Cooroora connect colour march 2014

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March 2014

An Initiative of Pomona & District Community House Inc.

Wimmers toast King of the Mountain Drinks all round as new sponsor comes on board It’s drinks all round as an additional sponsor has agreed to fund the King of the Mountain Festival for 2014. Cooroybased Noosa Beverages, which produces Wimmers Soft Drinks and Cooroy Mountain Spring Water, has agreed to support and assist the festival organisers, Cooroy Pomona Lions Club, to make the event internationally recognised. Bendigo Bank continues to be a sponsor of the main race, which continues to be known as the Bendigo Bank International Mountain Challenge.

Peter has been a member of various boards and supports numerous community events on the Sunshine Coast. His rejuvenation of the Wimmers and the Cooroy Mountain Spring Water brands will result in a $4 million conversion of the former Cooroy brickworks into a modern beverage bottling facility generating jobs locally.

opportunities for the Noosa Hinterland community to get together. Who would have thought that a simple bet at the local pub in 1958 would see us celebrate again in 2014, with the support of a drink company so closely linked to the economy of the Sunshine Coast. Wimmers King of the Mountain festival has a nice ring to it,” Heather said.

Wimmers’ sponsorship deal is worth $10,000, initially for 2014.

“The Cooroy Pomona Lions Club KOM team is very excited with its new festival sponsor. With Wimmers joining Bendigo Bank as the top major sponsors, we now have the backing and resources to make the festival bigger and better,” she said.

Wimmers office manager, Tash Brown, said the company was excited at the prospect of supporting and growing the King of the Mountain Festival. “This is a fantastic community event which culminates in the Bendigo Bank International Mountain Challenge. It’s great to be on board and we recognise the great commitment and time volunteers put into this event and also the existing sponsors contributions”.

Peter Lavin, who owns Noosa Beverages, has confirmed the naming rights to the festival and is excited to support and grow the event over the next few years. “There is a strategy to revitalise the King King of the Mountain chairperson, of the Mountain and we are right behind Heather Manders said; “King of the Mountain remains one of the best it,” Peter said.

The new name for this year’s festival, to be held on the 27 July 2014, will be ‘Wimmers King Of The Mountain Festival’ The main race up the mountain continues to be known as the ‘Bendigo Bank International Mountain Challenge.’ Project of the Cooroy-Pomona Lions Club

Toasting the success of the 2014 Wimmers King Of The Mountain Festival are (left to right) Lions member Jim Austin , Tash Brown and Peter Lavin from Wimmers, Heather Manders, Chair of the KOM committee and Barry Stewart.

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