AUSTRIA 2021
BUSINESS
MELANIJA PAVLOVIĆ, GENERAL MANAGER, JAF D.O.O. NOVA PAZOVA
WOOD IS OUR WORLD Austria’s JAF Group represents one of Central Europe’s largest wholesalers of wood-based panel materials and timber. It has been operating in Serbia since 2008, and during that time has earned a reputation as a reliable distributor, which – alongside quality – ensures the delivery of a wide array of products throughout the entire territory of Serbia. With a programme of renowned suppliers, its warehouses succeed in responding to all the demands of the furniture and construction industries. JAF Group opened its Serbian subsidiary with headquarters in Nova Pazova, while it has had a modern exhibition space in New Belgrade since 2019 turnover exceeding a billion euros, 58 subsidiaries in 18 countries - what else do we need to know about JAF? It is interesting to mention the historical data about the way a small family business, established in 1948, developed, advanced and grew its business over the years to become a major corporation. “JAF” is an abbreviation of the names of the founders - Josef and Antonia Frischeis, whose descendants are still in the business today. The founder had a vision and strategy to expand his business eastwards, so the business developed in such a way that JAF is known for its professionalism in many Balkan and Central European countries, and is also recognised as a reliable partner. “Wood is our world” represents the guiding notion that runs through our business.
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AF is a partner that you can rely on at all times. In its machining centre in Nova Pazova, the company offers customised service cutting, edging, material processing with a CNC machine, as well as cutting, joining and veneer press services. JAF continues to achieve exceptional results in Serbia, led by General Manager
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Melanija Pavlović, a graduate architectural engineer who continues to share and upgrade her many years of experience with JAF’s entire team in Serbia. The JAF Group is Austria’s largest supplier of wood panel materials and timber. Apart from the impressive figures - 75 years in existence, a
You sell only high-quality products made by renowned manufacturers. Do you manage to satisfy the needs of the market even under conditions of rising demand? The Serbian market is demanding, as are many markets in the region, but also in Austria. Our portfolio encompasses sales of plywood, refined plywood, raw plywood, MDF, veneers, compact panel boards, decking, timber, natural wood etc. 2020 was a year that brought numerous challenges that confronted the world for the first time, but also JAF Group. We thought that 2020 was the toughest year, but 2021 has proved to be even more demanding in a different way. Price hikes and shortages of raw materials impacted on increasing the prices of panelling materials and wood in general, as well as the extending of
