Colophon Creative Minds, Authors & Photographers Anouk Pappers & Maarten Schäfer Design Lonneke Beukenholdt & Laura van As, Blikveld Editor-in-chief Francesca de Châtel Editors Cecily Layzell Mark Gray Pamela Rubin Daphne Pappers With collaboration of Gustavo Aguiar Carlos Vieira Alexandre Lima Fernando Palacios Nizan Guinaes Khalid Kfreezy Franklin Ozekhome Solomon Ikhioda Clara Chinwe Okoro Kenny Brandmuse Marc Capra Hristina Vasileva Publisher CoolBrands House AMSTERDAM www.coolbrandshouse.com Contact To order books or to share your story for the next edition anouk@coolbrands.org maarten@coolbrands.org Printing Printer Trento Srl – ITALIA ISBN 978-94-90900-00-7 © 2012 CoolHouse BV The CoolBrands book can be ordered at anouk@coolbrands.org or at www.coolbrands.org All rights reserved. No parts of this publication may be reproduced, stored in a retrieval or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.
Disclaimer The content of this book is based on reality, and could be true. Some situations have been adjusted to fit the concept. Names of people, places and dates may have been altered to suit the narrative context. For example, the TED meeting with Richard Branson took place in 2007 in California. In the book it is set in the UK to match Virgin’s ‘place of birth’. The story of the Crown Prince of Abu Dhabi was compiled based on input from the Prince’s press office and our personal experiences during a visit to Masdar. No animals were harmed during this trip. CO2 emissions generated by travel by plane or car have been compensated by planting trees in the Atlantic Rainforest, by IPE in Brazil. All images are sourced from our own photographic archive, from brands themselves or from image data banks such as istock.com, except when image captions specifically mention a different source. Contributors who feel they should be credited for work contained in this publication are kindly requested to contact us so that errata can be mentioned in subsequent editions. Cover photo credits Dave Ferrer - JWT Client - Adobo Magazine Nicolás Schumacher - Ogilvy Client - Kimberly-Clark Professional Dan Wieden - Wieden+Kennedy Client - Old Spice Hallmar Freyr Thorvaldsson - The Vatikan Client - Hlunkur Icicle Bertrand Pallatin - DDB Client - Mini Chupa Chups KB Vinod - DDB Client - Volkswagen Ilkay Gürpinar - TBWA - Vog Liu Fang - Creatim - LiNing Sports
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