British Travel Journal | Autumn 2019

Page 45

BEHIND

the B R A N D

SECOND CHANCE SKINS

Part of a considerable movement to protect both British craftsmanship and promote a sustainable business model, leather brand Billy Tannery use goat skins that would otherwise have been discarded to create beautiful and unique bags and accessories. We meet its founders…

Words | Emma Johnson

S

USTAINABILITY HAS BECOME a major buzz word for brands recently. Being able to demonstrate your commitment to ethical manufacturing or promote your green criteria as key parts of your marketing strategy, is, these days, considerably good business sense.

But, for some businesses, sustainability isn’t just a secondary concern, or a nice promotional soundbite, it’s fundamental to the identity of the brand. Not least for Billy Tannery, a sustainable leather brand whose entire reason for existing comes from a need to reduce wastage and run a truly sustainable business. à

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