Branding Basics 101

READY, SET, START UP!

BRAND BUILDING 101

presentation by Lesley Etherly

CURRENTLY THERE ARE

27 MILLION ENTREPRENEURS IN THE USA

A NEW REPORT FROM THE GLOBAL ENTREPRENEURSHIP MONITOR (GEM), SPONSORED BY BABSON COLLEGE AND BARUCH COLLEGE, FINDS THAT 27 MILLION WORKING-AGE AMERICANS-- THAT'S NEARLY 14 PERCENT--ARE STARTING OR RUNNING NEW BUSINESSES. THAT'S A RECORD HIGH FOR THIS STUDY, NOW IN ITS 16TH YEAR.SEP 2, 2015

http://www.inc.com/leigh­buchanan/us­entrepreneurship­reaches­record­highs.html

COMPANY.COM

WHAT IS A BRAND?

A Visual Representation of an Idea, Company, Person or Place.

A brand is projected visual representation for easy identification.

Ethos. Pathos. Logos.

Icon

http://pathosethoslogos.com/

RESEARCH WHAT IS THE VISUAL AESTHETIC OF YOUR INDUSTRY?

Color | Fonts | Graphics Pantone Vs Hex Code Serif vs Sans Serif Vector vs Raster

COLOR CODES

Pantone

Color codes were established to give designers the ability to accrately replicate colors in multiple color spaces.

Pigments Color Theory Light Color Theory

Choose MODERN VS TRADITIONAL

Design basics

RASTER VS VECTOR Function determine format Jpeg Png AI PDF Tiff Eps

DESIGN CHALLENGE

DIY OR HIRE DIY Takes Time Design Software Understand Design Theory Online Classes

HIRE Takes Money Hiring Freelancers Design Firms More direction means less money

CREATING YOUR BRAND WEB PRESENCE

EVERYONE NEEDS A WEBSITE. Why is it needed?

What is it for?

How much will it cost?

CHOOSING A PLATFORM Wordpress wix.com weebly.com RESEARCH

LANDING PAGES | COMPANY WEBSITES | ECOMMERCE

Landing pages are one page websites that are idea focused and communicate your pitch visually.

Company sites provide a one stop explaination of business offerings.

Ecommerce sites allow for customers to virtually pay for good Create your site here CNTXTR.co $7.95/month on Annual subscription $6.95/month on 2 year subscription $5.95/month on 3 year subscription

Lesley Etherly Founder | Executive Director etherly@cntxtr.org CNTXTR.org