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Eurolabel: the subtle difference between printing labels and offer innovations
EUROLABEL IS ONE OF THE HISTORIC COMPANIES IN THE ITALIAN PANORAMA OF SELF-ADHESIVE LABEL PRODUCERS AND IS THE LEADER OF A GROUP OF THREE COMPANIES. IN EUROLABEL THE LABEL DOES NOT ONLY REPRESENT THE CORE BUSINESS BUT IS THE TOOL THROUGH WHICH IT IS POSSIBLE TO EXPRESS THE DEEP VALUES OF A COMPANY THAT HAS ALWAYS PUT THE HUMAN ASPECT BEFORE EVERYTHING
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Two years after the inauguration of the new headquarters in 2021 in Lainate (Milan), we went to see Elisabetta Brambilla, president of Eurolabel but also of Gipea, to be told about the evolution but also innovations that will make protagonists the company, or rather the group of companies that are part of it, in a constantly evolving market within the graphic/cardboard converting panorama capable of attracting attention for the good results obtained.
THREE COMPANIES, ONE GOAL: TO SERVE THE CUSTOMER AT 360°
“We can easily define ourselves as a family business which however has decided to embark on a new path, relying on managerial figures in strategic roles, to give our business an industrial turnaround. In 2023 it is no longer possible to think that a productive reality depends solely and exclusively on the presence of the owner”, begins Elisabetta Brambilla, president not only of Eurolabel but of a group founded by her mother, Mrs. Cattaneo who in the 70s due to one National strike that blocked entry and production at Eurolabel, founded EDP Label, also specialized in the production of labels as an indispensable resource to be able to work for multinationals in the pharma sector, which require “Disaster Recovery” and “Business
Eurolabel, EDP Label e Tecno Tag , sono strutturate con circa 30 linee di produzione tra le quali macchine flexo combinate con serigrafia, stampa hot foil e cold foil, stampa sul retro, nobilitazioni nelle più classiche configurazioni comunemente presenti in un etichettificio moderno. Per quanto riguarda la stampa digitale, Eurolabel ha sia tecnologia digital offset e drop-on-demand, che vengono utilizzate principalmente per il settore cosmetico dove è richiesta una certa qualità e per beni durevoli di sicurezza.
Continuity” solutions. EDP Label, in addition to being Eurolabel’s younger sister in terms of production, had launched and developed a department for processing RFID tags, a sector that had grown to such a level that about four years ago it required the opening of a third company: TecnoTag. Approximately 80 people are employed in the three companies of the group.
“RFID tags are not only an effective anti-counterfeiting tool, but can contain a whole series of information on product
