Conway Publications Press Kit 2022

CONWAY PUBLICATIONS INC.

PRESS KIT 2022

EDITOR | Adena J. White GRAPHIC DESIGNER | Kara Darling DIRECTOR OF COMMUNICATIONS | Lee Hogan

RESEARCH AND STATISTICS VICE PRESIDENT OF ECONOMIC DEVELOPMENT | Corey Parks

ADVERTISING SALES CHIEF REVENUE OFFICER | Lindsay Henderson DIRECTOR OF SALES & MEMBER ENGAGEMENT | Leo Cummings III

ADMINISTRATION CHIEF FINANCIAL OFFICER | Laura Grimes SENIOR ACCOUNTANT | Jennifer Hiegel-Shelden

About

CONWAY PUBLICATIONS EDITORIAL BOARD Johnny Adams Bill Adkisson Lori Melton

Conway Publications Inc.

Lori Ross Jeff Standridge

Conway Publications Inc. helps people invested in the North Metro region become more informed about – and better connected to – the community where they live, work, and do business. Through Conway Publications, the Conway Area Chamber of Commerce is able to offer our members a suite of advertising opportunities that will help your business establish new customer relationships and ultimately increase your profits.

PRESIDENT & CEO | Brad Lacy

ADVERTISING OPPORTUNITIES • Pulse of Conway and PulseOfConway.com • Conway+ Community Profile and Resource Guide • Welcome to Conway Box • Online Advertising

Pulse

of Conway

CONWAY

EXECUTIVE VICE PRESIDENT | Jamie Gates

900 OAK STREET CONWAY, ARKANSAS 72032 501-327-7788 GETSMART@CONWAYARKANSAS.ORG PulseOfConway.com

Pulse of Conway & PulseOfConway.com Pulse of Conway is the premier source for business news in the North Metro region. Through a printed monthly publication, monthly email newsletter, and pulseofconway.com, you will find economic development news, business profiles, interviews with local leaders, and a comprehensive look at the local economy. Our goal is to make Pulse of Conway readers the most informed professionals in the market. ”

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Pulse of Conway

TOPICS Banking/Finance Construction Diversity, Equity, Inclusion and Belonging

DISTRIBUTION Pulse of Conway will offer advertisers an exclusive partnership with Arkansas Business. Every month, more than 3,000 copies will go to all Arkansas Business subscribers within the Conway trade area and to “C-Level” subscribers statewide.

Print editions will also be direct mailed to 1,000 high-value businesses and households. The remaining regular circulation will be available at newsstands located in high-traffic areas around Conway, including hotels and restaurants.

Finally, Pulse of Conway will be distributed at major events organized by the Conway Area Chamber of Commerce, including Annual Meeting, Outlook Conway, and Women in Business.

As a front-cover advertiser, the Conway Area Chamber of Commerce will work with you to identify your most valuable customer segments and create a targeted distribution strategy to put your business’s story into the hands of your ideal customers.

Print Circulation

7,000-8,000

Economic Development Education Health Care Real Estate Technology Transporation Workforce

Pulse

of Conway

Print Readership

15,000+

2022 ADVERTISING DEADLINES

January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022

Ad Reservation Ad + Editorial Distribution Deadline Deadline Date 12/10 1/21 2/18 3/18 4/15 5/20 6/17 7/15 8/19 9/16 10/21 11/10

12/13 1/24 2/21 3/21 4/18 5/23 6/20 7/18 8/22 9/19 10/24 11/14

1/3 2/7 3/7 4/4 5/2 6/6 7/5 8/1 9/6 10/3 11/7 12/5 3

Pulse

of Conway ADVERTISING OPPORTUNITIES

Cover Story First right of renewal 500- to 550-word article with images featured in print publication and pulseofconway.com and promoted via email newsletter and social media

•

One- to three-minute video featured on pulseofconway.com

•

Customized list for direct mail distribution

•

Full-color ad in print publication

Back Cover

Inside Front Cover

Inside Back Cover

Full Page (facing Inside Front Cover)

•

•

•

•

•

•

•

Full Page

Half Page Horizontal

•

•

•

Investment Per Issue

$4,000*

$2,500

$2,000

$2,000

$1,850

$1,500

$750

Investment Per Issue with 12x Rate

$4,000*

$2,000

$1,600

$1,600

$1,480

$1,200

$600

No. Per Issue

1

1

1

1

1

3

3

No. Sold/Total No. Available

0/12

0/12

0/12

0/12

0/12

0/36

0/36

*The March cover story is an investment rate of $5,000. Pulse of Conway will be distributed to 1,000+ attendees at Annual Meeting.

4

Conway+ Community Profile & Resource Guide Conway+ is the most comprehensive guide to the Conway area. The community profile and resource guide features in-depth stories on people who live and work in the North Metro. You’ll also find information on the local economy; education; health care; real estate; arts, culture, and entertainment; and much more. Supplemental video content will accompany the stories on pulseofconway.com, along with a digital edition of the guide.

Advertise in Conway+ and put your business or organization in front of the market’s highest-value individuals and households. Ads in the online version of Conway+ link directly to your business’s website at no additional cost.

ADVERTISING DEADLINES d Reservation A Deadline

Ad + Editorial Deadline

Distribution Date

October 1

December 1

September 1

Print Circulation

Print Readership

Digital Impressions

Digital Readership

8,000

16,000+

8,600*

1,700*

BUSINESS-TO-BUSINESS

BUSINESS-TO-CONSUMER

*Figures are based on a multi-year average.

Relocating Households

200

in the trade area with incomes greater than $75,000

Member Businesses

1,300+

Select Households

New Movers

in the North Metro trade area

and potential movers

4,000

500

New Hires

400

through Conway’s major employer network: Gainwell Technologies, University of Central Arkansas, Conway Regional Health System, Baptist Health-Conway, Insight Enterprises, Acxiom, and more.

CONWAY 5

CONWAY ADVERTISING OPPORTUNITIES

Center Spread

Back Cover

General Spread

Inside Front Cover

Full Page (facing Inside Front Cover)

Full Page (facing Table of Contents)

Inside Back Cover

First right of renewal

•

•

•

•

•

•

•

Receive electronic database of relocators (name/mailing address) twice a year

•

•

•

•

•

•

•

Opportunity to feature an owner/ employee in an Ask the Expert editorial

•

•

•

•

•

•

•

Investment

$3,995

$3,495

$3,495

$2,495

$2,495

$2,495

$2,495

No. Sold/Total No. Available

0/1

0/1

N/A

0/1

0/1

0/1

0/1

Receive electronic database of relocators (name/ mailing address) twice a year Opportunity to feature an owner/ employee in an Ask the Expert editorial 500-word write-up about company Showcase a product or service in the Consumer Guide Investment No. Sold/Total No. Available 6

Full Page Advertorial

Full Page

1/2 Page Vertical/ Horizontal

•

•

•

Island

1/3 Page Vertical/ Horizontal

•

•

1/6 Page

1/3 Page Horizontal + Consumer Guide Feature

Single Column

• • • $2,595

$2,295

$1,495

$1,295

$1,095

$895

$750

$475

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Advertising Sizes

Center Spread / General Spread Document Trim Size: 17 x 10.8125 Live Area: 16.5 x 10.3125

Full Page, Advertorial, Covers Document Trim Size: 8.5 x 10.8125 Live Area: 8 x 10.3125

1/2 Page Horizontal 7.5 x 4.75

Island 4.913 x 7.375

1/2 Page Vertical 3.5 x 10

Mechanical Requirements All digital files submitted must be minimum 300 DPI, CMYK files.

The preferred format is a press-optimized PDF. Advertisements submitted as a PDF file must have all elements, including fonts, embedded and must be saved at the highest-quality print setting.

PDF files must be submitted without trim marks and must not include bleed in size unless the advertisement is intended to bleed.

Native files must be accompanied by all fonts and linked graphics.

Conway Publications Inc. will not accept advertisements or files created in Publisher, PageMaker, Microsoft Word, or Microsoft PowerPoint files. Low-resolution materials or images will not be accepted. We also hold no responsibility for the quality of your ad if we are asked to scan or reproduce any printed materials.

All advertisements must be submitted at 100% of the final size of the advertisement purchased by Advertiser. Unless the Advertiser pays for alternations, the advertisement must be ready for publication without requiring any adjustments to size, color, or text. Editing of advertisements and artwork is not included in the cost of the advertisement.

Advertiser shall provide its artwork to Conway Publications in the electronic format described above. Artwork shall be sent via email to Ads@ConwayArkansas.org. Large electronic files may require other arrangements.

Advertisements shall not include any rude, offensive, or obnoxious material. This includes but is not limited to elements of violence, nudity, sexual content, or adult language. Material deemed detrimental to the publication by Conway Publications shall not be accepted. Ultimately, all content must be approved by Conway Publications.

1/3 Page Horizontal 7.5 x 3

1/3 Page Vertical 2.16 x 10

1/6 Page 4.913 x 2.125

Single Column 2.16 x 3.0831

Photos Supplied: Conway Publications Inc. accepts digital files/ photos Macintosh-formatted, CMYK, in EPS, JPG or PDF file formats with a minimum resolution of 300 DPI. We can accept digital images from websites or digital cameras if they are 300 DPI but we are not responsible for the final print quality.

Add-On Opportunities Guaranteed ad position:

10% of ad cost

Bleed advertisements must be built with 0.125” additional image on all four sides.

Full-bleed ad:

$75

Design ad:

$250

All live text or images must be at least 0.375” inside all trim areas on center/general spreads, full pages, advertorials and covers.

Edit/adjust ad:

$100

(Includes any adjustments or alterations to the ad’s size, color, or text.)

7

Welcome to Conway Box Throughout the year, the Conway Area Chamber of Commerce distributes more than 250 welcome boxes to relocators via major employers and to individuals looking to learn more about moving to Conway. Businesses can submit an informational flyer or brochure to showcase their services and welcome newcomers to the community. Participation is limited to 25 businesses per calendar year.

The welcome boxes include promotional material from advertisers as well as a welcome letter, maps, and the latest edition of the Conway+ Community Profile and Resource Guide.

Annual investment of $1,500 to include a flyer/brochure in each Welcome to Conway Box. Current Conway+ Community Profile and Resource Guide advertisers will receive a discounted annual rate of $1,200. It is the advertisers responsibility to provide promotional item for each box.

Online Advertising Online advertising is available at ConwayChamber.org, the Conway Area Chamber of Commerce’s member-oriented website. ConwayChamber.org is home to the Chamber’s member directory, which features more than 1,300 members listed throughout 385 industry-specific categories. Each member has access to a member portal, where they can update their contact information, make payments, post business events and coupons, and check their online referrals.

ConwayChamber.org also includes a regularly updated calendar of Chamber-specific events, which allows for online registration, and a community calendar where the general public can submit events.

Annual Banner Ad advertisement investment: $2,000

Page Views

142,689 8

Unique Visits

63,568

Average Pages Per Unique Visit

2.2

Notes

9

900 OAK STREET CONWAY, AR 72032 ConwayArkansas.org