2017 EMAIL MARKE TING VS
SOCIAL MEDIA MARKE TING
EMAIL MARKETING
SOCIAL MEDIA
ON AN AVERAGE A READER SPENDS HOW MUCH TIME LOOKING FOR EMAIL?
7
AVERAGE INTERACTIONS PER POST
70
%
EMAIL GLANCE RATE
18.6 EMAIL SKIM RATE
MOST INTERACTIVE SOCIAL MEDIA SITE
%
66.9 EMAIL GLANCE RATE
%
%
AVERAGE CLICK THROUGH RATE FOR
EMAIL MARKETING
2.6
SOCIAL MEDIA MARKETING
EMAIL MARKETING
TOTAL CONVERSION RATE
TOTAL CONVERSION RATE
40
%
1
3
12
ROUGH DATA INDICATE
70
%
MORE THAN FACEBOOK AND TWITTER
%
+
USERS USE FACEBOOK
EMAIL MARKETING
ROI
23
%
OF READERS WHO REOPEN AN EMAIL
EMAIL MARKETING
ACHIEVES
20
%
VERY ACTIVE PROFILE
FREQUENCY LEVEL should be
Frequency of Social Post
WEEKLY
1-4
1
DAILY
EMAILS/MONTH
EMAIL MARKETING AND SOCIAL MEDIA MARKETING HELPS EDUCATION SECTOR, NON-PROFIT SECTOR, GOVERNMENT SECTOR TO PERFORM EFFECTIVELY
INVESTMENT IN BOTH EMAIL MARKETING AND SOCIAL MEDIA MARKETING BUILDS THE BRAND AND HELPS IN TAKING THE PRODUCT TO THE MASS.
INTERESTING FACTS
AUTO SENT EMAILS ALSO HAVE A VERY HIGH OPEN RATE AROUND
30-40
%
IF THEY ARE SENT TO THE SUBSCRIBED DATABASE
AFTER IMPLEMENTATION OF STRICT ANTI SPAM LAW ACROSS MANY COUNTRIES THE EMAIL SPAMMING HAS DROPPED FOR A MARGINAL COUNT AND BUILT A BASIC DIFFERENCE BETWEEN PROPER EMAIL MARKETING AND FORCED EMAIL MARKETING
RETAILERS AND E-COMERCE BUSINESS PEOPLE MAKE SINGLE BIGGEST DAYS OF SALES ON
DEC
22ND AND 23RD
59
%
OF AMERICANS WITH SOCIAL MEDIA ACCOUNTS THINK THAT CUSTOMER SERVICE THROUGH SOCIAL MEDIA HAS MADE IT EASIER TO GET QUESTIONS ANSWERED AND ISSUES RESOLVED
MOST OF THE OFFICIAL COMMUNATIONS AND FINISHING OF DEALS ARE DONE THROUGH EMAILS ONLY
IN AUSTRALIA AND NEW
25
ZEALAND
%
OF EMAILS ARE VIEWED ON THE DESKTOP
TWEETS WITH IMAGES
18%
GET MORE CLICKS AND IN LINKEDIN POSTS
200%
WITH IMAGES GET A MORE ENGAGEMENT
FACEBOOK’S 2016 REVENUE THROUGH ADVERTISEMENTS IS AROUND
$27 BILLION
Sources https://blog.dotmailer.com/average-email-reading-time-increases/ https://www.pinterest.com/pin/536421005598241670/ https://litmus.com/help/analytics/engagement-metrics-definitions/ http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails https://www.campaignmonitor.com/resources/guides/email-marketing-trends/ https://www.emailmonday.com/customer-lifetime-value-calculation-email-marketing
COnvergeHub 11501 Dublin Blvd #200, Dublin, CA 94568, USA visit www.convergehub.com or call 510 924 1683