the region’s no.1 fashion glossy...every week!
media information 2011
GRAZIA INTERNATIONAL Originally launched in Italy in 1938, the success of the Grazia brand has grown so fast it now boasts 16 editions worldwide including the UK, India, China and France. For almost 70 years, Grazia has remained tuned into the evolution of women’s tastes, season after season, style after style. At the top end of the scale for quality and design, Grazia is the most qualified interpreter of Made in Italy, and cements its position and popularity on an international level through being published across markets as diverse as Australia, Russia, China, Germany, France and the UAE.
GRAZIA MIDDLE EAST Since it was first introduced in the Middle East market in November 2005, Grazia Middle East has fast become the region’s biggest selling weekly glossy magazine. Simply put, it has transformed the women’s magazine market by presenting news and monthly glossy fashion content in a weekly format. Its brand essence and unique position is apparent in its lively, exciting and glamorous content, which make it the first choice read for busy modern women wanting to know everything from their news to their shoes.
GRAZIA READERS* Grazia readers are up-market, stylish women aged 25-45 (average age 30) and living in the UAE. They are well educated, affluent, high spenders on fashion and beauty. The majority are married or have a partner, are independent of mind, modern, professional and have disposable incomes. They read Grazia avidly and cite its fashion content as their main reason to buy the magazine. *Grazia Middle East Reader Survey 2008
SEXY PARTY FACE: TURN HEADS FOR ALL THE RIGHT REASONS!
ONLY! Dhs8
I T ’S A 365-DAY ST Y L E PA R T Y !
MAKE-UPS AND BREAK-UPS
GASP-WORTHY BODIES
THE FASH PACK ‘IT’ BAG
OH, WHAT A YEAR!
The moments that made us go, ‘Ahh’ and ‘Euw!’ in 2010
ANGELINA:
NEW SEASON NEUTRALS
SLINKY SEPARATES
THE LACY DRESS SKIRT
“Brad and I will be better in 2011”
‘LOOK AT ME’ HEELS
IVE THE EXPLOSU PIECES YO HAVE TO HAVE THIS YEAR
Complimentary Copy NOT FOR RESALE AN ITP LIFESTYLE PUBLICATION DECEMBER 22, 2010 – JANUARY 4, 2011 VOLUME 6, ISSUE 251 DHS 8
e… iv t a v o n in & e u Stylish, uniq e with global appeal! local expertis
easy and s ’ it ; t s a E le d id s, best w e n “i love Grazia M t s te la e h t all fun to read, hatsfashion...” r , Christian Dio buys and grea Josette Awwad
Magazine sections The Fashion CharTs
A woman knows that she simply must have access to a perfect outfit for when a hot date rings, an impromptu vacation opportunity arises or when an interview for the job of her dreams materialises. This is her quick-find, all-she-needs destination. It’s head-to-toe know-how at the flick of a page. It’s like fashion advice on speed dial – and Grazia women know which buttons to press.
10 hoT sTories
From the most earth-shattering shoe collection to the plight of women in the world, this is where the Grazia Middle East reader gets up-to-date on the news that matters. We know our readers lead busy lives, so we’ve rounded up the 10 most mind-blowing, must-know matters and turned them into something that they can absorb while on the run or sneaking that allimportant magazine time at their desk. The Middle East is a vibrant, evolving region and as such, the local news and happenings are reflected in all their glory here.
CelebriTy one-on-one
When something is going on in La-La land and a celebrity wants to get something off their chest, they talk to Grazia Middle East. Each issue, we bring our readers exclusive interviews with the world’s leading women in an intimate one-on-one style – just our questions and their honest answers. Our readers want to know what makes celebrities tick, and now they do – straight from the stars themselves.
Region’s biggest selling weekly glossy
Grazia Fashion
We live it, we breath it and, truth be known, even when we’re not talking about it, we wish we were. Fashion is the lifeline of Grazia Middle East and as such, we 10000 cram as much of it as we can onto the pages between the covers of each edition. From who’s wearing what, to where to get it, to how to wear it 8000 and when to let it go, we’ve got our eyes on the trends and our ears to the ground when it comes to what’s hot right this minute. Trust us, if it’s worth wearing, we’ve 6000 got it covered in Grazia Middle East.
Grazia beauTy
4000 From the latest in cosmetic developments to making the most of what you’ve been blessed with, we fly the beauty banner proudly at Grazia Middle East. Whether it’s 2000 the latest retro eye shadows or the return of the perm (just kidding!) we’re the go-to authority for what’s happening in the beauty industry. What do the fantastically bronzed, perfectly manicured, artistically coiffed, cleareyed, arched browed set have in common? They’re avid followers of the advice offered by our beauty experts. And it shows.
Grazia sCene
When a Grazia Middle East reader wants to know the hottest bar, most sophisticated restaurant, coolest mall or most blissful spa, she heads to Grazia Scene. A constant gauge of what’s rocking in The Middle East, this is where the style set get clued in. And with the added benefit of travel destination advice, Grazia Middle East readers are guaranteed to be at the height of cool, whether at home or away.
10000 /INTERVIEW
GRAziA disTRibUTioN 11,223 Total qualified circulation 10,295 Qualified paid - including five-star hotels, Emirates in-flight first and business class cabins and lounges, beauty salons, spas and ladies clubs. *Grazia Middle East bPa circulation statement for the 6 month period ended June 2010
/INTERVIEW
GRAZIA TALKS LOVE, LIFE AND CHEMISTRY WITH ANNE HATHAWAY
A 34
IT’S OFFICIAL, ANNE HATHAWAY HAS GROWN UP. The actress, who celebrated her 28th birthday earlier this month, made her name as the cute, ditzy girl-next-door, idolised by a whole generation of tweens thanks to Cinderella-type roles in The Princess Diaries and Ella Enchanted, not to mention her star turn in The Devil Wears Prada. But it’s her latest role, as the tough yet vulnerable Maggie in Edward Zwick’s Love and Other Drugs, that has been labelled by critics as the performance that will define her career. Starring opposite Jake Gyllenhaal, she plays a free-spirited character who is suffering from early-onset Parkinson’s Disease, with the film charting her developing relationship with Viagra salesman Jamie, while she strives to stay on top of her own personal challenges. With both actors spending a large part of the movie in various states of undress, it’s the nudity which has been garnering almost as much publicity as their performances. But, while it’s a dramatic departure from the ‘goody two shoes’ roles that she took on in her early career, it was the baring of her emotions rather than her body that really took its toll, she says. “I was a wreck from start to finish,” she admits. “I think I cried every single day. I had to lean so much more heavily on everyone around me than I’m used to. I’m used to pulling my own weight. But I totally fell apart.” For the notoriously private actress, having her emotions brought into the harsh glare of the public eye
8000
“LOVE IS THE BEST B AND THE WORST PART OF BEING B ALIVE”
AY
was almost too close to home. It was only two years ago that went through a very public breakup with conman Raffaello Follieri, and it’s not hard to see that the ordeal left a lasting impression. “I hate talking about the breakup, because I don’t want it to define me, but as is to be expected, there were a lot of lingering trust issues,” she says. But after finding happiness with fellow actor Adam Shulman, her confidence seems restored. As luminous in the flesh as she is onscreen, we sat down with Anne to find out whether she really believes in true love, not to mention that sizzling chemistry with Jake…
GRAziA REsEARch
GRAZIA 8,070 EVERYBODY’S TALKING ABOUT THE AMOUNT OF NUDITY IN LOVE AND OTHER DRUGS…
Well, I’ve had a chip on my shoulder since The Princess Diaries where my nude scene was cut! (Laughs.) So I’ve been trying to make up for lost time ever since then. WAS IT SOMETHING YOU FOUND DIFFICULT, OR DID YOU STILL
HAPPY AGAIN Anne Hathaway put her fears of love aside to find happiness with fellow actor Adam Shulman
6000
MANAGE TO HAVE FUN WITH THE CHARACTERS?
68% of readers have a household income of Dhs18,000 plus per month
copies sold per week*
I think there’s many different definitions for intimacy. I don’t know. I haven’t gotten any complaints so far! By the time we got to the scenes we had really worked everything through. So there was just a little anxiety beyond the normal. �
IPSOS Survey Results 2008
35
4000
GRAziA GRoWTh The region’s fastest growing weekly glossy magazine.*
2000
Single copy sales growth Jan-June 2010* 0
HELLO
OK
20
0
*Grazia Middle east: 8,070 copy sales (bPa circulation statement June 2010), 7,276 copy sales (bPa circulation statement December 2009). hello Middle east: 4,335 copy sales (bPa circulation statement June 2010), 4,280 copy sales (bPa circulation statement December 2009) .oK Middle east: 1,935 copy sales (bPa circulation statement June 2010), 1,908 copy sales (bPa circulation statement December 2009).
10
GRAZIA 10.9%
OK 1.4%
HELLO 1.3%
0
k! e e W y r e v E … y loss G .1 o N s ’ E A U e Th
grazia insider The Grazia Insider card is an exclusive 20 per cent discount card for fashion stores, beauty salons and spas in the region.
grazia on sale Grazia Middle East is distributed through all major retailers and bookstores in the UAE, Qatar, Kuwait and Oman, including exclusive till-point displays at Spinneys, Al Fair, Carrefour, Borders, Lu Lu’s, Waitrose, Park n Shop and Geant. In addition, Grazia Middle East also has point of sale at Proof Woody, Dubai Duty Free and Virgin Mega stores.
It has over 30 high profile brand partners including major retailers such as New Look, Kurt Geiger, River Island, Topshop and Jane Norman. Available free of charge to Grazia followers who are aged 18 years or over, live in the UAE, and spend a minimum of Dhs8,000 per month on luxury shopping, the exclusive Grazia Insider database has over 10,000 names giving advertisers the opportunity to target high profile shoppers in the region! For more information please contact the marketing team (details on back of document).
Only Dhs8
Launched in 2007 the annual Grazia Style Awards is a prestigious black tie event, firmly established within the fashion industry calendar and social scene. Attended by more than 500 of the industry’s most high profile professionals, socialites and trend-setters, the much coveted Grazia award categories honour several sectors of fashion retail including best boutique, best highstreet store and best international and local designer. Winners are selected by fashion consumers and readers of Grazia across the region, who vote online over several months to say who delivers the best style here in the UAE. Both headline and category sponsorship opportunities are available, with past sponsors including The Dubai Mall, Juicy Couture, Swarovski, HP and Karen Millen.
grazia reader events Grazia Middle East reader events provide you with an opportunity to interact with your customers. They encourage brand loyalty, raise brand awareness and also generate plenty of brand coverage and PR. Large or small, they can take place in store or at a purpose-built venue. Be it a bespoke, themed party complete with entertainment to celebrate the launch of a new product, an in-store event to promote a new opening, or even a catwalk show styled by one of our fashion editors, Grazia Middle East events can take care of all your brand needs.
e region! h t in y s s lo g le the most visib
www.grazia.ae/insider
For more information please contact the events team (details on back of document).
Grazia diGital
Insider
Insider
Get the issue now!
Grazia middle east has a weekly fashion insider e-newsletter which is sent to a database of over 20,000* people each week. targeting subscribers to Grazia middle east, insider cardholders, the e-newsletter is a direct marketing opportunity that allows brands to access consumers through banner advertising and product placement.
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SPonSored ShootS and advertorialS Grazia middle east has created yet another opportunity for clients to showcase their brands – through the execution of a local shoot and advertorials in Grazia reader friendly style. taking advantage of the extensive international experience of our fashion team, clients are able to see their brand incorporated into six to eight page, high-fashion, cutting edge production, which is both sleek and effective in its presentation.
Have you bagged your copy of Grazia yet?
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Cover moUntS Grazia middle east has successfully incorporated cover mounts into our production calendar, meaning that while readers receive a free gift, the client enjoys several weeks’ worth of coverage and exposure in the lead-up to the highlyanticipated giveaway. as well as added value within the magazine, the cover mount receives promotion on Grazia’s website, e-blasts, electronic newsletters, and our extremely popular facebook page.
SUPPlementS Grazia middle east has introduced several reader popular supplements in the region; over the last year, we have launched Grazia beauty, as well as brand-exclusive supplements for individual clients. Packaged with the magazine, the supplements are created with the same integrity as the main magazine, with the editorial team executing shoots, editorial material and advertorials to international standard.
THE BEAUTY TOOLS: IF YOU DON’T HAVE THEM, BUY THEM
Beauty HOW TO GET:
ORGANIC BOOB JOB
Would you try it? We did! EXPERTS REVEAL
What they NEVER leave home without
�SEDUCTIVE EYES �PERFECT HAIR �GLOWING SKIN
plus WIN!
AN ITP CONSUMER PUBLICATION LICENSED BY DUBAI MEDIA CITY
Over Dhs7,000 of beauty and styling products
AUTUMN/WINTER 2010 STYLE GUIDE
Produced in association with
Grazia middle eaSt
advertising siZes FULL PAGE
Grazia advertiSinG
Grazia middle eaSt
advertising rates PLACEMENT
DHS
Type:
216mm x
280mm
Full Page
22,500
Trim:
226mm x
290mm
DPS
37,000
Bleed:
236mm x
300mm
OBC
50,000
IBC
29,500
IFCP
50,000
DPS Type:
442mm x
280mm
IFCS
72,000
Trim:
452mm x
290mm
First DPS
44,400
Bleed:
462mm x
300mm
Second DPS
42,550
Third DPS
40,700
Opposite Contents
33,000
Opposite Editors Letter
37,000
Reverse Gatefold
110,000
Advertorial/Competition Full Page & DPS rate card + 50%
27,000
Right Hand Pages in 1st 50%
30,000
Opposite Fashion/Beauty Chart
33,000
week! is h t , n io h s fa s ’ k next wee nesday. out every wed
Why advertise? Grazia middle east offers fashion, beauty and lifestyle brands the opportunity to align themselves with a locally published, world-class magazine that truly reflects their brand personality and values. and with its unique appeal Grazia middle east puts fashion, beauty and lifestyle brands in front of the people that matter: highspending, fashion conscious women who want to read about the latest trends and styles.
Please note that all advertising copy for Grazia middle east must be received no later than midday on the Sunday before publication goes on sale.
Publisher alia fawad tel: +971 4 4443 249 email: alia.fawad@itp.com ADVERTISING Group Commercial Director vidhya thiagaranjan tel: +9714 4443 747 email: vidhya@itp.com Commercial Director Joseph Khoury tel: +971 4 4443 584 email: joseph.khoury@itp.com Senior Sales Manager Charlotte hollands tel: +971 4 4443 648 email: charlotte.hollands@itp.com MARKETING & EVENTS Marketing & Circulation Director debra Campbell tel: +971 4 4443 236 email: debra.campbell@itp.com Head of Marketing Sarah lucas tel: +971 4 4443 171 email: sarah.lucas@itp.com Head of Events nicky barr tel: +971 4 4443 681 email: nicky.barr@itp.com PRODUCTION Production Coordinator liju Cheruvathur tel: +971 4 4443 401 email: liju.cheruvathur@itp.com
Published by itP Consumer Publishing ltd tel: +971 4 444 3000 www.itp.com