READY, SET, START UP!
BRAND BUILDING 101
presentation by Lesley Etherly
CURRENTLY THERE ARE
27 MILLION ENTREPRENEURS IN THE USA
A NEW REPORT FROM THE GLOBAL ENTREPRENEURSHIP MONITOR (GEM), SPONSORED BY BABSON COLLEGE AND BARUCH COLLEGE, FINDS THAT 27 MILLION WORKING-AGE AMERICANS-- THAT'S NEARLY 14 PERCENT--ARE STARTING OR RUNNING NEW BUSINESSES. THAT'S A RECORD HIGH FOR THIS STUDY, NOW IN ITS 16TH YEAR.SEP 2, 2015
http://www.inc.com/leighbuchanan/usentrepreneurshipreachesrecordhighs.html
COMPANY.COM
WHAT IS A BRAND?
A Visual Representation of an Idea, Company, Person or Place.
A brand is projected visual representation for easy identification.
Ethos. Pathos. Logos.
Icon
http://pathosethoslogos.com/
RESEARCH WHAT IS THE VISUAL AESTHETIC OF YOUR INDUSTRY?
Color | Fonts | Graphics Pantone Vs Hex Code Serif vs Sans Serif Vector vs Raster
COLOR CODES
Pantone
Color codes were established to give designers the ability to accrately replicate colors in multiple color spaces. Pigments Color Theory Light Color Theory
Choose MODERN VS TRADITIONAL
Design basics
RASTER VS VECTOR Function determine format Jpeg Png AI PDF Tiff Eps
DESIGN CHALLENGE
DIY OR HIRE DIY Takes Time Design Software Understand Design Theory Online Classes
HIRE Takes Money Hiring Freelancers Design Firms More direction means less money
CREATING YOUR BRAND WEB PRESENCE
EVERYONE NEEDS A WEBSITE. Why is it needed?
What is it for?
How much will it cost?
CHOOSING A PLATFORM Wordpress wix.com weebly.com RESEARCH
LANDING PAGES | COMPANY WEBSITES | ECOMMERCE
Landing pages are one page websites that are idea focused and communicate your pitch visually. Company sites provide a one stop explaination of business offerings. Ecommerce sites allow for customers to virtually pay for good Create your site here CNTXTR.co $7.95/month on Annual subscription $6.95/month on 2 year subscription $5.95/month on 3 year subscription
Lesley Etherly Founder | Executive Director etherly@cntxtr.org CNTXTR.org