MORE THAN MEETS THE EYE
Eric Chen Portfolio 2014 - 2018
“THERE’S MORE TO THE PICTURE, ,THAN MEETS THE EYE.” - ‘Hey Hey, My My’ by Neil Young
MORE THAN MEETS THE EYE
A student majored in communication, who found the best medium is no more than things meeting the eye. So he started to create graphic, photography, filming and any other visualised design. Born on a chromatic island, the colours are the nurture, making his works much more than black and white. Believing that creating is the greatest thing a human being could ever accomplish, he makes up his mind to major in design.
Eric Chen Portfolio 2014-2018
GUAN-TING ERIC CHEN
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MORE THAN MEETS THE EYE
Branding
Dept. of Bio-Industry Communication and Development, NTU
Eric Chen 2016 Client Department Office of B.I.C.D., NTU
agriculture
amplify
Eric Chen Portfolio 2014-2018
B.I.C.D. is a department under the College of Bio-Resources and Agriculture, NTU. It’s the only social science-related department in the college. The department dedicates to market agricultural products and be as the bridge betwen consumers and producers.
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PROJECT 01
MORE THAN MEETS THE EYE
Inspiration
Branch
Agricuture Eric Chen Portfolio 2014-2018
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Gold Leafs
Marketing
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The logo starts with a circle, which stands for “Global Vision”. The crossing branch inside the logo represents the foundation of department: agriculture. Following the Amplification
amplified image is two yellow leafs, which visualises the process of agricultural products are given a whole new value through marketing and communication. The
Communication
department dedicates to market agricultural products and be as the bridge between consumers and producers. This logo shows the spirit of it.
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PROJECT 01
MORE THAN MEETS THE EYE
Symbol
Patterns
Bio. Green Pantone® P161-8U
Pantone® P10-8U
Logotype
Typeface Chinese Font
Arphic JinXiHei
Latino Font DIN
生物產業傳播暨發展學系
Bio-Industry Communication and Development
生物產業傳播暨發展學系
Bio-Industry Communication and Development
生物產業傳播暨發展學系
Bio-Industry Communication and Development
生物產業傳播暨發展學系
Bio-Industry Communication and Development
Eric Chen Portfolio 2014-2018
Com. Yellow
生物產業傳播暨發展學系
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PROJECT 01
MORE THAN MEETS THE EYE
Application Official Stationary
Eric Chen Portfolio 2014-2018
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MORE THAN MEETS THE EYE
AFPLA Forum 2016
Branding
Eric Chen 2016 Client Asian Future Political Leaders’ Association
Eric Chen Portfolio 2014-2018
in National Taiwan University Asian Future Political Leaders’ Association Forum is an annually forum hold by AFPLA. The association is formed by students majoring in social science from 5 Asian Pacific Universities, including University of Tokyo, Seoul National University, Fudan University, Peiking University and National Taiwan University. The forum dedicates to provide a platform for those who might be the future politican to communicate, to discuss about Asian future.
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PROJECT 02
MORE THAN MEETS THE EYE
Inspiration
Geographical Connection
Blueprint
Vision and Programme
Eric Chen Portfolio 2014-2018
Map
Chinese Character
Mutual Culture Icon
The logo, which inspired by Chinese character “明”, anual theme word of the forum, combines the imagine of blueprint and projection of Asia-Pecific map. Those five spots on logo show the relative position of five members of the forum, and the red one represents the organiser of year, National Taiwan University. This logo try to emphasise the unique bond among member universities which sharing the common vision and value. To cooperate, the future politicans can build Asian future hand-in-hand.
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PROJECT 02
MORE THAN MEETS THE EYE
Logo
Logotype
Typeface PingFang (Traditional Chinese)
蘋方-繁
PingFang (Traditional Chinese)
蘋方-繁
PingFang (Traditional Chinese)
蘋方-繁
PingFang (Traditional Chinese)
蘋方-繁
PingFang (Traditional Chinese)
蘋方-繁
PingFang (Traditional Chinese)
Eric Chen Portfolio 2014-2018
蘋方-繁
Colours Palatte
AFPLA BLUE
AFPLA PINK
AFPLA RED
C90 M70 Y0 K0
C0 M30 Y5 K0
C0 M90 Y50 K0
C90M70 - M90Y50
C90M70 - C90M70K50
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PROJECT 02
MORE THAN MEETS THE EYE
Application
Eric Chen Portfolio 2014-2018
The EasyCard image copyright belongs to EASYCARD Corp.
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MORE THAN MEETS THE EYE
Branding
NTU Challenge 16’ - 17’
Eric Chen (Domain Identity & Executive) Wei-Cheng Yu (Challenge Identity & Executive) 2016 Client
Eric Chen Portfolio 2014-2018
“NTU Challenge” is a design thinking-based startup competition hosted annually by NTU D-School and NTU Entreprenuership Center. Any NTU sudent who has idea to open a startup business could form a team and sign up for it. After profile review, the Challenge would decide the first 80 teams to start the competition.
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PROJECT 03
MORE THAN MEETS THE EYE
Inspiration “The Challenge” Identity
Prism
Ascending
Innovative Thinking
Uplifting
Discending
Concretising
Unknown Possibility
Eric Chen Portfolio 2014-2018
Arrow
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PROJECT 03
MORE THAN MEETS THE EYE
The participant teams are divided into 5 theme domains of competition according to their ideas.
Inspiration
Each domain has a secondary identity system based on “Challenge” Identity.
“Challenge Domains” Identity
Environment
Smart Pink
Environmental Green
Pantone® 1765c
Pantone® 354c
Health & Care
Medical Red Pantone® 1788c
Food & Agriculture
Agricultural Brown
Society & Culture
Eric Chen Portfolio 2014-2018
Smart Life
Social Blue Pantone® 300c
Pantone® 7511c
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PROJECT 03
MORE THAN MEETS THE EYE
Infinity
Cross
“Des Glaneuses”
Chinese Knotting
“Sustainbility”
“Medicine”
“Harvesting”
“Culture Icon”
quantum
Tai-Chi
Hands
Wheat
Hand Shaking
“Tomorrow Tech.”
“Human & Earth”
“Caring”
“Agriculture”
“Cooperation”
Eric Chen Portfolio 2014-2018
Evolution
“Humanity”
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PROJECT 03
MORE THAN MEETS THE EYE
In the Challenge, Out of Challenge Proposals Exhibition
Eric Chen Portfolio 2014-2018
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PROJECT 03
MORE THAN MEETS THE EYE
NTU Challenge Summit 2017 Final Presentation & Exhibition
Eric Chen Portfolio 2014-2018
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MORE THAN MEETS THE EYE
Branding
“A Bigger Family�
Eric Chen 2016 Client Hsu-Cheng Fan (Candidate 2)
Eric Chen Portfolio 2014-2018
This is a project that designed the image, identity and propogandas for a candidate in Chairman Election of NTU College of Social Science Student Association, 2016. And finally it helped the candidate won the election.
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PROJECT 04
MORE THAN MEETS THE EYE
Inspiration
Landscape Texture
Colours Texture
Campus of Social Science, NTU
Campus of Social Science, NTU
This logo was inspired by the building of College of Social Science. The departments of the college are seperated to different buildings around the area, including a new concrete building designed by famous Toyo Ito and several iconic red bricks buildings of NTU.
Eric Chen Portfolio 2014-2018
Run ingSlogan
To represent the image of “unity”, this logo forms by the textures of buildings and landscape around, and combines them into the running slogan. It’s not just about some students; it’s about all people in this college could bond together and build a brighter future.
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PROJECT 04
MORE THAN MEETS THE EYE
Application Facebook Fanpage Graphics
1 2
3
1 Political Views Graphic 3 Presentation PowerPoint
Eric Chen Portfolio 2014-2018
2 Reminder Graphic
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PROJECT 04
MORE THAN MEETS THE EYE
Running CF “About CHANGE” 2’15” Filming and Editing Eric Chen
Eric Chen Portfolio 2014-2018
“Political Views” 3’55” Filming and Editing Eric Chen
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MORE THAN MEETS THE EYE
Branding
“To Be Continue, To Forward�
Eric Chen 2016 Client Hung-Hsu Gavin Chen (Candidate 2) Eric Chen Portfolio 2014-2018
This is a project that design the image and identity for candidate 2 in 26th Chairman Election of NTU Student Association. The project included social network contents, candidate
image
photographs,
systems and internet commercial.
visual
identity
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PROJECT 05
MORE THAN MEETS THE EYE
Inspiration
30 100 80 35
Eric Chen Portfolio 2014-2018
niversity go Forward 10 75 60 0
This logo was inspired by the running slogan: ” To Be Continue, to Forward.” The reverse part in central is a 45 degrees “U” which represents “university”, and arrowhead in it means “going forward”.
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PROJECT 05
MORE THAN MEETS THE EYE
Application
Eric Chen Portfolio 2014-2018
Facebook Fanpage
Candidate Debate Propoganda Graphic
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PROJECT 05
MORE THAN MEETS THE EYE
Running Commercial
Eric Chen Portfolio 2014-2018
“I wish NTU...” 0’47”
Propaganda Postcard
Filming and Editing by Eric Chen
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MORE THAN MEETS THE EYE
Posters
Eric Chen Portfolio 2014-2018
“Wanted: an Experiment of Gestalt”
“Temperature, Is Always Better Than Picture”
“EXTRAVAGANZA: BICD Night 2015”
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MORE THAN MEETS THE EYE
Filming
Eric Chen Portfolio 2014-2018
Intro of NTU Mission
Prom of College of Management
Coss Night Propoganda
2016
2016
2017
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MORE THAN MEETS THE EYE
Eric Chen Portfolio 2014-2018
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Photography
“Homo Chromatic”
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MORE THAN MEETS THE EYE
“Homo Rebellious”
“Homo Pious”
Eric Chen Portfolio 2014-2018
“Homo Punctual”
“Homo Massive” 26
MORE THAN MEETS THE EYE
Eric Chen Portfolio 2014-2018
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Photography
“Chromatic Isles”
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MORE THAN MEETS THE EYE
Eric Chen Portfolio 2014-2018
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MORE THAN MEETS THE EYE