2022 Toad Suck Daze Blueprint – Conway Area Chamber of Commerce

TOAD SUCK DAZE

2022

BLUEPRINT

TOAD SUCK

TIDBITS

41st Annual Festival • April 29 - May 1, 2022

DOWN TOW N CON W AY • F REE ADMISSION • FAMILY F ESTIVA L

EDUCATION The Four R’s: Reading, Writing, Arithmetic, Ribbit.

Giving back to the community.

From corporate sponsorships to corn dogs, the money you spend at Toad Suck Daze supports education in Conway and Faulkner County.

$150,000

Toad Suck Daze awarded its first scholarship in 1985. Since then, 353 scholarships have been awarded in Faulkner County.

DONATED TO DOWNTOWN CONWAY

The festival’s mission to support education has expanded to include scholarship endowments as well as pre-K education through Arkansas Preschool Plus. To date, Toad Suck Daze has contributed more than $1.63 million to education initiatives in Faulkner County.

$51,000 DONATED FOR ARTS EDUCATION IN THE CLASSROOM

Think about that as you enjoy your favorite food-on-a-stick.

You’re doing it for the kids.

1985

$2 MILLION

FIRST SCHOLARSHIP AWARDED

CONTRIBUTED TO SCHOLARSHIP AND EDUCATION INITIATIVES IN CENTRAL ARKANSAS

326

FAULKNER COUNTY SCHOLARSHIP RECIPIENTS

AWARDS

Toadally awesome.

Toad Suck Daze has won numerous awards from the International Festivals and Events Association (IFEA) and the Arkansas Festival and Events Association (AFEA). Here are a few of the most recent accolades:

ECONOMIC IMPACT

IFEA AFEA

IFEA

AFEA 2020

2018 2019

BEST PIVOT AWARD

BEST EDUCATION PROGRAM

2017, 2018 2019

BEST NEW IDEA/EVENT

IFEA AFEA

IFEA

BEST CHILDREN’S PROGRAM

BEST OVERALL SPONSORSHIP PROGRAM

IFEA AFEA

IFEA AFEA

2017, 2018

2018 2019

BEST SOCIAL MEDIA

BEST EVENT WEBSITE

2014, 2016 2020

2018

"When I think of Toad Suck Daze, I think of delicious food, music, rides, and some of my favorite moments with my family. Being a sponsor allows me to mix my work and family life perfectly.

I have the chance to get my business name out into the community and help newcomers find their home in a place I love."

– Emily Walter Executive Broker/REALTOR RE/MAX Elite: The Emily Walter Team

EXPOSURE Hop on the #ToadSuck bandwagon.

Each year, we look for new and different ways to promote Toad Suck Daze. As a sponsor, you will benefit from the advertising, marketing, and public relations efforts used to promote the largest, free-admission, family festival in the state. These include print, broadcast, and online advertising leading up to the festival; extensive news coverage during festival weekend; signage on festival grounds; and visibility on ToadSuck.org and social media.

Volunteers Give your employees the opportunity to earn Toad Suck Daze perks and volunteer hours. We are always looking for volunteers to help with the festival.

Sponsorship has other perks, too.

We distribute more than 250 passes to our V.I.T. (Very Important Toad) sponsors.

FOR MORE INFORMATION, CONTACT: Lindsay Henderson, Chief Revenue Officer 501.932.5403 | Lindsay@ConwayArkansas.org | ToadSuck.org

APRIL 1 - JUNE 30, 2021 ToadSuck.org

33,000 UNIQUE VISITORS

107,000 PAGE VIEWS

23,000+ FACEBOOK LIKES

2,400+ FOLLOWERS

1,800+ FOLLOWERS

"Building on the framework of education that Conway has embraced for more than 100 years, Toad Suck Daze has contributed nearly $2 million to pre-school, K-12, and arts organizations throughout the community. Wonder State Box supports the engagement of area children and families with the spirit of the festival from a very young age. It’s a legacy that we’re thrilled to be a part of."

– Jimmy Toal Vice President / General Manager Wonder State Box Inc.

Toad Suck Daze Festival OVERALL SPONSORSHIP LEVELS & BENEFITS Presenting

Top Toad

Festival

Friend of the Festival

• • • • •

• •

• •

• •

Business spotlighted and/or mentioned on Toad Suck Daze social media accounts

•

•

•

30- to 60-second “commercial” aired throughout festival weekend. It is the sponsor’s responsibility to provide commercial.

•

Logo with hot link featured on Toad Suck Daze website

•

•

•

Opportunity to meet headline entertainment when possible

•

•

•

Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber

•

•

•

Sponsor name associated with festival name Opportunity to participate in festival press conference and/or TV broadcast(s) from festival Sponsor appears in any print, radio, and television advertisement of festival Sponsor logo included in some festival promotion Logo included on festival signage

Booth space in Toad Market area of festival (space 10X10)

•

•

First right of renewal in 2023

•

Passes to VIT Party

20

8

6

2

$50,000

$7,500

$5,000

$2,500

0/1

N/A

N/A

N/A N/A

Investment No. Sold/Total No. Available

3

Toad Suck Daze Festival TARGETED SPONSORSHIP LEVELS & BENEFITS Food Court

Business spotlighted and/or mentioned on Toad Suck Daze social media accounts

• • • •

30- to 60-second “commercial” aired throughout festival weekend. It is the sponsor’s responsibility to provide commercial.

•

Name/logo exclusively assigned to specific festival area Logo displayed prominently in specific festival area Name/logo included in some festival promotion

Logo included on festival signage Logo with hot link featured on Toad Suck Daze website Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber

• • •

Passes to VIT Party Investment No. Sold/Total No. Available

Information Booth

• • • •

• • • •

• • • •

• • •

• •

• •

• •

15

6

10

4

$20,000

$5,000

$10,000

$3,500*

0/1 0/1

0/1 0/1

0/1 0/1

0/2

Agrees to provide sponsor-branded bottled water (minimum of 5,000 bottles) or provide water source

First right of renewal in 2023

• •

Midway

• • • • • • •

Recieves festival real estate for at least two water stations

Opportunity to meet headline entertainment when possible

Water Station

* $5,000 for exclusive sponsorship.

ToadSuck.org | 4

Toad Suck Daze Festival TARGETED SPONSORSHIP LEVELS & BENEFITS, CONTINUED

Name/Logo exclusively assigned to specific festival area Logo displayed prominently in specific festival area

VIT

Volunteer

Committee

Apparel Provider

• •

• • • •

• • •

• • •

•

•

Name/logo included in some festival promotion Logo included on Toad Suck Daze volunteer T-shirts Logo included on Toad Suck Daze committee T-shirts Ability to place information/coupon in each committee member’s “Things to Know” package Business spotlighted and/or mentioned on Toad Suck Daze social media accounts

•

• • •

30- to 60-second “commercial” aired throughout festival weekend. It is the sponsor’s responsibility to provide commercial

•

Name associated with all apparel sold at Toad Store and satellite locations

• •

• •

• • • •

•

•

•

•

• •

• •

• •

10

6

6

10

$5,000*

$5,000

$5,000

$10,000

0/2 0/1

0/1 0/1

0/1 0/1

0/1 1/1

Logo included on corporate t-shirt sales forms Logo included on festival signage Logo with hot link featured on Toad Suck Daze website

• •

Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber Opportunity to meet headline entertainment when possible First right of renewal in 2023 Passes to VIT Party Investment No. Sold/Total No. Available *$7,500 for exclusive sponsorship

5

Toad Suck Daze Festival TARGETED SPONSORSHIP LEVELS & BENEFITS, CONTINUED TV Presenting

TV

Name/logo displayed on large LED screen used at festival for announcements and entertainment (e.g., Toad Suck TV brought to you by the Arkansas Scholarship Lottery.)

•

30- to 60-second “commercial” aired throughout festival weekend. It is the sponsor’s responsibility to provide commercial.

•

•

Name/logo included in some festival promotion

•

•

• • •

• • •

•

•

• •

•

10

6

$10,000

$5,000

0/1 0/1

N/A

Business spotlighted and/or mentioned on Toad Suck Daze social media accounts Logos included on festival signage Logo with hot link featured on Toad Suck Daze website Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber Opportunity to meet headline entertainment when possible First right of renewal in 2023 Passes to VIT Party Investment No. Sold/Total No. Available

ToadSuck.org | 6

Toad Suck Daze Festival ENTERTAINMENT SPONSORSHIP LEVELS & BENEFITS Entertainment Exclusive naming rights to Main Stage Sponsor name/logo used in connection with all entertainment publicity Sponsor name/logo associated with a specific headline entertainer Logo displayed in central location on Main Stage

•

Main Stage

Headliner

Logo included in entertainment-specific promotion Logo included in some festival promotion Logos included on festival signage Business spotlighted and/or mentioned on Toad Suck Daze social media accounts 30- to 60-second “commercial” aired throughout festival weekend. It is the sponsor’s responsibility to provide commercial.

Logo with hot link featured on Toad Suck Daze website Audio recognition from Main Stage during festival Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber

Street Side Entertainment*

• • •

• • •

•

•

• • • • •

• • • •

• • • •

• • • • • •

•

•

•

•

• •

• •

• •

• •

•

•

•

•

•

•

Naming rights to second stage location Logo displayed at second stage venue

Late Night Stage

•

Sign with logo by performance area Business included in Facebook event description for event

•

•

•

•

Opportunity to meet headline entertainment when possible

• •

• •

• •

• •

•

15

15

15

10

4

$25,000

$15,000

$10,000

$10,000

$3,500

0/1

0/1 0/1

0/2

0/1

0/4

First right of renewal in 2023 Passes to VIT Party Investment No. Sold/Total No. Available

* Street Side entertainment may consist of circus performers, roaming acts, or street musicians.

Toad Suck Daze Festival CHILDREN’S AREA SPONSORSHIP LEVELS & BENEFITS

Name/logo exclusively assigned to specifc festival area/event Logo displayed prominently in specific festival area Name/logo included in some festival promotion Business spotlighted and/or mentioned on Toad Suck Daze social media accounts 30- to 60-second “commercial” aired throughout festival weekend. It is the sponsor’s responsibility to provide commercial.

Logos included on festival signage Logo with hot link featured on Toad Suck Daze website Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber Business included in Facebook event description for event Opportunity to meet headline entertainment when possible First right of renewal in 2023 Passes to VIT Party Investment No. Sold/Total No. Available

Toad Dome

Toadal Kids Zone

Nature & Science Exhibit

Character Meet & Greet

• • • •

• • • •

• • • •

• • • •

• • • • • • •

• • • • • • •

• • • • • •

• • • • • •

10

10

8

8

$10,000

$10,000*

$7,500

$7,500

0/1 0/1

0/2 1/2

0/4

0/2

* Exclusive for $18,000

8

Toad Suck Daze Festival CHILDREN’S AREA SPONSORSHIP LEVELS & BENEFITS, CONTINUED Mascot (Croker OR Dazey)

Toad Toter

Toad Condo

Toad Round-Up

•

• • •

Name/logo exclusively assigned to specifc festival area/event Logo displayed prominently in specific festival area/event Name/logo included in some festival promotion Opportunity to host mascot at place of business Included in press conference prior to festival Logo included on clothing mascot will wear during festival

• • • •

Logo displayed on 15,000 Toad Toters distributed to elementary students throughout central Arkansas Input into design of Toad Toter Business spotlighted and/or mentioned on Toad Suck Daze social media accounts

•

•

• • •

Sponsor agrees to provide toad condos for use at festival Sponsor may participate in Toad Round-up and Toad Release Ability to have Toad Condo at place of business to help collect toads for festival Ability to provide information/gift handout to children bringing toads for the festival Logos included on festival signage Logo with hot link featured on Toad Suck Daze website Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber

• • • • • • • •

• • •

• • •

• •

• •

6

6

2

2

$5,000

$7,500

$2,500

$2,500

0/2 1/2

0/1 0/1

0/2 0/2

0/2 0/2

Business included in Facebook event description for event Opportunity to meet headline entertainment when possible First right of renewal in 2023 Passes to VIT Party Investment No. Sold/Total No. Available

•

• • • •

9

Toad Suck Daze Festival CHILDREN’S AREA SPONSORSHIP LEVELS & BENEFITS, CONTINUED Tinkerfest

Tinkerfest Interactive Stage

Name/logo exclusively assigned to specific festival area/event

•

•

Name/logo included in all festival promotion, specifically associated with Tinkerfest

• • • • • • •

• • • • • • •

• • •

• • •

•

6

6

2

$20,000

$5,000

$2,000

0/1 1/2

0/2 0/2

0/5 0/5

Name/logo included in some festival promotion, specifically associated with Tinkerfest Logos included on festival signage Business spotlighted and/or mentioned on Toad Suck Daze social media accounts Ability to place volunteers in the Tinkerfest area of festival Logo with hot link featured on Toad Suck Daze website Logo displayed at festival area/event Booth, display area, or participation rights in festival area that is agreed upon between sponsor and Chamber Name included in Facebook event description for event Opportunity to meet headline entertainment when possible First right of renewal in 2023 Passes to VIT Party Investment No. Sold/Total No. Available

Tinkerfest Act Presenter

• • • •

10

Thank You for your investment!

900 Oak Street | Conway, AR 72032 | 501.327.7888 ConwayArkansas.org