ensure

employees of the company that were not in the project.

more effective communication to the extent that it directs

Based on all the actions carried out in the four Fibria units

specific messages to each group, based on how they act on

(posters, intranet and pop-up banners), 17,000 employees

prevention.

and third-party workers were impacted in a single day.

Coordinate the support of key professionals such as

Carrying out an extramural advertising campaign in

senior management of the company and control services

the second stage of the project makes the community

such as the Public Prosecutor’s Office. It is equally important

aware of the issue, resulting in increased reports of

to have the support of managers of professionals who have

incidents, which happen at a time when the network is

a direct relationship with the prevention actions (workers

now more prepared to receive them. It also reinforces the

and assistance network professionals).

message for workers who have been given awareness training.

Having a dedicated team for the Protection Agent Movement, plus its own facility ensured lasting actions

Use of social media to reinforce engagement campaigns

and the capacity for adaptations. It established a linkage

and promote a sense of commitment, participation, and

with the workers and served as an information source on

belonging to the movement. From April to December 2017,

the issue.

the actions reached more than 80,000 viewers on Facebook.

Include the Protection Agent Movement in the

Training for journalists in the municipality generates

company’s existing programming, taking advantage

more informed coverage on the subject to educate the

of openings in the calendar for campaigns on other issues

population about violations of rights and point out the

(promoted by the Human Organizational Development

responsibilities of the municipality.

(HOD) and Communications teams), without competing CITIZENSHIP

HEALTH

FAMILY

DRUGS AND ALCOHOL

VIOLENCE AGAINST WOMEN

MEALS

STRENGTHENING OF

ALCOHOL

MORALS AND ETHICS

PHYSICAL ACTIVITIES

FAMILY TIES

CONSUMPTION

SOCIAL RESPONSIBILITY

MEN’S HEALTH

EDUCATING YOUR

EFFECTS OF CIGARETTES

HUMAN TRAFFICKING

STDs

OWN CHILDREN

USE OF ILLICIT DRUGS

SEXUAL EXPLOITATION OF CHILDREN AND ADOLESCENTS

103,362 participations by workers

28 multipliers trained

1,481 truck drivers impacted

13 foreigners impacted

with the project agenda. The Movement was included in

Creation of the Municipal Plan to Confront Sexual

orientation talks for new employees and in the Daily Safety

Violence Against Children and Adolescents - Service

Dialogues (DSDs), ensuring the mandatory participation of

Flows and Protocols, created in partnership with network

everyone without becoming an “added responsibility” for

professionals, promotes a commitment to the cause and

the workers. Information about the issue was inserted into

a basis for lasting actions to be implemented in their daily

other activities in the Social Centre, as well as workshops

work activities.

conducted on the buses transporting workers and in HOD meetings with specific groups.

*workshops held between May 2016 and October 2017 18

PROTECTION AGENT MOVEMENT

INNOVATIVE STRATEGY

“From the moment of its conception, the Movement was supported by senior management at Fibria. This mobilization was fundamental for structuring and implementing an initiative of this size. We decided to address prevention – in a country where it’s not part of the culture – through internal and external actions. This opened the door to other companies and participants to join the Movement. To carry out communication actions for the community we involved the entire network of child assistance professionals, plus Fibria employees and suppliers. To be effective at preventing and protecting children and adolescents in Três Lagoas from sexual violence, we needed to develop a strategy as well as timely internal actions, because after all, the Movement belongs to the entire region.”

Flavia de Carvalho Oliveira Tayama, Sustainabiliy Coordinator - Fibria

PROTECTION AGENT MOVEMENT

INNOVATIVE STRATEGY

worked within the Horizonte 2 project from a specially adapted shipping container whose outsides were labelled with the visual identity of the initiative. Daily Safety Dialogues and the citizenship training workshops were also equipped with technical information on the cause, as well as other actions to raise awareness of the problem and encourage the reporting of suspected incidents. Outside the Horizonte 2 site, considerable efforts were undertaken with the local government and the general public. Extramural actions were conducted by Childhood Brasil, which applied its technical skills to strengthen the SGDCA professionals through refresher workshops, knowledge alignment with the issue, and regular meetings to prepare the 2018-2027 Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols. Other professionals from the city, associations and groups were also made aware, and in April 2017 a major publicity campaign was launched in Três Lagoas, where the Movement appeared on billboards, radio spots, banners, posters, and social media. Fibria’s Sustainability area was supported by company management at various levels, and was accorded widespread access to all information and legal aspects related to the Horizonte 2 project. With more than 15 years of experience in preventing sexual violence against children and adolescents, Childhood Brasil was given the responsibility of assembling content and methodologies based on research of how major infrastructure projects affect human rights. The organization also contributed to its advocacy role by being a leading data source on the subject in both domestic and international discussions. The strategy created for the Movement succeeded in several ways, beginning with its broad scope: although structured to have clearly defined actions, it was also flexible enough for them to be executed to best meet their goals. “The dynamics of governance in this regard was very important,” Eva says. “There was an open line between the Protection Agent team and Childhood Brasil to talk about ideas and issues, to make adjustments in the workshops when needed, and to ask us for help whenever there were any queries.” The fact that it was conceived as a movement helped encourage supporters to take ownership of the cause and adopt it in their professional and personal lives. “The initiative came from Fibria, but the Movement belongs to Três Lagoas,” says Flavia Tayama. The big challenge is the demobilization phase, when Fibria hands over managing the actions, primarily to the protection network, so that local groups and individuals take on the agreed commitments. “The process must be gradual and responsible,” she explains, adding that while Fibria will remain active in the region, it will only monitor the actions in the Municipal Plan and the implementation of the 16 service flows and their protocols. “Empowerment is another legacy of the Movement”. This important step means that although Fibria will remain part of the Movement, it will relinquish its leadership role in forming a coalition to confront child sexual abuse in the region.

A specific team dedicated to the Protection Agent Movement

“The Movement has shown itself as innovative by developing substantial continuous intramural prevention activities for the workers, plus extramural initiatives through the local child assistance network. This is the first time that Childhood Brasil was able to conduct workshops for workers on-site. All credit to the team for putting the issue in a critical context, given the deadlines of the construction project. By inviting its employees to become protection agents, Fibria found a way to successfully address the issue. In conjunction with the network, it gained trust and respect during the assessment, training, coordination and creation of the

From the point of view of putting actions into practice, having a team dedicated exclusively to the Movement and working within the Horizonte 2 project made a huge difference. “This is the first time that Childhood Brasil has been able to conduct workshops with workers on the construction site,” Eva explains. On May 18, 2017, coincidentally Brazil’s National Day to Confront Sexual Violence against Children and Adolescents, the team began working from a specially adapted shipping container located inside the Social Centre, a facility where the Horizonte 2 workers can relax, have lunch, and take part in group leisure activities. The three analysts who comprised the team – Katia Oliveira Carvalho Andrade, Paula Bomfim Dias and Tatiane Rodrigues Palazzio – brought complementary knowledge in Social Assistance and Communications, as well as previous experience in construction. They gave presentations at the Daily Safety Dialogues, conducted training workshops, and engaged in daily mobilization activities by inviting workers who were in the Social Centre to join in the workshops and dynamics performed on stage. As these activities took place at lunchtime and the workers’ participation was voluntary, this mobilization was essential because the Movement “competed” with the workers’ free time for resting, watching television, or talking to their families. The constant presence of a team that was open to adapting the strategy and lending a sympathetic ear helped to create a bond of trust with the workers. This relationship brought credibility to the Movement and thereby ensured the cooperation of the workers. Being on-site also facilitated coordination with the managers and suppliers of the Horizonte 2 project to encourage their employees to be part of the Protection Agent actions, in which the workers had over 103,000 participations in intramural activities.

Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols. Challenges still remain, such as coordinating work that goes beyond the current participants.”

Eva Dengler, Program Manager and Corporate Relations Childhood Brasil

The cause becomes one of several subjects of interest to workers The approach to sexual violence against children, forms of prevention, and channels to report incidents, were always made part of subjects of interest to the workers through overlapping themes covered in the workshops. For years this methodology has been tested by Childhood Brasil through awareness training of truck drivers as well as professionals with major infrastructure projects. “The idea is to gradually bring people to understand the problem, which allows us to take a taboo subject from under the carpet in a comfortable way, and thereby arouse interest and indignation,” Eva explains. The training workshops lasted ten minutes each and occurred daily at five different times during the workers’ lunch break (11:30 am, noon, 12:30, 1:00, and 1:30 pm), covering topics such as citizenship, health, family, and drug and alcohol use. Sexual violence was inserted in a way that related to issues such as other types of violence, social responsibility, educating your children, and strengthening family ties. This positive and non-threatening approach to the issue avoided sensationalism and favoured prevention by always seeking to encourage good citizenship by workers, such as reporting suspicious incidents. PROTECTION AGENT MOVEMENT

INNOVATIVE STRATEGY

Ongoing work with network professionals For the extramural actions, the main focus was on strengthening the network of professionals that form part of the SGDCA, which includes Social Assistance, Education, Health, the Guardianship Council, the Public Prosecutor’s Office, the Police (regular and specialized branches, such as the Women’s Police Station), and the CMDCA. As sexual violence against children is a complex phenomenon with multiple causes (unequal gender relations, family traumas, in addition to other cultural, social and – in the case of sexual exploitation – economic aspects), these groups need to work together so that solutions and prevention consider the various facets of the problem and establish working alliances. An interconnected and coordinated professional network is better able to carry out and mandate prevention and mitigation measures. Work with the network began by involving 49 professionals from a variety of areas to conduct an assessment, whose findings were later approved by specialists. This study mapped information about public assistance services, technical knowledge of the professionals involved, and social conditions in Três Lagoas, with a special section for violations of child and adolescent rights. This assessment was designed to evaluate the potential and capacity of the city and make clear to the network that it was a proposal by the Movement. The presentation of the assessment to the network professionals was a critical moment in the implementation of the extramural actions. Any type of process will typically face resistance in the local region when an outside group is leading transformation initiatives. For Fibria’s Sustainability team, it was imperative that the assessment be validated by specialists, as the creation of the Protection Agent Movement - Três Lagoas was always planned as a joint effort. This stage was followed by conducting the training and refreshing of the technical teams of the protection network regarding sexual violence against children, as well as specific training (in the areas of Health, Education, and the Guardianship Council). There was also a seminar on the subject, and then periodic meetings to discuss and create the Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols for integrated assistance. “The development of the methodology proposed for Três Lagoas was based on previous experiences of Childhood Brasil. They were put into practice together for the Protection Agent Movement,” says José Carlos Bimbatte Junior, a Childhood Brasil consultant who led the training sessions and organized the meetings on the Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Service Flows and Protocols. “I think it’s totally possible to apply the Movement to intramural and extramural actions in other regions. It can be adapted to different conditions by considering local needs.”

CHALLENGES AND ADAPTATIONS FOR THE PROJECT

LEGEND

CHALLENGE

ADAPTATION

INTRAMURAL ACTIONS

! Voluntary participation of workers in citizenship training workshops Instead of waiting for workers to be brought to knowledge, knowledge was brought to the workers. One of the avenues used was the Daily Safety Dialogues, where eight-minute talks on the Protection Agent Movement provided basic information and encouraged the reporting of suspected incidents. The team was always present in the Social Centre to speak with workers during workshop intervals, while the Centre’s stage was used for entertaining ways to address the issue. To attract more people to the cause, the team also mobilized influential group leaders.

! Talk about the same subject without becoming repetitive The cause was included in presentations on other subjects recommended by Childhood Brasil, and in a survey of workers by Meta Central de Serviços. The Protection Agent team constantly renewed the content and used various tools (music, videos, and newspaper articles) to discuss the subjects chosen. The contents were revisited for new companies so that all workers had access to the many subjects offered.

! Multiplier training The initial strategy suggested by Childhood Brasil was to have one trained employee from each contractor or supplier. Take-up for this was less than expected, so Fibria opted for a mapping of aware professionals who showed interest in taking part in actions with other groups. After receiving in-depth training on the cause, 28 multipliers were formed.

! Engagement with foreign workers Only 13 foreign workers were trained out of a total of 230 in the workforce at August 2017, when the pressure was on to complete the installation of the machinery. It has been recommended to study the cultural context of these workers to find the best way to approach them (there was a high percentage of technicians from countries where responsibility for risks typically belongs to the worker rather than the company), or to devote more time to the subject during the orientation talks.

! Impact indicators The project was evaluated using only outcome indicators. There was a proposal to conduct research on the behavioural change of the workers. Many workers were impacted and joined the Protection Agent Movement - Três Lagoas, but Fibria found it difficult to evaluate changes in their behaviour due to the temporary nature of the work, and the large turnover of arriving and departing companies.

PROTECTION AGENT MOVEMENT

INNOVATIVE STRATEGY

CHALLENGES AND ADAPTATIONS FOR THE PROJECT

LEGEND

CHALLENGE

ADAPTATION

EXTRAMURAL ACTIONS

! Have various groups help design the actions While encouraging joint construction at all stages, the initial mobilization of network professionals was difficult at the beginning of the Movement because the network viewed it as a proposal from the outside. Its creation was an important step in gaining confidence in the network, which was busy with meetings to build the flows and protocols for the Municipal Plan. The network was consulted to approve materials for the communications campaign.

! Empowerment of the Municipal Council for Child and Adolescent Rights (CMDCA) and the Guardianship Council These two groups were essential for the continuity and execution of the actions of the Movement. A well-functioning Guardianship Council is fundamental to the proper notification of reports and how they are forwarded through the system. The CMDCA is responsible for supervising the implementation of the actions proposed by the Municipal Plan. Together with the Public Prosecutor’s Office, the Movement worked to strengthen the CMDCA through those network professionals who are part of the Guardianship Council, and thereby improved the work of the Council by strengthening the technical training of the professionals involved.

! Coordinate other companies and civil society organizations From the beginning, Fibria’s Sustainability team mapped out various groups and individuals to be part of the Movement, while the initial strategy recommended the involvement of other key sectors to prevent child sexual violence (such as hotels, bars, and restaurants). Other local companies, as well as the main hotels, were invited to meetings. Some of them participated in specific actions, such as approving the assessment conducted in Três Lagoas.

WHO ARE THE PROTECTION AGENTS?

! Change of city management during the implementation of Protection Agent actions The groups involved had to revisit discussions that had taken place before the new city managers took over. Attempts were made to secure and maintain as many professionals as possible who had been involved since the implementation of the Movement’s actions began.

The importance of having allies to confront sexual violence against children and adolescents

PROTECTION AGENT MOVEMENT

WHO ARE THE PROTECTION AGENTS?

T “It is the duty of the family, the society and the Government to assure children, adolescents, and youths, with absolute priority, the rights to life, health, nourishment, education, leisure, professional training, culture, dignity, respect, liberty and family and community harmony, in addition to safeguarding them against all forms of negligence, discrimination, exploitation, violence, cruelty and oppression.” Article 227 of Brazil’s Federal Constitution of 1988, after Constitutional Amendment nº 65, of 2010

o promote protecting children and adolescents from the risk of sexual violence, the Protection Agent Movement - Três Lagoas sought to focus on the human side and the role of each individual as a citizen. The Movement engaged with potential protection agents by showing how each person can make a difference through acting in meaningful ways: talking about the issue with other people, publicizing and reporting occurrences through the proper channels, interacting with the Movement’s social media outlets, and making these actions part of their own daily work activities or encouraging their colleagues to do the same, which multiplies knowledge for new groups. Starting from the premise of “do it with”, the Movement needed to find a way to engage in a chain to increasingly mobilize more people, and generate a sense of belonging. “Although it’s not an easy topic, it touches people,” says Júlio Cunha, Director of Engineering for the Horizonte 2 project. This became clear to those who closely followed the daily progress of the workers and their participation in this initiative, such as Luciano Monteiro Santos, Administrative Manager of Meta Central de Serviços. “The Movement has awakened people’s sense of solidarity and human nature,” he says. Some employees of third-party firms hired for the project became facilitators of the process, encouraging the participation of their teams in the intramural citizenship workshops: of 98 companies that were involved in the Horizonte 2 project, 53 took part in the Movement’s actions. From the beginning, the Protection Agent Movement also had spokespeople for the cause, who spread awareness by using information sources, such as the Protection Agent team. Consultants also played a key role in knowledge recycling and conceptual alignment workshops for network professionals and specific groups, and in creating content for the general public. Some individuals who were introduced to the cause took the extra step of sharing information inside and outside their companies. In recognition of their efforts, these people received specific training to become official Protection Agents. Professionals who are part of the SGDCA network participated more actively in the development of tools that facilitate regular assistance. Although possessing superb technical skills and being subject matter experts, as a group their work was not integrated. “The training provided an opportunity for the entire network to refresh knowledge and interact,”says Vera Lucia Rodrigues Renó, who has been Coordinator of CREAS in Três Lagoas since 2009. Vera is also a member of the Municipal Commission that is monitoring the implementation of the Municipal Plan to Confront Sexual Violence against Children and Adolescents. “I’ve been supporting the Movement since the first meeting,” she says.

managers of third-party companies to engage their workers to participate in the activities, they also immersed themselves in learning about the issue and discovered several ways of approaching it. “I’m making this a part of my life,” says Katia Oliveira Carvalho Andrade, who has previously a social worker with CRAS and the Guardianship Council. Tatiane Rodrigues Palazzio, who comes from a corporate background, was touched by the difference that the Movement made in the lives of some of the workers. “One of them said that I had been as important as the teacher who taught him to read,” she says. Paula Bomfim Dias, who comes from the social assistance policy area and lives in the region, recognizes the importance of the project to local residents: “I had never worked with a focus on this specific issue, and I was surprised by the positive approach that was taken.”

Protection Agent Team

Some managers were particularly effective at encouraging their workers to participate in the intramural actions of the Movement. Luciano Monteiro Santos became aware of the parallels between child protection and protecting his own family, and was interested in spreading the news about the initiative. “I identified with its purpose. We want the best for the children of our colleagues just as we want the best for our own kids,” he says. “Many workers are far away

The Sustainability analysts who comprised the Três Lagoas team include several key Protection Agents. Tatiane Rodrigues Palazzio has been with the Movement since the beginning of the intramural actions in April 2016, when the construction workers arrived. Katia Oliveira Carvalho Andrade and Paula Bomfim Dias began work on the assembly phase of the Horizonte 2 project, which involved the technical workers. In addition to coordinating with

PROTECTION AGENT MOVEMENT

Multipliers The initial proposal made by Childhood Brasil was that every company that took part in the Horizonte 2 project would have one employee be a multiplier of the cause. This individual would undergo more in-depth training on the scope of actions of the Protection Agent Movement, and acquire more technical knowledge. Part-way through the process, however, it was decided to focus on those individuals who were most engaged, as they had a familiarity with the subject, or had volunteered spontaneously. Being a Protection Agent Multiplier has become a way of recognizing professionals with the vision to develop or insert brand new actions in other groups. “These are people who stood out in the workshops or showed interest in knowing more about the subject, professionals willing to develop actions for the cause,” Tatiane explains. In all, 28 multipliers were trained by the team, in recognition of the support they had been giving to the project. They participated in Childhood Brasil’s technical training workshops on sexual violence against children, and are now able to independently promote discussions on the comments they hear and propose actions. “Multipliers are facilitators, they become an information source and can develop actions on their own,” Paula adds.

Managers and third-party workers

PROTECTION AGENT MOVEMENT

WHO ARE THE PROTECTION AGENTS?

from their families, and are thinking about them. This got me thinking about looking after other children.” Saulo Braz, Installation Manager at engineering firm Time-Now Engenharia, which was hired for the Horizonte 2 project, was primarily concerned with the image of his company and team. “Time-Now always seeks to be part of actions that promote social benefits. When I heard about the Movement, I realized that some its actions could represent a risk for the company and for me as manager,” he explains. Cassiano Heiland, Projects and Engineering Manager at Fibria, moved to Três Lagoas seven years ago to work on the initial Horizonte project. He organized the means to present the Movement to employees at companies such as Fortes, Niplan, and DDS, as well as a community action aimed at 60 young people in the DeMolay Order. “The Protection Agent Movement is a preventive action and depends a lot on being properly publicized. The more people that are monitoring and reporting, the less crime is committed,” he says. “It’s important for residents to understand and request these types of improvements from the local government.”

ENGAGEMENT IN THREE STEPS

FIND AND MOBILIZE ALLIES

Learn the situations in which sexual exploitation of children can occur, to

installed in the community;

think about network strategies outside the company;

Know what to ask from whom: some professionals are process facilitators,

Identify professionals who are inter-

while others have a more direct relation-

ested in the subject and can serve as

ship with the issue;

spokespeople for the cause inside and outside the workplace; and

Sustainability and Human Resources departments tend to be more in tune with

Specific groups The strategy of the Protection Agent Movement - Três Lagoas identified certain groups – inside and outside the Horizonte 2 project – that could be more effectively made aware through separate actions directed at them. For example, special training sessions took place with 213 women who worked on the project, 270 community health workers, 112 teachers in the Municipal Education Network, and 15 media representatives, while six actions were organized for a total of 1,481 drivers of transport vehicles and trucks. Although not part of the Protection Agent Movement strategy, field agents working on local development projects in Fibria’s Sustainability area also received basic information on the issue and expanded the reach of the Movement’s message to outlying districts. By distributing fridge magnets, field agents were able to provide guidance on how to report a suspected incident. “Community agents and education professionals are right inside the community,” says José Carlos Bimbatte Junior, a Childhood Brasil consultant. “They’re strategically placed for reporting incidents.”

Map the stakeholders of the work chain of the company or project that will be

BE AWARE OF THE PROBLEM

Work in partnership with orga-

sustainability actions, but they need the

nizations, associations, and other

support of managers who can engage

groups active in the community to

with their employees (usually those who

encourage actions on raising aware-

are in front-line situations of risk) and

ness, preventing child abuse, and

allow awareness training to happen;

improving assistance procedures.

Concrete data is the best way to

statistics do not reflect the reality, due to

raise awareness about the existence

the major taboo related to the subject

of the problem. Even though there is

(mainly with abuse, which involves

underreporting, the figures are alarming.

embarrassment of the child and the

According to research, 70% of cases of

family), and the degree to which sexual

sexual violence are against children and

exploitation, mainly with adolescents,

adolescents. In 2016 the Disque 100

has been normalized; and

Hotline received over 76,000 reports against children, 15,707 of which were

Children and adolescents who

for sexual violence, or an average of 43

experience sexual violence have their

cases per day;

development and self-esteem affected, and can carry that scar for the rest of

One of the most serious problems is

their lives.

the underreporting of incidents. The

ENCOURAGE REPORTING

Sexual violence against children is a se-

suspected or confirmed cases of ill-treat-

rious violation of their rights. It is the role

ment, it is mandatory to notify the

of every citizen to be alert to the danger.

Guardianship Council; and

Often, the only chance a child or adolescent has to escape a cycle of violence

The main reporting channel is the Dis-

is when an adult mistrusts or perceives

que 100 Human Rights Hotline. Access

what is happening and reports it;

is free, and reports can be anonymous. Other groups that handle reports are

Under Article 4 of the Child and Ad-

PROTECTION AGENT MOVEMENT

Guardianship Councils, specialized police

olescent Statute, being complicit with

stations for children and adolescents,

a situation is also a crime. Article 13 of

CRAS, CREAS, and the Public Prosecu-

the same Statute makes it clear that in

tor’s Office. PROTECTION AGENT MOVEMENT

WHO ARE THE PROTECTION AGENTS?

NEW VIEWS WORKERS THAT TOOK PART IN THE WORKSHOPS TALK ABOUT THE INITIATIVE “I now have a new outlook on abuse, which occurs everywhere. I’m very happy with what I learned. Each day the workshops gave us new information. I learned how to talk about some of the subjects and was able to talk better with my son after attending the lectures. It’s the first time I’ve seen this on a site and it was good for all of us. This seed planted in the Horizonte 2 project will bear fruit in Paraná, Rio Grande do Sul, and elsewhere, because it has workers from all over Brazil.” Daniel Martins Roberti, Diamante do Norte (PR)

“It’s a sad situation, but we have to always be alert. If I ever see something, now I know how to report it. We all know about Disque 100 now. I’m sure this can help a kid or teenager not have the same traumas as the many kids who have experienced violence. I’ve already called several workers to come to the workshops.” Washington Vieira de Souza, Paulo Afonso (BA)

“Maybe the return isn’t tangible, but it’s important. Everything that’s focused on awareness and knowledge is important. Workshop themes have a direct influence on people’s lives. I would suggest that actions of this kind can be used on projects that don’t have the same initiative. I’ll look for materials, and ask for contacts ... I’m certainly a multiplier.” Edson Luiz Gonçalves Junior, Curitiba (PR)

“I’m also a musician and I did some events in Três Lagoas. When I see the parents with their kids eating out or somewhere else in public, I share., I share the information. I tell them it’s important for them to be aware and that we need to protect children from violence.” Edson Fagundes Gomes, Canoas (RS)

“The Movement helped shape the character of some of the people. Construction sites are sexist places. It’s gratifying to see everyone together, hearing about controversial issues, like the law. The subjects are covered in a very dynamic way. I’d like to see a campaign of support and awareness that comes after justice has been served. Because a kid who goes through something like this never forgets, they’ll be scarred for life.” Edislan Ramos Tosi, Santa Teresa (ES)

PROTECTION AGENT MOVEMENT

THE POWER OF A NETWORK Empowering the work of professionals to promote integrated prevention practices

THE POWER OF A NETWORK

Três Lagoas – conditions for children

he first meeting at which the Protection Agent Movement - Três Lagoas was presented to the municipality took place in December 2015, and brought together various extramural stakeholders, such as professionals working in the Guaranteed Child and Adolescent Rights system, civil society, and representatives of companies in the region. It was always clear from the Movement’s strategy that extramural actions should be developed in tandem with the network, including the communications campaign for the community. Since its activities began, the Movement was built in partnership with the Três Lagoas Public Prosecutor’s Office for Children and Youths. Prosecutor Ana Cristina Carneiro Dias, who had always been committed to this cause, had previously organized a prevention initiative which included motorist awareness, campaigns, and monitoring of families during the Horizonte Project. “Those activities were more short-term, but today I know that confronting sexual violence is not just done with pamphlets,” says Ana Cristina, who saw the Movement as an opportunity to leverage the network’s capabilities to achieve greater results. Urbano Azambuja, Projects and Programs Technician for the Secretary of Education and Culture, says that “Fibria’s connection with the community was more evident with the Horizonte 2 project and the Protection Agent Movement.” José Carlos Bimbatte Junior, the Childhood Brasil consultant who facilitated this collaborative and integrated network effort to evaluate and develop joint actions, explains the methodology behind this process. “The sequence involves coordination, consensus, assessment, formation of the network, credibility, campaigns, and creating a Municipal Plan to Confront Sexual Violence Against Children and Adolescents - Flows and Protocols,” he explains. “This approach worked very well and we learned a great deal. The professionals in Três Lagoas are very good technically, but they hadn’t worked with defined flows and protocols because they didn’t have this perspective. We had time to take all the steps and bring very dedicated professionals on-board.”

TRÊS LAGOAS – SOCIAL CONDITIONS

The kick-off for the actions with the network included an assessment of the SGDCA, which was conducted by Childhood Brasil. “It was at a strategic point to explain the purpose of the Movement and coordinate the actions with the network,” Eva Dengler explains. José Carlos adds that the goal of the assessment is always to come up with suggestions, and is designed to identify the positive (potential) aspects of the network, as well as the difficulties in making improvements. For two months, 49 professionals from the control, defence, and assistance fronts were involved in the developing the assessment, sharing data, participating in interviews, and examining their own daily work routines. “Fibria has shown that sexual violence against children and adolescents exists. As the professionals are highly focused on timely assistance, they don’t always have this broader vision”, explains Vera Lucia Rodrigues Renó, Director at CREAS. This effort is necessary because each municipality has specific conditions which underlie their social indicators and service structure, so considering the local framework is fundamental to the joint planning of actions to be carried out. The assessment, which was approved by the network in July 2017, found that Três Lagoas had favourable conditions for the protection of children and adolescents. Its social development indices were better than those of other large centres in Mato Grosso do Sul, while the local structure provided a good number of assistance services to residents. Três Lagoas is well known in the state because several large companies have operations there. These resources served as a basis for the development of recommendations that were worked into the extramural actions of the Protection Agent Movement - Três Lagoas.

ASSESSMENT RECOMMENDATIONS

Population:

Gross Domestic Pro-

111,652 inhabitants, 32% of

duct (GDP):

which are children and adoles-

R$3.4 billion in 2012, 4th

cents, according to IBGE.

largest in Mato Grosso do Sul.

Human Development Index

Creation of a Municipal Plan for Três Lagoas to Confront Sexual Violence Against Children and Adolescents;

Continuous attention and investment in the implementation of the city’s social assistance policy;

Alignment of concepts and practices regarding sexual violence against children with the many SGDCA services;

Increased presence and activity of the health care network in the SGDCA system;

Clear and unified methodology for registering cases of sexual abuse and exploitation against children and adolescents; Promotion of campaigns so that the general public can recognize when a child has his or her rights violated, and know the reporting channels;

(HDI): 0.744 in 2010, a major improvement over the past 20 years (from “low” to “high”). The national

Vulnerability Indicators: These compare well against state and national statistics: 2.5%

average is 0.727.

of children aged 6 to 14 are not in school; and the infant mortality rate is 14.9% (down 68.4% from 1990 to 2012).

PROTECTION AGENT MOVEMENT

Remove the invisibility of incidents of the sexual exploitation of children and adolescents; Give more importance to those who are promoting rights, so that education, culture, sport and recreation can take on preventive actions;

Empower the CMDCA to play a central role in the policy for children and adolescents, as well as planning actions and investments; General understanding of the role of each network service in promoting, defending and controlling children’s rights; Meetings among network participants to discuss incidents are essential to ensure that the service is provided in an integrated manner; and

Review of service flows built collectively within the context of each service.

PROTECTION AGENT MOVEMENT

THE POWER OF A NETWORK

Workshops to refresh knowledge and for conceptual and practical alignment

“Working together and sharing our experiences is a necessity. Although several professionals took part in the training sessions, we still need to recognize their separate roles and not overlap each other’s services.” It is fundamental that each professional is aware of how they can act within this flow from the moment a report is received. “Not all cases go to the police, and the police can’t monitor this alone,” says Rogério Fernando Mercado Faria, the Regional Police Representative for Três Lagoas. “The Protection Agent Movement organized a network composed of City Hall, the Guardianship Council, the Public Prosecutor’s Office, the Police and other partners, who work together to meet this need.” In addition to knowing their role, these professionals must be qualified to properly provide their specific services. “Due to their daily activities, professionals often didn’t see the finer points that they do now,” Rogério says, explaining that training for the police has really brought the service to their attention. “These incidents are delicate situations, and the victims must receive the proper care so they aren’t victimized twice when giving their testimony,” he adds. The meetings to develop a Municipal Plan to Confront Sexual Violence Against Children and Adolescents and the definition of related service flows and protocols led to the integration of the professionals in the network. “Cases of sexual violence against children have complex demands. In these meetings we were able to stop and really take a good look at some concrete cases,” says Luis Fernando Tondeli Fochi, Director of Social Assistance Special Protection. “Everyone is working more closely together and talking.” Urbano Azambuja believes that creating the Plan also allowed the professionals to better engage with each other, and with the cause. “This initiative took the network to a new level, and now we all have access to the same tools,” he says. In his area, several people took part in the entire process, and specialized training was organized for 112 educators, which

These workshops began in July 2016, and were designed to promote the refreshing of knowledge and conceptual alignment for the entire network, as well as being an opportunity for meetings, exchanges, and reflections. The workshops covered five modules, each involving an average of 50 professionals from public services such as Social Assistance, Health, Education, the Guardianship Council, the Public Prosecutor’s Office, and the CMDCA. To complete the training cycle and get the general public engaged, a seminar was held for network professionals, companies, institutions, and non-governmental organizations, at which successful experiences from other regions were presented. “The Protection Agent Movement was a wake-up call to be aware of all types of violence against children and adolescents,” says Lara de Paula dos Santos Silva, coordinator of the Guardianship Council in Três Lagoas. “It was an opportunity to get educated and develop a closer look at the issue,” says Lilian Cristina Marques Dias of the Public Prosecutor’s Office. Even for professionals who have been in the area for some time, like Mariza Rodrigues de Souza, who has been a social worker in Três Lagoas for more than four years, the workshops were a great incentive. “When we understand the complexity of sexual violence, it broadens our view of how we handle specific and general cases. We can’t rule out other violations in cases of negligence. I was motivated to learn more about the subject,” Mariza adds. Encouraging all practitioners to have the same conceptual understanding of sexual violence against children helps them to recognize it and report it by using the proper channels (i.e. for abuse or exploitation) to forward it through the network. As the workshops were excellent occasions for meetings and discussions, they contributed to the integration of the professionals involved. “We met people we don’t see on a daily basis,” says Lilian.

Professionals working together each day One of the most common characteristics of social assistance is that the various providers in the SGDCA network do not always have a collective vision, meaning their work can overlap. Unintentionally, they can put children at risk of revictimization. To avoid this, each professional must know their role and follow the flows and protocols related to their services. Before this discussion took place, few services had a referrals flow. The Guardianship Council, which receives many reports of incidents, showed poor performance under this indicator. “The Movement facilitated our work. We are now receiving more reports and passing these cases on to the network, and the workflow within the Guardianship Council has also improved,” Lara explains. One of the services that executed a service flow was CREAS. “Our policy is to be a coordinator,” says CREAS Director Vera Lucia Rodrigues Renó. “I’ve always had an easy time activating the network and asking for support with cases, as I’ve been here a while.” She acknowledges that the Movement has led to meetings with Social Assistance, Health, Education and other services. “Discussing the cases has happened in practice, but there’s still some resistance. After all, it’s always possible to improve the flows,” says Mariza Rodrigues de Souza, who is currently working with Admitting services. 34

PROTECTION AGENT MOVEMENT

FEAR OF REPORTING

The assessment done by Childhood

places, such as the Emergency Care Units

Brasil found that some professionals

and CREAS, have already adopted the

are afraid to register occurrences and

procedure of activating the Guardianship

act in suspicious cases. “One of the

Council and the Public Prosecutor’s Office

reasons for underreporting is the fear

in cases of sexual violence.

of being threatened,” says José Carlos.

“When professionals understand how

“It’s the institution that should report,

the network operates, they lose the fear

not the professional.” Another reason

of registering an occurrence. They realize

for underreporting cases is the amount

they won’t solve the cases alone, because

of assistance. “Sometimes, professionals

they have the support of other services,”

collect the data and do their job, but

José Carlos says. For Vera Lucia Rodrigues

don’t realize that they’re dealing with a

Renó, Director of CREAS, the change is

case of sexual violence,” warns Afrânio

already happening. “The professionals

Augusto Alencar Azambuja, Director

are getting more involved, with much less

of Health Care. “The notification of

hesitation to file a report,” she says. “This

cases is compulsory at Health Care.” He

happens not only for sexual violence

acknowledges that the Movement helped

against kids but to other violations of

establish a better flow for reports. Some

rights as well.”

PROTECTION AGENT MOVEMENT

THE POWER OF A NETWORK

had a considerable impact on the practice. “They presented 17 new projects directly related to sexual violence in order to multiply learning in elementary and secondary education,” Urbano adds. The next phase of the process calls for an even greater commitment from the network to root these practices in the work routines of all services, with periodic monitoring by Fibria and Childhood Brasil to ensure it functions smoothly. Regulatory bodies, such as the Public Prosecutor’s Office and the CMDCA, must be alert to this stage, as it also calls for a major commitment from the Municipal Commission, which is made up of 30 professionals who participated in the drafting of the Plan and its related flows and protocols. The Commission serves as a proto-Steering Committee, which will monitor the implementation of the Plan and compliance with the actions it proposes. The outlook is positive. “The actions of the Municipal Plan emerged from a collective building process, and we used real situations to design the flows and protocols,” says José Carlos.

MOBILIZE THROUGH INFORMATION A light touch and positive approach to a complex issue helps to engage more people 36

PROTECTION AGENT MOVEMENT

MOBILIZE THROUGH INFORMATION

roper communication on sexual violence against children and adolescents involves providing technical knowledge on the subject to promote its dissemination, but just as importantly, it needs to be done effectively. Talking about this question calls for a strategy to break down barriers and bring up a subject that most people avoid talking about. “The issue is a heavy one, it doesn’t have much appeal,” says Malu Pinto e Paiva, who attributes the successful achievement of this challenge to a partnership with Childhood Brasil. The organization has focused on communication as a mobilization strategy, and has combined a light touch with a positive approach to the issue so as not to shock people. Building the visual identity and content of the Protection Agent Movement - Três Lagoas was based on these principles, which resonated inside and outside the walls of the Horizonte 2 project. The Movement sought to connect with people so they would meet their responsibilities as citizens by protecting children from serious violations of their rights. The approach avoided the use of heavy images which might compound the intrinsic nature of the problem. This message was the basis for creating the campaigns and the way the subject was taken to its intended audiences: Horizonte 2 project workers; the population of Três Lagoas; and professionals from the public service network, all of whom had access to discussions on more content and techniques. To engage with managers of the project, objective data were used, such as the risks to Horizonte 2 and the alarming situation of vulnerability of children and adolescents in Brazil. As a result, communication played a key role, opening various channels for coordination and mobilization. The message of the Movement conveyed through the campaign materials and on social media focused on three basic points: sexual violence against children and adolescents is a crime; it is the duty of adults to protect them from violations of their rights; and, report suspected incidents to the Disque 100 Hotline.

would make it difficult to change the image of the program.” This was the first step for Luciano to want to know more about the movement and engage with the cause. During the lectures, workers were invited to become protection agents by taking a positive approach. “They weren’t treated like people who would cause problems,” says Tatiane Rodrigues Palazzio, a sustainability analyst who has been following the movement since the intramural actions began. Eva Dengler, from Childhood Brasil, highlights the commitment of the Protection Agent team to building dialogues with the workers: “They talked about the subjects in their language. The first challenge was to break the prejudice of having woman talking to them, and having something to teach them, but they knew how to create a bond of sympathy and respect and ended up becoming representatives of the cause.” The Protection Agent team developed the tone of the discourse for these dialogues, making adaptations based on situations, criticisms, or counterpoints that were posed by the workers. Tatiane even had her presence questioned one of the first times she spoke about the Movement during a DDS. “A worker felt uncomfortable and said there was no need for people to tell him what he should do,” says Tatiane. She asked him to explain his comments in order to help her improve her own work. Some arguments were created to counter comments that showed the public’s lack of concern for the subject. “I explained that they could be the eyes of public policies and encouraged them to become protection agents,” says Paula Bomfim Dias, responding to comments about the slowness of

DISQUE 100 HOTLINE The campaign for the Protection Agent Movement - Três Lagoas sought to remove the invisibility of the exploitation and sexual abuse of children

CREATIVE ACTION

Dialoguing with workers

and adolescents. The first step was to present

The visual identity of the Movement was created to speak directly to workers through intramural actions and to anyone who sees themselves as a protection agent. The image was discussed with those contractors who are in daily contact with their workers. “I started collaborating with the Movement by giving my opinion about the campaign,” says Luciano Monteiro Santos, Administrative Manager of Meta Central de Serviços. “I made comments based on my experience of working alongside my guys. One of the tips I gave them was to avoid situations that could lead to jokes or joking around, because that

sexual violence as a serious violation of rights, and

At the Social Centre, where workers

and workshops by organizing quizzes

spent most of their time off after lunch,

and other games. Once a month the

there was a wi-fi network, televisions,

Movement participated in the Monthly

ATMs, and a stage where entertainment

Award, by posing a question about the

and prize draws for workers took place

cause. Workers who came up with the

(known as the Monthly Award action).

right answer received a coupon to com-

Once a week the facility housed the Pro-

pete for a monthly prize draw held at the

tection Agent team, which reinforced the

Centre.

messages of the Daily Safety Dialogues 38

PROTECTION AGENT MOVEMENT

encourage everyone to report suspected cases. The second step was to present the reporting channels. In addition to the Disque 100 Human Rights Hotline (an anonymous and free national reporting channel that operates 24 hours a day), calls can also be made to 190 (Military Police) in case of emergency.

Fridge magnet distributed in the extramural campaign

Intramural campaign poster PROTECTION AGENT MOVEMENT

MOBILIZE THROUGH INFORMATION

justice to incarcerate perpetrators. For her part, Katia Oliveira Carvalho Andrade always stresses the strong unity of a family. “It’s a point that creates empathy, because these men are far from home and can put themselves in the place of parents whose kids have had their rights violated,” she explains. In general, listening and making people feel comfortable were part of the team’s work in various ways. At the beginning of 2016 the Social Centre took a survey on subjects of interest to the workers, which could then be used as topics for the citizen training workshops. Participation in the workshops was voluntary, although the team worked every day to engage with the workers and invite them to attend lectures on quality of life, health, sexuality, alcohol and drugs, sexual violence against children and adolescents, and violence in general. It was an opportunity for interaction in which the workers were heard, could express their opinions, and examine the importance of caring. “In addition to being a methodological choice, the workshops promoted a bond with the workers,” José Carlos explains.

PROTECTION AGENT MOVEMENT ON SOCIAL MEDIA The Movement was already known in Três Lagoas when publicity firm Performa Comunicação was given the task of carrying out the Movement’s online actions, such as creating a Facebook fanpage and an Instagram profile. “We didn’t have to explain what the project was, we just went straight to work,” says Fernanda Turco, Performa’s Director. The target audiences of the intramural and extramural actions were able to interact with the Movement through social media and have access to content on the prevention of the cause, laws,

CAMPAIGNS FOR THE ENTIRE COMMUNITY In April 2017, a communications campaign for the Três Lagoas community was launched, based on a briefing with network professionals at a meeting held in September of the previous year. “The message of the campaign, its communications and logo were approved by the group that had been in the discussions promoted by the Movement since the very beginning,” says Flavia Tayama. The campaign featured billboards, websites and newspapers, as well as spots on every radio station in the city (see campaign materials in Attachments). Parallel to these actions, the Movement started a Facebook fanpage and an Instagram profile (see box on the next page) that reached over 99,000 people from April to November 2017. The use of social media reinforced the content covered in the workshops, the dialogues, and the training sessions by promoting the engagement of the workers and society. With the campaign, the Protection Agent Movement managed to warm the population of Três Lagoas to the cause. “People began to realize the existence of the problem and to discuss it,” says Tatiane. “The cloak of invisibility was lifted,” Eva explains. By being encouraged to report incidents, residents realized that they could make a difference. “Families became more alert, and began to observe their children more and take more care,” says Vera Lucia Rodrigues Renó, of CREAS.

IMPORTANT MESSAGES SUSTAINABILITY ANALYSTS ON THE PROTECTION AGENT TEAM DISCUSS ENGAGEMENT MESSAGING

and how to report incidents. “We didn’t have much time to promote the page, but we were surprised by the results” Fernanda says. From April to July 2017, the number of fanpage followers rose from 209 to 1,300. The initial posts had about 100 views but later posts had 1,000 to 3,000, while the most read posts had over 5,000 views. “Compared to other pages, which work with the same subject and have been on the air for several years, we realized that the project was a success by how many followers we picked up in such a short time,” she explains. The staff of Performa Comunicação received specific training on how to communicate the subject, and became more aware of promoting children’s rights as professionals and individuals. “We’re proud to be part of this story and develop work that promotes respect,” Fernanda adds.

“Encourage people to protect [children and adolescents] by reporting incidents, using the services available in the community.” Paula Bomfim Dias

RESULTS FOR PROTECTION AGENT – TRÊS LAGOAS (FACEBOOK AND INSTAGRAM)

“Many people think that doing good means having the right attitude, but small gestures of caring for one another can make a difference, like sharing a post, or reporting an incident. When there’s something suspicious, don’t expect that

10,312

9,712

followers

80,000

on Facebook

someone else will report it. That’s what being a citizen is about.” Tatiane Rodrigues Palazzio

Average of

22 “Don’t take away a child’s right to be a kid. Respect and protect their sexual development.” Katia Oliveira Caravalho Andrade 40

Reach of over

likes

PROTECTION AGENT MOVEMENT

comments per post

248 posts

*April to December 2017 PROTECTION AGENT MOVEMENT

MOBILIZE THROUGH INFORMATION

Local Public Prosecutor Ana Cristina Carneiro Dias says that the veil over the issue has been lifted. “The more informed population has influenced the prevention efforts.” This led to greater demands on assistance and other requests from civil society and companies. Sydnei Ferreira Junior, a psychologist working in the Public Prosecutor’s Office, relates the increase in his work to the impacts generated by the Movement campaign. “Since May 2017, we’ve made one presentation per week. The number of reports has also increased due to people’s awareness. The network still has problems, but it’s more coordinated, and activated more often,” he says. For Vera Lucia Rodrigues Renó, the legacy goes beyond its initial role. “People are asking for more lectures, folders, and materials. And these requests are coming from outside.”

Training of journalists The communications strategy for the Movement also included engaging with journalists from Três Lagoas. These professionals become important allies in confronting sexual violence against children and adolescents when they are made aware of their role in promoting human rights and become qualified to address the issue. “They have the capacity to foster public debate on relevant issues, to inform society about the different aspects of social circumstances, and to hold government officials accountable for their public responsibilities,” says Adriano Guerra, a consultant to ANDI - Comunicação e Direitos, which was invited by Fibria to hold a workshop for a group of 15 journalists. “From the standpoint of ANDI, building informative dialogue bridges with the media is fundamental to any process of promoting and defending human rights. Strengthening local public discussions on these issues is critical to highlighting child rights violations and the actions to confront them,” he says. Many of the journalists had no indepth knowledge of the subject, but were interested in participating in open discussions throughout the workshop sessions. One trap to avoid is adopting a sensationalist approach for cases of sexual violence against children. “This allows people to trivialize the problem or get the idea that we’re talking about bizarre situations that only occur in far-off places. Sexual violence, in its many forms, is an unwelcome element in the daily lives of thousands of Brazilian kids, regardless of social class, gender, race or ethnicity, even though it affects mainly black girls and women in poverty”, Adriano explains.

COMMUNICATION TIPS

Lasting, solid achievements Connect the subject to other matters of public interest;

Avoid a religious perspective on the subject (regardless of religion); and

ensure the movement will

Use movies, music, and the news to start discussions;

Don’t treat sexual violence as solely a consequence of poverty, because the problem has many causes.

continue

Use language that respects human rights; 42

PROTECTION AGENT MOVEMENT

LEGACY FOR THE REGION

other operating areas of the company, as the cause now cuts across Fibria’s overall sustainability strategy. When the various participants are considered, the Movement represents one of the basic premises for confronting sexual violence against children and adolescents: making efforts to prevent and mitigate this multicausal problem through a protection network. By taking campaigns to the streets with billboards, posters and banners, radio spots, social media, and offering training for journalists, a hitherto taboo and invisible subject gets inserted into the daily lives of the population. “The Movement brought visibility to sexual violence in our community. We lacked an initiative like this, which is an impetus for people to realize that the problem exists, whether at home, in school, or in institutions. The change has been very positive because the awareness is both internal and external. We received more reports and handled more cases [of sexual violence],” says Mariza Rodrigues de Souza, a social worker responsible for Admitting services in Três Lagoas. While examining actual cases during meetings to develop the Municipal Plan, the network reviewed the referral system and saw the importance of flows and protocols to the assistance process and the development of a more integrated look at the problem. Prevention actions also gained traction when carried out collectively. In the week of May 18th (National Day to Confront Sexual Violence Against Children and Adolescents), pamphlets were handed out to motorists, directly impacting about 2,500 people in an action carried out by the Movement in partnership with the City of Três Lagoas, while about 400 people took part in a walk to raise awareness on the subject. Although the engagement of a wider network was envisioned in the initial planning, this goal failed to materialize. In fact, this stage of implementing the Movement was completed without the involvement of other local companies which work on large-scale projects, or other associations and civil society organizations. Various individuals and groups were invited to be part

The demobilization of the assembly stage of the Horizonte 2 project, whose start-up phase terminated at the end of August 2017, requires considerable care and attention. The Protection Agent Movement - Três Lagoas finalized its implementation with solid achievements and changes in the city, but there are signs of apprehension regarding the implementation of the actions of the Municipal Plan for Confronting Sexual Violence Against Children and Adolescents – Service Flows and Protocols, which are considered the main deliverables at the end of this stage, and on monitoring the continuity of these actions. As they will no longer be the principal coordinators of the Movement, beginning in 2018 Fibria and Childhood Brasil will be monitoring the actions, along with the other groups in the region. The evaluation of the Movement as a whole is extremely positive, as it brought together the efforts of dedicated teams to carry out a prevention initiative inside the company and in the region itself, which resulted in over 211,000 intramural and extramural participations. This experience has led to an important lesson: it is possible to work with the cause from within a major infrastructure project without compromising worker productivity, and deliver results that exceed expectations. The training workshops supported one of the primary goals of the Horizonte 2 project: to ensure quality of life for its workers. In meeting this goal, the Movement valued their existence on the job, as well in their families and in society. Most workers were given access to basic information (there was no intention of giving more qualified training to this audience) that they could share with family, friends, and colleagues when returning to their hometowns or other job sites. Although the number of multipliers was relatively low compared to initial expectations, some key people, such as managers of suppliers to large-scale projects, as well as other specific groups, have now had contact with the cause and are aware of the information sources available to them if they wish to continue working on prevention. In addition to the workers, the Movement broadened the view of Fibria’s Sustainability team. Synergies can occur with local development projects and

LESSONS LEARNED

A previously taboo subject can be inserted into the sustainability strategy of a project when it is supported by objective data that justify the mapping of risks and social vulnerability indicators. Support from senior management is key.

Although major infrastruc-

Intramural and extramural

A company’s social actions can

Inspiring other initiatives is

ture projects involve complex

actions can be held

go beyond one-time projects.

a big responsibility, because

logistics, a large number of

simultaneously through

Despite their complexity, the

once an initiative becomes

employees, and tight deadlines,

structured planning, which

results can become lasting

a model, there is a greater

they can include sustainability

requires coordination at various

when the actions are well

effort to monitor the risks in

actions if these are considered a

internal and external legal

implemented. There is a constant

the company.

priority, and be given the facil-

levels, plus dedicated teams.

demand for coordination by the

ities for them to be developed

company without it having to be

and integrated into the work

the leader.

schedule.

PROTECTION AGENT MOVEMENT

LEGACY FOR THE REGION

of the Movement, but the take-up was far less than expected: these invitees participated only at certain times, such as when presenting the movement or approving the campaign. To help ensure the longer-term health of this structure, the network sought support from the Municipal Commission and the presence of Fibria and Childhood Brasil in Três Lagoas in 2018 to monitor the implementation of the 2018-2017 Municipal Plan to Confront Sexual Violence Against Children and Adolescents, and the collaborative development of the 16 service flows and their protocols.

worker Laura Daniela Figueiredo Garcia Nascibem, current President of the CMDCA; and • Involvement of public management: willingness to discuss the public budget with the network. “The Plan underlines the need for engagement of the Secretariats, because resources from the annual budget will be needed to carry out the actions,” says Urbano Azambuja, of the Secretary of Education and Culture.

Commitment to continue Results of implementing the Protection Agent Movement Achieving the confidence to carry out the work in conjunction with the service network is another point worth mentioning. To get from arriving in the area to the current phase required considerable effort from Childhood Brasil. Developing this teamwork was important not only for the network to be involved with the workshops on refreshing knowledge and conceptual and practical alignment, or in the creation of the Municipal Plan, but also for a more lasting legacy: the transformation of the daily work dynamics of the network professionals. “We’re in a process of strengthening the network. There was a whole lot of mobilization by everyone for the May 18 campaign,” says Luis Fernando Tondeli Fochi, Director of Social Assistance - Special Protection. “The Movement is innovative, because it gave space for the network to dialogue and to create the Municipal Plan and the flows and protocols. We have the challenge of implementing them and the way forward now is not to abandon this coordinated effort, the campaigns, or the Municipal Commission.” The Municipal Commission was formed in July 2017 by 30 representatives of various public services and secretariats of Três Lagoas. Since then, it has met periodically to discuss the preparation of the Municipal Plan and the service flows and protocols, and disseminate information to engage the rest of the network. It is a proto-Steering Committee that will monitor the implementation of the actions of the Plan, which was presented in November of 2017 to the Mayor of Três Lagoas. Some of the members of the Commission are positioning themselves on more practical solutions for the implementation of various procedures. Although these responses are specific to the circumstances in Três Lagoas, they may inspire other municipalities that are undergoing similar processes, or future experiences inspired by the Movement: • Establishment of service flows and protocols: this should be treated as an improvement of existing dynamics and not as an unreachable work model. “We have to establish a proper service flow that fits with local conditions. In addition, we have to build a deep foundation and automate the flow so that the professionals know what to do when they receive a case,” says Afrânio Azambuja, Director of Health Care; • Implementation of the Plan: the Municipal Commission must be attentive and committed to the project. “It’s important that the Commission is within the CMDCA for us to coordinate the follow-up with the next management of the Council so that the Plan becomes a municipal law,” says social

PROTECTION AGENT MOVEMENT

“The Protection Agent Movement - Três Lagoas prompted a massive mobilization in Três Lagoas, and today it’s no longer an initiative undertaken by Fibria. We’ve delivered the Movement as a legacy to the city. The results show that the initiative was well coordinated and grew deep-roots, which will allow it to carry on regardless of what Fibria does, although we are one of the companies on the Movement’s Steering Committee. What we are proud of is this: we helped strengthen a public policy – the protection of children and adolescents – and who wins are the residents of Três Lagoas.”

Marcelo Castelli, President, Fibria

The main partnership developed during the process was with the Public Prosecutor’s Office. The work of Prosecutor Ana Cristina Carneiro Dias, of the Child and Youth Court, was essential for the realization and consolidation of the Protection Agent Movement - Três Lagoas, and she is one of the biggest supporters to keep the Movement going. “It was a gift to Três Lagoas. Now we’ve got to make use of it. We must take advantage of this opportunity. The technicians are trained, involved and engaged.” She explains that the Public Prosecutor’s Office is developing a strategy with partners and volunteers to ensure the continuity of the Movement through various prevention actions, and is also committed to monitoring the implementation of the Municipal Plan. Childhood Brasil consultant José Carlos Bimbatte Junior, who led the network workshops and facilitated meetings to discuss the Municipal Plan and related service flows and protocols, notes the involvement of the Commission’s professionals. “They’re highly motivated because they’re seeing it happen.” This reinforces the need to commit to what is being agreed on so that the actions planned for coming years are carried out independently of the city’s public services management. “Ideally, the Commission should become permanent and function within the scope and functions of the CMDCA,” he suggests. The coordination should be intersectoral, and go beyond the involvement of companies, the CMDCA and agencies such as the Public Prosecutor and Social Assistance. Cassiano Heiland, Manager of Projects and Engineering at Fibria, has lived in Três Lagoas since the initial Horizonte project, and plans to keep working in this direction, using whatever is within his reach. “There are various industry groups, social organizations, and NGOs that can make the actions run on a continuous basis, without depending on the initiative of Fibria or another company. We can’t leave the Movement solely in the hands of the city government, because it’s society’s responsibility”, he adds. Fibria and Childhood Brasil will stay active in Três Lagoas in 2018 to monitor the implementation of the actions of the Municipal Plan, plus the 16 service flows and protocols developed through the network. The Protection Agent Movement will remain until it is firmly established and the changes it seeks are in place. “A process of transformation means that a new way of operating is being defined. Although each day we face plenty of new challenges and demands, there is a tendency to slip back into the old comfort zone,” says Fibria’s Malu Pinto e Paiva. “The monitoring we do is from a preventive standpoint, not necessarily hands-on, but close enough to anticipate possible

PROTECTION AGENT MOVEMENT

LEGACY FOR THE REGION

problems, and possible failures in adhering to the Movement.” The Movement has left other legacies that stretch beyond Três Lagoas, which have inspired other initiatives for Fibria’s Sustainability team. Its first such action will take place in Portocel, a port that specializes in shipping pulp, and located close to Fibria’s Aracruz (ES) unit. As a port facility, it runs a very high risk for the sexual exploitation of children. The Protection Agent Movement - Três Lagoas came to national prominence in 2017, when Fibria was invited to present its experience at a meeting promoted by the SNDCA. At the time, Fibria’s Sustainability area became part of the Convergence Agenda, which led to extramural advocacy work. The Convergence Agenda is an intersectoral initiative formed by civil society institutions, international organizations, companies, and state and municipal governments coordinated by the SNDCA. Its purpose is to prevent the violation of human rights of children and adolescents. The Movement carried out several of the points recommended by the protocol developed by the Convergence Agenda members, and thus became an example and inspiration for other initiatives in the country, and garnered important awards. In November 2017, the Movement won the Social Performance category of the Votorantim Stage of the Sustainability Talent Award, and in April 2018 Fibria received the Neide Castanha Prize in the Social Responsibility category for its role in the defence and promotion of children’s rights.

Ten-year Municipal Plan

TEN-YEAR MUNICIPAL PLAN • MUNICIPAL PLAN • CAMPAIGNS Empowering professionals to promote integrated prevention practices 48

PROTECTION AGENT MOVEMENT

APPENDICES

MUNICIPAL PLAN

APPENDICES

ACTIONS OF THE 2018-2027 MUNICIPAL PLAN TO CONFRONT SEXUAL VIOLENCE AGAINST CHILDREN AND ADOLESCENTS PREVENTION FRONT Article 70 of the Child and Adolescent Statute (ECA) stipulates that: “It is the duty of all to prevent the occurrence of a threat or violation of the rights of children and adolescents.” Recognizing the importance of prevention, the indicators for the Prevention Front measure the involvement of the media in campaigns to mobilize and prevent sexual violence, the qualification of prevention campaigns, the strengthening of the family and community network, and the insertion of prevention actions. Objective: to promote awareness and capacity building actions with the SGDCA. Actions: Promotion of continuous training to participants in the Guaranteed Rights system; Awareness, education, and involvement of the managers of the various public policies. Responsible: CMDCA

ASSISTANCE FRONT Article 86 of the Child and Adolescent Statute stipulates that: “The policy of upholding the rights of children and adolescents shall be made through a coordinated set of governmental and non-governmental actions, of the Federal Union, the States, the Federal District and Municipalities.” This policy underlines the notion that the guarantee of comprehensive assistance – based on respect for human rights – presupposes the development of coordinated actions. The Assistance Front needs indicators that consider the multidimensional context in which sexual violence occurs, with aspects related to the culture, the economy and the psycho-emotional characteristics of the individuals involved, which cannot be covered by a single institution or public policy. The qualification of intervention by the network in cases of sexual violence makes it possible to assess the development of the network’s understanding and form of intervention, based on deficiencies observed, data from cases handled and training matrices, as well as the technical assistance process to be developed. It is also important to measure the standardization and formalization of procedures, efficiency, effectiveness, and efficacy of the agreed-upon procedural flows. Objective 1: develop qualified listening methodologies for admitting and follow-up. Action: periodic monitoring, reassessment and readaptation of the flow chart and protocols consistent with local circumstances and conditions. Responsible: Guardianship Council, CRAS, CREAS, and police stations. Objective 2: Through detailed assessments, conduct periodic evaluations of demand for assistance and the adequacy of services for proper care, as required by law and various public policies. Action: partner with universities and other potential groups to maximize assistance in situations of violence, pursuant to current legislation and public policy guidelines. Responsible: CMDCA

PROTECTION AGENT MOVEMENT

DEFENCE AND ACCOUNTABILITY FRONT In this area, certain participants that have an institutional responsibility for oversight, investigation, and accountability play a strategic role in the monitoring process. Indicators should consider data on occurrences of reports of cases of sexual violence against children and adolescents, investigations, and holding the perpetrators accountable. Also important is the collection of data on the development and use of new accountability methodologies that recognize the importance of protecting victims. Objective 1: publicize the flows and qualify admitting of children, adolescents and their families in situations of sexual violence. Action: coordination and establishment of service flows of assisting children and adolescents, whether boys and girls, involving the Women’s Police Station and the General Police Station. Responsible: Guardianship Council. Objective 2: optimize and adjust assistance and demand of the Guardianship Council. Action: consider the importance and role of the Guardianship Council, consistent with service flows and demands. Responsible: CMDCA.

PARTICIPATION AND LEADERSHIP FRONT Ensuring the rights of children and adolescents entails guaranteeing their right to active participation. Article 15 of the Child and Adolescent Statute stipulates that: “Children and adolescents have the right to freedom, respect and dignity as human beings in the process of development and as subjects of civil, human and social rights guaranteed under the Constitution and by law.” With respect to those aspects that comprise the right to freedom, Article 16 of the ECA includes the right to opinion and expression, the right to participate in family and community life without discrimination, and the right to participate in political life, as defined by law. Objective 1: develop and implement actions to strengthen the participation of children and adolescents. Action: encourage and strengthen student groups in municipal and state schools. Responsible: Municipal Secretary of Education and Culture, and Municipal Secretary of Sport, Youth and Recreation. Objective 2: sexual differentiation is not accepted in the neighbourhood or in the family. Action: implementation of gender and sexuality programs in schools and the community. Responsible: Municipal Secretary of Education and Culture, the Public Prosecutor’s Office.

COMMUNICATION AND MOBILIZATION FRONT The process of communication and social mobilization is the basis for the formation and sustainability of networking. The 2003-2004 Monitoring Report of the National Plan to Confront Sexual Violence Against Children and Adolescents shows that participation is an effective way to strengthen

PROTECTION AGENT MOVEMENT

APPENDICES

networks formed at a local level, where everyone can collaborate in their own field of expertise. Objective 1: lack of involvement of the religious community regarding the sexual abuse and exploitation of children and adolescents. Action: ecumenical meetings with religious leaders so they can become protection agents for children and adolescents. Responsible: the first coordination meeting will be made by management. Subsequently, the Social Assistance Referral Centres (CRAS) will work in the region. Objective 2: educate the public and raise awareness of the role of each group in the network to confront violence against children and adolescents. Action: development of strategies and guidelines for continuous actions of public awareness and education campaigns on ways to identify, prevent and report violations of rights against children and adolescents, with an emphasis on sexual violence. Responsible: CREAS

CAMPAIGNS INTRAMURAL CAMPAIGN

APOIO AO TRABALHADOR EM TRÊS LAGOAS Direitos Humanos – Disque 100 Para fazer as denúncias não precisa de identificação e a ligação não tem custo. Denúncias de violação de direitos, ex; exploração sexual de crianças/adolescentes, violência (física, doméstica, psicológica e outras). Atendimento: segunda a segunda, 24h CAPS/AD (Álcool e Drogas) – (67) 3929. 1783 Atendimento médico, psicológico e social para dependentes de álcool e drogas. AV. ELOY CHAVES,820,CENTRO Atendimento: segunda a segunda, das 7h às 14h CAPS II – (67) 3929.1570 Atendimento para tratamento psicológico e psiquiátrico. R. Zuleide Peres Tabox , 950 / Centro Atendimento: segunda a segunda, das 7h às 14h Programa DST/AIDS – (67) 3929. 9893 Ações de diagnóstico e prevenção de doenças sexualmente transmissíveis. Distribuição gratuita de camisinhas masculinas e

femininas para a população geral. Realização do teste rápido (Sífilis, HIV e Hepatite) Endereço: R. Bom Jesus da Lapa 1078 – Vila Nova. Atendimento: segunda a segunda, das 7h às 17h Exames: 7h30 às 10:30, realizado somente às quartas, quintas e sextas EACS - Equipe de Agentes Comunitários de Saúde Atendimento de saúde em geral e encaminhamento para o Programa Nacional de Controle do Tabagismo. Atendimento: segunda à segunda, das 6h às 17h · São Carlos (67) 3929 9889 · Santa Luzia (67) 3929 1795 · Vila Nova (67) 3929 1801 · Vila Alegre (67) 3929 1853 Clínica Escola de Psicologia/ AEMS – (67) 2105.6080 Av. Ponta Porã, 2751 – Distrito Industrial II Atendimento: Quinta (em dois horários): das 7h às 11h e das 19h às 22h Sábado: das 8h às 12h Período de férias: dezembro a fevereiro, e no mês de julho.

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STUDIES AND RESEARCH FRONT Indicators need to show the level of effectiveness of quantitative and qualitative studies of situations of sexual violence against children and adolescents. They should focus on the proportions established by the concepts of rights in international documents and Brazilian legislation, as well as the capacity to organize coordinated information systems on situations of sexual violence and possible future scenarios. Objective: underreporting of cases of violence against children and adolescents. Action: promote studies and strategies that address underreporting of cases of violence against children and adolescents. Responsible: Health Secretariat (community health agents, Family Health Team (ESF) and Community Health Agents Strategy (CRAA), CRAS and social programs); and the Secretariat of Education (Centres for Early Childhood Education (CEI) and municipal schools).

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The section above is an excerpt from the Plan to Confront Sexual Violence against Children and Adolescents, which was created by a Commission of 30 professionals from the Child and Adolescent Rights Protection System of Três Lagoas, and presents the primary actions based on the fronts in the National Plan.

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Stay tuned! If you suspect or know that a child or adolescent is suffering from sexual violence, report it! Just call 190 in case of urgency, or Dial 100. The call is totally free and anonymous. Donâ&#x20AC;&#x2122;t stay silent! Sexual violence is a crime! Dial 100. Be a protection agent and protect our children and adolescents.

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