ANNIVERSARIO ZECHER

per i clienti finali grazie all’utilizzo dei prodotti Zecher, ha garantito la crescita dei clienti di Zecher. Un altro effetto positivo è stato il passaggio alla vendita diretta nel mercato nazionale tedesco”.

Qual è la caratteristica distintiva di Zecher?

“Ritengo che i punti di forza di Zecher siano la sua flessibilità e la sua capacità di cambiare, che si sono rivelate particolarmente utili negli ultimi anni. Siamo riusciti a trasformare un’azienda esclusivamente tecnica in un’azienda tecnica, ma anche orientata all’economia e al mercato”.

75 anni di vita sono un bel traguardo. Qual è il segreto del successo e come vede il futuro di Zecher?

“Il segreto del successo è chiaramente l’identificazione dei dipendenti con l’azienda e lo sviluppo the Zecher anilox roller concept. Packaging, labels and cartons: the range of applications for anilox rollers is vast and can be found in everyone’s daily life. At Zecher, everything has been revolving around the anilox roller for 75 years now. We spoke with Thomas Reinking, Head of Sales and Marketing, about these 75 years of Zecher.

FACE TO FACE WITH THOMAS REINKING, SALES AND MARKETING MANAGER, ZECHER

Mr. Reinking, the cornerstone for the Zecher GmbH was laid by Kurt Zecher in 1948. What do you know about the company’s founding?

“Shortly after the end of the Second World War, the company founder and young entrepreneur Kurt Zecher had the idea of setting up his own small electroplating business. His knowledge of innovative surface treatments and specific requests from the printing industry led to the first regularly engraved anilox roller. Zecher’s pioneering spirit was a contributing factor to the economic upswing in those difficult years and provided security in uncertain times for the growing number of employees as a reliable and attractive employer”.

What kind of person was Kurt Zecher?

“For Kurt Zecher, the employees always came first. He realized early that further development and growth only happens when everyone is looking in the same direction and works together trustfully. He set an example and passed it on to his employees. This enabled Zecher to grow healthily and become a decisive supplier in the printing industry”.

What developments can you share from your time at Zecher?

“In the last 8 years, Zecher GmbH has developed into a market-oriented company through an expanded product portfolio. In addition to the anilox roller and the further development of engraving technologies, costante e orientato al cliente dell’azienda. Grazie alle buone basi tecniche ed economiche esistenti e agli sviluppi che stanno per essere introdotti, possiamo guardare a un futuro positivo insieme al nostro team.

“Con le persone per le persone” è uno slogan che si applica sia al passato che al futuro di Zecher”.  other products such as printing cylinders and various cleaning solutions have been included.

The strong focus on economic benefits, where the focus is on the positive economic effect for end customers by using Zecher products, has also ensured customer growth at Zecher. Another positive effect was the switch to direct sales in the home market Germany”.

What is the best feature of Zecher?

“In my opinion are its flexibility and capacity of change, and they proved particularly useful in recent years. We have managed to develop an exclusively technically focused company into one that is still technical, but also economically and market oriented”.

75 years of life is quite an important achievement. What is the secret behind the success and how do you see Zecher’s future?

“The secret of success is clearly the identification of the employees with the company as well as constant, customer-oriented further development of the company. With the existing good technical and economic basis, as well as the developments that will be implemented, we can look forward to a positive future together with our team. “With people for people” is a guiding slogan that applies to both the past and the future at Zecher”.